Comments on: Mitsubishi @ Obtuse, Reveals New Slogan

By: AuricTech

AuricTech — Thu, 19 Jun 2008 02:42:35 +0000

Meanwhile, here’s a particularly choice quote from the Mitsubishi May 2008 sales press release:

“Consistent with the overall U.S. market, total Mitsubishi sales were off 23.6% for May compared to May 2007 sales of 13,651.”

Suzuki’s May-to-May sales are up 2%. I wonder how this squares with Mitsubishi’s “consistent with the overall U.S. market” excuse for poor sales….

By: Steven Lang

Steven Lang — Thu, 19 Jun 2008 02:14:45 +0000

In the words of Jonny Jacobs from Airplane…

“Me John! Big Tree!”

That’s about how much I value slogans. By the way, what have you driven lately?

By: AuricTech

AuricTech — Thu, 19 Jun 2008 01:47:36 +0000

Well, I guess it’s better than the slogan for a previous Mitsubishi product:

“Dive @ Ship“

By: Jeff Puthuff

Jeff Puthuff — Thu, 19 Jun 2008 00:41:15 +0000

Mitsubishi: The Chrysler of Japan. Not green, not relevant, no hope.

By: Raskolnikov

Raskolnikov — Wed, 18 Jun 2008 23:55:59 +0000

Save the Evo, Mitsu should just go away…far far away.

By: Patrickj

Patrickj — Wed, 18 Jun 2008 23:46:56 +0000

Every time I see a Mitsubishi old enough to be paid for, it is trailing a plume of blue smoke.

A better slogan would be “Mitsubishi – Japanese for oil burner”.

By: serpico

serpico — Wed, 18 Jun 2008 23:16:27 +0000

Wow, marketing needs a shot in the head. Who thought this would make sense? LOL

By: Axel

Axel — Wed, 18 Jun 2008 22:27:56 +0000

Was it Mistu who made that awesome TV ad where the guy drives west at full throttle in the desert and the sun comes back up?

They need that agency back.

By: bjcpdx

bjcpdx — Wed, 18 Jun 2008 21:31:40 +0000

The World Wide Web called, they want their @ back.

By: Kevin

Kevin — Wed, 18 Jun 2008 21:13:03 +0000

My sources say GM has a new slogan also, it's mismanaged @ oblivion.

By: red5

red5 — Wed, 18 Jun 2008 20:09:44 +0000

In high school a friend’s dad had a 1st generation 4wd turbo Eclipse, on second thought maybe it was a Talon… Whatever it was, it was fast!

Honestly, if it wasn’t for the Lancer Evo, I wouldn’t even know Mitsu exists.

By: chuckgoolsbee

chuckgoolsbee — Wed, 18 Jun 2008 19:54:22 +0000

1998 called, they want their Marketing Department back.

–chuck
http://chuck.goolsbee.org

By: Cicero

Cicero — Wed, 18 Jun 2008 18:12:46 +0000

Drive@Earth.

It does differentiate Mitsu from other manufacturers who may be offering Lunar Rovers. You know, the “Drive@Moon” guys.

By: bjcpdx

bjcpdx — Wed, 18 Jun 2008 18:07:14 +0000

Because I really couldn’t name more than two Mitsubishi models I went to their North American website. There is a slogan or short phrase for each of their vehicles.

Did you know that “DIRT HAS NEVER BEEN MOVED IN A MORE ARTFUL WAY” in the 2008 Endeavor? Or that the Lancer Evolution is “LIKE WASABI FOR CONCRETE”? I’m not making this up.

In keeping with the new international slogan, that last will soon be changed to “Wasabi@Concrete”.

By: quasimondo

quasimondo — Wed, 18 Jun 2008 18:01:28 +0000

Such harsh outrage for li’l ol’ Mitsubishi…

To be honest, I never understood how someone develops such an intense dislike for a car manufacturer that it would bring them nothing but unbridled glee if they disappeared. I mean I’ve had my share of Mitsubishis and their problems, but I’ve never sold off my Eclipse shaking my fist to the sky while proclaiming, “I’ll never buy from them again and I hope the get swallowed up into the earth!!!!” Maybe I’m just too tolerant.

And yeah, the slogan is bad.

By: SpeedJebus

SpeedJebus — Wed, 18 Jun 2008 17:46:01 +0000

@Geotpf

It’s a Dakota. Which is even worse.

By: JK43123

JK43123 — Wed, 18 Jun 2008 17:43:53 +0000

As opposed to all those other planets I can drive on.

John

By: GS650G

GS650G — Wed, 18 Jun 2008 17:32:08 +0000

Mitsubishi is big enough on a grand scale not to care. They even have their own bank.

By: Geotpf

Geotpf — Wed, 18 Jun 2008 17:19:34 +0000

Axel :
June 18th, 2008 at 12:09 pm

Hey, did you know Mitsubishi made a pickup? I didn’t know until I walked through their dealership (passing through from Toyota on the way to Honda).

They don’t actually make a pickup. They merely sell a rebadged Dodge Ram.

By: jaje

jaje — Wed, 18 Jun 2008 17:11:47 +0000

Mitsu is really on it’s way out of the US market – following Isuzu. No longer relevant and the poster child of 0% financing – stuffing fleets with cars in order to prop up sales growth. The EVO no matter how brilliant it is cannot save the company from it’s inept management and focus. Yes Japanese companies get desparate too and make big mistakes.

By: Facebook User

Facebook User — Wed, 18 Jun 2008 16:46:18 +0000

Mitsubishi’s new slogan could have been written by chimpanzees sitting at typewriters, it is so meaningless. How can I get into the advertising business? Does it require a labotomy or is that only recommended?

By: Michael Ayoub

Michael Ayoub — Wed, 18 Jun 2008 16:30:33 +0000

Man… I really hope Mitsubishi doesn’t go under. I really want a new Evolution. Maybe I shouldn’t.

By: friedclams

friedclams — Wed, 18 Jun 2008 16:27:04 +0000

Poor Mitsubishi.

By: pariah

pariah — Wed, 18 Jun 2008 16:18:46 +0000

My favorite thing about this slogan is imagining how all the meetings and discussions preceding its unveiling could have possible led to the eventual acceptance and approval of such a horrible idea.

That’s not just stupid, it’s group-stupid.

By: shaker

shaker — Wed, 18 Jun 2008 16:18:44 +0000

The last thing that Mitsu made that I was even remotely interested in was the Plymouth Arrow (only because it was different for its time).

The ads featured the tune “Me and my Arrow…”

Sounds like a QOTD:

Top Ten “Dumb” automotive slogans or ad taglines (over the years).