Comments on: Mercury: The Love that Dare Not Speak Its Name

By: armadamaster

armadamaster — Tue, 12 Feb 2008 11:49:49 +0000

Mercury IS the Grand Marquis.

Ford refuses to invest in the Panther platform.

No Grand Marquis = No Mercury.

That’s about as simple as it gets.

By: kovachian

kovachian — Tue, 12 Feb 2008 02:08:34 +0000

You GOTTA put Mercury on your s**t list!

By: Redbarchetta

Redbarchetta — Mon, 11 Feb 2008 23:28:35 +0000

What they should do is send her out to dealers and have a Jill Wagner Mercury sale day. With after sale test drives and her riding along.

That would sure get me to a Mercury dealer in ummm, well for the first time ever now that I think about it.

By: Lichtronamo

Lichtronamo — Mon, 11 Feb 2008 22:09:21 +0000

Geotpf, I’ve read that before somewhere…

;-)

By: Geotpf

Geotpf — Mon, 11 Feb 2008 20:39:04 +0000

yankinwaoz-She appears in all of Mercury’s ads. Go to YouTube, they should all be up there.

Mercury exists to provide Lincoln dealers more product to move. If Mercury was closed, half the Lincoln dealers would go out of business, and then Lincoln would also close. Plus, it doesn’t cost Ford anything to slap a little more chrome on a Ford and charge a grand extra for it.

By: yankinwaoz

yankinwaoz — Mon, 11 Feb 2008 20:13:43 +0000

Sorry… I don’t own a TV. Who is the girl and how does she relate to Ford? I guess her name is Jill.

By: Landcrusher

Landcrusher — Mon, 11 Feb 2008 20:01:58 +0000

RF,

I suppose we can now forgive you for the “white minivan episode”.

Here is an idea: Kill off Mercury, and then they can hire Jill to do ALL the commercials for Ford.

By: TomAnderson

TomAnderson — Mon, 11 Feb 2008 19:02:39 +0000

“Mercury’s last remaining asset?”

Oh, but what an asset…

By: dancote

dancote — Mon, 11 Feb 2008 18:06:49 +0000

From “Mercury Blues” by K.C. Douglas

Well if I had money
I tell you what I’d do
I’d go downtown and buy me a Mercury or two
Crazy ’bout a Mercury
I’m gonna buy me a Mercury
And cruise it up and down the road

By: Robert Schwartz

Robert Schwartz — Mon, 11 Feb 2008 17:55:51 +0000

“Mercury’s last remaining asset?”

Its only asset. Skip the verbiage. More pictures please.

By: Lichtronamo

Lichtronamo — Mon, 11 Feb 2008 17:36:04 +0000

There is no reason Jill can’t start doing ads for Lincoln. THAT would be the clearest sign as to Mercury’s fate.

My guess is that the current products like the Milan (which is really a better looking car than a Saturn Aura) and Mariner will just soldier on through their current cycles and not be replaced when the next generation Fords/Lincolns debut.

By: TriShield

TriShield — Mon, 11 Feb 2008 17:32:52 +0000

Mullaly can’t kill Mercury fast enough.

By: dwford

dwford — Mon, 11 Feb 2008 17:07:41 +0000

At this point neither Ford nor its dealers have any incentive to abandon Mercury (the last Mercury only dealership closed last year). It doesn’t cost Ford very much to whip up waterfall grills and different shades of faux wood, and the dealers are selling the Lincolns anyway so they don’t need to do separate ads for Mercury so it doesn’t cost them anything.

Mercury should be able to just fade away as its customers die – sine the Jill Wagner ads have done nothing to bring young women into the brand (at least not where I work).

By: dhcobra

dhcobra — Mon, 11 Feb 2008 17:05:27 +0000

Since the only difference between Merc & Ford is badging there should be little reason to abandon the brand. Abandoning Mercury will only result in lower overall sales for Ford.

By: tdoyle

tdoyle — Mon, 11 Feb 2008 16:56:36 +0000

Mercury good… yum yum yum yum yum yum…

By: threeer

threeer — Mon, 11 Feb 2008 16:42:26 +0000

My GOD…there was an article to be read? Really?? I couldn’t read for the blinding I got looking at that picture. Now if FoMoCo provided a few, um (how to say this tactfully…), glossies of her with each purchase, they may be on to something! You just gotta put “me”, er, Mercury on your list…:)

By: guyincognito

guyincognito — Mon, 11 Feb 2008 16:38:19 +0000

Well, it is difficult to answer such questions, as they are in the process of processing their process, right now, which is standard procedure for these types of processes.

By: umterp85

umterp85 — Mon, 11 Feb 2008 16:35:52 +0000

Robert—More Mercury articles please—like certain other publications though—I will rarely read the words and only focus on the visual:)

By: craigefa

craigefa — Mon, 11 Feb 2008 16:32:25 +0000

I really want to read the article to see how it relates to woman in the picture, but I can’t take my eyes off her.

By: CSJohnston

CSJohnston — Mon, 11 Feb 2008 16:28:44 +0000

I guess from a buyout/lawsuit perspective, it is better to have Mercury dealers abandon the brand than the opposite. When Ford canned Mercury as a brand in Canada back in 1999, the lawsuits ran for years, even thought most Mercury stores sold 80% of Ford-branded product anyway.