Playboy and the Mazda MX-5 in the "2008 SCCA Playboy Mazda MX-5 Cup" race series. Hmmm. And there I was thinking that Playboy was all about ultra-expensive (or at least highly refined) European sports sedans, or at least something big, brutish and heavy on the testosterone. Unless they get actual Playboy bunnies to race the ultimate chick car (sorry guys, I know how great they are to drive), I can't really see the brand intersect. In the official press release, Jim Jordan, Mazda NA's [really] Alternative Marketing Manager, gave it a go. “This is a great way for us to grow the series and reach an audience of enthusiasts who may not have had the chance to see an MX-5 Cup race in person." They didn't have a chance to see the racing because it didn't have the T&A factor? How does that work? Never mind. Playboy's Vice President and Publisher Lou Mohn knows what's what. "“We look forward to putting all of Playboy’s brand assets into high gear to leverage this initiative and reach racing enthusiasts and Playboy fans alike.” In other words, we're going to give this sucker some good old-fashioned (i.e. pneumatic breasts and bleach blond hair) sex appeal. I dunno. Think it''ll work?
18 Comments on “Mazda Hooks-Up With Playboy...”
Back to TopLeave a Reply
You must be logged in to post a comment.
You can also login using Facebook Connect.
Would you blame them. have you actually seen those ladies lately? WOW!!!!
Now that’s a way to determine who’s the Bunny of the Year – a race-off in Miatas.
Ladies, start your
implantsengines!Yes, it’ll work!
I don’t really consider Play Boy much of a porno mag, more of a lifestyle mag along the lines of GQ or Maxim or FHM. However, they simply went the extra mile in getting the ladies naked. I know the sponsor a good amount of those Cannonball and Player’s Run cars.
I will gladly donate my cherry M-Edition for some photo shots with the ladies.
does anyone actually still read playboy?
So, let me get this straight (pun intended). Mazda is in bed with Playboy while Ford must obviously therefore be in bed with Playgirl?
Wow I never knew you could read it. Actually as a kid I was so stupid I bought the issue that you could feel and when I got it home it was in braille.
Can we expect the limited edition Playboy MX-5 anytime soon? Just make sure it has a trailer hitch.
I was looking at the playmate, so I didn’t even notice at first, but if this is about the MX-5, what’s with the MINI on the picture?
I can’t really see the brand intersect.
The MX-5 is all about feeling complete control over a topless wonder with no bloat to distract you from the task at hand. See where I’m going with this?
Ya, my Miata ceased to attract women about 1993. That’s about 4 years after it came out I believe. But when it was new, it was quite the magnet.
Is there any convertible under 50k that has a manly image?
Is there any convertible under 50k that has a manly image?
Ford Mustang Convertible
Honda S2000
Nissan 350Z Convertible
Mercedes-Benz SLK
Porsche Boxster
Is there any convertible under 50k that has a manly image?
PT cruiser, Eclipse, Solstice, Crossfire – they will attract all the men you can handle.
Maybe the mustang, if you are retired. Maybe the Nissan, because it’s a pretty brutal car.
Otherwise, they are all chick cars. Especially the ones mentioned by d996. Just my opinion. I owned a Miata, but everyone seems to agree it’s a chick car now, even me. When I bought the 1990 model, I got lots of dates with mine, but I don’t think it still holds that ability.
Not the SLK. I see mostly middle-aged women in that.
Maybe add BMW Z4 M
P 911 Cabriolet, but it’s $40K over $50k
I see more middle-aged men (with full white beards) driving Miatas than women.
It actually convinced me to grow a beard myself.
@quasimondo: The Mustang convertible is a “chick car”… Seriously. Unless in GT form and modified.
Maybe the 2008 SCCA Playboy Mazda MX-5 Cup would have that manly image if they used LS1 swap Miatas instead.