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	<title>Comments on: Lincoln MKZ Review</title>
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		<title>By: fps_dean</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-1518575</link>
		<dc:creator>fps_dean</dc:creator>
		<pubDate>Mon, 03 Aug 2009 00:21:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-1518575</guid>
		<description>The early MKZ and Zephyr&#039;s interior was quite a bit cheesey.  Still not a car I&#039;d mind driving (if I fit inside them), but at the same time, the CTS, A4, BMW 3 Series or Mercedes C class or Lexus ES could be had for just a little more money.

One great thing about the MKZ however is that you can get one in great shape used for a great price.  Someone looking at 4-5 year old car around the $10k mark can spend another three thousand and be driving a MKZ.  You can&#039;t go wrong with a MKZ from $13-16k.

The cashmere interior looks like the Maxima interior, but the black interior, or even black and tan looks much nicer.  The silver panel in the all-cashmere interiors is kind of ugly looking.

Myself, I&#039;m not a FWD fan, but there are definitely people out there who prefer fwd or awd over rwd (people with children, older people) and in which case, the MKZ is a good choice.

The thing I agree with, is the idea about taking the Continental Concept with only a couple of small modifications to the car, putting in some sweet suspension, making RWD and AWD options and a v6 that produces around 250hp or a v8 option that produces around 300hp, and Ford would have themselves a gold mine.  It&#039;s very American, and very classy looking.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->The early MKZ and Zephyr&#8217;s interior was quite a bit cheesey.  Still not a car I&#8217;d mind driving (if I fit inside them), but at the same time, the CTS, A4, BMW 3 Series or Mercedes C class or Lexus ES could be had for just a little more money.</p>
<p>One great thing about the MKZ however is that you can get one in great shape used for a great price.  Someone looking at 4-5 year old car around the $10k mark can spend another three thousand and be driving a MKZ.  You can&#8217;t go wrong with a MKZ from $13-16k.</p>
<p>The cashmere interior looks like the Maxima interior, but the black interior, or even black and tan looks much nicer.  The silver panel in the all-cashmere interiors is kind of ugly looking.</p>
<p>Myself, I&#8217;m not a FWD fan, but there are definitely people out there who prefer fwd or awd over rwd (people with children, older people) and in which case, the MKZ is a good choice.</p>
<p>The thing I agree with, is the idea about taking the Continental Concept with only a couple of small modifications to the car, putting in some sweet suspension, making RWD and AWD options and a v6 that produces around 250hp or a v8 option that produces around 300hp, and Ford would have themselves a gold mine.  It&#8217;s very American, and very classy looking.<!-- google_ad_section_end --></p>
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		<title>By: ponchoman49</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-1106421</link>
		<dc:creator>ponchoman49</dc:creator>
		<pubDate>Fri, 02 Jan 2009 06:34:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-1106421</guid>
		<description>The MKZ is a promising car searching for a distictive exterior. As it is Lincoln got it partly right with the quick 3.5 263 HP V6 and 6 speed automatic, available AWD, an interior that cannot be mistaken for a bland Lexus, loads of features and a low price. The exterior is basically a Fusion with the bodyside moldings omitted (dumb) and a Lincoln spec grille and tail end grafted on. It couldn&#039;t be more plain and generic. Neither could the meaningless name. When will Linclon and Cadillac learn. Changing names on a yearly bassis, letter names and Asian copycat plain dull exterior styling isn&#039;t going to win many new buyers to the fold(myself included). Fresh original designs, bold interiors with some color and flair, class leading technology, innovation and features and good ol American style will surely be far more effective in moving todays iron.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->The MKZ is a promising car searching for a distictive exterior. As it is Lincoln got it partly right with the quick 3.5 263 HP V6 and 6 speed automatic, available AWD, an interior that cannot be mistaken for a bland Lexus, loads of features and a low price. The exterior is basically a Fusion with the bodyside moldings omitted (dumb) and a Lincoln spec grille and tail end grafted on. It couldn&#8217;t be more plain and generic. Neither could the meaningless name. When will Linclon and Cadillac learn. Changing names on a yearly bassis, letter names and Asian copycat plain dull exterior styling isn&#8217;t going to win many new buyers to the fold(myself included). Fresh original designs, bold interiors with some color and flair, class leading technology, innovation and features and good ol American style will surely be far more effective in moving todays iron.<!-- google_ad_section_end --></p>
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		<title>By: ZMark</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-858241</link>
		<dc:creator>ZMark</dc:creator>
		<pubDate>Fri, 17 Oct 2008 03:30:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-858241</guid>
		<description>Every Auto Co. needs a flagship and an entry level model.   Hence MKZ’s understated elegance and light luxury at a low price.   That said, I just bought my wife one; though she wanted a new Altima to replace her late model Nissan.    To equal her old vehicle it had to have leather and a moon roof.  …Add a couple of options on an Altima, Camry, Accord etc., and you’ll more than pay for the comparably equipped MKZ.   
     At $27K after tax (with current incentives) no way am I trying to squeeze luxury out of every day, humdrum look-alike’s.   You can find lower priced cars but to equal the MKZ features you have to max out competitors options.   By the time you max out the others it’s clear:  who has better value?   I’m not paying $30,000 for a Camry when I can get an MKZ for less and Avalon, Lex, and Infinity model are even higher.  -  Now as for that Lincoln flagship the MKS may fill that bill with lower cost than a comparable Lex, BMW etc.  Yes, you get what you pay for and clearly MK’s are great values.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Every Auto Co. needs a flagship and an entry level model.   Hence MKZ’s understated elegance and light luxury at a low price.   That said, I just bought my wife one; though she wanted a new Altima to replace her late model Nissan.    To equal her old vehicle it had to have leather and a moon roof.  …Add a couple of options on an Altima, Camry, Accord etc., and you’ll more than pay for the comparably equipped MKZ.<br />
     At $27K after tax (with current incentives) no way am I trying to squeeze luxury out of every day, humdrum look-alike’s.   You can find lower priced cars but to equal the MKZ features you have to max out competitors options.   By the time you max out the others it’s clear:  who has better value?   I’m not paying $30,000 for a Camry when I can get an MKZ for less and Avalon, Lex, and Infinity model are even higher.  &#8211;  Now as for that Lincoln flagship the MKS may fill that bill with lower cost than a comparable Lex, BMW etc.  Yes, you get what you pay for and clearly MK’s are great values.<!-- google_ad_section_end --></p>
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		<title>By: bryanska</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-817171</link>
		<dc:creator>bryanska</dc:creator>
		<pubDate>Thu, 02 Oct 2008 15:01:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-817171</guid>
		<description>MKZ and all other Fords have one thing nobody else has: Sync. 

Total MP3 player integration across dozens of manufacturers? Nothing for the Japanese comes close. The onboard computer is a HUGE reason to consier Ford. It&#039;s upgradable and cheap.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->MKZ and all other Fords have one thing nobody else has: Sync. </p>
<p>Total MP3 player integration across dozens of manufacturers? Nothing for the Japanese comes close. The onboard computer is a HUGE reason to consier Ford. It&#8217;s upgradable and cheap.<!-- google_ad_section_end --></p>
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		<title>By: Sajeev Mehta</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-226532</link>
		<dc:creator>Sajeev Mehta</dc:creator>
		<pubDate>Fri, 14 Mar 2008 16:27:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-226532</guid>
		<description>Driving the MKZ was like a Fusion with more body roll.  It was soft and dull, but not soft and cushy like a Town Car. Does it work for a Lincoln? That&#039;s up to you. 

The optional AWD system works fine when you demand full throttle in straight lines or in curves, and the 3.5L motor is a great improvement.  The suspension is not tuned for enthusiasm and its still a nose heavy front wheel drive (biased) car...and you feel it in quick maneuvers.  Understeer is too strong, and active handling doesn&#039;t mean a thing here. 

The MKZ tries hard to be more than a Ford Fusion. Provided you stay inside and check out the interior, its a hard sell. Luckily its cheaper to buy fully loaded than its competition, but I&#039;d be in an Infiniti G or BMW 3 before this ride. 

Did that help?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Driving the MKZ was like a Fusion with more body roll.  It was soft and dull, but not soft and cushy like a Town Car. Does it work for a Lincoln? That&#8217;s up to you. </p>
<p>The optional AWD system works fine when you demand full throttle in straight lines or in curves, and the 3.5L motor is a great improvement.  The suspension is not tuned for enthusiasm and its still a nose heavy front wheel drive (biased) car&#8230;and you feel it in quick maneuvers.  Understeer is too strong, and active handling doesn&#8217;t mean a thing here. </p>
<p>The MKZ tries hard to be more than a Ford Fusion. Provided you stay inside and check out the interior, its a hard sell. Luckily its cheaper to buy fully loaded than its competition, but I&#8217;d be in an Infiniti G or BMW 3 before this ride. </p>
<p>Did that help?<!-- google_ad_section_end --></p>
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		<title>By: Jacob Polla</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-100462</link>
		<dc:creator>Jacob Polla</dc:creator>
		<pubDate>Mon, 21 Jan 2008 18:43:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-100462</guid>
		<description>It is a shame the review didn&#039;t go into more detail about actually driving the MKZ, and less time making snarky remarks. Yes the model is in the same family as other Ford products. However it has a different engine, transmission, suspension, interior, and so on. That seems a good reason to focus more on this car in its review.

I&#039;m seriously considering an MKZ from a long list of initial candidates. Not living in a city of a million people, many car brands are off the table because there is no dealership within 100 miles, and makers like Toyota won&#039;t allow Lexus warranty work at Toyota dealerships. Other options price themselves out of consideration once comparable options are added. The BMW 328xi was a possibility, but not priced above $40K.

Unfortunately, most MKZ reviews either obsess about the name change, or go on about the hideousness of the tan option interior and other trivia. Since I&#039;ll never get to have days to test drive one like many reviewers do, it would be great to read something in-depth about how the AWD system works. Is the lack of stability control a problem? How was the mileage? How&#039;s the control layout?

The review left me with a more negative slant on the MKZ than I had before, although it told me nothing I didn&#039;t already know.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->It is a shame the review didn&#8217;t go into more detail about actually driving the MKZ, and less time making snarky remarks. Yes the model is in the same family as other Ford products. However it has a different engine, transmission, suspension, interior, and so on. That seems a good reason to focus more on this car in its review.</p>
<p>I&#8217;m seriously considering an MKZ from a long list of initial candidates. Not living in a city of a million people, many car brands are off the table because there is no dealership within 100 miles, and makers like Toyota won&#8217;t allow Lexus warranty work at Toyota dealerships. Other options price themselves out of consideration once comparable options are added. The BMW 328xi was a possibility, but not priced above $40K.</p>
<p>Unfortunately, most MKZ reviews either obsess about the name change, or go on about the hideousness of the tan option interior and other trivia. Since I&#8217;ll never get to have days to test drive one like many reviewers do, it would be great to read something in-depth about how the AWD system works. Is the lack of stability control a problem? How was the mileage? How&#8217;s the control layout?</p>
<p>The review left me with a more negative slant on the MKZ than I had before, although it told me nothing I didn&#8217;t already know.<!-- google_ad_section_end --></p>
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		<title>By: Sajeev Mehta</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-93159</link>
		<dc:creator>Sajeev Mehta</dc:creator>
		<pubDate>Sun, 16 Dec 2007 15:27:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-93159</guid>
		<description>waywardboi: don&#039;t expect the Town Car to come back after 2009, much less with sheetmetal befitting a proper Lincoln.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->waywardboi: don&#8217;t expect the Town Car to come back after 2009, much less with sheetmetal befitting a proper Lincoln.<!-- google_ad_section_end --></p>
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		<title>By: waywardboi</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-52784</link>
		<dc:creator>waywardboi</dc:creator>
		<pubDate>Mon, 28 May 2007 07:35:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-52784</guid>
		<description>looking back at that 2002 continental concept I cant for the life of Lincoln help but think why didn&#039;t ford go there? hopefully this design will make it into the next Town Car design</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->looking back at that 2002 continental concept I cant for the life of Lincoln help but think why didn&#8217;t ford go there? hopefully this design will make it into the next Town Car design<!-- google_ad_section_end --></p>
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		<title>By: Sajeev Mehta</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-47803</link>
		<dc:creator>Sajeev Mehta</dc:creator>
		<pubDate>Sat, 28 Apr 2007 03:27:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-47803</guid>
		<description>The Fusion also offers AWD and plenty of the same sheetmetal. The MKZ has the motor and a few nice gadgets, but its still a glorified Fusion.

Lincoln can&#039;t touch the uniqueness factor of a Lexus ES vs. its Camry counterpart...and that&#039;s a sheetmetal shame.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->The Fusion also offers AWD and plenty of the same sheetmetal. The MKZ has the motor and a few nice gadgets, but its still a glorified Fusion.</p>
<p>Lincoln can&#8217;t touch the uniqueness factor of a Lexus ES vs. its Camry counterpart&#8230;and that&#8217;s a sheetmetal shame.<!-- google_ad_section_end --></p>
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		<title>By: DC</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-47305</link>
		<dc:creator>DC</dc:creator>
		<pubDate>Thu, 26 Apr 2007 01:55:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-47305</guid>
		<description>260hp engine and AWD, two  of the latest &quot;must haves&quot; in the industry, particularly the near lux segment. It offers much of what the competition offers (if not all), it&#039;s a nicely built car and it uses a good platform... it&#039;s cheaper, too!

I&#039;d hardly qualify it as a rental special, nor a glorified Fusion.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->260hp engine and AWD, two  of the latest &#8220;must haves&#8221; in the industry, particularly the near lux segment. It offers much of what the competition offers (if not all), it&#8217;s a nicely built car and it uses a good platform&#8230; it&#8217;s cheaper, too!</p>
<p>I&#8217;d hardly qualify it as a rental special, nor a glorified Fusion.<!-- google_ad_section_end --></p>
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		<title>By: Sajeev Mehta</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17252</link>
		<dc:creator>Sajeev Mehta</dc:creator>
		<pubDate>Tue, 07 Nov 2006 03:10:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17252</guid>
		<description>This goes back to RF&#039;s point about keeping your Bold Moves to yourself until you have a product to merit the Marketing hype.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->This goes back to RF&#8217;s point about keeping your Bold Moves to yourself until you have a product to merit the Marketing hype.<!-- google_ad_section_end --></p>
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		<title>By: jthorner</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17233</link>
		<dc:creator>jthorner</dc:creator>
		<pubDate>Tue, 07 Nov 2006 00:32:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17233</guid>
		<description>&quot;make the Continental Concept on the Town Car chassis, add the Police Interceptor suspension and Ford Explorer running gear (300hp V8, 6-speed automatic) and they’d have a hit for 40,000-ish dollars.&#039;

I couldn&#039;t agree more.  Of course that would be a Bold Move, and Ford only likes talking about Bold Moves and doesn&#039;t really make them.     Can anyone point to any current Ford product which embodies Bold Moves and American Innovation??????

John</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->&#8220;make the Continental Concept on the Town Car chassis, add the Police Interceptor suspension and Ford Explorer running gear (300hp V8, 6-speed automatic) and they’d have a hit for 40,000-ish dollars.&#8217;</p>
<p>I couldn&#8217;t agree more.  Of course that would be a Bold Move, and Ford only likes talking about Bold Moves and doesn&#8217;t really make them.     Can anyone point to any current Ford product which embodies Bold Moves and American Innovation??????</p>
<p>John<!-- google_ad_section_end --></p>
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		<title>By: jthorner</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17231</link>
		<dc:creator>jthorner</dc:creator>
		<pubDate>Tue, 07 Nov 2006 00:30:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17231</guid>
		<description>Indeed, Cadillac should have figured out how to build the Sixteen.  Then they could write Standard of the World on the front page of the owner&#039;s manual without snickering :(.

Cadillac was on a role with new car introductions for a time, but now seems to have lost the attention of corporate as GM tries to shower money on Saturn.  As has been said zillions of times, GM doesn&#039;t have the resources to do a proper job with it&#039;s many brands, and neither does Ford.

John</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Indeed, Cadillac should have figured out how to build the Sixteen.  Then they could write Standard of the World on the front page of the owner&#8217;s manual without snickering :(.</p>
<p>Cadillac was on a role with new car introductions for a time, but now seems to have lost the attention of corporate as GM tries to shower money on Saturn.  As has been said zillions of times, GM doesn&#8217;t have the resources to do a proper job with it&#8217;s many brands, and neither does Ford.</p>
<p>John<!-- google_ad_section_end --></p>
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		<title>By: jerseydevil</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17224</link>
		<dc:creator>jerseydevil</dc:creator>
		<pubDate>Tue, 07 Nov 2006 00:10:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17224</guid>
		<description>yeah, if dopey DCX could figure it out with  the 300...</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->yeah, if dopey DCX could figure it out with  the 300&#8230;<!-- google_ad_section_end --></p>
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		<title>By: Sajeev Mehta</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17203</link>
		<dc:creator>Sajeev Mehta</dc:creator>
		<pubDate>Mon, 06 Nov 2006 22:32:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17203</guid>
		<description>Lincoln can&#039;t sell a 100k vehicle, at least not right now.  Bill Ford Sr. already made that mistake back in 1956. 

All they need to do is make the Continental Concept on the Town Car chassis, add the Police Interceptor suspension and Ford Explorer running gear (300hp V8, 6-speed automatic) and they&#039;d have a hit for 40,000-ish dollars.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Lincoln can&#8217;t sell a 100k vehicle, at least not right now.  Bill Ford Sr. already made that mistake back in 1956. </p>
<p>All they need to do is make the Continental Concept on the Town Car chassis, add the Police Interceptor suspension and Ford Explorer running gear (300hp V8, 6-speed automatic) and they&#8217;d have a hit for 40,000-ish dollars.<!-- google_ad_section_end --></p>
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		<title>By: jakeryan1974</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17173</link>
		<dc:creator>jakeryan1974</dc:creator>
		<pubDate>Mon, 06 Nov 2006 19:47:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17173</guid>
		<description>I hate to tell you that I beg to differ....

That Continental concept is true to the brand in that anyone would know it&#039;s a lincoln instantly by looking at it.

 And as far as the 100k argument... do you mean to tell me that there would be people lined up aroudn the block to pay over 100k for the Cadillac Sixteen?  Because people were practically mailing GM blank checks to build the car....</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I hate to tell you that I beg to differ&#8230;.</p>
<p>That Continental concept is true to the brand in that anyone would know it&#8217;s a lincoln instantly by looking at it.</p>
<p> And as far as the 100k argument&#8230; do you mean to tell me that there would be people lined up aroudn the block to pay over 100k for the Cadillac Sixteen?  Because people were practically mailing GM blank checks to build the car&#8230;.<!-- google_ad_section_end --></p>
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		<title>By: dhathewa</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17171</link>
		<dc:creator>dhathewa</dc:creator>
		<pubDate>Mon, 06 Nov 2006 19:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17171</guid>
		<description>jthorner, Thanks for posting a link to pics of the Continental Concept.

If you ask me (and most people have the good sense not to), that is, absolutely, Retro Done Right.  I look at the car and think, simultaneously, &quot;1965&quot; and &quot;2015.&quot;

I don&#039;t know about selling them for $100K, though.  I find it hard to believe that Ford could offer a car that, no matter how luxurious, would be able to collect $100K per copy.  VW couldn&#039;t sell the Phaeton at over $50K, the brand wouldn&#039;t support it.  Ford is burdened by years of rental history and has inadequate snob appeal.  They might do better executing a similar idea under the Jaguar marque and reaching for $120K.

In fact, the very word, &quot;marque&quot; illustrates why I don&#039;t believe Ford could sell the Lincoln for $100K.  &quot;Lincoln&quot; is a &quot;brand.&quot;  &quot;Jaguar&quot; is still a &quot;marque.&quot;  You can&#039;t use &quot;Lincoln&quot; and &quot;marque&quot; in the same sentence without sounding over-the-top, but you can say &quot;Jaguar&quot; and &quot;marque&quot; together without people sniggering.

I hope somebody at GM has the good sense to look at this Continental Concept and float a similar idea based on, say, a mid-to-late &#039;60&#039;s Cadillac limo.  Discreet tailfins... discreet shoulder pads on the front fenders, reminiscent grillework, four headlights, real limo doors, real limo interior (facing seats), lotsa leather...  Only available in black so shiny you can&#039;t tell what color it is, extremely dark gray and navy blue so dark you think it&#039;s black.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->jthorner, Thanks for posting a link to pics of the Continental Concept.</p>
<p>If you ask me (and most people have the good sense not to), that is, absolutely, Retro Done Right.  I look at the car and think, simultaneously, &#8220;1965&#8243; and &#8220;2015.&#8221;</p>
<p>I don&#8217;t know about selling them for $100K, though.  I find it hard to believe that Ford could offer a car that, no matter how luxurious, would be able to collect $100K per copy.  VW couldn&#8217;t sell the Phaeton at over $50K, the brand wouldn&#8217;t support it.  Ford is burdened by years of rental history and has inadequate snob appeal.  They might do better executing a similar idea under the Jaguar marque and reaching for $120K.</p>
<p>In fact, the very word, &#8220;marque&#8221; illustrates why I don&#8217;t believe Ford could sell the Lincoln for $100K.  &#8220;Lincoln&#8221; is a &#8220;brand.&#8221;  &#8220;Jaguar&#8221; is still a &#8220;marque.&#8221;  You can&#8217;t use &#8220;Lincoln&#8221; and &#8220;marque&#8221; in the same sentence without sounding over-the-top, but you can say &#8220;Jaguar&#8221; and &#8220;marque&#8221; together without people sniggering.</p>
<p>I hope somebody at GM has the good sense to look at this Continental Concept and float a similar idea based on, say, a mid-to-late &#8217;60&#8217;s Cadillac limo.  Discreet tailfins&#8230; discreet shoulder pads on the front fenders, reminiscent grillework, four headlights, real limo doors, real limo interior (facing seats), lotsa leather&#8230;  Only available in black so shiny you can&#8217;t tell what color it is, extremely dark gray and navy blue so dark you think it&#8217;s black.<!-- google_ad_section_end --></p>
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		<title>By: jakeryan1974</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17166</link>
		<dc:creator>jakeryan1974</dc:creator>
		<pubDate>Mon, 06 Nov 2006 19:16:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17166</guid>
		<description>If lincoln had only built the continental concept, they could have sold them for $100k, and had customers... As a town car and limo owner, I can&#039;t wait to see how they&#039;re going to screw up whatever replaces the town car. 
 As for the interior of this car, and their truck refreshening, I don&#039;t get it. At 32, it doesn&#039;t appeal to my younger side, nor does it appeal to my town car loving side. One day when I was at the dealer I sat in the last generation Navigator, lacquered wood, and it had door sills that lit up and said &quot;Navigator&quot;, and I could cross my legs in the back seat (or probably while driving it), and I remember thinking, &quot;My god, this is more vehicle than anyone could possibly need&quot; (and i secretly liked it). Their new vehicles have lost that appeal totally. :(</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->If lincoln had only built the continental concept, they could have sold them for $100k, and had customers&#8230; As a town car and limo owner, I can&#8217;t wait to see how they&#8217;re going to screw up whatever replaces the town car.<br />
 As for the interior of this car, and their truck refreshening, I don&#8217;t get it. At 32, it doesn&#8217;t appeal to my younger side, nor does it appeal to my town car loving side. One day when I was at the dealer I sat in the last generation Navigator, lacquered wood, and it had door sills that lit up and said &#8220;Navigator&#8221;, and I could cross my legs in the back seat (or probably while driving it), and I remember thinking, &#8220;My god, this is more vehicle than anyone could possibly need&#8221; (and i secretly liked it). Their new vehicles have lost that appeal totally. :(<!-- google_ad_section_end --></p>
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		<title>By: BrendanMac</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17159</link>
		<dc:creator>BrendanMac</dc:creator>
		<pubDate>Mon, 06 Nov 2006 18:55:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17159</guid>
		<description>jthorner:
&lt;em&gt;Only a few years ago (2002) Lincoln showed a stunning concept car. I remember seeing it with my then 12 year old daughter, who said she was going to start saving her money to buy one. It was exactly what a modern Lincoln should be.&lt;/em&gt;

While I could do without the &quot;I shot Buzz Aldrin and made him into a matching luggage set,&quot; in the trunk, &lt;strong&gt;THAT&lt;/strong&gt; is the kind of imperialistic wafting machine Lincoln should be building. Too bad it almost &lt;em&gt;too&lt;/em&gt; closely resembles a 300C.

Now if only they could come up with a name for something that big....

Maybe they could call it the Lincoln Continental Drift.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->jthorner:<br />
<em>Only a few years ago (2002) Lincoln showed a stunning concept car. I remember seeing it with my then 12 year old daughter, who said she was going to start saving her money to buy one. It was exactly what a modern Lincoln should be.</em></p>
<p>While I could do without the &#8220;I shot Buzz Aldrin and made him into a matching luggage set,&#8221; in the trunk, <strong>THAT</strong> is the kind of imperialistic wafting machine Lincoln should be building. Too bad it almost <em>too</em> closely resembles a 300C.</p>
<p>Now if only they could come up with a name for something that big&#8230;.</p>
<p>Maybe they could call it the Lincoln Continental Drift.<!-- google_ad_section_end --></p>
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		<title>By: kasumi</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17077</link>
		<dc:creator>kasumi</dc:creator>
		<pubDate>Mon, 06 Nov 2006 11:55:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17077</guid>
		<description>Mercury and Lincoln seem so behind the times and dated to an entire generation. I love the look of the Continental Concept, but both lines reak of &quot;old people&#039;s cars.&quot; Even the LS felt so pointless with the substantially better competition, besides it was only one car of a whole brand. At this point, Ford should kill both brands and sell some larger Lincoln sedans at Ford dealerships under the Lincoln name. It will be costly to fight with the dealers, but I can&#039;t imagine keeping the brands alive is cheap either. Ford already has decent entry level luxury cars, (Mazda6 and Volvo s40/v50). For a large sedan, look to the s80. Unfortunately, for cars it looks like Ford&#039;s future is with those companies.

K.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Mercury and Lincoln seem so behind the times and dated to an entire generation. I love the look of the Continental Concept, but both lines reak of &#8220;old people&#8217;s cars.&#8221; Even the LS felt so pointless with the substantially better competition, besides it was only one car of a whole brand. At this point, Ford should kill both brands and sell some larger Lincoln sedans at Ford dealerships under the Lincoln name. It will be costly to fight with the dealers, but I can&#8217;t imagine keeping the brands alive is cheap either. Ford already has decent entry level luxury cars, (Mazda6 and Volvo s40/v50). For a large sedan, look to the s80. Unfortunately, for cars it looks like Ford&#8217;s future is with those companies.</p>
<p>K.<!-- google_ad_section_end --></p>
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		<title>By: jthorner</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17034</link>
		<dc:creator>jthorner</dc:creator>
		<pubDate>Mon, 06 Nov 2006 03:07:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17034</guid>
		<description>Only a few years ago (2002) Lincoln showed a stunning concept car.  I remember seeing it with my then 12 year old daughter, who said she was going to start saving her money to buy one.  It was exactly what a modern Lincoln should be.  They never built it.  Instead we get the badge engineered also rans.  Have a look:

http://archive.cardesignnews.com/autoshows/2002/losangeles/highlights/h1-lincoln-conti.html</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Only a few years ago (2002) Lincoln showed a stunning concept car.  I remember seeing it with my then 12 year old daughter, who said she was going to start saving her money to buy one.  It was exactly what a modern Lincoln should be.  They never built it.  Instead we get the badge engineered also rans.  Have a look:</p>
<p><a href="http://archive.cardesignnews.com/autoshows/2002/losangeles/highlights/h1-lincoln-conti.html" rel="nofollow">http://archive.cardesignnews.com/autoshows/2002/losangeles/highlights/h1-lincoln-conti.html</a><!-- google_ad_section_end --></p>
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		<title>By: Lichtronamo</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-17029</link>
		<dc:creator>Lichtronamo</dc:creator>
		<pubDate>Mon, 06 Nov 2006 02:35:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-17029</guid>
		<description>Lincoln (and Mercury for that matter) is dead in the water. 

The MKZ and MKX are poor badge engineering job.  The Town Car is a dinosaur.  The new MKS lacks the V-8 available in the Volvo S80 and XC90, effectively positioning the brand BELOW its sweedish brother.

Ford would honestly be better off shuttering Mercury and Lincoln, selling Aston Martin and considering spinning out Mazda.  

Ford would be left as the catch all brand, Volvo as a legitimte move up (something Mercury isn&#039;t) and Jaguar would top the range with freedom to go even higher without Aston Martin positioned above.

Of course, it would take bankrupcy to accomplish all of this.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Lincoln (and Mercury for that matter) is dead in the water. </p>
<p>The MKZ and MKX are poor badge engineering job.  The Town Car is a dinosaur.  The new MKS lacks the V-8 available in the Volvo S80 and XC90, effectively positioning the brand BELOW its sweedish brother.</p>
<p>Ford would honestly be better off shuttering Mercury and Lincoln, selling Aston Martin and considering spinning out Mazda.  </p>
<p>Ford would be left as the catch all brand, Volvo as a legitimte move up (something Mercury isn&#8217;t) and Jaguar would top the range with freedom to go even higher without Aston Martin positioned above.</p>
<p>Of course, it would take bankrupcy to accomplish all of this.<!-- google_ad_section_end --></p>
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		<title>By: Studedude1961</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-16935</link>
		<dc:creator>Studedude1961</dc:creator>
		<pubDate>Sun, 05 Nov 2006 04:07:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-16935</guid>
		<description>This car has an okay dash that is a 2/3 modernized replica of the 1961 Continental dash.  They should have kept the name Zephyr.  Otherwise, just another plain jane cookie-cutter soap-on-a-rope-a-dope that keeps Lincoln far back of the pack in looks and resale value.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->This car has an okay dash that is a 2/3 modernized replica of the 1961 Continental dash.  They should have kept the name Zephyr.  Otherwise, just another plain jane cookie-cutter soap-on-a-rope-a-dope that keeps Lincoln far back of the pack in looks and resale value.<!-- google_ad_section_end --></p>
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		<title>By: jerseydevil</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-16922</link>
		<dc:creator>jerseydevil</dc:creator>
		<pubDate>Sun, 05 Nov 2006 01:51:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-16922</guid>
		<description>&lt;em&gt;Michael Karesh: 

The Contiental concept was stunning. I would have revived Lincoln’s image, but not necessarily made it profitable&lt;/em&gt;.

well really what the hell do they have to loose.  Money? they are already loosin lots of that already.

i love the sleek t-birds, continentals.  i cannot beleive that there is no market for them.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>Michael Karesh: </p>
<p>The Contiental concept was stunning. I would have revived Lincoln’s image, but not necessarily made it profitable</em>.</p>
<p>well really what the hell do they have to loose.  Money? they are already loosin lots of that already.</p>
<p>i love the sleek t-birds, continentals.  i cannot beleive that there is no market for them.<!-- google_ad_section_end --></p>
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		<title>By: Sajeev Mehta</title>
		<link>http://www.thetruthaboutcars.com/lincoln-mkz/comment-page-2/#comment-16912</link>
		<dc:creator>Sajeev Mehta</dc:creator>
		<pubDate>Sun, 05 Nov 2006 00:29:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=2590#comment-16912</guid>
		<description>&lt;em&gt;Sajeev, did you drive the MKZ back-to-back with a Fusion or Milan while you had it? After driving the cars back-to-back, it was clear to me that they were far enough apart in content and character to deserve the different badging and pricing.&lt;/em&gt;

Really?  I drove a Zephyr and Fusion months apart (unfortunately) and found them to be similar. The Zephyr was noisy, banging on pavement joints all the way. It doesn&#039;t elevate the Lincoln brand like the LS or Town Car does, but the MKZ is a moderate step up.

&lt;em&gt;Interestingly, no one here is accusing the Mk VII of being a badge-engineered T-Bird.&lt;/em&gt;

Or the Mark VIII for that matter.  And for good reason. They had very unique bodies, interiors, sound insulation, lighting, creature comforts, electronic gizmos, air suspension, bigger brakes w/ABS, and engines.  I should know, I spent years infusing Mark VII engine parts, gadgets and brakes in my 1988 Cougar. :-)

Its when you start putting cars into their brand&#039;s historical perspective that things really make sense.  LSC versus MKZ?  No competition.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>Sajeev, did you drive the MKZ back-to-back with a Fusion or Milan while you had it? After driving the cars back-to-back, it was clear to me that they were far enough apart in content and character to deserve the different badging and pricing.</em></p>
<p>Really?  I drove a Zephyr and Fusion months apart (unfortunately) and found them to be similar. The Zephyr was noisy, banging on pavement joints all the way. It doesn&#8217;t elevate the Lincoln brand like the LS or Town Car does, but the MKZ is a moderate step up.</p>
<p><em>Interestingly, no one here is accusing the Mk VII of being a badge-engineered T-Bird.</em></p>
<p>Or the Mark VIII for that matter.  And for good reason. They had very unique bodies, interiors, sound insulation, lighting, creature comforts, electronic gizmos, air suspension, bigger brakes w/ABS, and engines.  I should know, I spent years infusing Mark VII engine parts, gadgets and brakes in my 1988 Cougar. :-)</p>
<p>Its when you start putting cars into their brand&#8217;s historical perspective that things really make sense.  LSC versus MKZ?  No competition.<!-- google_ad_section_end --></p>
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