Toyota put out a press release today, in the form of a Detroit News article, declaring their intention to conquer the globe's luxury car sales. In Europe, where Lexus is fighting uphill, sales have grown. And in Japan, where Lexus is also not-so-very-popular, sales have not. Nevertheless, the Toyota luxo brand is going to keep up the fight. And how are they going to accomplish this lofty goal of global domination? With Pebble Beach special editions, of course! For the first time EVER, Lexus will offer an LS600h L "with a Truffle Mica exterior paint combined with an exclusive two-tone Alabaster and Black leather trim interior with Dark Grey Bird's-eye maple wood trim." Sounds like a kitchen. Lexus is also doing a sixth annual Pebble Beach edition SC430 coupe. Having spent the day driving one yesterday, all I can say is that it needs a lot more than fancy paint. This coming year was supposed to be the end of the road for the SC430; Lexus was going to "replace" it with the LF-A sports car (don't ask – I know they are 100 percent different). But with the LF-A program being canceled or at least indefinitely paused, the SC430 may soldier on. The horror.
14 Comments on “Lexus to conquer world with Pebble Beach Edition LS600h...”
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Lexus is no joke. ask Steve Germain.
I’m not sure Lexus is considered a joke here in the UK…
@driving course:
Fair enough. Text amended.
I’m waiting for the Givenchy edition ES350. I love opera windows.
“Sounds like a kitchen”
So when are they going to put in a black granite dashboard ?.
I wouldn’t be too hasty about that correction. Lexus’ reputation in the UK is still clouded by this one scene:
http://www.youtube.com/watch?v=Km11Cb5NDp0
Since when did Lexus become a joke? It’s at the top of my list when I hit the Lottery.
I like Lexus. I drove the ES350 and it is a nice car for the way I drive most of the time — in heavy traffic.
I always thought Lexus was the new Buick. And now they confirm it by marketing into the same demographic: Tiger Woods Wannabes. Fine with me as I wont ever own either car, and watching them trip over each other should make for good clean fun.
I think I just threw up a little bit….
the SC430 is an entire armada of Failboats.
@ Mrb00st,
I don’t know, I thought the SC430 was pretty nice when the current gen version came out 11 years ago.
Actually the old Lexus SC300/400 was a stunning car that still looks good today. They were also a hit with the tuner crowd since they shared parts with the Supra and could be turbocharged to ludicrous levels.
The current gen model looks like came out of the business end of a mule however.
Getting back on topic, the LS600 L “Pebble Beach Editions” Sounds like one of those cheesy dealer packages with pinstripes, gold badges and a half-vinyl top.
Why don’t they make a ES250h? Seems screamingly obvious to me.