Lexus New Ad Campaign: The Power of ype

By Robert Farago
February 5, 2008 -

Marketing Daily reports that Lexus is set to tout their mondo hybridity in a new ad campaign. The mag says the automaker's new hybrid-touting TV spot shows a classroom "where a teacher suddenly pauses as kids are doing the alphabet because the h has gone missing; a guy looks quizzically at a sign for a "otel"; a woman typing on a computer finds that the H key is blank, as is the h in Yahoo; a pickup truck in the desert passes a sign reading "Welcome to Uta"; a TV announcer reports a story sans the letter h." The announcer reveals that all the h's have "simply found a better place to live; one that looks forward, not back." Which must please Yahoo no end. Or maybe it does; Lexus uses Yahoo! Autos Groups for the forum accompanying its new website, ThePowerofH.com. A site that tells us that "h" is "the power of change" that stands for "an unshakable belief that every problem has a solution and technology will lead us to it." I guess these guys missed all those B-grade sci fi movies that disproved that theory but good. Meanwhile, here's my fave Lexus hybrid ad. [NB: I smoke drugs.]

ThePowerofH.com »

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4 Comments on “ Lexus New Ad [Not Shown]: The Power of ype ”

gamper :
February 5th, 2008 at 12:39 pm

At some point I hope the ad will let the audience know that “H” also happens to be the first letter in the word “Hybrid” and also mention the fact that Lexus is selling them.
KatiePuckrik :
February 5th, 2008 at 12:58 pm

Legalise t e ‘erb!!!!!!!!! Bring fort t e as and let us smoke it, eat it or w atever, as long as we get stoned into t e middle of next week!

Oh yeah and Lexus are good cars….yada yada yada!
jazbo123 :
February 5th, 2008 at 1:00 pm

You can’t spell hypocrisy without “h”.
lprocter1982 :
February 5th, 2008 at 1:33 pm

What happened in that ad? I got bored and distracted… sort of like what happens when someone drives a Lexus…