Kia Plans "Toyobaru" RWD Coupe Rival

Paul Niedermeyer
by Paul Niedermeyer

Autocar is reporting that Kia has its ever-eager eyes on the affordable RWD sporty coupe market. It’s 2008 Kee coupe concept could borrow the Genesis coupe’s RWD platform when it eventually makes its appearance.

In an exclusive interview Kia design director Peter Schreyer told Autocar that the Kee wasn’t in the European product plan for the next two years, but also confirmed that he is very keen to bring added strength and desirability to the Kia brand with such a car.

Sounds keen. Details follow:

Schreyer says he would support the switch to RWD even if it makes the Kee more expensive to build.

“Assuming Kia’s European fortunes continue to improve at the rate they are now, we could be ready in, say, five years for a car like Kee. We could spin it off the Cee’d or Magentis platform, but for me, it would be important for the Kee to be rear-wheel drive. And there is, of course, already a rear-driven platform within the Hyundai-Kia group that we could look to use, if our timing was good.

“We would have to aim to rival the Mazda MX-5 and Toyota’s new rear-driven coupe. The car would not need to be very fast or very powerful, but it should be compact, affordable and fun – a true sports car.”

“Personally, I have to say that I’m very excited by the idea, and very enthusiastic to make it happen.”

Did he just say five years? Ouch. But then Kia moves fairly briskly. Or not; Schreyer says that Kia’s Korean management board is “habitually conservative and pragmatic”. The key to Kia’s success?

“The problem with Kee is that no one – not in Europe, the USA or Korea – can say with confidence what numbers the Kee would sell in.

“We are not like Audi or Porsche. We are not in a position to just create something and then announce to the market that it’s the perfect kind of sports car.”

“When you’re making cars like this, it’s important to make them with a great deal of confidence,” he went on. “So I think the Kia brand has to grow a little more in stature before the time will be right for Kee.”

At the rate Kia is growing in stature in the US, the time could well be right…now.

Paul Niedermeyer
Paul Niedermeyer

More by Paul Niedermeyer

Comments
Join the conversation
2 of 14 comments
  • CarPerson CarPerson on Dec 14, 2009

    Does closing the doors sound like a dull thud or a car crash? Does the interior noise level stay below 76db(a) measured at the driver’s right ear on I-90 between Seattle (mp 0) and Snoqualmie Pass summit (mp 40)? Is the V6 a 60-degree or a boat-anchor 90-degree? Can it brake 60-0 mph in less than 130 feet? Can it be purchased without a leak roof? Get back to me when we know if we have a REAL contender.

  • Psarhjinian Psarhjinian on Dec 14, 2009
    Shrinking the Genesis platform into a car the size of a shortened Impreza/slightly larger Miata will require greatly stretching the definition of platform. Not really. Witness the Nissan FM platform: everything from the stubby little Z-Car two-seater to the FX SUV.
  • EBFlex China can F right off.
  • MrIcky And tbh, this is why I don't mind a little subsidization of our battery industry. If the American or at least free trade companies don't get some sort of good start, they'll never be able to float long enough to become competitive.
  • SCE to AUX Does the WTO have any teeth? Seems like countries just flail it at each other like a soft rubber stick for internal political purposes.
  • Peter You know we’ve entered the age of self driving vehicles When KIAs go from being stolen to rolling away by themselves.
  • Analoggrotto TTAC is full of drug addicts with short memories. Just beside this article is another very beautiful article about how the EV9 was internationally voted by a renowned board of automotive experts who are no doubt highly educated, wealthy and affluent; the best vehicle in entire world. That's planet earth for you numbskulls. Let me repeat: the best vehicle in the world is the Kia EV9. Voted, and sealed, and if you try to deny it Fanny Willis is ready to prosecute you; but she will send her boyfriend instead because she is busy.
Next