Hyundais are actually better looking than more than half the cars sold these days. And I don’t like to say that–I’m still quite prejudiced against Korean cars. But it’s true. Kia–no.

Or, telling my friends that “I sold my soul” or, “traded my soul because my my wife had a Fit.”

HAHAHAHAHAAHAHAHAHAHAHAAHa

Thanks for the heads up on that ad. I lol’d hard!

(yeah, it probably wouldn’t fare so well on TV here in the US…)

Forget about the Soul, everybody needs to go to kia-buzz.com right now and watch the most disturbing thing I’ve seen in quite a while.

In a new web-only ad for the pro.ceed, stop-motion Rafael Nadal sticks his feet into little children’s asses and scores a goal against an alien (after having been beaten by the alien in tennis).

Then he turns into a pro.ceed. I’d like to see them try and air that spot in the US, something tells me they’d be chased out of the country by mobs with torches and pitchforks.

With the way the Yaris is priced and the Fit marketed, they are going to have to pull off some substantial feature and price advantages to pull this off.

This one may be more appealing than the current Scion. But Kia is going to have to start winning some quality measurements if they’re ever going to be seen as anything other than a second-tier brand.

I never understood why Mazda 6 and Old Altima were designed to compete with Camry light with anorexic engines and sizes that are equivalent to charming houses for sale with a leather swing set in San Francisco. Look at what happened to Altima, now. It went head on with Toyonda, and Altima competes wells. It’s about time for some car companies to go head to head with Scion. I think mini station wagon/SUV cars are all the rage like the road rage is all the rage in cities with expensive non-traffic reducing public transportation system.

Kia really has nothing to lose here. This car looks great! It has great power plant and style. I think this is a winner. I am sure Soul will have a good price. I am excited about this car. I just hope this car is very well buttoned down. I wonder whether Kia can bring turbo charged 200hp powerplant. Can Kia get me a Hot Pocket Soul?

BTW. Seoul means “capital city.” Seoul and Soul do not sound the same and do not have same meaning in Korean. Most Koreans will not relate Soul to Seoul.