i believe they will easily sell every one they make. i live in New Zealand where both HSV and FPV products are sold, and i see new E-Series HSVs every single day, and our petrol is a lot more expensive than in Oz

Should be “they”. My edit button’s gone missing…

Everyone here grows up exposed to Holden vs Ford and whilst many grow out of it, there’s a multitude of people for whom this is still the basis for their automotive passion. Go check out the prices of an original Ford Falcon GTHO Phase III – the 1970 equivalent from Ford of the car you’re discussing here. They go at auction now for figures upward of $250,000.

Every October these V8 fans take off the suits they wear in their now-successful job of choice and head to Mount Panorama for the Bathurst 1000 race. The biggest race in the series. For that weekend, it’s redneck central and everyone’s invited. It’s Red vs Blue.

These HSV vehicles, and their FPV (Ford Performance Vehicles) counterparts sell like hotcakes. Well, the appear to as long as Holden and Ford limit their production.

Believe me, fuel prices will have very little to do with sales numbers of these cars. They’ll only be limited by the number of now-successful rednecks with a clip large enough to buy them.

Your GM-harbinger-of-doom phrases are out of place here, trust me.

While $150k cars that get 10 MPG probably won’t be hit too hard by expensive fuel affecting resale, the $40k SUVs and pickups that get 12 MPG are going to be devastated. The type of person that buys a 4-year-old Ford Expedition for $12k isn’t going to like paying $4k/year for fuel.

If someone drives this rig 10,000 miles a year at let’s say 10mpg, that is 1,000 gallons of gas. Say it’s $5/gal which would give $5000.

Big deal, $5k for a guy willing to buy a car for 150K. And the real number is likely much less as the mpg is probably better and the price of gas is likely lower.

if it weren’t obviously insane to be adding yet more brands I’d say just start a new Holden brand here without all the baggage of names like Pontiac and Cadillac.