Comments on: GM to Spend $500m on Cruze Launch

By: cpmanx

cpmanx — Mon, 25 Aug 2008 05:31:55 +0000

In fairness to GM (I can’t believe I just wrote that), they are facing the same problem that VW and now Ford are facing, as they introduce European models a year or two before the essentially identical products make their US debut. You can’t pretend the Euro models don’t exist, but if you hype them too much in the US you make them sound old by the time they appear here–and you make your current lineup sound positively obsolete.

That said, the PR folks at GM seem to be running out of control. That might be good for reassuring the stockholders and for making the case for possible gov’t loans, but it’s a terrible way to sell cars. I can’t imagine why anyone would buy a Cobalt now, and yet I also can’t imagine that anyone shopping for a compact car in 2011 will recall the hype machine that was running in 2008.

By: Potemkin

Potemkin — Sun, 24 Aug 2008 03:38:18 +0000

Somebody tell the folks at GM marketing they are working off the wrong calendar. It is not 2011 yet. It’s tough being in GM marketing. People know your current stuff sucks so you can’t say it doesn’t, so you spin the new stuff that people have no experience with.

By: kericf

kericf — Fri, 22 Aug 2008 13:08:45 +0000

I was watching the Olympics last night when I saw a commercial for that new Christian Slater show “My own worst enemy”. It actually had a Chevy commercial WITHIN THE TV SHOW commercial(TV Barn). They flash to split screen with two Christian Slaters and the two names under each, then it flashes “CHEVY” on the screen and then a split screen of a Traverse and Camaro with the names under each (Traverse for normal persona, Camaro for the secret agent persona). I laughed out loud at the add and my wife didn’t get what was so funny about it. They are advertising two cars that you cant buy yet?

From the article I linked to:
“Speaking for my gender, I’m insulted. It’s like carmakers are trying to fool the guys — for whom this show is obviously intended — into thinking that their product is just like a human. C’mon, give us some credit! I know good and well that one of the co-stars is an inanimate object … and that the other one is a Chevy.”

By: pfingst

pfingst — Fri, 22 Aug 2008 12:46:05 +0000

GM has $500 mil? Who knew?

By: 50merc

50merc — Fri, 22 Aug 2008 12:23:50 +0000

It won’t get here until 2011? Nah, no need to hurry.

There’ll be pie in the sky, by and by.

By: Martin Schwoerer

Martin Schwoerer — Fri, 22 Aug 2008 12:21:40 +0000

It may be Cruze-al for GM, but some are already giving it the Cruze-fiction treatment. (Sorry). Headline in today’s “Autobild” (Germany’s largest car mag): “Chevrolet Cruze: A Korea-Golf for a killer price”.

By: mikey610 (of GM)

mikey610 (of GM) — Fri, 22 Aug 2008 11:58:27 +0000

Somebody PLEASE dig up the press releases from before the Cobalt launch – I’m sure much of the PR will be cut and pasted from the Last Next Big Thing in Small Cars. (Or was that the Ion?)

By: GE Levecque

GE Levecque — Fri, 22 Aug 2008 11:42:48 +0000

Ahh make Money on small Vehicles eh! It will never happen really, today’s Civic and Corolla and other sub compact vehicles have the quality and the Sales to keep GM in the poor house for a long time and as other have said, why Lordstown!

By: Blunozer

Blunozer — Fri, 22 Aug 2008 11:09:05 +0000

Just to keep things in perspective…

GM developed the entire Solstice program on $250 Million.

The Cruze is scheduled to sell in the U.S. in 2011

This is the part that kills me. Again, GM is touting its “next big thing” LONG before its available for sale. The Cruze is getting marketed as if we were able to pick it up by the end of the year.

By 2011 the new Civic, Mazda3, Corrolla, and Focus will all be on the market. Without having the stigma of being “old news”.

By: nudave

nudave — Fri, 22 Aug 2008 10:25:42 +0000

I’m sure if I’m ever offered one of these at a rental counter, whether in North America or Europe, my only response will be “What else is available?”

By: Dave

Dave — Fri, 22 Aug 2008 07:49:06 +0000

I think Ford is launching the new Fiesta and maybe Ka in Paris, and probably VW, Peugeot etc will also have something to show. Not sure if Opel/Astra have anything significant this year – that’s probably why they’re putting the Cruse in, plus it generates some publicity for Chevrolet in Europe.

By: Martin Schwoerer

Martin Schwoerer — Fri, 22 Aug 2008 07:14:20 +0000

ferrarimanf355: Paris is big, big, big. Cruze is but one premiere. TTAC will inform about expected news from Paris in mid-September.

By: Facebook User

Facebook User — Fri, 22 Aug 2008 05:39:12 +0000

As the Wall Street Journal points out,

“The auto maker believes growing demand for nicer, well-equipped small cars coupled with a dramatic redesign for the Cruze will be enough to command sticker prices well beyond the $15,000 base price of a compact Chevrolet Cobalt.”

–They might sell a few thousand to the hyped fools but the general public knows better. Look at the hybrid Saturns Auras and Malibus sales, pancakes, freaking pancakes.

By: Needforspeed007

Needforspeed007 — Fri, 22 Aug 2008 03:27:17 +0000

Its good to see GM putting some money into the marketing of this vehicle. Since that is what was hurting GM for not doing with other models. But starting in Europe isnt a bad move either, since their compact market is far more aggressive than here in the states.

So, if the Cruze shows and does well in Europe first, then it would have less trouble in the global market a year later after its Euro release.

By: SupaMan

SupaMan — Fri, 22 Aug 2008 02:01:35 +0000

Didn’t Wagoner say something about designing the Cruze to “compete with future Civics and Corollas instead of the present offerings”?

Heh…this I gotta see.

By: Pig_Iron

Pig_Iron — Fri, 22 Aug 2008 00:41:40 +0000

Isn’t Lordstown GM’s most militant plant? Isn’t its labor force one of the most expensive? Doesn’t it have the lowest quality and productivity ratings?

Why not Ramos, or even Shreveport or Doraville? Why not keep the high margin stuff close to home?

By: ferrarimanf355

ferrarimanf355 — Fri, 22 Aug 2008 00:25:37 +0000

Martin, is the Cruze going to be the big launch, or will the hometown heroes at Purgeot, Citroen and/or Renault have something, too?

By: dwford

dwford — Thu, 21 Aug 2008 23:05:29 +0000

The current Cobalt/G5 and the Astra are on similar but not interchangeable chassis. The next gen Cruze/Astra/etc.. will share the same chassis.

By: Robert Schwartz

Robert Schwartz — Thu, 21 Aug 2008 22:54:54 +0000

Is this car different from the Saturn/Opel Astra?

By: Frantz

Frantz — Thu, 21 Aug 2008 22:47:26 +0000

I just don’t get spelling words wrong… i mean look back on this car in 40 years… i know it only matters what you sell today.. but really… its a horrible name and one of the only times i’d rather see an alpha number combo…

By: Martin Schwoerer

Martin Schwoerer — Thu, 21 Aug 2008 22:38:28 +0000

Cruze is to be introduced at the Paris show, in early October. (Why will it be shown to a primarily European audience?)

TTAC will be there, and will report.

By: dwford

dwford — Thu, 21 Aug 2008 22:32:16 +0000

The Cruze will hit the market just in time to compete with the new for 2011 Civic and Focus. Good luck with that.

By: seabrjim

seabrjim — Thu, 21 Aug 2008 22:22:57 +0000

Gotta love that smile and thumbs up. Whats he thinking? “Soon as this thing bombs in the market our golden parachutes will be just about to open!”

By: Droid800

Droid800 — Thu, 21 Aug 2008 22:12:09 +0000

Robert-
The $500 million has nothing to do with actual car development. The money is only being used to re-tool the factory (around $350 million), advertising, and other expenses. Since this is essentially a world car whose platform will underpin at least half a dozen vehicles, the real development costs are probably closer to four times that amount.