Comments on: GM to Shift $1.5b to Online Advertising

By: peoplewatching04

peoplewatching04 — Sat, 22 Mar 2008 03:35:37 +0000

I’d rather take the bus than drive a Chevy Cavalier.

By: Robert Schwartz

Robert Schwartz — Fri, 21 Mar 2008 18:21:14 +0000

Jaje: Firefox blocks pop-ups and scripts automatically, or by changing the setting in the Edit:Preferences menu item. You can also download AdBlock Plus, which I highly recommend.

By: jaje

jaje — Fri, 21 Mar 2008 16:59:21 +0000

Task: update my Firefox browser with popup blocker, script blocker and ad blocker.

By: RayH

RayH — Fri, 21 Mar 2008 16:51:10 +0000

I think sometimes internet ads work… I’ve pushed 3 or 4 links in my life on things that interested me and I’d be buying shorty. The Mazda one on this site for the $199 lease on those Mazdas got me interested in the Miata. I even went in and took a look and drove one. They offered me less out of pocket than that special and even ate part of the tax… I was on the verge of closing it, but reality set in and I checked what my insurance would be… more than my 3 other junkers combined (liability for those only), so I took a pass.
Robert’s ad did work, though, because ultimately I told my sister about going there, and I went with her that night where she closed on the same car I wanted at the same deal.
The only thing I found stupid about it was they never asked verbally or written how I (we) became interested in a Miata… I wonder how they gauge the effectiveness of the ad then?

By: jkross22

jkross22 — Fri, 21 Mar 2008 15:37:03 +0000

$3b on ad spend. Here’s a thought: Spend that money on 3 new cars/year (or maybe even fix what you currently sell). It’s $1b for a new car.

Hire smarter marketing people that can reach out to young buyers through guerilla marketing campaigns.

Send all upside profit to me.

Your welcome.

By: Steven Lang

Steven Lang — Fri, 21 Mar 2008 15:33:18 +0000

The interesting question to consider is whether the dynamics of advertising are going to change as a result of this.

I’m sure it will…

By: thetopdog

thetopdog — Fri, 21 Mar 2008 14:34:46 +0000

I think I’ve clicked on an internet ad about 10 times in 12 or so years of being online, and I don’t think I’ve ever bought anything/used any service that I first heard about through an internet ad. I really don’t see the benefit of internet ads, but judging from the massive amounts of money generated from online advertising, I might be alone

By: Robert Farago

Robert Farago — Fri, 21 Mar 2008 14:08:22 +0000

Shhhhh.

By: Juniper

Juniper — Fri, 21 Mar 2008 14:05:50 +0000

Yo Robert there is GM advertising on TTAC and on this article.

By: RayH

RayH — Fri, 21 Mar 2008 14:02:18 +0000

Just spend $100 million on snazzy ads that will send people to the GM buypower page with all the models. That would be very convenient!
At least they’re trying… maybe a couple years too late but still.
I can’t remember the last time I saw a television ad from GM that wasn’t for a Silverdo. And I’ve been seeing a lot of those lately. I might be pushing Cobalts and Aveos at the moment.