By Robert Farago
January 9, 2009
From: GM Dealership Employee Discount <GM_Dealership_Employee_Discount@email.generalmotors.bfi0.com>
Subject: A remarkable loyalty offer for GM owners
To: XXXXX@yahoo.com
Date: Wednesday, January 7, 2009, 6:19 PM
Loyalty works both ways.
To show how much we appreciate your continued business, we’re offering this special purchase opportunity — exclusively to our best customers:
Up to $3,000 Owner Loyalty Bonus Cash1 on almost every new GM vehicle now through February 2, 2009. You can combine your Owner Loyalty Bonus Cash with your GM Dealership Employee Discount2 and most current incentives, including special GMAC financing on select vehicles. So, if you or someone in your household owns or leases a 1999 or newer model year GM vehicle, now’s the perfect time to buy.
See the attached flyer to learn some surprising facts about today’s GM vehicles and for a full listing of the many models that are eligible for this offer.
To learn more, log on to gmded.com.
Don’t delay.
Hurry in to your GM Dealer before February 2, 2009, to take advantage of your Owner Loyalty Bonus Cash. Remember, this special offer can be combined with your dealership employee discount2 and most current incentives, including special GMAC financing on select vehicles.
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POWERED
January 9th, 2009 at 9:04 am
Robert,
FYI: I notice you are protecting (within the header) the email address of whomever this email was sent to. Please note the recipient’s email addy is still shown within the body of the email.
January 9th, 2009 at 9:28 am
For those of you that didn’t see the original version of this story with the pretty graphics and hyperlinks the email linked to http://email.generalmotors.bfi0.com/W0RH000DE6696313804072E0957950
January 9th, 2009 at 9:47 am
So basically GM has given up on ever getting anyone who doesn’t already own a GM vehicle to buy one, they just try and get existing GM owners to buy more.
Wouldn’t it make more sense to offer a $3000 discount to anyone who trades in a NON-GM vehicle?
January 9th, 2009 at 9:50 am
Odd. Is there a reason my earlier comment got deleted?
The discount conditions are weird: why exclude buyers of the ZR1 and the CTS-V?
January 9th, 2009 at 9:56 am
I’m guessing the next trick to come out of GM marketing will be for them to go “infomercial” on us and offer a free vehicle if you pay shipping & handling. (S&H to total $25k or so depending on the vehicle)
January 9th, 2009 at 11:23 am
no lease? pay $3000 more
no 99 or newer GM vehicle? pay another $3000
no GM Card? no extra $1500
they’re crazy in the Ren Cen. but then, we knew that.
January 9th, 2009 at 11:48 am
Even with the discounts the prices are still inflated. It looks like the msrp is increased so in reality you are barely saving $1000.
January 9th, 2009 at 12:36 pm
Well…even with the annual “Toe Tag” sale retail sales were down 41% for GM in December.
This is just the next “panic button” sales device.
Bunter
January 9th, 2009 at 1:05 pm
heh, g-m ded dot com
Desperation is employees of EDS receiving the employee discount long after GM divested itself of the IT firm. I think (though not certain) that EDS’ers still get the discount even though HP has acquired the firm.
January 9th, 2009 at 2:35 pm
Um, I just got rid my 1999 Buick. I don’t think this would have swayed me to consider another GM car, but $3000 is more than I got in trade for my car.
January 9th, 2009 at 2:56 pm
How about some loyalty cash love to each and every taxpayer who gave them free money?
January 9th, 2009 at 4:08 pm
@ronin amen!
does gm still own some of subaru? i could get a deal, yo.
January 10th, 2009 at 8:52 am
GM dumped Subaru a long time ago. Where have you been?
January 10th, 2009 at 10:26 am
@Runfromcheney – thanks for the info. i have been not paying attention.