GM Challenges Ford To Heavy-Duty Truck Pissing Match
Truck marketing is so out of ideas. Despite a few hesitant signs that the old “bigger, stronger, butcher” paradigm might be giving way to less primitive appeals to consumers, GM’s Tom Stephens has dragged truck marketing back to the stone age, issueing the following challenge to Ford [via Pickuptrucks.com].
You’re going to love our new diesel Duramax engine in the new Heavy Duty. You know what I want to do to prove it? I want to take our truck and Ford’s [new Super Duty] and chain them together back -to-back. Then I want to have them pull against each other. I know our truck will beat theirs.
Pickuptrucks.com has passed the memo on to Ford, in hopes of spawning a “V-Series Challenge”-type media stunt. Too bad it will never happen. When the trucks are evenly-matched, these contests tend to come down to driver skill, timing and luck. And what would that prove? Note to GM: if you want to market your trucks in wholly unoriginal ways, leave reality out of it and just make an ad showing your truck kicking the other trucks asses or mocking owners of competing brands. You know, the way the good lord intended trucks to be marketed. These guys have it figured out.
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I pulled a loaded F-500 flatbed off a railroad track with my 1950 F-1 half-ton pickup once. Of course it had a ratchet rear end, a granny box, and a couple of guys standing on the back bumper, but there was a train coming. Well, a slow switch engine with a couple of boxcars....
I like this response to Howie's GM Ad: http://www.youtube.com/watch?v=CItLHD6lPNk
GM & Ford both are biggest competitor in heavy duty truck production, recently i read in off road news, "GM's wice chairman Mr. Tom Stephens challenged to Ford for tug war. "You know what He want to do to prove? He want to take GM'S havy duty truck and Ford's new Super Duty truck and chain them together back to back. Then He want to have them pull against each other. He know his truck will beat Ford."
This would be about as dumb as the commercials in which chevy makes fun of the ford's tailgate step.