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General Motors Death Watch 168: Straight from the Horse’s Mouth

By Robert Farago
March 20, 2008 -

farago-lutz-4.JPGYesterday, Justin and I caught wind of GM Car Czar Bob Lutz' private pow-wow with bloggers attending the New York Auto Show on GM's dime. Christopher Barger, GM's Director of Global Communications Technology, barred our way. "It's invitation only," Barger announced. "Thirty-five is the limit." I asked Barger if he was TTAC-aware. "Sure, you guys hate us." So I waited in the hallway and collared Maximum Bob. I introduced myself and asked permission to attend. "Do we know these people?" Lutz asked. "Do we like them?" "It's up to you," a stunned Barger replied. We were in. 

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87 Responses to “ General Motors Death Watch 168: Straight from the Horse’s Mouth ”

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  • crc :


    I think if Barger really read TTAC he would see that when GM does something good, it is noted as such by TTAC staff. It just happens to be that GM does a lot of stupid things related to branding, marketing, etc. that Mr. Farago et al point out. I guess when you are used to the buff books kissing your ass so much for advertising dollars, you have a hard time accepting statements from people who are telling it like it is. The real bias and hatred comes from commenters.

  • Busbodger :


    Either they are telling the press one thing (greenwash) and doing a different thing (building trucks for max profits) or they are really out of touch.

    Their trucks/SUVs are great but how many do they need in their corporate lineup? Ten, a dozen, forty?

    I must live on another planet from these people.

  • Queensmet :


    Lutz had a good pension and was bankruptcy proof when GM hired him. He is in it for his ego.

  • oboylepr :


    It does not look good, does it? The tens of thousands of GM workers deserve better than this clown at the top.

  • mocktard :


    Wow.

  • GS650G :


    Follow the yellow brick road, in your Volt.

    GM is doomed, I don’t think the death watch series will go on forever, I think instead it will make a nice obit.

  • Samir Syed :


    We must give credit where credit is due. It seems Bob himself isn’t as bashful or scared as his own handlers.

  • bfg9k :


    Lutz sat down and warmed-up the hopeful handful by dissing bloggers. “It’s getting to the point where there will be millions of bloggers, each with one reader… himself.”

    This is absolutely true. While I haven’t run the numbers myself, I am confident that blogs follow a power law curve for readership.

  • KatiePuckrik :


    It would be so interesting if (and I know this is an unlikely situation) it turned out that Rabid Rick and Maximum Bob’s pensions weren’t bankruptcy proof. It would be interesting to see if there’s a change in their attitudes towards saving GM.

    Golden parachutes do more harm than good. It breeds complacency and inertia.

    As for GM living in cloud cuckoo land, well, no change there, then. GM’s cars are, at best, average. In the current climate, what with the credit crunch and a shrinking market, people are less likely to spend hard earned money. So in order to get these customers to part with their money, you need to have some class-leading products. GM has few cars of that nature.

    We keep hearing about the Chevrolet Volt, but, realistically speaking, by the time it comes out, Toyota will have released their 3 generation Prius with near 100mpg fuel consumption figures (BMW and VW, all your fuel economy customers are belong to us!).

    There very few, if any, bright spots at GM which is why their stock price is plummeting. GM has some world class engineers; it’s just mis-management and bureaucracy which has stifled them. I wonder if GM wouldn’t benefit from a total management change…..?

    Kudos to TTAC for asking the difficult questions, it what sets you apart from other websites. The truth isn’t always pretty, but it must be reported…!

  • Mike Solowiow :


    HA!

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