Ford Unveils Brand Old Fiesta In Brazil

Showing how really big and important the new Fiat Uno is in the burgeoning Brazilian market, car makers responded with a massive wave of re-releases. Ford jumped into the fire and unveiled their new old Fiesta. Ford joins VW, which unveiled the new old Gol G4 Ecomotion. GM launched the new old Chevy Classic, and Renault released the new old Logan. All trying to take the spotlight and press away from the new Uno, the only real new car. Talk about stage envy!

Anyway the new Ford Fiesta is a simple facelift of the old one, according to the Brazil’s Bestcars. The new old Fiesta received new headlights, new front and back bumper and – tata! – a new hood. These changes are common to both hatch and sedan. The sedan also gets new taillights, reminiscent of the old Fusion’s. Inside changes are also timid and are limited to new lettering and now feature permanent illumination. Oh, new fabric is also available on the seats. Engines are still the old Zetec Rocam 1.0L and 1.6L mills. No new Sigmas for this brand new old puppy.

What is strange though is the timing. The new euro-Fiesta is supposed to be launched in Brazil this year or early next year (I’m betting on the latter). The Brazilian new old Fiesta is purported to find its inspiration in the euro one and supposedly fits in Ford’s new kinetic design language. Something must give.

To see where the real inspiration comes from one must look not to Europe, but rather eastwards. India, in fact. Take a look at the Ford Figgo. Reminds you of something? So even though Ford swears this is the real new Fiesta in Brazil, where does the euro Fiesta (that Ford swears will also come to Brazil) fit in? En passant, where does Mr. Mullaly’s One Ford fit in? Seems Brazil didn’t get the memo.