Comments on: Ford Says Tata to Jag

By: Dangerous Dave

Dangerous Dave — Sun, 06 Jan 2008 02:38:53 +0000

In my Cadillac days (when they were real land yachts) we refered to Lincolns as Fords with lock washers. Funny, I was at a car show today and saw an old Contential coupe and my first thought was “a real Lincoln”. These days a Lincoln is just a nice Ford, if there is such a thing. My current ride is a Jag XK8, which is one hell of a car. I’ve heard (on TTAC I think) that Tata will allow Jaguar to do their thing and give them the financial support they need to build proper motor cars. Hope its true.

By: driving course

driving course — Fri, 04 Jan 2008 23:17:23 +0000

How does an air powered Jag sound?
http://www.ecogeek.org/content/view/1260/

By: mor2bz

mor2bz — Fri, 04 Jan 2008 21:50:59 +0000

i don’t get it. having too many brands in one
house is a big part of what has done in the
american manufacturers. i was interested in
tata stock but not with this aquisition. maybe
the people of India are entralled to have an
upscale name attached to their boot, but i would
have encouraged tata to build their own brand
and keep the money in their pocket.

Say goodbye to the $2500 car; too bad – it would
have been a good thing.

why does every market want to climb upscale?

By: Sajeev Mehta

Sajeev Mehta — Fri, 04 Jan 2008 20:33:59 +0000

Namaste TATA!

Now you’ll have a car for India’s growing middle class and the flocks of rich people with servants and drivers. You know, the type of people who used to be all over England. :)

Back to America: Too bad Lincoln will still be a Mazda/Volvo with leather seats. Ford insists that Volvo will move upmarket to make up for Jaguar’s departure.

Maybe Ford will get the global branding thang right the second time around with Volvo…but I’m not holding my breath.

By: guyincognito

guyincognito — Fri, 04 Jan 2008 17:22:46 +0000

Why would anyone buy the terminal money pit that is Jaguar? Ford’s been losing $1-2B a year on it since they took over. I thought Tata would get Ford to pay them to take on the liability at the very least.

By: Joe C.

Joe C. — Fri, 04 Jan 2008 17:15:52 +0000

Indeed, Tata is huge, and also well-known for their worldwide technology and management consulting services. Maybe Ford worked out a trade and will get some help, putting their whole management through TQM or Six Sigma training – anything might help!

By: radimus

radimus — Fri, 04 Jan 2008 17:12:08 +0000

Tata is more like Honda and Yamaha than Ford. They have their hands into all sorts of markets.

By: driving course

driving course — Fri, 04 Jan 2008 16:32:17 +0000

Bye bye Ford… Namaste Tata.
I think Tata will make more of the marque than Ford have done.

By: Sherman Lin

Sherman Lin — Fri, 04 Jan 2008 15:50:14 +0000

Yeah starving Lincoln and trying to steer the upscale customers to Jaguar looks like it really paid off.