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	<title>Comments on: Flex Designer Fired?</title>
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		<title>By: joeaverage</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-642841</link>
		<dc:creator>joeaverage</dc:creator>
		<pubDate>Wed, 30 Jul 2008 20:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-642841</guid>
		<description>&lt;i&gt;SherbornSean: I propose a new rule: you’re not allowed to whine that automakers should sell more wagons in the US unless you own a Magnum, Legacy, Avant, etc. &lt;/i&gt;

How about if I wanted a wagon but settled for a CUV in &#039;99 and only buy cars once every decade or so???

My replacement vehicle will have a tailgate too - either a hatchback or a wagon... Way too versatile compared to a small sedan.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><i>SherbornSean: I propose a new rule: you’re not allowed to whine that automakers should sell more wagons in the US unless you own a Magnum, Legacy, Avant, etc. </i></p>
<p>How about if I wanted a wagon but settled for a CUV in &#8216;99 and only buy cars once every decade or so???</p>
<p>My replacement vehicle will have a tailgate too &#8211; either a hatchback or a wagon&#8230; Way too versatile compared to a small sedan.<!-- google_ad_section_end --></p>
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		<title>By: sellfone</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-642771</link>
		<dc:creator>sellfone</dc:creator>
		<pubDate>Wed, 30 Jul 2008 20:36:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-642771</guid>
		<description>&lt;em&gt;The Flex is another answer to a question nobody asked. Much like the Edge. Why does Ford need a 5-seat SUV…when they already have one called Escape?&lt;/em&gt;

I agree with you that the Flex is the answer to an unasked question, but not the Edge.  Yes, they are both 5 seaters, but the Escape is technically a mini-ute, and the Edge is a true crossover and argueably they appeal to two different customers.  Unlike the Flex, the Edge (including its varients) is apparantly selling in decent numbers so it must have at least some appeal.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>The Flex is another answer to a question nobody asked. Much like the Edge. Why does Ford need a 5-seat SUV…when they already have one called Escape?</em></p>
<p>I agree with you that the Flex is the answer to an unasked question, but not the Edge.  Yes, they are both 5 seaters, but the Escape is technically a mini-ute, and the Edge is a true crossover and argueably they appeal to two different customers.  Unlike the Flex, the Edge (including its varients) is apparantly selling in decent numbers so it must have at least some appeal.<!-- google_ad_section_end --></p>
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		<title>By: sellfone</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-642742</link>
		<dc:creator>sellfone</dc:creator>
		<pubDate>Wed, 30 Jul 2008 20:26:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-642742</guid>
		<description>&lt;em&gt;...a Crossover saved Buick.&lt;/em&gt;

Really?  When was that?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>&#8230;a Crossover saved Buick.</em></p>
<p>Really?  When was that?<!-- google_ad_section_end --></p>
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		<title>By: Machinehead</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-642202</link>
		<dc:creator>Machinehead</dc:creator>
		<pubDate>Wed, 30 Jul 2008 18:26:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-642202</guid>
		<description>Some of you folks seem to be a little naive about the facts.

1) Richard was not fired because the Flex was a failure.
The head count reduction numbers had to be achieved. He was let go because he had the lowest seniority of all of the Ford design chiefs…Not the lowest performance. 
The complexities of a large corporation are staggering including the legal aspects. Separations (firings) must be done the most legal way possible or you open a company up to lawsuits.
Richard was a Design Chief…Not senior management. The styling direction is dictated by senior management. The Design Chiefs execute the direction.

2) They did not stop production of the Flex. It is made in Ontario with the Edge. They simply canceled the 3rd shift.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Some of you folks seem to be a little naive about the facts.</p>
<p>1) Richard was not fired because the Flex was a failure.<br />
The head count reduction numbers had to be achieved. He was let go because he had the lowest seniority of all of the Ford design chiefs…Not the lowest performance.<br />
The complexities of a large corporation are staggering including the legal aspects. Separations (firings) must be done the most legal way possible or you open a company up to lawsuits.<br />
Richard was a Design Chief…Not senior management. The styling direction is dictated by senior management. The Design Chiefs execute the direction.</p>
<p>2) They did not stop production of the Flex. It is made in Ontario with the Edge. They simply canceled the 3rd shift.<!-- google_ad_section_end --></p>
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		<title>By: Facebook User</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-641802</link>
		<dc:creator>Facebook User</dc:creator>
		<pubDate>Wed, 30 Jul 2008 17:14:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-641802</guid>
		<description>&lt;i&gt;PSIM:
Before you blog on a site called “thetruthaboutcars” you should get your facts straight. The “brick shithouse” Flex design is actually a good thing for mileage purposes.

Compared to the competition, Ford Flex moves through the air with surprising ease. The Flex’s aerodynamics equates to one mile per gallon improvement in fuel economy.

At 55 mph, the Flex needs only 8.90 horsepower while the nearest competitors in the full-size crossover segment - the GMC Acadia and Toyota Highlander - require more than 9.30 horsepower. Moreover, the Flex’s coefficient of drag is significantly better than all of its Asian competitors. Flex tests at 0.355 coefficient of drag while the competitors are at 0.375.&lt;/i&gt;

You actually believe what you read in a &lt;i&gt;Ford&lt;/i&gt; press release?  And how often do people drive at 55MPH?

And do you know what the Cd of the Chevy Traverse is?  Nope, you&#039;re wrong.  It is .33...which is a MUCH better number than .355.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><i>PSIM:<br />
Before you blog on a site called “thetruthaboutcars” you should get your facts straight. The “brick shithouse” Flex design is actually a good thing for mileage purposes.</p>
<p>Compared to the competition, Ford Flex moves through the air with surprising ease. The Flex’s aerodynamics equates to one mile per gallon improvement in fuel economy.</p>
<p>At 55 mph, the Flex needs only 8.90 horsepower while the nearest competitors in the full-size crossover segment &#8211; the GMC Acadia and Toyota Highlander &#8211; require more than 9.30 horsepower. Moreover, the Flex’s coefficient of drag is significantly better than all of its Asian competitors. Flex tests at 0.355 coefficient of drag while the competitors are at 0.375.</i></p>
<p>You actually believe what you read in a <i>Ford</i> press release?  And how often do people drive at 55MPH?</p>
<p>And do you know what the Cd of the Chevy Traverse is?  Nope, you&#8217;re wrong.  It is .33&#8230;which is a MUCH better number than .355.<!-- google_ad_section_end --></p>
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		<title>By: mg</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-641621</link>
		<dc:creator>mg</dc:creator>
		<pubDate>Wed, 30 Jul 2008 16:18:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-641621</guid>
		<description>Please get your facts right.  The Oakville plant is not down.  It has full production scheduled through the end of the year.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Please get your facts right.  The Oakville plant is not down.  It has full production scheduled through the end of the year.<!-- google_ad_section_end --></p>
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		<title>By: NickR</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-641461</link>
		<dc:creator>NickR</dc:creator>
		<pubDate>Wed, 30 Jul 2008 15:46:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-641461</guid>
		<description>&lt;em&gt;My 18 year old son pointed out to me that the white roof option really makes it look like the world’s largest golf cart.&lt;/em&gt;

The Ford Fairway?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>My 18 year old son pointed out to me that the white roof option really makes it look like the world’s largest golf cart.</em></p>
<p>The Ford Fairway?<!-- google_ad_section_end --></p>
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		<title>By: TRL</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-641292</link>
		<dc:creator>TRL</dc:creator>
		<pubDate>Wed, 30 Jul 2008 15:13:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-641292</guid>
		<description>Really hard to understand the length of this monstrosity. If there is such a thing as too much 2nd row leg room, this car(bus?) has it. 

At least Ford will sell a few, more than can be said for the Pontiac G8. That car has to be the poster child for bad timing. I know GM didn’t spend near as much as Ford did but if there any on the water right now the boats should be turned around. If Australia is GM’s answer to the future, they have none.

IMHO regarding the Flex
1. Styling - Frugly! My 18 year old son pointed out to me that the white roof option really makes it look like the world’s largest golf cart.
2. Weight - makes an Edge look svelte.
3. Mileage - You can’t tell me the drivetrain from an Escape Hybrid would not fit - should have been standard as this thing is easily as weird looking as a Prius. Would have changed instanlty from something you are ashamed to drive into a tree-huggers dream - the anti-Hummer.
2. Name - Almost anything but Flex (OK, Edge is almost as bad)- My vote would have been Country Squire. Why hide the fact that it is a station wagon? Maybe that’s the next retro-trend. Used to be Ford occasianly was out front.

Maybe as a Mercury exclusive the price would have seemed more appropriate and they might have actually sold more. Don&#039;t laugh, a Crossover saved Buick.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Really hard to understand the length of this monstrosity. If there is such a thing as too much 2nd row leg room, this car(bus?) has it. </p>
<p>At least Ford will sell a few, more than can be said for the Pontiac G8. That car has to be the poster child for bad timing. I know GM didn’t spend near as much as Ford did but if there any on the water right now the boats should be turned around. If Australia is GM’s answer to the future, they have none.</p>
<p>IMHO regarding the Flex<br />
1. Styling &#8211; Frugly! My 18 year old son pointed out to me that the white roof option really makes it look like the world’s largest golf cart.<br />
2. Weight &#8211; makes an Edge look svelte.<br />
3. Mileage &#8211; You can’t tell me the drivetrain from an Escape Hybrid would not fit &#8211; should have been standard as this thing is easily as weird looking as a Prius. Would have changed instanlty from something you are ashamed to drive into a tree-huggers dream &#8211; the anti-Hummer.<br />
2. Name &#8211; Almost anything but Flex (OK, Edge is almost as bad)- My vote would have been Country Squire. Why hide the fact that it is a station wagon? Maybe that’s the next retro-trend. Used to be Ford occasianly was out front.</p>
<p>Maybe as a Mercury exclusive the price would have seemed more appropriate and they might have actually sold more. Don&#8217;t laugh, a Crossover saved Buick.<!-- google_ad_section_end --></p>
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		<title>By: Richard Chen</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-641081</link>
		<dc:creator>Richard Chen</dc:creator>
		<pubDate>Wed, 30 Jul 2008 14:18:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-641081</guid>
		<description>Ford&#039;s press release touted &quot;breakthrough aerodynamics&quot; for the Flex for that Cd of 0.355. Here&#039;s a real breakthrough in a big vehicle: the 1933 Dymaxion by Buckminister Fuller, with a reported Prius-busting Cd of 0.25.  

Less dramatic but similarly sized &amp; priced (but shovel-nosed = less frontal area) is the 2008 Honda Odyssey VCM, Cd of 0.30 and EPA rating of 17/25.  Apples to oranges? the Flex is just another big people carrier which replaced another one, the Freestar/Windstar.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Ford&#8217;s press release touted &#8220;breakthrough aerodynamics&#8221; for the Flex for that Cd of 0.355. Here&#8217;s a real breakthrough in a big vehicle: the 1933 Dymaxion by Buckminister Fuller, with a reported Prius-busting Cd of 0.25.  </p>
<p>Less dramatic but similarly sized &amp; priced (but shovel-nosed = less frontal area) is the 2008 Honda Odyssey VCM, Cd of 0.30 and EPA rating of 17/25.  Apples to oranges? the Flex is just another big people carrier which replaced another one, the Freestar/Windstar.<!-- google_ad_section_end --></p>
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		<title>By: guyincognito</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-641031</link>
		<dc:creator>guyincognito</dc:creator>
		<pubDate>Wed, 30 Jul 2008 13:56:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-641031</guid>
		<description>@ psim,

And how are said competitors selling? .355 is not a drag coefficient to brag about.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->@ psim,</p>
<p>And how are said competitors selling? .355 is not a drag coefficient to brag about.<!-- google_ad_section_end --></p>
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		<title>By: psim</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-640902</link>
		<dc:creator>psim</dc:creator>
		<pubDate>Wed, 30 Jul 2008 13:28:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640902</guid>
		<description>Before you blog on a site called &quot;thetruthaboutcars&quot; you should get your facts straight.  The &quot;brick shithouse&quot; Flex design is actually a good thing for mileage purposes.

Compared to the competition, Ford Flex moves through the air with surprising ease. The Flex&#039;s aerodynamics equates to one mile per gallon improvement in fuel economy.  

At 55 mph, the Flex needs only 8.90 horsepower while the nearest competitors in the full-size crossover segment - the GMC Acadia and Toyota Highlander - require more than 9.30 horsepower.  Moreover, the Flex&#039;s coefficient of drag is significantly better than all of its Asian competitors.  Flex tests at 0.355 coefficient of drag while the competitors are at 0.375.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Before you blog on a site called &#8220;thetruthaboutcars&#8221; you should get your facts straight.  The &#8220;brick shithouse&#8221; Flex design is actually a good thing for mileage purposes.</p>
<p>Compared to the competition, Ford Flex moves through the air with surprising ease. The Flex&#8217;s aerodynamics equates to one mile per gallon improvement in fuel economy.  </p>
<p>At 55 mph, the Flex needs only 8.90 horsepower while the nearest competitors in the full-size crossover segment &#8211; the GMC Acadia and Toyota Highlander &#8211; require more than 9.30 horsepower.  Moreover, the Flex&#8217;s coefficient of drag is significantly better than all of its Asian competitors.  Flex tests at 0.355 coefficient of drag while the competitors are at 0.375.<!-- google_ad_section_end --></p>
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		<title>By: nudave</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-640811</link>
		<dc:creator>nudave</dc:creator>
		<pubDate>Wed, 30 Jul 2008 12:39:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640811</guid>
		<description>Hell, you could have designed the Flex using Legos.  Wouldn&#039;t it have been a &quot;Better Idea&quot; if Ford had just offered the S-Max?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Hell, you could have designed the Flex using Legos.  Wouldn&#8217;t it have been a &#8220;Better Idea&#8221; if Ford had just offered the S-Max?<!-- google_ad_section_end --></p>
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		<title>By: shaker</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-640691</link>
		<dc:creator>shaker</dc:creator>
		<pubDate>Wed, 30 Jul 2008 11:19:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640691</guid>
		<description>It seems that Ford merely followed the &quot;design rules&quot; that sold vehicles during the cheap gas days: Design a vehicle, then keep making the thing larger and add more bling until it reaches a &quot;price point&quot; where it can realize a profit.
The market would react favorably to a 1/2 scale Flex, but FoMoCo would lose money on every one, because there&#039;s the xB.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->It seems that Ford merely followed the &#8220;design rules&#8221; that sold vehicles during the cheap gas days: Design a vehicle, then keep making the thing larger and add more bling until it reaches a &#8220;price point&#8221; where it can realize a profit.<br />
The market would react favorably to a 1/2 scale Flex, but FoMoCo would lose money on every one, because there&#8217;s the xB.<!-- google_ad_section_end --></p>
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		<title>By: Durask</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-640401</link>
		<dc:creator>Durask</dc:creator>
		<pubDate>Wed, 30 Jul 2008 04:50:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640401</guid>
		<description>I test drove Ford Flex 2 weeks ago.

For what it is, it is actually a very nice car.

Design is polarizing, yes, but I like it, partially because of that.

The interior is very well designed and had good quality materials, definitely better than Honda Odyssey or Honda Pilot.

Fuel economy is on par with other vehicles of this size.

I might still buy it but I am not sure if we need _two_ 7 seaters (we already have a Mazda CX-9).

The problem with the Flex is that it competes with minivans and does so reasonably well, but these days even your usual minivan shoppers do some hard thinking as to whether they REALLY need a minivan for two adults and two kids.

Plus, of course, with all the negative news, many people stop looking at domestics altogether.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I test drove Ford Flex 2 weeks ago.</p>
<p>For what it is, it is actually a very nice car.</p>
<p>Design is polarizing, yes, but I like it, partially because of that.</p>
<p>The interior is very well designed and had good quality materials, definitely better than Honda Odyssey or Honda Pilot.</p>
<p>Fuel economy is on par with other vehicles of this size.</p>
<p>I might still buy it but I am not sure if we need _two_ 7 seaters (we already have a Mazda CX-9).</p>
<p>The problem with the Flex is that it competes with minivans and does so reasonably well, but these days even your usual minivan shoppers do some hard thinking as to whether they REALLY need a minivan for two adults and two kids.</p>
<p>Plus, of course, with all the negative news, many people stop looking at domestics altogether.<!-- google_ad_section_end --></p>
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		<title>By: Facebook User</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-2/#comment-640381</link>
		<dc:creator>Facebook User</dc:creator>
		<pubDate>Wed, 30 Jul 2008 04:39:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640381</guid>
		<description>&lt;i&gt;guyincognito:
First of all, I have a hard time imagining that they would fire the designer of the Flex. There could have been some other issue.

I think there are a few issues with the Flex. For one, I’ve never seen a commercial for it. I’ve seen that stupid “MPG” Toyota commercial a billion and a half times today. “Here we go, here we go, yeah!” Where is the marketing support? The only reason the other 7 seat CUV based on the D3 platform Ford has isn’t selling is because nobody knows it exists. They should have just dumped 1/3 the money they put into producing the Flex into marketing the Taurus X and giving it a not comically bad name. It would have achieved more volume than the Flex and Taurus X combined.

For another, the design is too over the top for a vehicle aimed at minivan expats, IMHO.

And of course the fuel economy. How could a 4600lb box have good fuel economy? So for an AWD version you’re saving a few mpg over an SUV but you can’t tow with it and it has none of the absolutely essential off road capability or drive right over the car in front of you road clearance.&lt;/i&gt;

You sir, are a very smart person.  I have the EXACT same thoughts on the Flex and T-X.  The baboons at FMC would much rather spend hundreds of millions of dollars designing a stretched Scion, than spend ONE RED CENT on advertising the Taurus X.  Not that they really gave the Taurus X a chance...it came out as a 2008 model and less than a year they have a (much worse) replacement for it.  There is NOTHING that the stupid Flex does that the Taurus X can&#039;t.  In fact, the T-X has more total cargo room than the Flex...according to www.ford.com.  The Flex is another answer to a question nobody asked.  Much like the Edge.  Why does Ford need a 5-seat SUV...when they already have one called Escape?

I hope beyond hope that Ford loses TONS of money on the Flex experiment.  Maybe then, the baboons will realize that there are better ways of doing business.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><i>guyincognito:<br />
First of all, I have a hard time imagining that they would fire the designer of the Flex. There could have been some other issue.</p>
<p>I think there are a few issues with the Flex. For one, I’ve never seen a commercial for it. I’ve seen that stupid “MPG” Toyota commercial a billion and a half times today. “Here we go, here we go, yeah!” Where is the marketing support? The only reason the other 7 seat CUV based on the D3 platform Ford has isn’t selling is because nobody knows it exists. They should have just dumped 1/3 the money they put into producing the Flex into marketing the Taurus X and giving it a not comically bad name. It would have achieved more volume than the Flex and Taurus X combined.</p>
<p>For another, the design is too over the top for a vehicle aimed at minivan expats, IMHO.</p>
<p>And of course the fuel economy. How could a 4600lb box have good fuel economy? So for an AWD version you’re saving a few mpg over an SUV but you can’t tow with it and it has none of the absolutely essential off road capability or drive right over the car in front of you road clearance.</i></p>
<p>You sir, are a very smart person.  I have the EXACT same thoughts on the Flex and T-X.  The baboons at FMC would much rather spend hundreds of millions of dollars designing a stretched Scion, than spend ONE RED CENT on advertising the Taurus X.  Not that they really gave the Taurus X a chance&#8230;it came out as a 2008 model and less than a year they have a (much worse) replacement for it.  There is NOTHING that the stupid Flex does that the Taurus X can&#8217;t.  In fact, the T-X has more total cargo room than the Flex&#8230;according to <a href="http://www.ford.com" rel="nofollow">http://www.ford.com</a>.  The Flex is another answer to a question nobody asked.  Much like the Edge.  Why does Ford need a 5-seat SUV&#8230;when they already have one called Escape?</p>
<p>I hope beyond hope that Ford loses TONS of money on the Flex experiment.  Maybe then, the baboons will realize that there are better ways of doing business.<!-- google_ad_section_end --></p>
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		<title>By: Thunder7</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-1/#comment-640362</link>
		<dc:creator>Thunder7</dc:creator>
		<pubDate>Wed, 30 Jul 2008 04:35:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640362</guid>
		<description>I forgot how many years ago it was but some corporate moron at Ford decided that all Mercury names would start with an &quot;M&quot; and all Ford car names would start with an &quot;F&quot;. Trucks would all star with an &quot;E&quot;.

Something about brand identity according to a walking waste of space and air in dearborn- A woman whose head was stuck permanently up the dark and smelly place justified this by making the comment &quot;What kind of person buys a car named Camry?&quot;

Regarding the Flex- Pure corporate arrogance ignoring all feedback about the Fairlane name. That and its pure early-mid 80s&#039; GM box ugly. Shades of the Chevy Celebrity wagon.

Not the first time thats happened, is it? When Ford ruined the Taurus by making it look like a rolling mutant fish, removing content and raising the price- Dealers complained to the insular citadel of ignorance in Dearborn that people were walking in, seeing the window sticker and leaving knowing that they could get an Accord or Camry for the same money or less with much more content and what was Ford&#039;s answer? &quot;No, they&#039;re not.&quot;

The &quot;500&quot; was a tired design before it even hit the road. Take a look at the Audi 100 from 1983. Look familiar?

Design by committee. Guaranteed to produce a hot steamy diaper load every time.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I forgot how many years ago it was but some corporate moron at Ford decided that all Mercury names would start with an &#8220;M&#8221; and all Ford car names would start with an &#8220;F&#8221;. Trucks would all star with an &#8220;E&#8221;.</p>
<p>Something about brand identity according to a walking waste of space and air in dearborn- A woman whose head was stuck permanently up the dark and smelly place justified this by making the comment &#8220;What kind of person buys a car named Camry?&#8221;</p>
<p>Regarding the Flex- Pure corporate arrogance ignoring all feedback about the Fairlane name. That and its pure early-mid 80s&#8217; GM box ugly. Shades of the Chevy Celebrity wagon.</p>
<p>Not the first time thats happened, is it? When Ford ruined the Taurus by making it look like a rolling mutant fish, removing content and raising the price- Dealers complained to the insular citadel of ignorance in Dearborn that people were walking in, seeing the window sticker and leaving knowing that they could get an Accord or Camry for the same money or less with much more content and what was Ford&#8217;s answer? &#8220;No, they&#8217;re not.&#8221;</p>
<p>The &#8220;500&#8243; was a tired design before it even hit the road. Take a look at the Audi 100 from 1983. Look familiar?</p>
<p>Design by committee. Guaranteed to produce a hot steamy diaper load every time.<!-- google_ad_section_end --></p>
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		<title>By: redrum</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-1/#comment-640351</link>
		<dc:creator>redrum</dc:creator>
		<pubDate>Wed, 30 Jul 2008 04:22:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640351</guid>
		<description>I like the idea of wagons as practical transportation without all the bloat of an SUV, but time and again they have failed in the US.  The demise of the Dodge Magnum, Mazda6 wagon, and Focus wagon are just the latest examples.  They are at best a niche market.  Not to mention, the current crop of wagon/hatches get pretty disappointing gas mileage (GTI, Mazda3, 2.4 liter Matrix/Vibe, any turbo Subaru) as they seem to be relegated to the performance-oriented crowd.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I like the idea of wagons as practical transportation without all the bloat of an SUV, but time and again they have failed in the US.  The demise of the Dodge Magnum, Mazda6 wagon, and Focus wagon are just the latest examples.  They are at best a niche market.  Not to mention, the current crop of wagon/hatches get pretty disappointing gas mileage (GTI, Mazda3, 2.4 liter Matrix/Vibe, any turbo Subaru) as they seem to be relegated to the performance-oriented crowd.<!-- google_ad_section_end --></p>
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		<title>By: John Horner</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-1/#comment-640261</link>
		<dc:creator>John Horner</dc:creator>
		<pubDate>Wed, 30 Jul 2008 03:12:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640261</guid>
		<description>I&#039;m puzzled why Ford has three products competing for almost exactly the same market:  Taurus-X, Edge and Flex.  That doesn&#039;t even count the Mercury, Mazda, Lincoln and Volvo entrants.

A great wagon/crossover based on the Fusion platform would be a much better fit for today&#039;s market.   The Flex is too big, too expensive and has a horrible name.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I&#8217;m puzzled why Ford has three products competing for almost exactly the same market:  Taurus-X, Edge and Flex.  That doesn&#8217;t even count the Mercury, Mazda, Lincoln and Volvo entrants.</p>
<p>A great wagon/crossover based on the Fusion platform would be a much better fit for today&#8217;s market.   The Flex is too big, too expensive and has a horrible name.<!-- google_ad_section_end --></p>
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		<title>By: NickR</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-1/#comment-640212</link>
		<dc:creator>NickR</dc:creator>
		<pubDate>Wed, 30 Jul 2008 02:35:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640212</guid>
		<description>&lt;em&gt;I propose a new rule: you’re not allowed to whine that automakers should sell more wagons in the US unless you own a Magnum, Legacy, Avant, etc.&lt;/em&gt;

Magnum - questionable build quality, and poorly designed access to the storage area.  An impractical wagon, hence it&#039;s demise.

Legacy - I do not fit.

Avant - Outrageous pricing, too many firsthand reports of spotty Audi quality and service lately.

There, now I can go back to whining :)</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>I propose a new rule: you’re not allowed to whine that automakers should sell more wagons in the US unless you own a Magnum, Legacy, Avant, etc.</em></p>
<p>Magnum &#8211; questionable build quality, and poorly designed access to the storage area.  An impractical wagon, hence it&#8217;s demise.</p>
<p>Legacy &#8211; I do not fit.</p>
<p>Avant &#8211; Outrageous pricing, too many firsthand reports of spotty Audi quality and service lately.</p>
<p>There, now I can go back to whining :)<!-- google_ad_section_end --></p>
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		<title>By: guyincognito</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-1/#comment-640151</link>
		<dc:creator>guyincognito</dc:creator>
		<pubDate>Wed, 30 Jul 2008 02:25:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640151</guid>
		<description>@ NulloModo:

&quot;it has none of the absolutely essential off road capability&quot;

sorry forgot to add /sarcasm.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->@ NulloModo:</p>
<p>&#8220;it has none of the absolutely essential off road capability&#8221;</p>
<p>sorry forgot to add /sarcasm.<!-- google_ad_section_end --></p>
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		<title>By: redrum</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-1/#comment-640131</link>
		<dc:creator>redrum</dc:creator>
		<pubDate>Wed, 30 Jul 2008 02:18:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640131</guid>
		<description>&lt;em&gt;How smart would the Flex look if it weighed several hundred pounds less, and had an engine designed to hit a higher fuel-efficiency target, rather than a big horsepower number? Very smart indeed. …
&lt;/em&gt;

Oh, like the Freestyle, since that was such a big hit??  

It&#039;s way too early to be second-guessing the Flex or declaring it dead.  Every review I&#039;ve read has been very positive.  This is not a DOA product like Chrysler has been putting out the past few years, this actually has a chance to gain sales through word of mouth.  

Gas prices have hurt all SUV/crossover sales, but this thing is ultimately going to live or die by its polarizing styling.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>How smart would the Flex look if it weighed several hundred pounds less, and had an engine designed to hit a higher fuel-efficiency target, rather than a big horsepower number? Very smart indeed. …<br />
</em></p>
<p>Oh, like the Freestyle, since that was such a big hit??  </p>
<p>It&#8217;s way too early to be second-guessing the Flex or declaring it dead.  Every review I&#8217;ve read has been very positive.  This is not a DOA product like Chrysler has been putting out the past few years, this actually has a chance to gain sales through word of mouth.  </p>
<p>Gas prices have hurt all SUV/crossover sales, but this thing is ultimately going to live or die by its polarizing styling.<!-- google_ad_section_end --></p>
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		<title>By: NulloModo</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-1/#comment-640062</link>
		<dc:creator>NulloModo</dc:creator>
		<pubDate>Wed, 30 Jul 2008 01:52:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640062</guid>
		<description>&lt;i&gt;
And of course the fuel economy. How could a 4600lb box have good fuel economy? So for an AWD version you’re saving a few mpg over an SUV but you can’t tow with it and it has none of the absolutely essential off road capability or drive right over the car in front of you road clearance.
&lt;/i&gt;

Most of the SUVs sold in the past have never been taken off road, nor used to tow.  FWD combined with traction control/stability control is more than enough to handle almost any road condition as long as you don&#039;t make a habit of driving through deep mud or unplowed streets during the middle of a blizzard.  The FWD model is going to sell in greater numbers than the AWD, and the fuel economy of that one is pretty decent compared with the competition (that being minivans and other full size CUVs).  

As far as towing goes, the Flex can handle 4500 lbs, which is enough for a U-Haul, a medium size boat, a trailer with a couple jet-skis/snowmobiles/ATVs, or just about any other load most people would be likely to hitch up.  Is it going to tow a horse trailer?  No way, but then again, people needing to tow the big stuff will buy a full size true SUV or a truck.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><i><br />
And of course the fuel economy. How could a 4600lb box have good fuel economy? So for an AWD version you’re saving a few mpg over an SUV but you can’t tow with it and it has none of the absolutely essential off road capability or drive right over the car in front of you road clearance.<br />
</i></p>
<p>Most of the SUVs sold in the past have never been taken off road, nor used to tow.  FWD combined with traction control/stability control is more than enough to handle almost any road condition as long as you don&#8217;t make a habit of driving through deep mud or unplowed streets during the middle of a blizzard.  The FWD model is going to sell in greater numbers than the AWD, and the fuel economy of that one is pretty decent compared with the competition (that being minivans and other full size CUVs).  </p>
<p>As far as towing goes, the Flex can handle 4500 lbs, which is enough for a U-Haul, a medium size boat, a trailer with a couple jet-skis/snowmobiles/ATVs, or just about any other load most people would be likely to hitch up.  Is it going to tow a horse trailer?  No way, but then again, people needing to tow the big stuff will buy a full size true SUV or a truck.<!-- google_ad_section_end --></p>
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		<title>By: davey49</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-1/#comment-640061</link>
		<dc:creator>davey49</dc:creator>
		<pubDate>Wed, 30 Jul 2008 01:51:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640061</guid>
		<description>Way to early to decide the fate of the Flex. Can&#039;t imagine volume of any of this type of vehicle will be high until people stop panicking and replacing their Suburbans with Yaris. When they realize that they can&#039;t fit their 4 kids into said Yaris (plus it might be illegal)they might come around to the Flex.
Or they might buy the Traverse.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Way to early to decide the fate of the Flex. Can&#8217;t imagine volume of any of this type of vehicle will be high until people stop panicking and replacing their Suburbans with Yaris. When they realize that they can&#8217;t fit their 4 kids into said Yaris (plus it might be illegal)they might come around to the Flex.<br />
Or they might buy the Traverse.<!-- google_ad_section_end --></p>
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		<title>By: parimento1</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-1/#comment-640042</link>
		<dc:creator>parimento1</dc:creator>
		<pubDate>Wed, 30 Jul 2008 01:42:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-640042</guid>
		<description>The Flex is one hip looking car. The 3 bar grille is well integrated and despite being boxy, it is anything but boring; with a lot of nice details like the ribbing on the doors, etc. The interior is also very nice. I don&#039;t think anyone can accuse Ford of cutting corners in that respect, or say that it is not a good car overall. They may have missed the mark, however, with the purchase price and the girth of this car. It is a superbly executed design that is being sunk by the fact that gas is very expensive. The car reminds me of the old woody wagons from the 50s that the surfers would use. I like it and would buy one if I had the money.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->The Flex is one hip looking car. The 3 bar grille is well integrated and despite being boxy, it is anything but boring; with a lot of nice details like the ribbing on the doors, etc. The interior is also very nice. I don&#8217;t think anyone can accuse Ford of cutting corners in that respect, or say that it is not a good car overall. They may have missed the mark, however, with the purchase price and the girth of this car. It is a superbly executed design that is being sunk by the fact that gas is very expensive. The car reminds me of the old woody wagons from the 50s that the surfers would use. I like it and would buy one if I had the money.<!-- google_ad_section_end --></p>
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		<title>By: guyincognito</title>
		<link>http://www.thetruthaboutcars.com/flex-designer-fired/comment-page-1/#comment-639972</link>
		<dc:creator>guyincognito</dc:creator>
		<pubDate>Wed, 30 Jul 2008 01:25:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=59601#comment-639972</guid>
		<description>First of all, I have a hard time imagining that they would fire the designer of the Flex. There could have been some other issue. 

I think there are a few issues with the Flex. For one, I&#039;ve never seen a commercial for it. I&#039;ve seen that stupid &quot;MPG&quot; Toyota commercial a billion and a half times today. &quot;Here we go, here we go, yeah!&quot; Where is the marketing support? The only reason the other 7 seat CUV based on the D3 platform Ford has isn&#039;t selling is because nobody knows it exists. They should have just dumped 1/3 the money they put into producing the Flex into marketing the Taurus X and giving it a not comically bad name. It would have achieved more volume than the Flex and Taurus X combined. 

For another, the design is too over the top for a vehicle aimed at minivan expats, IMHO. 

And of course the fuel economy. How could a 4600lb box have good fuel economy? So for an AWD version you&#039;re saving a few mpg over an SUV but you can&#039;t tow with it and it has none of the absolutely essential off road capability or drive right over the car in front of you road clearance.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->First of all, I have a hard time imagining that they would fire the designer of the Flex. There could have been some other issue. </p>
<p>I think there are a few issues with the Flex. For one, I&#8217;ve never seen a commercial for it. I&#8217;ve seen that stupid &#8220;MPG&#8221; Toyota commercial a billion and a half times today. &#8220;Here we go, here we go, yeah!&#8221; Where is the marketing support? The only reason the other 7 seat CUV based on the D3 platform Ford has isn&#8217;t selling is because nobody knows it exists. They should have just dumped 1/3 the money they put into producing the Flex into marketing the Taurus X and giving it a not comically bad name. It would have achieved more volume than the Flex and Taurus X combined. </p>
<p>For another, the design is too over the top for a vehicle aimed at minivan expats, IMHO. </p>
<p>And of course the fuel economy. How could a 4600lb box have good fuel economy? So for an AWD version you&#8217;re saving a few mpg over an SUV but you can&#8217;t tow with it and it has none of the absolutely essential off road capability or drive right over the car in front of you road clearance.<!-- google_ad_section_end --></p>
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