There’s a big business in recovering those logs that sank after being harvested in the 19th century. The oxygen-poor environment at the bottom of the rivers and lakes does a fabulous job of preserving the logs. We woodworkers tend to foam at the mouth when we see this stuff.

Although, from personal experience I can tell you that it’s surprising what sort of litigation this can attract. It’s fine if you’re large, but when you’re small it can consume valuable time. If Hyundai and PPG have their applications approved, Fisker will have problems. I’ve received some really bizarre C&D’s that were a huge stretch, but as frivolous as they were (to the point they apologized and compensated me) I still had to deal with them.

The EcoGlass mark is only a problem in that they should have used the registered mark instead of TM and credited 3Form. I looked at 3Forms EcoGlass and Fisker’s press release and it seems so similar that I am 99% certain Fisker is using their product and accidentally left out the registered mark.
http://www.3-form.com/materials-glass-pressed-fossil_leaf_spade_pressed.php

Here’s a link to their press releases where some of this comes from. It would have been classier to skip the trademarking.

http://karma.fiskerautomotive.com/news_items

http://www.happycow.com.au/about_us.html

But I suppose that doesn’t mean they have TM’ed it in the US as well.

See also the high end guitar manufacturers. Some of these woods are getting exceptionally rare.

Were I at Fisker I wouldn’t worry at this stage about trademark infringement. Especially for such duds as Happy Cow and the Fallen/Sunken/Rescued Trees. Nice to see, though, that someone trained this marketing person to use the TM designation. But you can bet none of those trademarks will last long. They’re terrible.

Also, from what I saw Hyundai does not have a registered trademark for EcoSport, just a fairly new trademark application. Ford actually had an EcoSport product and applied for a trademark, since abandoned. And the EcoGlass trademark is for building materials, not cars. If Fisker really wants to develop an Eco—- line of trademarks for cars, I certainly wouldn’t give up on it yet.

But I just love to read this kind of stuff. ”Wood trim is recovered from trees found in America’s wilds: Fallen Trees™ that have succumbed to age; Rescued Trees™ burned in forest fires; and Sunken Trees™ lying on lake bottoms.” And then the Happy Cows.

It’s got to be a joke, right? This can’t be serious, can it?

[Update -- it's serious all right. At least the Fallen/Sunken/Rescued Trees part of it. Found some references on the Internet to Fisker only using wood from "non-living trees." Could not see anything about "naturally occurring sand" or Happy Cows though. (Although I assume and hope the leather comes from non-living cows.) This is the kind of thing that Hollywood seems to love and the rest of us can't read without a giggle.]

Oh! No! The Happy Cow is now with 17 shaven virgins in cow heaven. That is a happy cow!

I haven’t laughed that hard since I first laid my eyes on Baby Mangino…

I can almost guarantee that a C&D will be in the mail from Hyundai/Lackenbach Siegel if they see that document. PPG might go after them as well.

made from naturally occurring sand… WTF?! what other kind of sand is there?

Ironically given the long and inefficient supply chains on custom low volume stuff like this it likely has more of a total carbon footprint than if they just used the conventional stuff.

The love the classic Fisker coupe. So does Hollywood, but you’ll never catch them enjoying such a car on camera.

I do admire the Karma, though. From what I can tell, it’s an innovative design that pushes the envelope of what people have done with serial hybrids. I’m thinking about buying one.

I’m sure don1967 will have something to add.