Comments on: Fiat Finds Spare Change In Couch, Bids On Bertone

By: Tricky Dicky

Tricky Dicky — Fri, 17 Jul 2009 09:32:40 +0000

Bertone have that CAPACITY not that much output. Maybe this is the quickest way for Super Sergio to increase output on the 500, without having to make more Ford Kas at the same time?

By: venator

venator — Wed, 15 Jul 2009 06:26:23 +0000

Makes sense. With a capacity of 70000/year, they could build all the Chryslers the North American market can absorb. Then the build quality issues can be dealt with by Fix It Again Bertone.

By: maniceightball

maniceightball — Wed, 15 Jul 2009 05:57:11 +0000

Edward — interesting, I didn’t know that. I wonder what the value of buying them would be then… I mean, historically it’s been a design house who seems to make most of its money on intellectual property rather than physical goods.

By: Dave

Dave — Tue, 14 Jul 2009 22:06:01 +0000

Hey – Bertone are doing 70k/year? Not so bad. Turin is also home to Pininfarina and I hear they got problems… lost the Mitsubishi Colt and serious downtime on the Ford Focus Cariolet.

By: Edward Niedermeyer

Edward Niedermeyer — Tue, 14 Jul 2009 21:11:46 +0000

maniceightball: It seems that Bertone Carozzeria (contract manufacturing) is being spun off from Stile Bertone. Carozzeria has a plant in Turin that does 70k units/year on two shifts, 100k/year with three. And not much else.

By: superbadd75

superbadd75 — Tue, 14 Jul 2009 21:00:30 +0000

Nice to see them using U.S. tax dollars wisely.

By: maniceightball

maniceightball — Tue, 14 Jul 2009 20:53:16 +0000

I imagine Jason Castriota alone is worth the cost they’d pay. I’m struggling to come up with any other assets Bertone has…

By: joeaverage

joeaverage — Tue, 14 Jul 2009 20:09:26 +0000

How about a review on the Astra ‘vert? Looks nice.

Seems to me that there might be too many “studios” for the amount of work going around. What has the company be doing since the Astra?