Comments on: Tata Takeover of Jag and Landie Delayed. Again. Still. http://www.thetruthaboutcars.com/engine-supply-issues-could-dealy-tata-takeover/ The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 22 Nov 2009 23:24:27 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: jthorner http://www.thetruthaboutcars.com/engine-supply-issues-could-dealy-tata-takeover/comment-page-1/#comment-189842 jthorner Tue, 04 Mar 2008 02:51:55 +0000 http://www.thetruthaboutcars.com/news-blog/engine-supply-issues-could-dealy-tata-takeover/#comment-189842 I suspect that Tata's purchase is at least partly about nostalgia and pride. Back in the days when England ruled India the Land Rover was a nearly mythical go anywhere, do anything vehicle. It was a better Jeep than a Jeep. Jaguar is a symbol of wealth, comfort, power and style (or at least it was). For the former subjects of England to get the chance to purchase what they remember as the automotive Crown Jewels of their former overlord for what now is pocket change to the surging Tata empire must be heady emotional stuff indeed. I suspect that Tata’s purchase is at least partly about nostalgia and pride. Back in the days when England ruled India the Land Rover was a nearly mythical go anywhere, do anything vehicle. It was a better Jeep than a Jeep. Jaguar is a symbol of wealth, comfort, power and style (or at least it was). For the former subjects of England to get the chance to purchase what they remember as the automotive Crown Jewels of their former overlord for what now is pocket change to the surging Tata empire must be heady emotional stuff indeed.

]]> By: BKW http://www.thetruthaboutcars.com/engine-supply-issues-could-dealy-tata-takeover/comment-page-1/#comment-189622 BKW Tue, 04 Mar 2008 01:16:08 +0000 http://www.thetruthaboutcars.com/news-blog/engine-supply-issues-could-dealy-tata-takeover/#comment-189622 Would someone please explain why Tata would want these two losers in the first place? Jag hasn't made a cent for Ford since Ford bought it (for 4 billion dollars) years ago. Some ppl say Ford has invested, to date, over 20 billion dollars in the car. Sales are miniscule, circa 1500 units a month. Land Rover profits for Ford have been slim and none. The warranty costs have been outrageous. Would someone please explain why Tata would want these two losers in the first place? Jag hasn’t made a cent for Ford since Ford bought it (for 4 billion dollars) years ago. Some ppl say Ford has invested, to date, over 20 billion dollars in the car. Sales are miniscule, circa 1500 units a month.

Land Rover profits for Ford have been slim and none. The warranty costs have been outrageous.

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