(I kid, Sweet Pete. I kid.)

or No More FUD..
or some take on that.

Latin sounds too much like a University motto, and the literary ones suggested sound too pretentious.

Then on the other side, you’ve got the “attitude” tag lines, which like Samir wrote, sound like a NASCAR or Dodge commercial.

Then some of the other suggestions are too close to popular culture references, which is just dull copy-cat stuff.

Since I can’t think of anything good for a tag line right now, my vote is no tag line. I think “The Truth about Cars” explains itself well enough anyway.

Awhile back I remember reading about a proposal for neighborhood-level nuke reactors; maybe it was from South Africa. Cool in theory, impossible in execution.

I’d prefer something that emphasizes the independence and take-no-prisoners attitude of the site; as I’ve said before “Truth” is tough to associate to opinions and editorials.

The “Truth” here is more about being true to one’s thoughts because TTAC doesn’t rely on any auto-maker for its immediate survival and can speak freely.

That’s why I suggested “The Truth Sets You Free”, but it may allude too much to another famous sentence which shall go unmentioned here.

If not TTAC’s byline, than at least the Death Watch’s

How about: “The Skeptic of the Industry”

“The unadulterated truth, if you can handle it”

Anyway, here’s a little Goethe, for inspiration if not for use:

Der Irrtum wiederholt sich immerfort in der Tat. Deswegen muss man das Wahre unermüdlich in Worten wiederholen.

Error repeats itself endlessly in deeds. Therefore, we must repeat the truth tirelessly, in words.

Somewhere.

“TTAC: We’re lobbing softballs” doesn’t sound quite right.

TTAC: Car Lovers’ Home on the Web.

Or

TTAC: Car Nuts’ Home Online

TTAC: A Home for the Car Crazed

“Your Source for Automotive Sensationalism and Borderline Irresponsible Reporting.”

You can always tell people who have never actuallly worked in the indusrty and actually believe Super Bowl advertising.

I have worked in the industry directly for the Big 2.???? and for suppliers for over 30 years now and I can tell you there is no sensationalism, if anything most editorials are rather tame compared to what actually goes on in the auto industry with the game players who are out to build “CAR”eers and the cars are just a sideline.

How about:

“A Mixture of Fact, Wild Speculation and Hearsay…..You Sort It Out”

“Your Source for Automotive Sensationalism and Borderline Irresponsible Reporting.”

Dont get me wrong, I like this site, but mostly for entertainment purposes.

“If you tell the truth you don’t have to remember anything.”

“A lie can travel half way around the world while the truth is putting on its shoes. ”

“A man who carries a cat by the tail learns something he can learn in no other way.”

“Action speaks louder than words but not nearly as often.”

“Advertisements contain the only truths to be relied on in a newspaper.”

“Against the assault of laughter nothing can stand.”

“Clothes make the man. Naked people have little or no influence on society.”

“Don’t go around saying the world owes you a living. The world owes you nothing. It was here first.”

“Don’t tell fish stories where the people know you; but particularly, don’t tell them where they know the fish.”

“Everything has its limit – iron ore cannot be educated into gold.”

“Few things are harder to put up with than the annoyance of a good example.”

“Honesty is the best policy – when there is money in it.”

“It is better to deserve honors and not have them than to have them and not deserve them.”

I like “Facts are stubborn, but statistics are more pliable.”

Actually I got that from a Forbes online “thought of the day.”

TTAC: Truth in Automotive News

TTAC: Coherent Automotive News

TTAC: The Cold Hard Truth

I also have some less serious suggestions:

TTAC: We Don’t Suck

TTAC: We’re NOT Car & Driver

TTAC: No One Here is Named Csaba

TTAC: We Don’t Give a Shit What Automobile Manufacturers Think

“TTAC: We’re on a mission from god”

Now..go speed around Chicago.