By Justin Berkowitz on September 24, 2008

The name “Lagonda” is one of those car brands you hear tossed around in historical context like the proverbial football. But I was the bad athlete in elementary school, and so no one threw me the football. Apparently Aston Martin, which owns the name, is going to start cranking out cars with the Lagonda badge again. Until recently, I had no real idea what a Lagonda was, is, or is supposed to be. So first thing’s first: prewar Lagondas. From the company’s first car in 1907 until World War II, Lagonda made the kinds of cars you sort of imagine when you think “sports car” and “prewar.” Some models were better than others, some had 1.1 liter 4-cylinder engines, others had 4.5 liter inline sixes, and even some had 4.5 liter V12s with a 5000 rpm “redline.” Many of these cars were even designed by W.O. Bentley, the founder of Bentley Motors, who was pushed out of his namesake company. And during that prewar era, Lagonda was (arguably, to history geeks) a real competitor to Bentley and Rolls-Royce. After World War II, the British car industry started to implode, everybody was merging, and Aston Martin bought Lagonda. And then Aston more or less croaked the Lagonda brand. They produced some of their prewar cars into the 1950s, and also did the original “Rapide” – which essentially looked like a four door Aston DB4. Very cool, but only 50-some cars were ever made. And then Lagonda became the badge for the crazy four door Aston Martin sedans from the 1970s and 1980s that we’ve all seen. And now you know.

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