Comments on: Chrysler Raises Prices 2%. And? http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/ The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 22 Nov 2009 05:36:31 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Redbarchetta http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/comment-page-1/#comment-513782 Redbarchetta Mon, 16 Jun 2008 19:48:36 +0000 http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/#comment-513782 Ha ha. They can't even sell the ton of cars on the dealers lots at the super discount prices they have now, raising the price isn't going to bring more people into the dealer. More and more they don't look like they're interested in selling cars(which is good because they can barely give them away) and just want to piss everyone off. I personally could care less if it costs them more to sell their uncompetative cars they should have structured their business better. Doesn't matter if you raise the price on a product if no one wants it to begin with. Ha ha. They can’t even sell the ton of cars on the dealers lots at the super discount prices they have now, raising the price isn’t going to bring more people into the dealer. More and more they don’t look like they’re interested in selling cars(which is good because they can barely give them away) and just want to piss everyone off. I personally could care less if it costs them more to sell their uncompetative cars they should have structured their business better. Doesn’t matter if you raise the price on a product if no one wants it to begin with.

]]> By: carguy http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/comment-page-1/#comment-513062 carguy Mon, 16 Jun 2008 17:47:37 +0000 http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/#comment-513062 I hate to break it to Chrysler that consumer demand is what sets the price of a vehicle in an open market. They can put any sticker on it they want but it won't alter the transaction price. I hate to break it to Chrysler that consumer demand is what sets the price of a vehicle in an open market. They can put any sticker on it they want but it won’t alter the transaction price.

]]> By: GS650G http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/comment-page-1/#comment-512892 GS650G Mon, 16 Jun 2008 17:25:30 +0000 http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/#comment-512892 This is a play on entitlements. They feel entitled to pass their costs along, despite the fact customer demand controls price in the end. Of course when sales retreat they can say "look, we made just as much selling fewer cars!" until the market share problem comes up again. This is a play on entitlements. They feel entitled to pass their costs along, despite the fact customer demand controls price in the end.

Of course when sales retreat they can say “look, we made just as much selling fewer cars!” until the market share problem comes up again.

]]> By: John Horner http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/comment-page-1/#comment-511152 John Horner Sun, 15 Jun 2008 23:16:47 +0000 http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/#comment-511152 On domestic vehicles, does anyone even pay attention to what MSRP is anymore? Glancing through the papers yesterday I found advertisements for anything from $5,000 to $10,000 off MSRP after discounts and rebates. The sales and pricing model is completely broken when this is going on. Against that backdrop, a 2% price increase is an absurdity. Several weeks ago Saturday Night Live did a news skit about the bump from $0.41 to $0.42 for a first class stamp. They "reported" the big oil said: "a penny, oh that's cute". 2% price changes in MSRP strike me the same way. On domestic vehicles, does anyone even pay attention to what MSRP is anymore? Glancing through the papers yesterday I found advertisements for anything from $5,000 to $10,000 off MSRP after discounts and rebates. The sales and pricing model is completely broken when this is going on. Against that backdrop, a 2% price increase is an absurdity.

Several weeks ago Saturday Night Live did a news skit about the bump from $0.41 to $0.42 for a first class stamp. They “reported” the big oil said: “a penny, oh that’s cute”. 2% price changes in MSRP strike me the same way.

]]> By: ronin http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/comment-page-1/#comment-511111 ronin Sun, 15 Jun 2008 22:36:26 +0000 http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/#comment-511111 Chrysler will find it does not have the market power to force a price increase. It may be that steel went up. So what- the wages of Americans have not. This makes it even harder for them to afford a Chrysler. About the only strategy left to Chrysler is exactly to compete on price. Chrysler will find it does not have the market power to force a price increase.

It may be that steel went up. So what- the wages of Americans have not. This makes it even harder for them to afford a Chrysler.

About the only strategy left to Chrysler is exactly to compete on price.

]]> By: 50merc http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/comment-page-1/#comment-511091 50merc Sun, 15 Jun 2008 22:17:17 +0000 http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/#comment-511091 It's inevitable. With the rising price of steel and all, Chrysler has to raise prices so they can maintain their profitability and abundant cash flow needed to continue developing exciting and technologically advanced products. You get what you pay for, I always say. It’s inevitable. With the rising price of steel and all, Chrysler has to raise prices so they can maintain their profitability and abundant cash flow needed to continue developing exciting and technologically advanced products. You get what you pay for, I always say.

]]> By: Steven Lang http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/comment-page-1/#comment-510812 Steven Lang Sun, 15 Jun 2008 13:47:40 +0000 http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/#comment-510812 So do all the Japanese, Korean and European brands. The only difference I see between Chrysler and virtually everyone else is that Chrysler will likely not remain in it's current form within the next 18 months. So do all the Japanese, Korean and European brands. The only difference I see between Chrysler and virtually everyone else is that Chrysler will likely not remain in it’s current form within the next 18 months.

]]> By: dwford http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/comment-page-1/#comment-510791 dwford Sun, 15 Jun 2008 13:42:40 +0000 http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/#comment-510791 Ford does the same thing. In the Focus buying frenzy last month, we were put in a position of trying to explain why 2 identical cars had different sticker prices - Ford has raised prices several times since last fall. Ford does the same thing. In the Focus buying frenzy last month, we were put in a position of trying to explain why 2 identical cars had different sticker prices – Ford has raised prices several times since last fall.

]]> By: Michael Karesh http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/comment-page-1/#comment-510771 Michael Karesh Sun, 15 Jun 2008 13:24:21 +0000 http://www.thetruthaboutcars.com/chyrsler-raises-prices-2-and/#comment-510771 GM and Chrysler are fond of this little game where they gradually bump up both prices and rebates, until the rebates get so high that they announce a new strategy of "value pricing" and cut both prices and rebates. Over and over. GM and Chrysler are fond of this little game where they gradually bump up both prices and rebates, until the rebates get so high that they announce a new strategy of “value pricing” and cut both prices and rebates. Over and over.

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