I dunno. The first time I saw it, I thought someone resized the old logo but forgot to click the “Keep Aspect Ratio” checkbox.

I think Mr. Sparky had the right idea. The desperately prolonged existence of the PT Cruiser needs to be terminated, and the less said about the Sebring, the better. Despite my distaste for it, I concede that the 300 has its merits, and minivans were one of the few things this company managed to do right. The Chrysler brand is just going to have to tread water until 2012 and hope the rest of the Fiatsler portfolio can make up the slack.

MBella wrote: I’m sure that logo will get people to confuse a Sebring with an Aston Martin.

I was thinking it’ll get mistaken for a Ford Thunderbird logo.

Anyone have an idea why Lancia’s are not sold in the UK?

What, they couldn’t call it the “T&C by Maserati”?

I wonder how Chrysler will badge the Viper replacement in Europe, assuming one ever sees the light of day. Simply as the “Viper”?

Of course, no one will notice when you glue it on the hood of a Sebring.

Why not just kill Sebring and Cruiser (they have Avenger and Caliber in the same showroom) and focus on the refeshed 300 and TC?

That would help with the reinvention and give customer a while to forget about Sebring before the Fiat based midsized sedan shows up. Really, the sooner people start forgetting about the Sebring, the better.

I think a huge problem with repositioning the Chrysler brand is going to be the dealer network. The remaining Chrysler dealers are all co-located with Dodge, “Ram” and Jeep sales. How does the same salesperson pitch Ram Tough and “sophisticated sexiness”. Do they play country and western or classical music in the service waiting room? Strippers or ballet dancers? Imagine selling Freightliners and Mercedes Benz S-classes in the same showroom with the same sales people. Doesn’t work, does it?

Also these dealers have been battle hardened into the pile ‘em high and sell ‘em cheap mode, and that’s the good ones! The bad ones are just crooks.