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	<title>Comments on: Chevy&#8217;s Marketing Mali-boo-boo</title>
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		<title>By: Redbarchetta</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96573</link>
		<dc:creator>Redbarchetta</dc:creator>
		<pubDate>Fri, 04 Jan 2008 05:16:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96573</guid>
		<description>&lt;em&gt;Mikey&lt;/em&gt; those would all be valid points IF they were producing enough volume to satisfy the customers and the fleets, but their not. For a company that needs this car to be a retail success not giving the customer first dibs seams pretty stupid. I guess going to Enterprise and renting the car liking it and then not being able to find it on a Chevy lot when you want to buy it is going to make them some sweet profit. Plus seeing a car they said would not become a fleet queen at rental fleets right at launch isn&#039;t going to put much confidence for customers worried about depreciation in the future especially after what they did with the last gen Malibu. They need to build trust not lose it.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>Mikey</em> those would all be valid points IF they were producing enough volume to satisfy the customers and the fleets, but their not. For a company that needs this car to be a retail success not giving the customer first dibs seams pretty stupid. I guess going to Enterprise and renting the car liking it and then not being able to find it on a Chevy lot when you want to buy it is going to make them some sweet profit. Plus seeing a car they said would not become a fleet queen at rental fleets right at launch isn&#8217;t going to put much confidence for customers worried about depreciation in the future especially after what they did with the last gen Malibu. They need to build trust not lose it.<!-- google_ad_section_end --></p>
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		<title>By: mikey</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96560</link>
		<dc:creator>mikey</dc:creator>
		<pubDate>Fri, 04 Jan 2008 02:33:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96560</guid>
		<description>Redbarchetta:When you buy the volume of cars that the rental people do,you get to make some demands.
 Such as,having a few of the newest hot models,cause thier clients demand them.
  These &quot;stupid&quot; guys feel that sending a few cars to rental,is not too bad an idea.Its a chance for people to rent one and gives excellant 
 exposure.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Redbarchetta:When you buy the volume of cars that the rental people do,you get to make some demands.<br />
 Such as,having a few of the newest hot models,cause thier clients demand them.<br />
  These &#8220;stupid&#8221; guys feel that sending a few cars to rental,is not too bad an idea.Its a chance for people to rent one and gives excellant<br />
 exposure.<!-- google_ad_section_end --></p>
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		<title>By: Redbarchetta</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96554</link>
		<dc:creator>Redbarchetta</dc:creator>
		<pubDate>Fri, 04 Jan 2008 02:00:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96554</guid>
		<description>I&#039;m confused, why has this car showed up on rental car lots when customers who want to pay retail for it can&#039;t find them anywhere. Plus I thought they said this car wouldn&#039;t be going to fleets, especially in the first 2 months of launch. Just how stupid are these guys?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I&#8217;m confused, why has this car showed up on rental car lots when customers who want to pay retail for it can&#8217;t find them anywhere. Plus I thought they said this car wouldn&#8217;t be going to fleets, especially in the first 2 months of launch. Just how stupid are these guys?<!-- google_ad_section_end --></p>
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		<title>By: supremebrougham</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96531</link>
		<dc:creator>supremebrougham</dc:creator>
		<pubDate>Fri, 04 Jan 2008 00:10:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96531</guid>
		<description>Last month I decided to stop at the Chevy dealer around the corner, Dean Arbour, and see what they had. They had a Sandstone Beige 2LT 4cyl in the showroom. I have to say, I was impressed. The build quality was amazing, and the color scheme really worked on it. I was supposed to go back later that week and drive it, but it disappeared after a couple of days, and I haven&#039;t seen it since. They did get a white one in soon after, it&#039;s still in the showroom. I saw a silver one drive through town last month, and I saw another (same?) one when I was near Ann Arbor in late October. Other than that, nothing!!!

Here in NE lower MI there are lots of GM retirees, so you would think they&#039;d want to sell all of them one-oh wait, I forgot, that&#039;s what all those Silverados are on the lot for!!!</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Last month I decided to stop at the Chevy dealer around the corner, Dean Arbour, and see what they had. They had a Sandstone Beige 2LT 4cyl in the showroom. I have to say, I was impressed. The build quality was amazing, and the color scheme really worked on it. I was supposed to go back later that week and drive it, but it disappeared after a couple of days, and I haven&#8217;t seen it since. They did get a white one in soon after, it&#8217;s still in the showroom. I saw a silver one drive through town last month, and I saw another (same?) one when I was near Ann Arbor in late October. Other than that, nothing!!!</p>
<p>Here in NE lower MI there are lots of GM retirees, so you would think they&#8217;d want to sell all of them one-oh wait, I forgot, that&#8217;s what all those Silverados are on the lot for!!!<!-- google_ad_section_end --></p>
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		<title>By: dougw</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96516</link>
		<dc:creator>dougw</dc:creator>
		<pubDate>Thu, 03 Jan 2008 22:21:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96516</guid>
		<description>Two sitting at local dealership. I&#039;ve never seen one in it&#039;s natural habitat.......no wait, maybe I just did.......at the dealership!</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Two sitting at local dealership. I&#8217;ve never seen one in it&#8217;s natural habitat&#8230;&#8230;.no wait, maybe I just did&#8230;&#8230;.at the dealership!<!-- google_ad_section_end --></p>
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		<title>By: kericf</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96513</link>
		<dc:creator>kericf</dc:creator>
		<pubDate>Thu, 03 Jan 2008 22:08:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96513</guid>
		<description>In Houston I have seen two on the road, but I have yet to see one on the lots of either of the two Chevy dealers I drive past to work every day.

Maybe it&#039;s just the glare from the 300 white Silverados sitting on the lots distracting me?
Seriously, over 3/4 of both of the dealerships are Silverados and nearly all of them are white.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->In Houston I have seen two on the road, but I have yet to see one on the lots of either of the two Chevy dealers I drive past to work every day.</p>
<p>Maybe it&#8217;s just the glare from the 300 white Silverados sitting on the lots distracting me?<br />
Seriously, over 3/4 of both of the dealerships are Silverados and nearly all of them are white.<!-- google_ad_section_end --></p>
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		<title>By: B-Rad</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96495</link>
		<dc:creator>B-Rad</dc:creator>
		<pubDate>Thu, 03 Jan 2008 20:54:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96495</guid>
		<description>I saw a Bentley at a Wendy&#039;s in Chesapeake not long before Christmas.  First one I&#039;d ever seen in the wild.  I&#039;m also seeing a lot of Altima Coupes, but I&#039;m surprised people are buying those.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I saw a Bentley at a Wendy&#8217;s in Chesapeake not long before Christmas.  First one I&#8217;d ever seen in the wild.  I&#8217;m also seeing a lot of Altima Coupes, but I&#8217;m surprised people are buying those.<!-- google_ad_section_end --></p>
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		<title>By: Megan Benoit</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96494</link>
		<dc:creator>Megan Benoit</dc:creator>
		<pubDate>Thu, 03 Jan 2008 20:50:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96494</guid>
		<description>I saw one in Atlanta a few weeks ago, heading up 75 northbound, just OTP... so I guess it was technically Marietta and not Atlanta.  I had a major WTF moment when I saw it from the back, because my first thought was that it was a Jetta or Passat, but the taillights weren&#039;t quite right... then I passed it and it was like, OH, it&#039;s the new Malibu!  But it didn&#039;t have the big shiny grill inserts... instead it had these huge gaping black holes, which, with the gold paint job, made them really noticeable.  And not in a good way.  

I&#039;ve seen more Aston Martins in one day.  I&#039;ve seen just as many S5&#039;s on the road, and they technically hadn&#039;t been released yet (one, back in Sept).  You can probably catch more Bentleys cruising Buckhead in one night than new Malibus anywhere in the city.  But there&#039;s a million billboards, that&#039;s for sure.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I saw one in Atlanta a few weeks ago, heading up 75 northbound, just OTP&#8230; so I guess it was technically Marietta and not Atlanta.  I had a major WTF moment when I saw it from the back, because my first thought was that it was a Jetta or Passat, but the taillights weren&#8217;t quite right&#8230; then I passed it and it was like, OH, it&#8217;s the new Malibu!  But it didn&#8217;t have the big shiny grill inserts&#8230; instead it had these huge gaping black holes, which, with the gold paint job, made them really noticeable.  And not in a good way.  </p>
<p>I&#8217;ve seen more Aston Martins in one day.  I&#8217;ve seen just as many S5&#8217;s on the road, and they technically hadn&#8217;t been released yet (one, back in Sept).  You can probably catch more Bentleys cruising Buckhead in one night than new Malibus anywhere in the city.  But there&#8217;s a million billboards, that&#8217;s for sure.<!-- google_ad_section_end --></p>
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		<title>By: Johnster</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96488</link>
		<dc:creator>Johnster</dc:creator>
		<pubDate>Thu, 03 Jan 2008 20:34:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96488</guid>
		<description>&lt;em&gt;N85523: No sightings here in Denver or Wyoming.

I remember last year it was a similar situation with the new JK Jeep Wrangler.&lt;/em&gt;

I confirm N85523&#039;s &quot;No sightings in Denver or Wyoming.&quot;  I do see new Accords, and even Altima Coupes.

When the new JK Jeep Wrangler came out at least you could see one or two on the dealer lots when you drove by.  When I drive the Chevy dealers all I see are Silverados.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>N85523: No sightings here in Denver or Wyoming.</p>
<p>I remember last year it was a similar situation with the new JK Jeep Wrangler.</em></p>
<p>I confirm N85523&#8217;s &#8220;No sightings in Denver or Wyoming.&#8221;  I do see new Accords, and even Altima Coupes.</p>
<p>When the new JK Jeep Wrangler came out at least you could see one or two on the dealer lots when you drove by.  When I drive the Chevy dealers all I see are Silverados.<!-- google_ad_section_end --></p>
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		<title>By: hltguy</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96484</link>
		<dc:creator>hltguy</dc:creator>
		<pubDate>Thu, 03 Jan 2008 20:26:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96484</guid>
		<description>Can anyone explain why the new Malibu, with the huge advertising campaign is already in rental car fleets?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Can anyone explain why the new Malibu, with the huge advertising campaign is already in rental car fleets?<!-- google_ad_section_end --></p>
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		<title>By: Redbarchetta</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96457</link>
		<dc:creator>Redbarchetta</dc:creator>
		<pubDate>Thu, 03 Jan 2008 19:10:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96457</guid>
		<description>I have  seen I think a dozen since they came out but only 1 in the area I live Valdosta Georgia. I saw the others while driving north to Cincinnati and south to Gainsville, FL. Half of them were in dealer lots including the one I test drove. I second that grey interior it is nasty cheap ugly, tan wasn&#039;t too bad thou.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I have  seen I think a dozen since they came out but only 1 in the area I live Valdosta Georgia. I saw the others while driving north to Cincinnati and south to Gainsville, FL. Half of them were in dealer lots including the one I test drove. I second that grey interior it is nasty cheap ugly, tan wasn&#8217;t too bad thou.<!-- google_ad_section_end --></p>
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		<title>By: akitadog</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-2/#comment-96456</link>
		<dc:creator>akitadog</dc:creator>
		<pubDate>Thu, 03 Jan 2008 19:03:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96456</guid>
		<description>Saw one in the parking lot at Target in MD, DC suburbs not too long after the marketing blitz began. Almost didn&#039;t recognize it as it was pulling out of its spot. Not until I saw the tail lights did I realize what it was. Then again, I was paying more attention to loading up the trunk with consumer goods than the other cars.

Haven&#039;t noticed a live one since.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Saw one in the parking lot at Target in MD, DC suburbs not too long after the marketing blitz began. Almost didn&#8217;t recognize it as it was pulling out of its spot. Not until I saw the tail lights did I realize what it was. Then again, I was paying more attention to loading up the trunk with consumer goods than the other cars.</p>
<p>Haven&#8217;t noticed a live one since.<!-- google_ad_section_end --></p>
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		<title>By: 6G74</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96453</link>
		<dc:creator>6G74</dc:creator>
		<pubDate>Thu, 03 Jan 2008 18:54:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96453</guid>
		<description>I&#039;ve only seen one: on an Enterprise lot in my town (about 90 miles south of Pittsburgh, PA).

I work at Hertz, and supposedly, they&#039;ve already had at least one at our regional home office in Charleston (WV). The local Chevrolet dealer hasn&#039;t had one - I&#039;d know, since the Mitsubishi dealer is in another part of the building and I&#039;m there all-too-often.

The Charleston Chevrolet dealer, on the other hand, has had two - both loaded LTZs with the nasty orange interior. My dad went to look at them twice and both times (seperated by at least two weeks, with the SAME TWO CARS still sitting on the lot), he was told they were pre-sold and couldn&#039;t be sat in or driven. Hmmm...

New Accords, on the other hand, are a dime-a-dozen. Now, &lt;em&gt;that&#039;s&lt;/em&gt; how you launch a car.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I&#8217;ve only seen one: on an Enterprise lot in my town (about 90 miles south of Pittsburgh, PA).</p>
<p>I work at Hertz, and supposedly, they&#8217;ve already had at least one at our regional home office in Charleston (WV). The local Chevrolet dealer hasn&#8217;t had one &#8211; I&#8217;d know, since the Mitsubishi dealer is in another part of the building and I&#8217;m there all-too-often.</p>
<p>The Charleston Chevrolet dealer, on the other hand, has had two &#8211; both loaded LTZs with the nasty orange interior. My dad went to look at them twice and both times (seperated by at least two weeks, with the SAME TWO CARS still sitting on the lot), he was told they were pre-sold and couldn&#8217;t be sat in or driven. Hmmm&#8230;</p>
<p>New Accords, on the other hand, are a dime-a-dozen. Now, <em>that&#8217;s</em> how you launch a car.<!-- google_ad_section_end --></p>
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		<title>By: happyrobot</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96447</link>
		<dc:creator>happyrobot</dc:creator>
		<pubDate>Thu, 03 Jan 2008 18:38:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96447</guid>
		<description>We were assigned one by Alamo as a rental before Christmas. Drove it from NYC to NC, so I spent 12 straight hours driving it.
It is unbearably bland and the interior was classic clueless american auto style. There were lots of little annoyances - especially with a number of the controls that seemed to always operate the opposite of how you assumed they would.
Or maybe that is a Chevy thing.

That said, the car had a very roomy trunk, tracked straight, seats were decent, was generally quiet, and provided for a low drama trip.
I&#039;d never (ever) buy this car, but for a fleet car I am sure it&#039;s a fine value.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->We were assigned one by Alamo as a rental before Christmas. Drove it from NYC to NC, so I spent 12 straight hours driving it.<br />
It is unbearably bland and the interior was classic clueless american auto style. There were lots of little annoyances &#8211; especially with a number of the controls that seemed to always operate the opposite of how you assumed they would.<br />
Or maybe that is a Chevy thing.</p>
<p>That said, the car had a very roomy trunk, tracked straight, seats were decent, was generally quiet, and provided for a low drama trip.<br />
I&#8217;d never (ever) buy this car, but for a fleet car I am sure it&#8217;s a fine value.<!-- google_ad_section_end --></p>
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		<title>By: Billy215</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96426</link>
		<dc:creator>Billy215</dc:creator>
		<pubDate>Thu, 03 Jan 2008 17:52:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96426</guid>
		<description>I saw one in Boca Raton, Florida over Thanksgiving, but didn&#039;t catch the plate. Sure is a looker! Haven&#039;t seen one since in Florida, New York, New Jersey, or Pennsylvania.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I saw one in Boca Raton, Florida over Thanksgiving, but didn&#8217;t catch the plate. Sure is a looker! Haven&#8217;t seen one since in Florida, New York, New Jersey, or Pennsylvania.<!-- google_ad_section_end --></p>
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		<title>By: Antone</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96424</link>
		<dc:creator>Antone</dc:creator>
		<pubDate>Thu, 03 Jan 2008 17:47:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96424</guid>
		<description>Here in the Providence RI - Southern MA Area: Zero</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Here in the Providence RI &#8211; Southern MA Area: Zero<!-- google_ad_section_end --></p>
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		<title>By: bleach</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96407</link>
		<dc:creator>bleach</dc:creator>
		<pubDate>Thu, 03 Jan 2008 17:27:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96407</guid>
		<description>None in Chicago or in between Indianapolis and Chicago over the holidays.  I&#039;ve only seen a couple of Auras.  Saw a couple of new Accords though and do not like the look in person.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->None in Chicago or in between Indianapolis and Chicago over the holidays.  I&#8217;ve only seen a couple of Auras.  Saw a couple of new Accords though and do not like the look in person.<!-- google_ad_section_end --></p>
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		<title>By: willbodine</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96405</link>
		<dc:creator>willbodine</dc:creator>
		<pubDate>Thu, 03 Jan 2008 17:22:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96405</guid>
		<description>I saw one in Palm Springs about 2 months ago. An Enterprise rental. I looked them over later at the LA Auto Show and was moderately impressed. Some parts of the interior design I found puzzling; the front seat backs were absurdly thick. They could have gained at least 2 more inches of rear kneee room if the seat backs were more conventionally sized. And of course, the missing rear seat arm rest, even in the premium model. But the big marketing push with no inventory, Alfred Sloan must be turning over in his grave.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I saw one in Palm Springs about 2 months ago. An Enterprise rental. I looked them over later at the LA Auto Show and was moderately impressed. Some parts of the interior design I found puzzling; the front seat backs were absurdly thick. They could have gained at least 2 more inches of rear kneee room if the seat backs were more conventionally sized. And of course, the missing rear seat arm rest, even in the premium model. But the big marketing push with no inventory, Alfred Sloan must be turning over in his grave.<!-- google_ad_section_end --></p>
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		<title>By: HarveyBirdman</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96398</link>
		<dc:creator>HarveyBirdman</dc:creator>
		<pubDate>Thu, 03 Jan 2008 17:16:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96398</guid>
		<description>Here in northern and central Utah, I&#039;ve seen one Malibu parked in front of a dealership (though I barely spotted it behind the row of Silverados along the street) and I have yet to see a single one in the wild.  Then again, I haven&#039;t been checking the skies for cgi Malibus swooping about; maybe I should look upward instead.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Here in northern and central Utah, I&#8217;ve seen one Malibu parked in front of a dealership (though I barely spotted it behind the row of Silverados along the street) and I have yet to see a single one in the wild.  Then again, I haven&#8217;t been checking the skies for cgi Malibus swooping about; maybe I should look upward instead.<!-- google_ad_section_end --></p>
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		<title>By: craigefa</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96395</link>
		<dc:creator>craigefa</dc:creator>
		<pubDate>Thu, 03 Jan 2008 17:05:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96395</guid>
		<description>Here in SE and Central Michigan I&#039;ve seen around 5 on the road and about that many out in front of dealerships. Of course we see a lot of the cars early here. I even saw a G8 a couple of weeks ago on I-75.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Here in SE and Central Michigan I&#8217;ve seen around 5 on the road and about that many out in front of dealerships. Of course we see a lot of the cars early here. I even saw a G8 a couple of weeks ago on I-75.<!-- google_ad_section_end --></p>
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		<title>By: mistercopacetic</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96390</link>
		<dc:creator>mistercopacetic</dc:creator>
		<pubDate>Thu, 03 Jan 2008 16:41:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96390</guid>
		<description>I don&#039;t remember seeing any new Malibus in DC or NYC, but I have seen new Accords in both cities. I guess you can&#039;t ignore a car you&#039;ve never seen.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I don&#8217;t remember seeing any new Malibus in DC or NYC, but I have seen new Accords in both cities. I guess you can&#8217;t ignore a car you&#8217;ve never seen.<!-- google_ad_section_end --></p>
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	<item>
		<title>By: maxo</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96385</link>
		<dc:creator>maxo</dc:creator>
		<pubDate>Thu, 03 Jan 2008 16:27:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96385</guid>
		<description>Omaha, haven&#039;t seen a single one anywhere</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Omaha, haven&#8217;t seen a single one anywhere<!-- google_ad_section_end --></p>
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		<title>By: jthorner</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96382</link>
		<dc:creator>jthorner</dc:creator>
		<pubDate>Thu, 03 Jan 2008 16:27:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96382</guid>
		<description>&quot;Is it possible GM ramped up production s-l-o-w-l-y so as to make sure of build quality, fit and finish, etc., because they perceived that so much was riding on the quality of product during initial sales phase?&quot;

There would be nothing wrong with soft launching the car like that ... but you don&#039;t do the big $ ad blitz until the next phase when volume is cranking.

We talked about this some time ago on an earlier thread.  In retailing this is done all the time with a soft opening of a new site to get the kinks worked out followed by a heavily publicized grand opening when you are ready to do serious business.


&quot;After all, Mr. Lutz was quoted as saying something like “nothing destroys the value of a new product faster than over producing” when explaining the decision to cut back on production of the Enclave while claiming that they were unavailable at dealers.&quot;

He needs to change his name to Bob Klutz.  Have you noticed how the Camry is just getting killed in resale value by being readily available and how the Accord suffers the same?  No, you haven&#039;t because that isn&#039;t how it works.  Building more of something that people will buy at a profitable price kills the value of a product.  Short producing so that there is little to no inventory in the channel does not work for volume products.  It might work for Ferrari, but the Enclave and &#039;bu are not Ferraris.

The &#039;bu&#039;s biggest problem is that they shouldn&#039;t have made it and the Aura.  Make one.  Make it great.  Sell over 100 vehicles per location per month.  


</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->&#8220;Is it possible GM ramped up production s-l-o-w-l-y so as to make sure of build quality, fit and finish, etc., because they perceived that so much was riding on the quality of product during initial sales phase?&#8221;</p>
<p>There would be nothing wrong with soft launching the car like that &#8230; but you don&#8217;t do the big $ ad blitz until the next phase when volume is cranking.</p>
<p>We talked about this some time ago on an earlier thread.  In retailing this is done all the time with a soft opening of a new site to get the kinks worked out followed by a heavily publicized grand opening when you are ready to do serious business.</p>
<p>&#8220;After all, Mr. Lutz was quoted as saying something like “nothing destroys the value of a new product faster than over producing” when explaining the decision to cut back on production of the Enclave while claiming that they were unavailable at dealers.&#8221;</p>
<p>He needs to change his name to Bob Klutz.  Have you noticed how the Camry is just getting killed in resale value by being readily available and how the Accord suffers the same?  No, you haven&#8217;t because that isn&#8217;t how it works.  Building more of something that people will buy at a profitable price kills the value of a product.  Short producing so that there is little to no inventory in the channel does not work for volume products.  It might work for Ferrari, but the Enclave and &#8216;bu are not Ferraris.</p>
<p>The &#8216;bu&#8217;s biggest problem is that they shouldn&#8217;t have made it and the Aura.  Make one.  Make it great.  Sell over 100 vehicles per location per month.<!-- google_ad_section_end --></p>
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		<title>By: Chris Haak</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96377</link>
		<dc:creator>Chris Haak</dc:creator>
		<pubDate>Thu, 03 Jan 2008 16:23:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96377</guid>
		<description>I saw two in the wild yesterday (Southeastern PA) and have probably seen five or six others.  They really are good looking cars on the road.  My only styling criticism is that they are too narrow.  I haven&#039;t had a reason to go to a Chevy dealership, so I don&#039;t know if any are in stock.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I saw two in the wild yesterday (Southeastern PA) and have probably seen five or six others.  They really are good looking cars on the road.  My only styling criticism is that they are too narrow.  I haven&#8217;t had a reason to go to a Chevy dealership, so I don&#8217;t know if any are in stock.<!-- google_ad_section_end --></p>
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		<title>By: mel23</title>
		<link>http://www.thetruthaboutcars.com/chevys-marketing-mali-boo-boo/comment-page-1/#comment-96373</link>
		<dc:creator>mel23</dc:creator>
		<pubDate>Thu, 03 Jan 2008 16:19:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/news-blog/chevys-marketing-mali-boo-boo/#comment-96373</guid>
		<description>Does anybody have access to hard data in this regard? For instance, how many of the new models have been sold vs. what were sold a year ago, the inventory level of the new models vs. the inventory a year ago, days on the lot before sale, etc. I&#039;m not averse to criticizing GM when I think they deserve it, but I just don&#039;t know what&#039;s going on with this thing. It does seem that their ads have gotten some attention of the TTAC types, but whether that extends to the unwashed masses I don&#039;t know. For the sake of all the good workers at GM, their dealers and suppliers, I hope it goes well and that GM keeps up the ad focus and doesn&#039;t let the car languish if it does do well.

But maybe it&#039;s all part of some nutty idea GM has about creating buzz instead of selling stuff and making profit. After all, Mr. Lutz was quoted as saying something like &quot;nothing destroys the value of a new product faster than over producing&quot; when explaining the decision to cut back on production of the Enclave while claiming that they were unavailable at dealers.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Does anybody have access to hard data in this regard? For instance, how many of the new models have been sold vs. what were sold a year ago, the inventory level of the new models vs. the inventory a year ago, days on the lot before sale, etc. I&#8217;m not averse to criticizing GM when I think they deserve it, but I just don&#8217;t know what&#8217;s going on with this thing. It does seem that their ads have gotten some attention of the TTAC types, but whether that extends to the unwashed masses I don&#8217;t know. For the sake of all the good workers at GM, their dealers and suppliers, I hope it goes well and that GM keeps up the ad focus and doesn&#8217;t let the car languish if it does do well.</p>
<p>But maybe it&#8217;s all part of some nutty idea GM has about creating buzz instead of selling stuff and making profit. After all, Mr. Lutz was quoted as saying something like &#8220;nothing destroys the value of a new product faster than over producing&#8221; when explaining the decision to cut back on production of the Enclave while claiming that they were unavailable at dealers.<!-- google_ad_section_end --></p>
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