Volvo is in midst of a turnaround. Sold by Ford and acquired by Chinese Geely Automobile, Volvo representatives see the company heading on a path similar to Jaguar and Land Rover. With this fresh injection of money, in recent years we have seen many concept cars, existing product updates, amazing new engines, and the first all-new post-Ford model, the handsome XC90. Refreshed for 2014, the 2015.5 XC60 receives further minor upgrades, including an app!
Volvo might have been one of the beneficiaries of the headlong rush towards European non-luxury in the Seventies but it, like Porsche, was permanently crippled by the American public’s confusion of “unhurried model cycle” with “should only make one specific car, forever”. For the boys from Stuttgart, it was the Yankee preference for the 911 that warped the next thirty years of their product plan into 911-looking things that were not at all like the 911, even if they said “911” on the rump.
Volvo made a different choice when they decided that the twenty-seven years between the 1966 debut of the 144 and the final 1993-model-year 240 were enough and that it was proper to make a clean break between those boxy RWD sedans and the boxy FWD sedans that followed. In so doing, they both doomed the company to permanent irrelevance and inadvertently created a cult.
Consumer Reports released its Annual Reliability Survey for this year, focusing some of the attention on the woes experienced by a handful of infotainment systems.
Channelling its inner Viking death metal chef spirit, Volvo has unleashed a concept 2-liter turbo-four delivering 450 horsepower with the help of three turbochargers.
CEOs and senior execs going on shopping runs to Staples may soon be able to leave their MKTs at the parking garage when the Chinese-made Volvo S60L arrives next year.
Is it really necessary to beat the dead horse again? We know that enthusiasts love wagons, demand more wagons, praise wagons and don’t buy wagons. We should be lucky we have any wagons left in our marketplace. The Audi A4 and Subaru Legacy wagons gave way to the Allroad and Outback, two jacked-up, cladding-encrusted faux-crossovers that are really just wagons by another name. Volvo did the same thing too, axing the V70 wagon while retaining the XC70. And then they relented.
Forty years ago, the North Koreans and the Swedes entered into an agreement where the latter’s socialist and industrialist interests aimed to bring recognition to the former’s regime while filling its pockets from the country’s mining industry. Part of this agreement included 1,000 Volvo 144 GLs, which were meant to be paid in copper and zinc.
But that was 40 years ago.
By 2019, the face of Volvo will change as the Sino-Swedish automaker begins restructuring its offerings, with the new XC90 leading the way.
Honda, Ford and Toyota all have one thing in common as far as Kelley Blue Book knows: All three inspire brand loyalty among over half of its customer base. Alas, nine other brands wish they could be just as inspirational.
Near the end of this month, Volvo will fully unveil its Mjönir-eyed second-generation XC90, the first vehicle in the Sino-Swedish automaker’s lineup to use its Scalable Product Architecture.