Any veteran of the Detroit Auto Show knows that you can find some pretty impressive metal in the hotels and parking lots surrounding the auto show. While a significant percentage of the media is flown to the show courtesy of GM, Ford, and a few other manufacturers, another nontrivial number of journos arrive in loaners ranging from AWD 911 Targas to BMW X-somethings. Truth be told, however, I couldn’t even stir myself to be jealous of those freeloaders. After all, I’d won the rental car lottery and gotten something I prefer to even the most chrome-laden of winter press whips.
Reports last week that the Scion iQ is not long for this world came just weeks after Toyota USA issued a sales release showing that iQ volume was chopped in half in 2014.
One year earlier, Toyota’s sales report showed iQ sales falling 54% from 2012 levels.
• iQ sales decline every month
• Scion sales down 66% from 2006 high
More specifically, U.S. sales of the iQ tumbled in each of the last 24 months. Only once, in December 2012, the iQ’s first opportunity at posting a year-over-year improvement, did it do so, surging 32% compared with its first month on the market.
Once again, Toyota is the No. 1 largest automaker in the world, but Volkswagen is waiting close behind for the chance to take the crown.
With a little help from a 2015 TRD Pro Series Tundra and its plow, Toyota broke ground on its new $350 million headquarters in Plano, Texas.
With U.S. demand for its crossovers and SUVs expected to increase in 2015, Toyota is responding in kind by increasing production at home and in Canada.
Unlike some well-known TTAC authors who don’t hide their Camry admiration, I wasn’t on board the Camry love boat. The last SE I drove disappointed me with unimpressive efficiency figures, an interior in need of polish, and an overall sensation of obsolescence. And it was in fact obsolete, as Toyota Canada delivered a Camry Hybrid SE to my driveway in October 2014 when the refreshed 2015 car was already a thing.
• USD Base Price: $27,725
• Horsepower: 268 @ 6200 rpm
• Torque: 248 lb-ft @ 4700 rpm
• Observed Fuel Economy: 19.3 mpg
Nevertheless, I’ll readily admit I appreciate that Toyota finally located the Camry’s sense of style. When this particular car pulled up in front of our house, I noticed right off the bat that it was an XSE, a trim level Toyota introduced for 2015 to combine XLE luxury with the SE’s sporting intentions. The Blue Crush Metallic also represents top-notch taste.
While it’s my job and I do my best and I take a measure of pride in these things, I didn’t notice key signifiers: twin tailpipes. Granted, Blue Crush arrived on Monday, January 5, the busiest work day of the year for a sales-oriented auto writer like myself. I backed the car into our driveway, refusing to take time out of my busy schedule for an unnecessary late night Volkswagen GTI-like drive to the grocery store. “It’s not like it has a V6,” I muttered. Read More >
One month after Toyota began sales of its Mirai FCV in Japan, around 1,500 have been ordered thus far, well over the 400 the automaker thought it would sell for the entirety of 2015.
General Motors’ U.S. market share in the small/midsize truck category grew in December 2014 to 21.1% from 13.9% in November. According to inventory statistics from Automotive News, GM dealers had approximately 9400 Chevrolet Colorados and GMC Canyons in stock at the beginning of December.
• Tacoma and Frontier rising
• GM earning market share
• Small/midsize trucks account for 1/10 pickup sales
Yet a booming auto industry and a surging pickup market meant that even with this new level of competition from the GM midsize pickups, widely regarded as the modern members of the class, the Toyota Tacoma and Nissan Frontier each posted 12% year-over-year improvements in December.