The upcoming Toyota C-HR, which never had a chance to officially wear its former Scion badge, is on a mission.
Toyota is treating its strategically edgy subcompact crossover as something of a canary in the marketplace coal mine, betting on a big consumer response based solely on its styling. The company that built its reputation on staid, reliable, beige cars wants to know what happens when it lets its hair down.
And no, it doesn’t care if you’re offended. Toyota wants to push your buttons, turkey. Read More >