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	<title>The Truth About Cars &#187; Toyota</title>
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	<link>http://www.thetruthaboutcars.com</link>
	<description>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</description>
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	<itunes:summary>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</itunes:summary>
	<itunes:author>The Truth About Cars</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<itunes:name>The Truth About Cars</itunes:name>
		<itunes:email>editors@ttac.com</itunes:email>
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	<managingEditor>editors@ttac.com (The Truth About Cars)</managingEditor>
	<copyright>2006-2009</copyright>
	<itunes:subtitle>The Truth About Cars</itunes:subtitle>
	<itunes:keywords>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</itunes:keywords>
	<image>
		<title>The Truth About Cars</title>
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		<itunes:category text="Automotive" />
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	<itunes:category text="Society &amp; Culture" />
		<item>
		<title>Five Minute Review: Toyota Prius</title>
		<link>http://www.thetruthaboutcars.com/five-minute-review-toyota-prius/</link>
		<comments>http://www.thetruthaboutcars.com/five-minute-review-toyota-prius/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 23:51:25 +0000</pubDate>
		<dc:creator>Roman Mica</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=329958</guid>
		<description><![CDATA[<p align="center"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/11akpwfoCRA&#38;feature" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/11akpwfoCRA&#38;feature"></embed></object> </p>]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/five-minute-review-toyota-prius/feed/</wfw:commentRss>
		<slash:comments>65</slash:comments>
		</item>
		<item>
		<title>Review: Toyota Supra Single Turbo</title>
		<link>http://www.thetruthaboutcars.com/toyota-supra-single-turbo/</link>
		<comments>http://www.thetruthaboutcars.com/toyota-supra-single-turbo/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 14:45:50 +0000</pubDate>
		<dc:creator>Jack Baruth</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=321973</guid>
		<description><![CDATA[<p style="text-align: center;"><a title="Your mother will be furious. (courtesy the author)" rel="lightbox [supra]" href="http://www.thetruthaboutcars.com/wp-content/uploads/2009/07/_mg_5411-large.jpg" target="_blank"><img class="aligncenter size-medium wp-image-321974" title="Your mother will be furious. (courtesy the author)" src="http://www.thetruthaboutcars.com/wp-content/uploads/2009/07/_mg_5411-large.jpg" alt="" width="450" height="290" /></a></p>

Forget Kowalski’s white Challenger, forget Steve McQueen’s Porsche 917K, forget Burt Reynolds’ Trans Am. There’s one movie car that really matters to the twentysomething car enthusiast, and I’m driving a nearly perfect example at full boost up a winding road. After less than ten minutes, my passenger is tired of me rapid-firing quotes at her: “I owe you a ten-second car.” “This will dominate all.” “There’s all kinds of family, Brian, and that’s a choice <em>you’re</em> going to have to make.” Each time I floor the accelerator, there’s almost enough time to spit out another one of Dominic Toretto’s outstanding phrases (“I’M IN YOUR FACE!”) before the boost spools. When it does… watch out.]]></description>
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		<slash:comments>39</slash:comments>
		</item>
		<item>
		<title>Review: 2010 Toyota Prius, Take Two</title>
		<link>http://www.thetruthaboutcars.com/review-2010-toyota-prius-take-two/</link>
		<comments>http://www.thetruthaboutcars.com/review-2010-toyota-prius-take-two/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 16:34:06 +0000</pubDate>
		<dc:creator>Paul Niedermeyer</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=320976</guid>
		<description><![CDATA[<p style="text-align: center;"><a rel="lightbox" href="http://www.thetruthaboutcars.com/wp-content/uploads/2009/06/cc-35-054-1200.jpg" target="_blank"><img class="aligncenter size-medium wp-image-320977" title="Smugly?" src="http://www.thetruthaboutcars.com/wp-content/uploads/2009/06/cc-35-054-1200-466x350.jpg" alt="" width="373" height="280" /></a></p>

Let's get one thing straight: There are very few inanimate objects which inspire my personal appreciation, respect, and interest as much as the 2010 Toyota Prius does. It's a happy faced, slick, aerodynamically-optimized, practical, comfortable and dead-reliable vehicle which exists for the sole purpose of letting concerned Americans feel like they are making a small but genuine difference in their efforts to reduce their consumption of the world's finite resources.]]></description>
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		<slash:comments>109</slash:comments>
		</item>
		<item>
		<title>Review: 2010 Toyota Prius</title>
		<link>http://www.thetruthaboutcars.com/review-2010-toyota-prius/</link>
		<comments>http://www.thetruthaboutcars.com/review-2010-toyota-prius/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 14:26:14 +0000</pubDate>
		<dc:creator>Jay Shoemaker</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Hybrid]]></category>
		<category><![CDATA[Prius]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=318076</guid>
		<description><![CDATA[<p style="text-align: center;"><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2009/06/023_2010_prius.jpg"><img class="aligncenter size-medium wp-image-318246" title="Jay's not a big fan." src="http://www.thetruthaboutcars.com/wp-content/uploads/2009/06/023_2010_prius.jpg" alt="" width="400" height="255" /></a></p>

Sitting in the new Toyota Prius, I suddenly blurted out, “Open the pod bay doors, Hal,” half expecting something to happen. Alas, I was still entombed in the resin chamber that passes for an automobile interior. If Ralph Nader had been an engineer, this is the car he would have designed, a vehicle for people who loathe automobiles. ]]></description>
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		<slash:comments>203</slash:comments>
		</item>
		<item>
		<title>Review: 2009 Toyota Venza AWD V6 Take Two</title>
		<link>http://www.thetruthaboutcars.com/review-2009-toyota-veza/</link>
		<comments>http://www.thetruthaboutcars.com/review-2009-toyota-veza/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 12:11:46 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=287911</guid>
		<description><![CDATA[<p style="text-align: center;"><a title="Mazda, Hyundai and Lexus called..." rel="lightbox" href="http://www.thetruthaboutcars.com/wp-content/uploads/2009/03/2008_10_09_venza_562.jpg" target="_blank"><img class="aligncenter size-medium wp-image-288142" title="Mazda, Hyundai and Lexus called..." src="http://www.thetruthaboutcars.com/wp-content/uploads/2009/03/2008_10_09_venza_562.jpg" alt="" width="360" height="240" /></a></p>

I've been resisting calling Toyota "the new GM" for some time. And yet the world's largest automaker is falling into the same traps that scuppered GM's empire. By creating the entirely extraneous Scion "youth brand," Toyota stole a page right out of The General's poisoned playbook. Luxury brand reaching downwards, hoisting itself by its own petard? Lexus does as Cadillac did. Listen closely and you can hear ominous rumblings about Toyota's declining build quality; a cancer that afflicted GM even as it soared to its zenith. And most damning of all: Toyota's increasing portfolio of redundant, ill-conceived, poorly-executed products. Add the new Venza to that list.]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/review-2009-toyota-veza/feed/</wfw:commentRss>
		<slash:comments>107</slash:comments>
		</item>
		<item>
		<title>Review: 2009 Toyota Camry SE</title>
		<link>http://www.thetruthaboutcars.com/review-2009-toyota-camry-se/</link>
		<comments>http://www.thetruthaboutcars.com/review-2009-toyota-camry-se/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 13:32:54 +0000</pubDate>
		<dc:creator>Sajeev Mehta</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=212501</guid>
		<description><![CDATA[<a title="Sleeper?" rel="lightbox" href="http://www.thetruthaboutcars.com/wp-content/uploads/2009/01/2008_09_09_camry_se_01.jpg" target="_blank"><img class="imageright" title="Sleeper?" src="http://www.thetruthaboutcars.com/wp-content/uploads/2009/01/2008_09_09_camry_se_01.jpg" alt="" width="270" height="180" /></a>Fact: high school reunions make their attendees change their long-standing beliefs about their former classmates. Consider the quiet girl nobody noticed who turned into a beautiful woman when nobody was looking. That's my first reaction to meeting the Toyota Camry SE on a fast sweeper. And while the inner-teenager never forgot the person from yesteryear, do Pistonheads need to give the rarely mentioned, often overlooked Camry SE another chance? Or do some things never change?]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/review-2009-toyota-camry-se/feed/</wfw:commentRss>
		<slash:comments>57</slash:comments>
		</item>
		<item>
		<title>Review: 2008 Dodge Charger V6 vs. 1993 Toyota Camry</title>
		<link>http://www.thetruthaboutcars.com/comparison-2008-dodge-charger-v6-vs-1993-toyota-camry/</link>
		<comments>http://www.thetruthaboutcars.com/comparison-2008-dodge-charger-v6-vs-1993-toyota-camry/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 20:51:44 +0000</pubDate>
		<dc:creator>Paul Niedermeyer</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Dodge]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=207101</guid>
		<description><![CDATA[<a title="Charger? It hardly seems fair." rel="lightbox" href="http://www.thetruthaboutcars.com/wp-content/uploads/2009/01/charger12.jpg" target="_blank"><img class="imageright" title="Charger? It hardly seems fair." src="http://www.thetruthaboutcars.com/wp-content/uploads/2009/01/charger12.jpg" alt="" width="270" height="209" /></a>My remedy for advanced bailout fatigue (and looming cold December): two weeks in Hawaii.  I decided to leave the choice of rental cars in the hands of the island gods. And they spoke, with more wisdom and prescience than I might have imagined. Turns out that escape from the bitter truth about The Big 2.8's death rattles is impossible, even on the most remote islands on the globe. How else could I be comparing a Dodge Charger with a fifteen-year old Toyota Camry?]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/comparison-2008-dodge-charger-v6-vs-1993-toyota-camry/feed/</wfw:commentRss>
		<slash:comments>79</slash:comments>
		</item>
		<item>
		<title>Review: 2009 Toyota Venza</title>
		<link>http://www.thetruthaboutcars.com/review-2009-toyota-venza/</link>
		<comments>http://www.thetruthaboutcars.com/review-2009-toyota-venza/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 13:25:22 +0000</pubDate>
		<dc:creator>Michael Martineck</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=186752</guid>
		<description><![CDATA[<a title="PR photo No. 3, I kid you not. (No. 2 was kind of cute, but it was skyscraper format.)" rel="lightbox" href="http://www.thetruthaboutcars.com/wp-content/uploads/2008/12/09venzapetprod_02.jpg" target="_blank"><img class="alignright size-full wp-image-186762" title="PR photo No. 3, I kid you not. (No. 2 was kind of cute, but it was skyscraper format.)" src="http://www.thetruthaboutcars.com/wp-content/uploads/2008/12/09venzapetprod_02.jpg" alt="" width="270" height="180" /></a>If I didn't know better, I'd bet carmakers choose model names via a Google simulation. A computer identifies search words that can be punted to page four within days of launch. In this case, it's only a matter of a week or so before lornezovenza.com and Jac Venza slip into double digit obscurity. At the same time, I suppose Toyota settled on "Venza" because it sounds vaguely Italian-- perfect for a car built in Georgetown Kentucky on a Camry platform. In truth, I don’t know what it is: the word, the car, the point. All I know is after spending time in the new Toyota Venza I’ve become a cautious and reluctant fan.
]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/review-2009-toyota-venza/feed/</wfw:commentRss>
		<slash:comments>68</slash:comments>
		</item>
		<item>
		<title>Review: Toyota Innova</title>
		<link>http://www.thetruthaboutcars.com/review-toyota-innova/</link>
		<comments>http://www.thetruthaboutcars.com/review-toyota-innova/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 16:12:35 +0000</pubDate>
		<dc:creator>Mike Solowiow</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=166412</guid>
		<description><![CDATA[<a title="OUCH! Side graphics!" rel="lightbox" href="http://www.thetruthaboutcars.com/wp-content/uploads/2008/11/innova-1.jpg" target="_blank"><img class="imageright" title="OUCH! Side graphics!" src="http://www.thetruthaboutcars.com/wp-content/uploads/2008/11/innova-1-550x340.jpg" alt="" width="330" height="204" /></a>What the heck's an Innova? While the Toyota website and Wikipedia give no hint to what the word actually means, I suspect it was supposed to evoke the feeling of being innovative, exciting, something new and vogue. Well, so was the Oldsmobile Achieva. And just like the Achieva, no amount of marketing and media shots of active couples rampaging around the country side will convince me the Toyota Innova is anything more than a marketing focus group's bastard child. Then I found out that the platform and mechanical bits are donated from Toyota's legendary Hilux pickup truck. Now we might be on to something.]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Comparison Test/Review: Fourth Place: 2009 Toyota Camry</title>
		<link>http://www.thetruthaboutcars.com/comparison-test-fourth-place-2009-toyota-camry-revie/</link>
		<comments>http://www.thetruthaboutcars.com/comparison-test-fourth-place-2009-toyota-camry-revie/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 16:25:39 +0000</pubDate>
		<dc:creator>William C Montgomery</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=125801</guid>
		<description><![CDATA[<a title="America's sweetheart." rel="lightbox" href="http://www.thetruthaboutcars.com/wp-content/uploads/2008/10/camry-2.jpg" target="_blank"><img class="imageright" title="America's sweetheart." src="http://www.thetruthaboutcars.com/wp-content/uploads/2008/10/camry-2-466x350.jpg" alt="" width="280" height="210" /></a>

During his first inaugural speech, given at the height of the Great Depression, President Franklin D. Roosevelt famously said, “Let me assert my firm belief that the only thing we have to fear is fear itself – nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.” Once again, Americans find themselves living through days of economic infamy. Uncertain times and erratic energy costs have cured fearing suburbanites of their predilection for gargantuan SUVs. It’s time for practical pragmatism; inexpensive family haulers that dine lightly on 85 octane and stay firmly bolted together for years to come. To fully understand this segment, I tested and compared a quartet of economy sedans. First up: the Toyota Camry.]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/comparison-test-fourth-place-2009-toyota-camry-revie/feed/</wfw:commentRss>
		<slash:comments>69</slash:comments>
		</item>
		<item>
		<title>2008 Toyota Hilux Review</title>
		<link>http://www.thetruthaboutcars.com/2008-toyota-hilux-review/</link>
		<comments>http://www.thetruthaboutcars.com/2008-toyota-hilux-review/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 15:58:37 +0000</pubDate>
		<dc:creator>Mike Solowiow</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=97891</guid>
		<description><![CDATA[<a title="Captain Mike and his [favorite] truck" rel="lightbox" href="http://www.thetruthaboutcars.com/wp-content/uploads/2008/10/hilux-1.jpg" target="_blank"><img class="imageright" title="Captain Mike and his [favorite] truck" src="http://www.thetruthaboutcars.com/wp-content/uploads/2008/10/hilux-1-550x325.jpg" alt="" width="330" height="195" /></a>

After hearing all the stories, legends, and Top Gear specials on the fabled Toyota Hilux, I couldn’t wait to get my hands on one. While I was in Afghanistan, I heard that a Hilux dragged itself and four American soldiers over forty miles to safety while only able to drive its front wheels when its rear drive shaft was blown off. Another ran for over 100 miles with no oil and a leaking head gasket after being shot by an AK-47 in the mountainous highlands. Talk about a letdown. Driving the Hilux sucks.]]></description>
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		<slash:comments>44</slash:comments>
		</item>
		<item>
		<title>2009 Toyota Matrix S AWD vs. 2008 Subaru Impreza 2.5i 5-Door</title>
		<link>http://www.thetruthaboutcars.com/2009-toyota-matrix-s-awd-vs-2008-subaru-impreza-25i-5-door/</link>
		<comments>http://www.thetruthaboutcars.com/2009-toyota-matrix-s-awd-vs-2008-subaru-impreza-25i-5-door/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 12:33:18 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Subaru]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/2009-toyota-matrix-s-awd-vs-2008-subaru-impreza-25i-5-door/</guid>
		<description><![CDATA[<a href="http://www.thetruthaboutcars.com/wp-content/uploads/2008/06/matriximprez1.jpg" title="Beauty is in the eye of the beholder" rel="lightbox"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2008/06/matriximprez1.jpg" alt="matriximprez1.jpg" width="150" height="200" /></a> <p>At some point in our recent automotive history, all wheel-drive (AWD) replaced front wheel-drive as the paranoid consumer&#39;s drivetrain of choice. The safety advantages of high quality snow tires (as needed) and a low center of gravity (in all cases) got lost in translation. Ready to capitalize on the AWD&#39;s popularity: the economy-oriented Toyota Matrix and the Subaru Impreza. Both diminutive scramblers aren&#39;t nearly as cheap or efficient as their front-wheel-drive cousins, and they won&#39;t off-road, tow a boat or carry seven passengers. Still, both cars offer a [potential] extra safety margin and [potentially] better handling. So if you had to choose one...</p> ]]></description>
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		<slash:comments>61</slash:comments>
		</item>
		<item>
		<title>2008 Toyota Prius Review</title>
		<link>http://www.thetruthaboutcars.com/2008-toyota-prius-review/</link>
		<comments>http://www.thetruthaboutcars.com/2008-toyota-prius-review/#comments</comments>
		<pubDate>Fri, 16 May 2008 12:14:28 +0000</pubDate>
		<dc:creator>Mike Solowiow</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/2008-toyota-prius-review/</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2008/05/dscf1289.JPG" title="Not so strange looking any more" rel="lightbox"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2008/05/dscf1289.JPG" alt="dscf1289.JPG" width="200" height="112" /></a>To my eyes, the Toyota Prius looks like an Area 51 reject: an ungainly sci fi fantasy devoid of charm or beauty. To its admirers&#8217; eyes, the Prius is the latter day equivalent of a Model T or a VW Bug: an automobile whose virtues-- and virtuousness-- transcend the normal dictates of style. And THEN there&#8217;s the debate about propulsion, premiums and politics. It&#8217;s hard to think of another car that&#8217;s been this polarizing-- for both manufacturer (Maximum Bob) and the end user (a.k.a. car buyer). And yet, just as sometimes a cigar is just a cigar, sometimes a car is just a car. Ah, but is the Prius a <em>good </em>car?</p>]]></description>
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		<slash:comments>212</slash:comments>
		</item>
		<item>
		<title>2008 Toyota Sienna LE Review</title>
		<link>http://www.thetruthaboutcars.com/2008-toyota-sienna-le-review/</link>
		<comments>http://www.thetruthaboutcars.com/2008-toyota-sienna-le-review/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 10:01:55 +0000</pubDate>
		<dc:creator>Samir Syed</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/reviews/2008-toyota-sienna-le-review/</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2008/03/06_08_sienna_le.jpg" title="Generic minivan" rel="lightbox"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2008/03/06_08_sienna_le.jpg" alt="06_08_sienna_le.jpg" width="200" height="133" /></a>When I drove a Buick Terraza around Berkeley last fall, I was overwhelmed by the sense of occasion that came with it. The car had so much <em>ghetto cachet</em> I almost fell in love with it. It reinforced all of the car enthusiast prejudices I harbored about minivans (i.e., they suck). And for that, I thanked it. The Toyota Sienna, on the other hand, proved to be a bigger challenge. Each time I wanted to hate some aspect of the minivan, I found myself pleasantly surprised. I don&#39;t think I&#39;m giving anything away saying right from the outset that the world&#39;s most boring carmaker has made the best example of the world&#39;s most boring type of car.</p>]]></description>
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		<slash:comments>72</slash:comments>
		</item>
		<item>
		<title>2008 Toyota Sequoia [Platinum] Review</title>
		<link>http://www.thetruthaboutcars.com/2008-toyota-sequoia-platinumreview/</link>
		<comments>http://www.thetruthaboutcars.com/2008-toyota-sequoia-platinumreview/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 10:33:11 +0000</pubDate>
		<dc:creator>William C Montgomery</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/reviews/2008-toyota-sequoia-review/</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2008/03/08_sequoia_platinum_01.jpg" title="The anti-Prius" rel="lightbox"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2008/03/08_sequoia_platinum_01.jpg" alt="08_sequoia_platinum_01.jpg" width="200" height="133" /></a>Professor W. Edwards Deming taught post-War Japan statistical process control. Toyota management applied Deming&#39;s lessons with characteristic discipline, refining the Yale grad&#39;s famous &#34;14 points&#34; to create their lean manufacturing system. Through it all, ToMoCo had one over-riding goal: to mimic and surpass the world&#39;s greatest automakers. Driving the new Toyota Sequoia back-to-back against its archetypal competition-- the Chevy Tahoe and Ford Expedition-- proves the old adage: be careful what you wish for.</p>]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/2008-toyota-sequoia-platinumreview/feed/</wfw:commentRss>
		<slash:comments>85</slash:comments>
		</item>
		<item>
		<title>2009 Toyota Corolla Review</title>
		<link>http://www.thetruthaboutcars.com/2009-toyota-corolla-review/</link>
		<comments>http://www.thetruthaboutcars.com/2009-toyota-corolla-review/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 11:24:41 +0000</pubDate>
		<dc:creator>Paul Niedermeyer</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/reviews/2009-toyota-corolla-review/</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2008/03/09_corolla_s_01.jpg" title="Italian flair? [NB: once again (see: Matrix), ToMoCo PR does NOT provide press shots of the base model. All pictures here of the Corolla S]" rel="lightbox [corolla]"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2008/03/09_corolla_s_01.jpg" alt="09_corolla_s_01.jpg" width="200" height="133" /></a>Every forty seconds, another new Corolla rolls off a dealer&#8217;s lot. Statistically speaking, it&#8217;s piloted by a middle aged woman without a college degree. She could be your house cleaner, mother or receptionist. For forty years, the Corolla has satisfied her with its predictable blend of reliable, economical and durable transportation. These days, old is out, youthful is in. Toyota&#8217;s PR professed and ambitious goal for their tenth generation Corolla: &#8220;<em>to connect, more than ever, with <u>younger </u>buyers on <u>every</u> level</em>&#8221; (Toyota&#8217;s italics/underlines). So, has the new Corolla hooked up?</p> ]]></description>
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		<slash:comments>113</slash:comments>
		</item>
		<item>
		<title>2009 Toyota Matrix Review</title>
		<link>http://www.thetruthaboutcars.com/2009-toyota-matrix-review/</link>
		<comments>http://www.thetruthaboutcars.com/2009-toyota-matrix-review/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 15:01:27 +0000</pubDate>
		<dc:creator>Justin Berkowitz</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/reviews/2009-toyota-matrix-review/</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2008/02/09_matrix_s_07.jpg" title="Are you willing to take the red pill? (all photos of Matrix S)" rel="lightbox [matrix]"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2008/02/09_matrix_s_07.jpg" alt="09_matrix_s_07.jpg" width="200" height="133" /></a>Do you know how many Matrices Toyota sold in the United States last year? That&#39;s not a rhetorical question; I have no idea. Toyota rolls the number into Corolla sales. No surprise there. The Matrix shares its underpinnings with the Corolla-- and the Pontiac Vibe (same car, different wrapper). Even if the Matrix accounts for a fraction of Corolla sales, a fraction of a lot is a lot. And so, just as Toyota is bringing out the new Corolla, they&#8217;re unleashing the sequel to the Matrix. Let&#8217;s call it The Matrix: Rebloated.</p> ]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/2009-toyota-matrix-review/feed/</wfw:commentRss>
		<slash:comments>79</slash:comments>
		</item>
		<item>
		<title>2008 Toyota Land Cruiser Review</title>
		<link>http://www.thetruthaboutcars.com/toyota-land-cruiser-review/</link>
		<comments>http://www.thetruthaboutcars.com/toyota-land-cruiser-review/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 13:26:00 +0000</pubDate>
		<dc:creator>William C Montgomery</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/reviews/toyota-land-cruiser-review/</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2007/12/2008_land_cruiser_06.jpg" title="Ready for its close-up?" rel="ightbox [landcruiser]"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2007/12/2008_land_cruiser_06.jpg" alt="2008_land_cruiser_06.jpg" width="200" height="133" /></a>In the movie &#8220;Out of Africa,&#8221; Denys Finch-Hatton&#8217;s 1923 International Harvester stalls on an open savannah amidst a herd of seriously cranky water buffalo. After a few nervous minutes tinkering with the engine, Denys tells Karen Blixen (Meryl Streep) to manually crank the engine. It explodes to life, and they continue their illicit journey into cinematic history. Substitute a Canon DSLR for Blixen&#8217;s .416 Rigby, and in my mind, I&#8217;m there. As for the Harvester&#8230; what about an all-new 2008 Toyota Land Cruiser?</p>]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/toyota-land-cruiser-review/feed/</wfw:commentRss>
		<slash:comments>91</slash:comments>
		</item>
		<item>
		<title>Toyota Corolla S Review</title>
		<link>http://www.thetruthaboutcars.com/toyota-corolla-s-review/</link>
		<comments>http://www.thetruthaboutcars.com/toyota-corolla-s-review/#comments</comments>
		<pubDate>Fri, 30 Nov 2007 11:11:29 +0000</pubDate>
		<dc:creator>Sajeev Mehta</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/reviews/toyota-corolla-s-review/</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2007/11/photo_5.jpg" title="zzzzzzzzzz" rel="lightbox"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2007/11/photo_5.jpg" alt="photo_5.jpg" width="200" height="109" /></a>I like to believe that the general population&#8217;s insensitivity to the joys of automotive design, engineering and performance is a simple matter of missed opportunity. If the average driver had suckled on Hot Wheels&#39; sweet metallic tang from toddler-hood, if a mechanically-minded mentor had gently and gradually revealed the wondrous secrets of the automotive arts during their teenage years, if they&#8217;d been shown how to harness horsepower with skill and respect as adult drivers, they&#8217;d share my passion for cars with genuine soul. Meanwhile, Toyota sells millions of Corollas and no one complains. Why would they?</p> ]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/toyota-corolla-s-review/feed/</wfw:commentRss>
		<slash:comments>131</slash:comments>
		</item>
		<item>
		<title>Toyota Highlander Sport Review</title>
		<link>http://www.thetruthaboutcars.com/toyoya-highlander-sport-review/</link>
		<comments>http://www.thetruthaboutcars.com/toyoya-highlander-sport-review/#comments</comments>
		<pubDate>Wed, 08 Aug 2007 12:04:01 +0000</pubDate>
		<dc:creator>Justin Berkowitz</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=4611</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2007/08/08highlander_1222.jpg" title="You talking to me?" rel="lightbox [highlander]"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2007/08/08highlander_1222.jpg" alt="08highlander_1222.jpg" width="200" height="139" /></a>Sir Isaac Newton had a ninth law: all vehicles must gain mass with each passing generation. I know, I know: safety regulations, usable third row, American tastes, yada yada yada. And it&#8217;s true that the new, bigger Toyota Highlander exacts no fuel efficiency penalty for its extra height, width, length and weight. Even so, has the new Highlander lost something, as Toyota moves further and further away from cheap and cheerful towards pricey and ponderous?</p>]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/toyoya-highlander-sport-review/feed/</wfw:commentRss>
		<slash:comments>52</slash:comments>
		</item>
		<item>
		<title>Toyota 4Runner Review</title>
		<link>http://www.thetruthaboutcars.com/toyota-4runner-review/</link>
		<comments>http://www.thetruthaboutcars.com/toyota-4runner-review/#comments</comments>
		<pubDate>Fri, 15 Jun 2007 11:00:59 +0000</pubDate>
		<dc:creator>William C Montgomery</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=3945</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2007/06/4runner-camp.jpg" title="Are we not men? (courtesy William C. Montgomery)" rel="lightbox [4runner]"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2007/06/4runner-camp.jpg" alt="4runner-camp.jpg" width="200" height="130" /></a>In 2002, I embarked on a week-long trek across the High Uinta Mountains. On our first day out, I aggravated an old knee injury. So we borrowed a six-year-old all wheel-drive 4Runner and resumed our backcountry adventure by wheel. The 4Runner was ideal: rugged, reliable, capable and comfortable. Of course, Toyota didn&#8217;t get to be the world&#8217;s largest automobile manufacturer by leaving well enough alone&#8230;</p> ]]></description>
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		<slash:comments>50</slash:comments>
		</item>
		<item>
		<title>Toyota Aygo Review</title>
		<link>http://www.thetruthaboutcars.com/toyota-aygo-review/</link>
		<comments>http://www.thetruthaboutcars.com/toyota-aygo-review/#comments</comments>
		<pubDate>Fri, 08 Jun 2007 11:11:09 +0000</pubDate>
		<dc:creator>Martin Schwoerer</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=3867</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2007/06/aygo-fr-640-426.jpg" title="Aygo, Yugo, let&#39;s go crazy!" rel="lightbox [aygo]"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2007/06/aygo-fr-640-426.jpg" alt="aygo-fr-640-426.jpg" width="200" height="133" /></a>What does ten thousand US dollars buy an automobilist these days? How about ceramic brakes for your Porsche 911 and a bit of pocket change. Or a more-or-less acceptable used car. If you want a new set of wheels, ten large buys you a generic-Asian small car with wooden-feeling controls, a depressing interior, lousy ride, asthmatic engine and poor dynamics. No image, no resale, no fun. You might as well take the bus. Alternatively, if you live in Europe, you could buy a Toyota Aygo. But should you?</p> ]]></description>
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		<slash:comments>61</slash:comments>
		</item>
		<item>
		<title>Toyota Avalon Review</title>
		<link>http://www.thetruthaboutcars.com/toyota-avalon/</link>
		<comments>http://www.thetruthaboutcars.com/toyota-avalon/#comments</comments>
		<pubDate>Wed, 04 Apr 2007 10:56:15 +0000</pubDate>
		<dc:creator>Justin Berkowitz</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=3446</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2007/04/01_07_avalon22.jpg" title="Think of your own caption and try not to laugh." rel="lightbox [avalon]"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2007/04/01_07_avalon22.jpg" alt="01_07_avalon22.jpg" width="200" height="133" /></a>The last time Toyota sold sex-on-wheels it <strike>came</strike> arrived in the form of the flying flagship known as the Supra. The Supra holstered an inline six with twin turbos sending over 300 horses to the rear wheels (335i anyone?). But Toyota&#8217;s mid-market meteorologists knew which way the wind was blowing. So they sent their one trick pony car back to the factory to be made into rubber and glue. Now Toyota has two flagships with the combined excitement of rubber and glue: the granola Prius and the grandpa Avalon.</p> ]]></description>
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		<slash:comments>70</slash:comments>
		</item>
		<item>
		<title>Toyota Tundra Review</title>
		<link>http://www.thetruthaboutcars.com/toyota-tundra-2/</link>
		<comments>http://www.thetruthaboutcars.com/toyota-tundra-2/#comments</comments>
		<pubDate>Mon, 26 Feb 2007 12:18:44 +0000</pubDate>
		<dc:creator>William C Montgomery</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=3212</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2007/02/24_07tundracrewmax.jpg" title="Once again, Toyota attacks Detroit&#39;s last redoubt" rel="lightbox [tundra]"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2007/02/24_07tundracrewmax.jpg" alt="24_07tundracrewmax.jpg" width="200" height="133" /></a>Twenty-six summers ago I arrived in San Antonio, Texas. I quickly surmised that the pickup truck was River City residents&#8217; favored mode of transport-- preferably with an occupied gun rack. These pickup-driving Hill Country Texans worshiped at the altar of one of two churches: Chevy or Ford. Since those simple days of my youth, the rules of the game have changed. That community, so steeped in American pickup truck tradition, is now the production site for the all-new 2007 Tundra. Question: is Toyota&#8217;s big rig good enough to pry the keys out of the hands of F150, Silverado, and Ram-loving Americans?</p>]]></description>
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		<slash:comments>113</slash:comments>
		</item>
		<item>
		<title>Toyota Corolla XRS Review</title>
		<link>http://www.thetruthaboutcars.com/toyota-corolla-xrs/</link>
		<comments>http://www.thetruthaboutcars.com/toyota-corolla-xrs/#comments</comments>
		<pubDate>Thu, 08 Feb 2007 11:17:53 +0000</pubDate>
		<dc:creator>P.J. McCombs</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=3061</guid>
		<description><![CDATA[<p><a href="http://www.thetruthaboutcars.com/wp-content/uploads/2007/02/06corollaxrs03.jpg" title="Hoon today, gone tomorrow" rel="ligthbox [xrs]"><img class="imageright" src="http://www.thetruthaboutcars.com/wp-content/uploads/2007/02/06corollaxrs03.jpg" alt="06corollaxrs03.jpg" width="200" height="133" /></a>To capture maximum market share, does a car company have to forget how to have fun? Toyota seems to think so. The Japanese manufacturer has spent the last ten years purging its product line of irrational exuberance. It scrubbed the Supra in 1998, canned the V6-and-a-stick Camry CE in 2002, and wasted the Celica and MR2 in 2005. In that same year, another anomaly slipped through the cracks, a car that&#8217;s still with us today (at least for a while): the Toyota Corolla XRS.&#160;</p>]]></description>
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		<slash:comments>52</slash:comments>
		</item>
	</channel>
</rss>
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