Category: Scion

Scion Reviews

Founded in 2002, Scion is a marquee of vehicles produced by Toyota Motor Corporation. Toyota's idea with Scion was to attract younger 'Generation Y' buyers. To achieve that goal, Scions are priced low and are easy to accessorize. As of February 2007, the average age of a Scion buyer was 39, the lowest in the industry.
By on March 18, 2014

2014 Toyota Camry

Several Toyota models dominated this year’s Consumer Reports list of used car recommendations, with 11 out of 28 overall belonging to the automaker’s Scion, Lexus and namesake brands.

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By on September 17, 2013

2014 Scion tC Exterior, Picture Courtesy of Alex L. Dykes

Many assumed that with the new FR-S hitting the dealers, it would only be a matter of time before the front-wheel-drive tC was sent out to pasture. However with an average buyer age of 28, the tC is isn’t just the youngest Toyota, it’s the youngest car in America. With demographics like that, product planners would be fools to kill off the tC and so the “two coupé strategy” was born. The last time we looked at the tC, the FR-S had yet to be born, this time the tC has been refreshed in the FR-S’ image. Which two door is right for you? Click past the jump, the answer might surprise you.

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By on November 20, 2012

It’s the perfect day and the perfect road for a brisk mountain drive in the siena red Z3. For the last time this year it’s easily warm enough to put the top down—in a little over a week the remnants of Hurricane Sandy will bury the area in snow. WV15 winds tightly along a mountain ridge, flanked on each side by peaking fall foliage. Valleys far below on each side, you’re on top of the world. There’s only one problem with this soul stirring picture: my father started the day closer to Cass, and the BMW is holding me up. With the next brief straight I snick the firm, short-throw shifter into third, spur the boxer well over 4,000 rpm, and roar past him. WV15 is an even better road for a Scion FR-S en route to meet up with a pair of Mazda RX-8s for our Third Annual Appalachian Road Trip.

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By on September 11, 2012

We’ve already looked at the FR-S, but I came of car-driving age just minutes before the heyday of the Toyota AE86 and, by God, I’m going to write about any car that claims to be an homage to the car that stands as the ’55 Chevy of Japan. So, I got on the horn with Toyota PR: “Hey, Moe, it’s Murilee Martin. Yeah, that Murilee Martin. Listen, I’m heading out to the East Bay next weekend and I need something that won’t embarrass me when I need to out-donut the Glasshouse Caprices at the sideshows in Oakland, know what I’m saying? Sure, the FR-S sounds good!” Read More >

By on August 13, 2012


[Editor’s note: TTAC does not review cars, TTAC reviewers do. The reviews can be as different as the reviewers are, and they voice their opinions independently. Due to the high interest the FR-S has received, we put a whole squad of TTAC reviewers into the car, and we are not done yet.]

Alex’s initial look at the pre-production Scion FR-S had a few feathers getting ruffled in the comments section. Then came Derek’s discussion of the hype surrounding the car and his own disappointing drive, and even more feathers were bent askew. Now Jack’s had a go at dissecting the FR-S on the track (his natural environment, if not the car’s), and it’s basically been like firing chickens into a snow-blower.

So, while the little Toyobaru sits in the middle of crossfire of angry verbiage that is like, so totally not what usually happens around here, I’ll belly up to the bar. We’ve had the launch event, we’ve had the track comparo; I had the FR-S for a week to evaluate it as a daily-driver, and one thing right off the bat: Read More >

By on August 7, 2012

“This car,” Derek Kreindler told me as we grabbed third gear down Toronto Motorsports Park’s front straight, “is like a GT-R for a guy who lives in his mother’s basement.” He had a point. Some American subcultures practice what I think of as immobile ambition — think of all those McMansions with no furniture and a double-income couple anxiously hoping someone will stop by and be impressed by the bridal staircase and crown moldings. Other subcultures are all about getting out in the street and showing off your clothes, your ride, or your woman. Read More >

By on August 7, 2012
YouTube Preview Image

In our second installment, we take the Scion FR-S to the track, along with the heavier, but more powerful Hyundai Genesis 2.0T and its spiritual antecedent, the Mazda MX-5. Oh, and there are special guests from Japan and America.


By on May 9, 2012

Scion has had a sordid past. Originally, Scion was Toyota’s solution to a lack of 18-25 year old shoppers. Over the past 9 years however Scion has lost their way and lost their youth. Their median buyer just turned 42. The tC coupe, which started out as a car for college kids, now has a median buyer of around 30. Scion claims the FR-S is a halo car – to me, that means the FR-S will be bought by older drivers (who can actually afford it), attracting younger buyers to their showrooms. Despite being out of the target demographic, Scion flew me to Vegas to sample the FR-S’s sexy lines to find out.

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By on December 13, 2011

No, the bag does not fit with the hatch closed.

The Scion (nee Toyota) IQ may be a very small car, but we’ve treated it like big news here. Alex Dykes took an an early look a few months ago. Michael Karesh turned his lens on the IQ in a Take Two. So far, we’ve been cautiously optimistic.

Why review it again? Simple. The IQ is arguably the proper spiritual successor to the original Mini: a packaging miracle which could define the way a large segment of humanity drives in the future. In a market chock-full of retro pastiche and style-over-substance, the IQ is that rarest of things: a truly new automobile, packed throughout its ten-foot length with original thinking.

In this test, we’ll swerve around a bit, race an old woman in a Bentley Turbo, consider who the buyers for this product will actually be, and introduce the IQ to the car which could wind up being its Nemesis. Snuggle up to the asymmetric dashboard and let’s go.

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By on October 27, 2011

Scion is quite sure of one thing: the new iQ is a much better car than the smart fortwo. What they’re much less sure of: how many of the targeted fine young North American urbanites will buy one rather than periodically use Zipcar. I’m neither young nor urban, but I’m going to do my best to pretend. Why might I buy this car—or not?

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  • Contributing Writers

  • Jack Baruth, United States
  • Bark M., United States
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