Category: Scion

Scion Reviews

Founded in 2002, Scion is a marquee of vehicles produced by Toyota Motor Corporation. Toyota's idea with Scion was to attract younger 'Generation Y' buyers. To achieve that goal, Scions are priced low and are easy to accessorize. As of February 2007, the average age of a Scion buyer was 39, the lowest in the industry.
By on June 16, 2017

2017 Toyota 86 sunset - Image: ToyotaFive years have passed since the Scion FR-S — known elsewhere as the Toyota GT86 and known now in America as the Toyota 86 (and at Subaru as the BRZ) — arrived in America. Buyers, never particularly numerous to begin with, are few and far between. Toyota now sells 62 percent fewer Toyota 86s in America than the Scion FR-S managed during its first year.

You expect to see sports cars peak early and then gradually fade. The degree to which the Toyota 86 née Scion FR-S has faded, however, has been more than a little striking. FR-S/86 sales have fallen so far, so fast, that U.S. car buyers are now ten times more likely to acquire a new Chevrolet Camaro, three times more likely to acquire a new Volkswagen Golf GTI, and twice as likely to acquire a new Mazda MX-5.

But is the Toyota 86 deserving of such rejection? Not according to a just-completed CAR Magazine comparison test in which the five-year-old Toyota claimed victory — ahead of the Mazda MX-5 RF and BMW 2 Series. Read More >

By on June 7, 2017

2018 Toyota C-HR profile, Image: © Timothy Cain

Forget, if only for the next few minutes, the way it looks. You may hate it, you may love it. But don’t let your interpretation of the 2018 Toyota C-HR’s exterior angles cloud your judgement.

While you’re at it, set aside class designations, as well. Whether you, like me, consider the 2018 Toyota C-HR to be unqualified for “crossover” status because it’s missing all-wheel-drive availability, the C-HR is still positioned as a rival for front-wheel-drive HR-Vs, Renegades, Encores, and CX-3s, among others.

The Toyota C-HR was initially intended to form part of the Scion lineup in North America, but with that brand’s demise, Toyota wisely moved the C-HR into its own lineup. Slotted below the Toyota RAV4 with dimensions that all but mirror the old Toyota Matrix, the 2018 Toyota C-HR is a $23,495-25,435 hatchback that’s garnered more attention during its stay with me than any vehicle I’ve ever tested.

To my surprise, almost all of that attention was positive. But is the Toyota C-HR worthy of such attention? Read More >

By on May 9, 2016

2016 Scion iM

Quick trivia: what’s the fastest-growing auto brand in America?

Jeep? Land Rover? GMC? Ram? Volvo?

Year-over-year, through the first four months of 2016, sales at Scion — Toyota’s 13-year-old youth-directed brand — are up 53 percent. It’s not just recovery after a poor start to 2015. Scion is on track for its best year since 2008.

Well, Scion would be on track for U.S. sales to rise to an eight-year high if, by the end of this year, Scion still existed. Read More >

By on May 8, 2016

2016 Toyota 86 Shooting Brake Concept, Image: Toyota Australia

The main complaint levied against the Toyota GT86 (and Scion FR-S/Subaru BRZ twins) is its supposed lack of power, even though it pumps out 200 horses. Coming in at a close second on the 2+2 hatchback coupe’s complaint list is its lack of usable space.

Toyota Australia has an answer to that second concern, and it’s in the form of a Shooting Brake that looks like a Honda CR-Z after hitting up some free weights.

Read More >

By on March 25, 2016

Scion Booth Sign at 2016 New York International Auto Show, Image: © 2016 Mark Stevenson/The Truth About Cars

Prior to the New York International Auto Show, Toyota distributed an upbeat press release. Come party with us, it said. “Scion is not going away quietly.”

Yet, as I walk toward Scion’s booth, a quiet unease fills a void once occupied by a loud, confident generational pulse. The typical eye-catching signs with heavily embossed, trendy hashtags are all but entirely absent upon my arrival. Massive subwoofers sit dormant inside 13 years’ worth of one-off tuner concepts. Engineered studio lighting softly highlights the vehicles on display, while simultaneously attempting to hide the vast, empty spaces between them.

Scion’s show booths are normally chock-full of tchotchkes and the beautiful people handing them out — but not today.

Read More >

By on March 17, 2016

2017 Toyota 86, Image: Toyota

Scion’s slow-selling FR-S rear-wheel-drive coupe is about to become Toyota’s slow-selling rear-wheel-drive coupe, and it will be branded with the same moniker as in many other parts of the world.

That’s right: this is the Toyota 86, also known as what it should have been named here in the first place.

Read More >

By on March 16, 2016

Scion tC Release Series 10.0

If you’ve been holding out on buying a Scion tC until the right special edition came along, this is your last opportunity.

Scion’s parent, Toyota, took the youth-oriented brand behind the woodshed last month, making the upcoming Release Series 10.0 version of the tC coupe an aerodynamic swan song. Read More >

By on March 1, 2016

Ask Bark: Which Beater Should She Bet On?

New-to-TTAC reader Kobe writes:

Hi Bark,

I’ve only begun to read TTAC and your email responses are a great read, so I figured I’d give sending you a question a shot.

Two of my wife’s friends are looking for reliable, used cars. The parameters I’ve been given were $4,000 or less (as she will need to save a little for maintenance repairs I figure), a hatchback (preferably four-door), automatic, front- or all-wheel drive, and decent gas mileage. Her friend has lived around NYC most of her life, so although she has her driving license, she has rarely driven.

Now, I went about scrolling through all the makes and models that are listed on Autotrader and came up with this possible list:

Read More >

By on February 4, 2016

sciontitle

Being a car flipper, tuner and technician that falls within the millennial age group should make me an ideal candidate for various Scions. Yet, when I attempted to jog my memory yesterday, I could think of only a a few I’ve touched with my own two hands.

In fact, I’ve only flipped a single vehicle from Toyota’s youth brand: a repossessed xB festooned with the standard roll call of aftermarket vendor decals. It would be my only foray into a tuner culture the brand attempted to make accessible to millennials straight from the dealer. It also represented the misfortune of many young owners who lose their vehicles to the bank.

Read More >

By on February 3, 2016

2016 Scion iM

Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing.

By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach.

For the 2017 model year, that monospec approach will continue, but Toyota is evaluating its future. Also, Scion’s no-haggle pricing model won’t be surviving the transition to Toyota.

Read More >

By on February 3, 2016

scion_gravestone

Toyota officially announced Wednesday morning that Scion will “transition to Toyota,” effectively killing off the youth brand started in 2002. Its first vehicles went on sale in California in 2003, and included the xA hatchback and xB wagon.

According to a release from Toyota, Scion “is now transitioning back to the Toyota brand” and most Scion models well be rebranded as Toyotas starting August 2016 for the 2017 model year, including the forthcoming C-HR. The Scion tC will be discontinued as of August 2016.

Read More >

By on February 3, 2016

scion_gravestone

Update 2: Toyota has officially announced Scion’s “transition to Toyota.”

Update 1: Road&Track is reporting it has confirmed the rumor with an inside source and the death of Scion will be publicly announced later today.

A top-secret meeting took place Tuesday afternoon to announce the death of the Scion brand to employees, reports CarBuzzard (via Motor Trend). The company is rumored to make the announcement public today.

We at TTAC have openly wondered about the future of Scion, though recent sales performance of new products looked to have put the youth-oriented brand on the right track.

Read More >

By on January 17, 2016

porsche-ceo-matthias-muller

Porsche-Piech family is standing behind their man — which totally isn’t the kiss of death, right?

That, Toyota’s completely nuts and it’s awesome and Mazda’s CX-4 breaks cover … after the break!

Read More >

By on December 17, 2015

toyotaofdecatur

I call Scions “the acronyms from hell” because even I have trouble keeping up with all of them.

iQ, iA, iM, tC, xB, xD. Did I forget one? The xA and…wait! I forgot the FR-S, but that’s only because I rarely see those go through the auction block. Everything else, save the two new iA and iM models, seems to make a perennial pilgrimage to the wholesale heaven of unwanted used cars for one unfortunate reason.

Scion, historically, can’t help but hit ’em where the customers ain’t.

Read More >

By on November 18, 2015

Scion C-HR Concept (54 of 74)

Scion is on a little bit of a hot streak with the addition of the iA (based on the Mazda2) and iM (based on the Toyota Auris). That formula is working so well that Scion is ready to badge engineer another vehicle as its own. Specially, they are going to badge engineer a crossover that the brand so desperately needs in order to be relevant long term.

While only showed as a concept in Los Angeles, the C-HR (which is also a Toyota concept) is definitely heading to production and definitely going to keep the brand rolling for the next 10 years.

Read More >

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