Imagine it’s 1998 and you’re the successful CEO of a company that makes, oh I don’t know, jewel cases for CDs. Business is booming and your four-year-old 911 Carrera coupe isn’t quite the paradigm you want to project. You’re moving with the times, and there’s a new, modern 911 coming.
Keys in hand, you walk into your local Por-shuh dealership and… what the hell is that thing?
Flash forward to 2012 and your company now makes an app of some variety: iPaintswatch or some such nonsense. You’re minting money at $0.99-per-download, and your ’08 silver-on-black C2S is due for replacement – your business partner just bought himself an R8, and you simply must have LED running lights to keep up appearances.
You head back to that same dealership – which is now equipped with a cappuccino machine – squeeze past four Cayennes and three Panameras and feast your eyes on the newest 911… Read More >