To say that Mitsubishi has been struggling on the North American market would be an understatement. Long gone are the days of the capable Montero, hot-selling Galant, and the exotic 3000GT. For years the Outlander Sport has been the company’s bread winner and the Lancer Evolution its only icon. In order to jumpstart its sales, in 2014 Mitsubishi dove deep into the highest volume markets with the introduction of the inexpensive Mirage and the third generation of its three-row CUV, the Outlander.
TTAC reader James Federico sends us his take on life with a Mitsubishi Delica
“It’s a Mitsubishi Delica”
“Japan originally, but I bought it from a dealer in London”
“About 10 grand”
These are the first three sentences I speak any time I exit my van within twenty feet of another human being. There are other questions, depending on the age and interests of the person asking them:
“Do you go off road?”
“Is it hard to drive over there?”
“Is it hard to get parts?”
Above is what the final Mitsubishi Lancer Evolution X will likely resemble when it hits showrooms in the coming year.
In the United States, Outlanders start at $24,050. But the GT S-AWC starts at $29,045 with all-wheel-drive, a 6-speed automatic transmission, and a V6 engine in place of the 4-cylinder/CVT combo. A $6100 Touring package for buyers who want leather, sunroof, upgraded audio, a powered driver’s seat and tailgate, navigation, and a handful of active safety features takes the price up to $35,145. Read More >
Bad news: Mitsubishi’s storied Lancer Evolution will stop at 10 after the 2015 model year. Good news: It will go out with a bang.
Looking for a cheap new car that isn’t a hatchback? Mitsubishi might just have what you need.
Mitsubishi has taken its Outlander PHEV upscale with the debut of the Concept-S at the 2014 Paris Auto Show.
Honda, Ford and Toyota all have one thing in common as far as Kelley Blue Book knows: All three inspire brand loyalty among over half of its customer base. Alas, nine other brands wish they could be just as inspirational.
Mitsubishi’s website claims the Mirage is a “small car for a big life.” Possible: while I haven’t done a TTAC review in over a year, know that even the rare automotive sampling of a ball of flaming garbage in a catapult possesses a modicum of engineering /styling/marketing prowess. Good cars exist everywhere, which is worthy of someone’s “big life.”
And contrary to the rash of negative press, the Mirage is an honest machine worthy of a closer look.
Perhaps as a result of what Mitsubishi had learned thus far since the introduction of the Outlander PHEV in Europe, Japan and Australia — as well as a MY 2016 redesign — the United States-bound PHEV “will be completely different,” according to both Mitsubishi Motors North America Executive Vice President Don Swearingen and U.S. PR boss Alex Fedorak.