The world is not enough for Volkswagen AG, as it now has plans to introduce a mid-size sedan to slot between the Passat and the Phaeton.
Following reaffirmation of the National Labor Relations Board ruling in its favor, the United Auto Workers will push managers at Daimler’s Mercedes-Benz facility in Tuscaloosa, Alabama to respect the ruling, allowing the union to discuss organization on the factory floor.
Uber is having a hard time breaking into the German livery market, and not just for its business model.
Is the raw power of the Mercedes-AMG lineup too much, but you still covet the name? The Teutonic marque has something just for you.
With as many plentiful lineups as the eye can see, consumers are beginning to feel overwhelmed, as are the manufacturers who are coming to realize that too many choices are just as bad as offering too few.
Per Mercedes-Benz’s own naming strategy, anything with a G is considered an SUV, even if the GLA45 AMG is classified as a car. That would make this GLA45 AMG a hatchback – a hot-hatch if you will. Since no one in United States buys hatchbacks, it’s being called an SUV anyways. I went along with this until I pulled up next to a cross-over SUV called Range Rover at a light and noticed that its door handle was above this cute-ute’s roofline. Truth is that it doesn’t matter what you call it because it’s a blast!
Another day, another customer survey. This time, it’s J.D. Power with its annual Sales Satisfaction Index Study, with those surveyed placing Mercedes-Benz at the top of the podium.
No matter how many E-Class Benzes ply their trade as German taxicabs, we still allow the S-Class’s high-class image to rub off on the CLA in order to call the entry-level Mercedes sedan an “entry-luxury” car. A 3-Series without leather, lacking a six-cylinder, can still be called a luxury sports sedan. Lexus’s CT200h uses a Prius powertrain, but hey, it’s a Lexus, so it must be “premium” right?
Upscale. High-end. Executive. Premium. Luxury. The words, commandeered by the manufacturers themselves, have lost so much of their meaning because we have lost our ability to place any faith in words which too often turn out to be nothing more than marketing catch-phrases.
But words don’t matter. Forget the words. Ignore the words. Discard the words. Do whatever you have to render the traditional classifying terms null and void.
Doing so will help you accept the truthful message that the new W205 2015 Mercedes-Benz C-Class, tested here in C400 4Matic form, is an honest-to-goodness, legitimate luxury car. Not because it wears a three-pointed star on its key fob, steering wheel, trunk lid, grille, and bonnet, but because it positions you in “the state of great comfort and extravagant living.” Read More >