Remember that scene where a severally obsessive-compulsive Howard Hughes (played by the boy from Titanic) can’t stop repeating the same phrase in the movie The Aviator? I suspect a similar phrase hung in the minds of Ford Motor Company executives while signing off on this model.

A large-ish, rear-wheel-drive, three-row crossover (SUV, according to Lincoln) is surely just the ticket to make up for declining passenger car sales — after all, is there any evidence to the contrary? The way of the future, indeed.

What’s amusing is that, in this case, Lincoln’s future success appears to rest partially on a model resurrected from the past. The first Lincoln Aviator graced our landscape for just three model years, 2003 to 2005, and looked very much like a shrunken Navigator. Well, the second-generation model is clearly cut from the same cloth as its larger sibling, but differences abound.

The recent report that Lincoln might return the Continental to its suicide doored past aroused a cornucopia of feelings here at TTAC. Among them: guarded titillation, with many — your author included — envisioning a retro-themed alternative reality in which slab-sided Continentals remain the pinnacle of roadgoing luxury. A crossover-free world in which the 1961 Lincoln is a template for how to clean up in the premium segment.

Basically, the movie Her, only with Continentals instead of high-waisted men’s pants.

The second feeling: a deep sense of distrust in both the automaker and the buying public, as the report goes against everything we’ve heard up to this point — and everything we know about the average American’s fondness for full-size sedans.

Which emotion should gain the upper hand?

The future of the slow-selling Lincoln Continental couldn’t be more hazy, but a new report claims the brand is preparing a last-ditch effort to revive interest in the flagship sedan. How does Lincoln plan to reverse a sales slide amid an industry addicted to crossovers?

Suicide doors.

Yes, the novel layout once favored by luxury American automakers — and returned to prominence with the iconic 1961-1969 Continentals — could make a comeback.

Given the direction Lincoln is headed, it’s unlikely we’ll see a return of the Town Car name anytime soon. The Town Coupe, on the other hand, seems ripe for a resurrection (as a sporty four-door SUV, of course).

Speculation aside, model names are back at Lincoln Motor Company, and the first of a series of all-new utility models will bear a short-lived moniker that disappeared after 2005: Aviator. The original Aviator, resembling a Navigator washed in too-warm water, served as the brand’s second SUV from 2003 to 2005. A 2004 concept vehicle of the same name heralded the design of the 2007 MKX.

What does the new Aviator mean for the brand? Sales, hopefully, as the brand’s suddenly flagging fortunes would leave any automaker rattled.

It’s not something a Lincoln aficionado, or even anyone with a general appreciation for history, wants to hear, but sources with knowledge of Ford Motor Company’s product plans claim the Lincoln Continental is headed for the grave.

Speaking to Ford Authority, the sources claim Lincoln’s full-size flagship sedan won’t see a second generation, with parent company Ford choosing to pull the plug and discontinue the slow-selling model instead.

For an automaker worried about shrinking profit margins, spending an extra $25 million is just fine if it means cranking out 25 percent more high-margin SUVs. And the Ford Expedition and Lincoln Navigator, now minty fresh after years spent withering on the vine, certainly fit the description of “guaranteed cash generator.”

Ford plans to add that sum to the $900 million already sunk into the Kentucky Truck Plant in an effort to boost production of its full-size SUV models, knowing full well Americans buyers will snap them up the minute they roll off the line. Is there a clearer example of an automaker treating SUVs as a license to print money?

After the industry’s first annual sales decline of the post-recession era in 2017, the small uptick in year-over-year U.S. auto sales in January 2018 shouldn’t be seen as a trend, analysts warn. This year will apparently bring more worry for automakers as buyers plan fewer trips to the dealership.

For the domestic brands, January brought a mixed sales bag. Two members of the Detroit Three posted significant sales declines, while the third squeaking by on the strength of light truck sales. Clearly, having a lineup full of pickups, SUVs, and crossovers helps a company’s bottom line, but it’s no guarantee of ever-higher volume in today’s market.

Browsing on The Facebook recently presented me with an astonishing feat of custom bodywork, one I felt compelled to share in a very special Custom Edition Picture Time Edition of Custom.

It’s a one-off modification of a 2006 Lincoln Town Car, and you need to see it.

Another day, another chance for this author to write about the Lincoln brand. This time, we learn of the company looking outside the WPP ad agency for help marketing its new Lincolns.

The Glass House is not ditching its longtime partner. Instead, it’s turning to the Wasserman Media Group and their Laundry Service ad shop based in New York to handle social media for a new campaign for the redesigned 2018 Lincoln Navigator SUV.

The tens of readers who follow my bleatings here on TTAC (Hi, Dad!) may recall my fondness for the Lincoln brand. Having spent my own hard-earned Canadian dollars on two of them, plus encouraging other family members to do the same, I would be lying if I said I’m not rooting for the brand to once again plant its feet firmly in the minds of its target demographic.

For me, the disarmament campaign started when Lincoln began abandoning real names in favor of an alphanumeric (minus the numeric) naming scheme. Turns out, after reading a revealing Automotive News interview with Lincoln’s marketing chief, I’m not the only one who disliked it.

As we learned yesterday, the midsize Lincoln MKX will soon be no more, replaced by a vehicle that’s very similar in appearance but definitely not in name. Nautilus, the Jules Verne-inspired moniker that graces the crossover’s flanks starting next summer, is a signal that real names are back, baby. Take note, rival automakers.

Besides freeing the former MKX from the abyss of alphanumeric naming hell, the arrival of Nautilus means significant powertrain changes and a design detour — pushing Lincoln’s best-selling model ever so slightly further upscale while adding a dose of fuel savings.

A few days ago, official photos surfaced of the next-generation Lincoln MKC, showing a crossover that had ditched its krill-hungry maw in favor of a new grille in line with treatments found on the Continental and Navigator. Lincoln announced that the refreshed MKC will be shown this week in L.A.

Yesterday, Lincoln dropped a quick teaser video on Twitter, showing several seconds of pavement followed by the lower half of a chrome wheel. Promising a vehicle that will “make a lasting impression,” the video leaves us pondering a question: If Lincoln has officially shown us the 2019 MKC, what else could it possibly have in store?

As part of its effort to align all of its products under the same general styling umbrella, Lincoln’s smallest crossover, the MKC, undergoes a significant facelift for 2019. Well, significant when viewed from a head-on angle.

The mid-cycle refresh, available to customers next summer, sees the baby Lincoln’s split waterfall grille jettisoned in favor of a corporate, Continental-esque opening (though the smaller MKZ sedan’s nose seems a direct match). Improvements in safety equipment round out the updated package.

Despite the addition of a corporate split grill a few years ago, there’s no denying Lincoln’s outgoing Navigator is one old piece of kit. As such, the glitzy premiere of the new-for- 2018 Navigator heralded greater full-size Lincoln SUV sales not just from new buyers, but returning ones.

Having seen what Dearborn was up to, it seems some inhabitants of the Renaissance Center decided to try and spoil Lincoln’s fun. If you’re the owner of a 1999 or newer Lincoln vehicle who’s thinking of maybe getting into a new Navigator, Cadillac would like you to know there’s 5,000 smackeroos waiting for you on the hood of your nearest Escalade.

If the Detroit Three want to keep wind in their sales sails, it sure won’t happen on the strength of traditional passenger cars.

Several brands from Ford Motor Company, General Motors, and Fiat Chrysler Automobiles posted U.S. sales declines in October 2017, all thanks to the slipping popularity of regular cars. In many cases, the continued strength of the crossover/SUV/truck market wasn’t enough to tip the scales back in the automakers’ favor.

Utility vehicles are nothing new at Lincoln, but where there was once a single heritage-diminishing (but lucrative) oddity built to give Cadillac’s Escalade a run for its money, there now sits three models with rear liftgates. A fourth looms.

Now back from a near-death experience, Lincoln isn’t alone in requiring a lineup stocked with high-riding vehicles. Sticking with tradition bodystyles is akin to suicide these days. We can eyeball the resurrected Continental and debate whether Lincoln went far enough, style-wise, in rekindling the famous nameplate, but the reality is the brand sells far more utilities than cars, hands down, and will continue doing so. Buyers overwhelmingly want SUVs, and woe is the automaker that remains mired in the past.

Even the ancient Navigator, poised for a long-overdue revamp for the 2018 model year, sold just 148 fewer units than the Continental in September.

Leading the Lincoln sales pack is the midsize MKX, now sporting an identity comfortably divorced from its Ford Edge underpinnings. Fully redesigned for the 2016 model year, the SUV, which reportedly awaits a Continental-esque front end treatment and a transmission swap sometime in 2018, ended last year with its best sales showing since 2007. In doing so, it knocked the MKZ sedan down to the silver medalist podium.

There’s an abundance of power. There’s butt-coddling opulence. But is there enough refinement and cross-generational appeal to lure buyers back from the Germans and Japanese?

Cadillac enjoys some of the highest average transaction prices among premium auto brands operating in the United States. After years of Lincoln MKS disappointment, the new Lincoln Continental actually looks the part. Globally, Cadillac sales are rising month after month after month. In the U.S., Lincoln is rare among auto brands in a declining auto industry in 2017: sales at Ford’s upmarket brand have risen 3 percent this year.

Indeed, while discussing the apparent appeal of the Tesla brand last week, Jack Baruth said, “You might say that General Motors and Ford are going to build better, more reliable, and more thoroughly developed electric cars than Tesla can, and you’re probably right.”

“But the world doesn’t want an electric Cadillac or Lincoln,” Jack accurately points out, “for the same reasons it doesn’t want gasoline-powered Cadillacs or Lincolns.”

Regardless of how you grade the momentum of Cadillac and Lincoln, they are mere blips in the global luxury automobile market and remain rather inconsequential players in their U.S. home market, as well. Will that change in your lifetime?

Across the U.S. auto industry, there are a number of auto brands that are actually selling more passenger cars in 2017 than in 2016: Jaguar, Lincoln, Infiniti, Subaru, Volkswagen.

Some specific models, many with all-wheel-drive availability like the Audi A5, Subaru Impreza, and Volkswagen Golf, are enjoying far greater sales success this year than last.

But you know the story. Generally speaking, Americans are buying far fewer cars now than they used to. From more than 50 percent just five years ago, passenger car market share is down to 37 percent. Nowhere is this more obvious than at traditional domestic manufacturers, the Detroit Three.

It’s getting to the point that if you’re not a premium automaker promising some sort of brand-wide electric propulsion revolution, you’re not a premium automaker. Volvo has announced it’s going all-electrified (not necessarily electric) in short order. Maserati and Aston Martin are headed in a similar direction.

Is Lincoln the next luxury brand to ditch gas-only powertrains?

Not quite, but Ford’s luxury arm is planning on endowing every model in its lineup with an available hybrid powertrain, according to three sources who spoke to Reuters. It’s a plan very similar to the one Jaguar Land Rover announced just yesterday. While the completion date for Lincoln’s lineup electrification is 2022, the brand might not stop at just hybrids and plug-ins.

Today’s Question of the Day isn’t our typical lighthearted, open-ended Choose Your Own Adventure inquiry. It’s serious business, pitting two serious flagship sedans against one another.

At the end of this post, you’ll have to choose: Lincoln Continental, or Cadillac CT6?

Last week, we showed you four different vehicles, each with strikingly similar taillamps. So began the Taillamp Identification Challenge. (Un)fortunately, Flybrian was around, and came up with the correct answers just 10 minutes after the post went live.

So, the challenge was short lived, and all props go to Flybrian’s keen taillamp eye. It’s almost like he knows cars, or is a car dealer perhaps. Time for the official results.

It’s been an interesting few years at Ford Motor Company, especially for the automaker’s prestige marque. Ever since Ford decided that reviving the listless Lincoln brand with a life-giving cash infusion was the right way forward, watching the division reconcile its unsavory near-past and mouth-watering distant past with its present and future has become a source of amusement.

Not to say that Lincoln’s executives and PR teams are stumbling like Gerald Ford. Far from it. However, sometimes a statement causes a “whoa, hold on a minute” moment that’s too big to ignore.

Large. Imposing. Square-rigged. Bold. All apt descriptions of the totally redesigned 2018 Lincoln Navigator. After withering on the vine for years as it weathered refresh after refresh, Lincoln’s full-size SUV flagship was finally given the architecture and hardware it needs to battle its chief rival, Cadillac.

However, as impressive a redesign as it was, the new Navigator (unlike its predecessor) lacked one thing compared to Cadillac’s Escalade: a choice of body lengths and the ability to haul more cargo. Not anymore, it seems.

Earlier today, brand executives revealed the 2018 Navigator will appear in showrooms this fall with two body lengths. Yes, you can have your new Navigator and stretch it, too.

Lincoln’s littlest utility vehicle, the MKC, always risked being overshadowed by the larger offerings emanating from the resurgent luxury brand. That doesn’t mean it’s forgotten — either by the buying public or its builder.

The four-cylinder-only MKC went on sale in May 2014 as a 2015 model, heralding a new, decidedly non-Ford-like design direction for the brand’s utility vehicles. Sporting a toned-down version of the whale-like corporate split grille, the little utility was Lincoln’s first attempt to tap into the growing compact luxury CUV market. No longer was a Lincoln utility just a warmed-over Ford with a revised face and taillights.

Now that Lincoln’s moving away from the whale look, the 2018 MKC, judging by these spy photos, will follow the brand’s recent “Make like Continental!” design philosophy.

It’s difficult to imagine this happening today: Picture a major domestic automaker announcing the last hurrah of its largest, most opulent personal luxury car with the usual array of special edition models. But instead of letting its own designers handle the “collectible” trim-and-paint kits, it employed a fleet of famous, mostly European fashion houses to send off their last-generation model in style.

From 1976 until the early 1990s, Lincoln did exactly this for its flagship Continental coupes.

The last Rare Rides we brought you was really quite fantastic; a Toyota Town Ace with all the brown, diesel, 4WD, and multi-window things you could ever desire. Go check it out if you haven’t yet, as it will elevate your mood before today’s Rare Ride drags it right back down into the dirt.

As we’ve seen in some past editions of Rare Rides, things which are rare and “special” are not always good. And frankly, this Lincoln Blackwood Neiman Marcus Edition sucks.

Say you’ve just gone through the hassle of buying a new Lincoln. It’s out there, sitting in the driveway, but you’ve got things to do. It doesn’t own you. You’re busy, and worthy of love.

Well, for a fee, Lincoln will set you up with someone nice. (No, not that kind of setup.) The automaker has created a pilot program called Lincoln Chauffeur, which delivers just what it states: a driver to ferry you around as you work on your tablet, drop you off at the airport and return the car home, or run out to the Safeway for sprouts.

There has always been something distinctively inelegant about Lincoln’s Navigator. It never felt nearly as special as the Cadillac Escalade and it was difficult to see its owners as people worthy of emulating. Lincoln made some positive headway in its third generation, but Navigator ownership still felt like you received a bum deal on an well-equipped Ford Expedition. It was working-class utility embellished with the lies of premium luxury and sold for more than it was worth.

While the 2018 Navigator still shares its platform with the Expedition, it has done away with that sense of unsavory sameness. They’re both hulking SUVs and fit for similar duties, but the Lincoln now feels prestigious. You can soon say that you drive one while raising your eyebrows in a suggestively triumphant manner. People might even envy you. The 2018 Navigator finally matches the Escalade in both kitschy flair and genuine class. That doesn’t necessarily mean that it’s better than the Expedition, but it does — for the first time in history — provide a real reason to covet one over the other.

“We like to think some things are worth the wait,” tweeted Lincoln Motor Company this morning.

Ford’s premium division had a reason to be cheeky when it teased the backlit face of its next-generation full-size SUV, as the Navigator hasn’t seen a full redesign in 11 long years. That’s an eternity in the automotive world.

When the current-generation Navigator began production in August of 2006, Twitter was a month old, the American job scene and housing market seemed sturdy, and Pontiac, Saturn and Hummer were looking forward to long, happy futures. So, this week’s New York International Auto Show should be quite the momentous occasion for the resurgent automaker.

Before we get down to the meat of this week’s question, a brief bit of housekeeping. If you have a question for “Ask Jack”, send it to askjack@jackbaruth.com. I will accept and privately answer questions on any topic, regardless of my qualifications to do so. Perhaps you would like to know how to catch the eye of that bored, fidgety, but remarkably attractive housewife down the street. Maybe you need to reshuffle Excel spreadsheets using Perl from a command line, or make a tattoo gun using only the items available in a Midwestern prison. I can help you with any of these queries and a million more. However, in keeping with the fundamental dignity of this website, only questions of an automotive nature will be answered here. No matter what the precise nature of your business might be, please title the email “Ask Jack”.

Now where we were? Oh yes: a fellow with the world’s best car is interested in trading it for the world’s ugliest crossover.

Not content with just offering Chinese buyers the Lincoln Continental, Ford Motor Company plans to take a page from General Motors’ playbook and offer the expansive market its own home-built SUV.

The automaker intends to partner with China’s Changan Automobile Group to build Lincolns in the city of Chongqing, starting in late 2019, Ford claims. The two companies reportedly began talks early last year.

The automaker that can’t seem to catch a break in overall quality rankings — or more comprehensive ones — doesn’t get a reprieve in Consumer Reports‘ latest brand ranking.

In its 2017 list of the best and worst brands, which combines scores for predicted reliability, road testing, safety and owner satisfaction, a familiar German brand returned to the same podium it occupied last year. Unfortunately for Fiat Chrysler Automobiles, the bulk of its brands languished — once again — on the lowest steps of the pyramid.

Ford plans to offer an aftermarket device that will give older models access to new technology like remote start, 4G Wi-Fi hotspot, and smartphone alerts.

According to the automaker, Ford SmartLink will plug in to the OBD-II port of 2010-2016 model year Ford and Lincoln cars, allowing access to remote start, lock, and unlock, Wi-Fi access for up to eight devices, and smartphone alerts for vehicle health, security, and location.

There remains a select group of American car buyers who are actually buyers of cars. In fact, there are still American car buyers who want American cars. Indeed, there are still a number of American car buyers who want American luxury cars.

As an example, consider the all-new Lincoln Continental.

It’s not a hot seller — at least not in the conventional sense of the word. The new Lincoln Continental isn’t topping the sales charts. Indeed, given the fact, in November, the Continental was America’s 17th-best-selling premium brand car, it may not even be a warm seller.

But there are a couple of indicators that suggest the 2017 Lincoln Continental is over-performing; that it’s exceeding Ford Motor Company’s expectations. That’s not bad news for America’s remaining handful of American luxury car aficionados, especially with the measure of success being enjoyed by a cross-town Continental rival.

Ford’s Louisville, Kentucky assembly plant will continue to crank out Lincoln MKC crossovers, rather than head down south for a Mexican vacation.

The news, which Ford confirmed after an enthusiastic President-elect Donald Trump tweeted it, means the automaker will need to look elsewhere for more Escapes. It doesn’t, however, mean a factory closing was averted.

For the second time in a month, a union official’s loose lips has spilled information on a looming change in Ford’s lineup, only this time the product news isn’t an addition — it’s a funeral.

Yes, if the report is true — and Ford isn’t confirming it — the mighty Ford Flex will bow out of existence in 2020, leaving fans of the polished brick heartbroken. Still, there’s a mystery as to the fate of its leviathan-like platform mate, the Lincoln MKT.

As our own Matthew Guy has marvelously demonstrated recently, it’s widely known a new-car purchase’s best value can often be found in the base-level trim. Rarely is a vehicle improved in proportion to the cost of additional options. Nor is the money spent on additional options or higher trim levels recovered in resale as secondhand customers are reluctant to pay more money for bells and whistles because, quite often, they’re obsolete by the time the car sells the second time around.

If we take these truths to an obvious conclusion, it can be said that the higher the trim level, the worse the resale value — and in my years of experience working for Autotrader, I can tell you that’s true. Many of the low-end pricing tools used by dealers to determine used car values often don’t even take trim into account.

Is it any wonder then that General Motors’ and Ford’s top trim levels have wretched resale values?

No, I’m not talking about “LTZ” or “Titanium.” I’m talking about Cadillac and Lincoln.

With your left hand’s thumb, scroll through the steering wheel-mounted controls and select Settings. Move up to Driver Assist. Proceed to Drive Control. Then select Comfort.

Now your 2017 Lincoln MKZ Reserve Hybrid is a good ol’ fashioned barge of an American car, with enough rear end float to make pregnant women seasick. Firm? Far from it. That dip in the pavement half a mile ago is still causing the rear occupants’ bellies to teeter-totter as the MKZ attempts to locate its equilibrium.

Pair this menu selection with a prod of the Eco button to the right of the central touchscreen and you now have a modern Lincoln that mostly ignores throttle input, steers with remarkable lightness, and turns potholes into pillows. That sounds like the perfect Lincoln for a customer base that has all but gone extinct.

Fortunately, the refreshed MKZ Hybrid does not need to be driven in Comfort/Eco mode. In fact, the 2017 MKZ is at its best when, as is often the case, Lincoln allows the MKZ to manifest its deep-seated Ford Fusion roots.

So why not buy a Ford Fusion instead?

It seems so recent that the degree to which I detested the Lincoln MKT was off the charts. Few vehicles more sorely offended me.

The Lincoln MKT’s styling, it seemed to me, suggested that its designers wanted the MKT to appear as though it had a head cold; that its swollen sinuses were infected. The MKT’s taillamps were warnings to keep you away from its contagious front end. You, too, may end up with a runny nose if you come into close contact. “Dual exhausts are simply more orifices through which germs can flow,” I said in 2010. I joked that the MKT was perfect for people with small noses who wanted to make up for their nasally challenged status.

But I’m a changed man. I now look at the MKT’s styling, which I still consider to be hilariously awful, as a selling point. Wrapped around this spectacular package is bodywork so outlandish that it makes the Ford Flex seem downright normal. Also, the MKT is Canadian-built, like me. Then there are MKT sales. Always abysmal, MKT volume now barely appears on radar, meaning you can drive a luxurious, powerful, family hauler and never see yourself coming the other way.

This is the anti-Grand Caravan. This is perfect. What was I thinking?

After entering the hot Chinese car market two years ago, Lincoln Motor Company now wants to start building its vehicles there, sources close to the matter tell Bloomberg.

Lincoln is reportedly in talks with partner Changan Automobile Group to build a manufacturing facility — which would serve as an export hub — as early as 2018. Timing of production depends on whether sales continue their upward path.

After standing outside the party in the cold, hoping someone inside would hear its plaintive knocking, Lincoln Motor Company is now on the sales rebound.

The restyled MKX is a hit, we’re getting a better looking (and faster) MKZ, and the new Continental is on the way, but there’s also buzz about a another historic nameplate potentially making a comeback. That model is Zephyr — a name Ford Motor Company recently applied to trademark, though if it’s for use on a vehicle, it should probably reconsider.

Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.

Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask.

The Lexus RX isn’t a sales success; it’s a sales phenomenon. It’s a magical cash generating unicorn that can seemingly do no wrong. The RX outsells every other luxury vehicle in America. Despite sales being down 6.5 percent in 2015, the RX crossover nearly outsold the entire Lincoln brand. When the numbers were tallied, Lincoln brand as a whole beat the single Lexus model by just 617 units.

Why do I bring up the Lexus RX so early in a review ostensibly about a Lincoln crossover? Two reasons. We might as well talk about the elephant in the room and I genuinely don’t understand why the RX outsells the MKX by nearly 5:1. As I discovered during a week with the latest incarnation of Lincoln’s MKX, the Lincoln is quite simply a better Lexus than the RX.

Of all the Bond movies, there’s no doubt Goldfinger is the most iconic. Glamorous women, exotic locales, evil (and expendable) henchmen, nifty gadgets galore, and cars, cars, cars.

The 1964 film created the template for the movie franchise, and provided us with timeless images of vehicles we’ll probably never own in places we’ll probably never drive.

The man behind the movie, director Guy Hamilton, shuffled off this mortal coil yesterday at the age of 93. Though his career includes such classics as The Third Man, we can’t remember that film containing an ejection seat-equipped Aston Martin.

China’s thirst for American executive sedans knows no bounds, so Lincoln is rubbing its palms together and giving the red-hot luxury market exactly what it wants: piles and piles of prestige.

The Continental nameplate is already soaked in presidential history, but for the Chinese market, the company’s flagship model needed something a little more…obvious. These images from China’s Autohome (via Carscoops) reveals Lincoln’s elegant solution — the addition of a “Presidential” badge to the sedan’s rear.

UPDATE: Other sites seem to have received some additional information from dealers. It has been added below the jump.

Those looking to put down money on one of the most storied nameplates in Lincoln’s history will have to shell out $45,485, which includes destination and delivery, for the privilege.

For that near-as-makes-no-difference $50,000, Lincoln will build you a Continental Premiere with a 3.7-liter V6 engine that sends power to the front wheels.

Lincoln revealed a new Navigator concept today, bringing the “Quiet Luxury” theme found in the new Continental to the SUV range. Unlike the aircraft-inspired sedan revealed in Detroit, the Navigator has touches influenced by million-dollar yachts and sailboats.

Apparently Lincoln has forgotten all the land yachts they and others foisted upon us back in the days of malaise.

If you woke up not knowing the Chinese hate “new car” smell, consider yourself a well-informed person now.

Successfully selling a new vehicle in China means having to avoid the many cultural and legal traps specific to that growing market, reports Automotive News.

What works somewhere else might be a massive faux pas for Chinese buyers, meaning one wrong minor detail and an automaker can kiss its expensive international expansion goodbye. That’s a big concern for American automakers eyeing China in the hopes of boosting their global sales.

A few grainy spy shots wormed their way through the Web over the last week, but Lincoln finally unveiled the new Continental in Detroit and it’ll be hitting showrooms this fall.

The new Continental was designed with a theme — “Quiet Luxury” — and three terms permeate the press materials: Elegance, Effortless Power and Serenity.

(If the Continental were focused toward Millennials, these would be easy hashtags.)

It looks like a savvy photographer has posted some photos on Autohome of the Lincoln Continental undisguised before its “secret” reveal tomorrow.

An early leak of the 2017 Lincoln Continental has popped up online at FordInsideNews.com (via AutoGuide) ahead of its reveal at the North American International Auto Show next week.

If the picture is to be believed, it appears Lincoln has kept to most of its promises, short of the LED headlights — which may or may not be on higher trims.

GMC just announced an Ultimate trim level for the Sierra pickup truck. That follows Ford’s success with Platinum-level F-150s that can cost up to $80,000. It seems that nowadays you can’t charge too much money for an American pickup or make it so luxurious that it won’t find an eager market.

It’s tempting to say that wasn’t the case in the early Noughts as a means to explain the failure of the Lincoln Blackwood. In production for barely a year, the Blackwood was the automotive equivalent of a TV sitcom getting cancelled after just the first episode. Ford hoped to sell 10,000 Blackwoods a year, but managed to move only 3,356 for its entire production run.

Lincoln will give its MKZ the Continental treatment for 2017, including a 400 horsepower, 3.0-liter twin-turbocharged V-6 engine and all-wheel drive.

According to the automaker, the engine will be exclusive to the brand. The 400 horsepower and 400 lbs-ft of torque will be kept in check with Dynamic Torque Vectoring available in the optional Driver’s Package.

Driver’s Package? Lincoln? I like the sound of this.

Ford will build its next-generation Lincoln Continental at its Flat Rock, Michigan plant, which also produces the Ford Fusion and Mustang, the Wall Street Journal is reporting.

The announcement was made Wednesday by Ford’s Executive Vice President John Fleming at an event in Dearborn, Michigan.

The announcement comes ahead of negotiations with the United Auto Workers, which represents roughly 50,700 Ford employees.

Lincoln has been working to get their luxury mojo back for a while, but up to this point it has tried to sell models a half-step larger to luxury shoppers. That meant a major value proposition, but engineers often skimped on luxury to keep prices low. The MKC is an entirely different animal however. This Lincoln is essentially the same size as the Lexus NX and Mercedes GLK. Although the MKC is finally the same size as its competition, it marches to a different drummer, and after a week I finally realized something. It’s refreshing to have something different.

Continental. Zepher. Coronation. Lincoln has some great names in its history – much better than the MK-add-a-letter-here nomenclature of today. Actually, if your model naming scheme is best described as nomenclature, you’re probably doing it wrong.

I remember back when I first wrote on The Truth About Cars that Lincoln, noted creator of cars for airport limo drivers, would make a comeback. The comments broke down like this: a few of you agreed with me. The rest of you accused me of being either a paid shill for Lincoln or an idiot, which, in your minds, appeared to be approximately the same thing.

Well, here we are two years later, and Lincoln is already clawing its way back.

Here it is: the Lincoln Continental Concept, revealed ahead of its trip down the ramp at the 2015 New York Auto Show.

Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills.