When car companies need to stretch out a model’s useful lifespan, there are a number of tricks they use. After the first year, new colors are added. The next few year options and trim parts are tweaked. Around year four, a limited edition surfaces followed by a drivetrain revamp in year 5. And so it is with Infiniti’s sporty FX crossover, now entering its fifth model year as the “new” 2013 Infiniti FX37.  You guessed it, the only thing new about the FX37 is the engine. Today’s burning question is: does a new engine give a luxury vehicle a lease on life? Or is this thinly disguised crossover life support? Click through the jump to find out.

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So you think you need to carry seven people in comfort with decent economy but you don’t want to buy a minivan? Enter the three-row crossover. Thanks to stronger fuel economy regulations there are plenty of three-row CUVs to choose from, but you want something with a better brand name under 55-large, what does that do to the playing field? You’re left with the Lincoln MKT, Acura MDX, Volvo XC90, Buick Enclave and the newcomer in this phone booth sized segment: the 2013 Infiniti JX35. The new soft-roader Infiniti is already off to a good start coming in third in sales to the Enclave and MDX despite sales starting in April of this year. What’s it like to live with for a week and how does it stack up? Click through the jump to find out.

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Infiniti has characteristically taken the path less travelled. The original Q45 was styled to express Japanese culture (rather than imitate the Germans), tuned for drivers, and infamously advertised with video of rocks and trees. The brand finally hit its stride thirteen years later with the compact rear-wheel-drive G35. It jumped on the crossover bandwagon with a pair of cozy cabined, firmly suspended, VQ-propelled eggs. Those seeking space for their family and their family’s stuff had a choice between the massive truck-based QX56 and something that wasn’t an Infiniti (often an Acura MDX). Market and dealer pressure to offer something much closer to the norm was no doubt intense. So, for 2013, we have the Infiniti JX35 (originally reviewed by Derek Kreindler). Has the brand’s character been overly compromised, or is this the crossover Infiniti should have offered from the start?

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As auto enthusiasts, we champion cars that deviate from the soporific segment norm. If we don’t, who will? Most manufacturers offer, at most, one or two such vehicles. Then there’s Nissan and its luxury arm, Infiniti. In the crossover / SUV / minivan arena they field a fiscally insane hodgepodge of deviants: cube, JUKE, Xterra, Quest, EX, FX. Automotive deviants rarely sell well, and (like their human analogues) often die tragically early deaths. Not the Infiniti FX, now in its tenth model year. But will there be a third generation?

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