Chevrolet was co-founded by a race car driver by the name of Louis Chevrolet and founder of General Motors, William C. Durant. Chevrolet was a successful and widely influential brand to the point where one out of every cars sold in the United States in 1963 was a Chevrolet - a market share which is unheard of in today's marketplace.
Chances are if you have an Internet connection and even a passing interest in automobiles, you’ve heard about the “Jalopnik Camaro crash.” If not, here’s a quick catch-up: Patrick George, who covers a variety of topics for Gawker’s cars-and-planes-and-wow-just-wow blog, managed to understeer his way out of a lead-follow pace lap at Detroit’s Belle Isle Grand Prix course and into a wall. Damage to the car was relatively minor. He was then removed from the event by GM security, in marked contrast to the kid-glove treatment given About.com writer and part-time The Onion-wannabe Aaron Gold after Mr. Gold managed to put a Camaro ZL1 in the tire wall at VIR for no reason whatsoever.
The veritable blizzard of publicity for both Jalopnik and GM in the week that followed has caused some of the more jaded observers of the autojourno game to wonder if perhaps the whole thing isn’t a masterstroke of guerilla marketing. I have to admit I had my own doubts as to the authenticity of the incident, doubts that have not been completely erased by discussions with Patrick and other members of the Jalop staff.
After watching the video a few times, however, I’ve come to believe that it’s probably genuine. I’ve also come to believe that many of Patrick’s harshest critics on YouTube and elsewhere might have found themselves “in the wall” given the same set of circumstances. So if you want to know what Patrick did wrong, why the incident unfolded as it did, and how it relates to an off-track incident I witnessed myself the day before Patrick’s crash, then click the jump and I’ll explain it all!
“From every angle, you’ll never mistake this for anything but a Camaro,” said Tom Peters, design director for the sixth-generation Chevrolet Camaro. That’s probably because it hasn’t changed that much, at least visually. Yet, under the skin, the new Camaro drops some 200 lbs thanks to its new Alpha platform bones and gains a new base engine – a 2.0L turbocharged Ecotec four-pot.
First announced December 19, 2012, GM Canada’s Oshawa Assembly facility will officially cease production of the Camaro on November 20, 2015 in conjunction with the car’s next generation, GM announced today. Camaro production remained at the Oshawa plant a year longer than initially promised in 2012.
Assembly shifts will be reduced from four to three between the “Flex” and “Consolidated” lines. Currently, the “Flex” line is on three shifts while the smaller line is on one shift. GM Canada will “begin a voluntary retirement canvass” to reduce worker head count before implementing any layoffs. GM Canada President, Stephen K. Carlisle, stated “60 percent of our hourly workforce are nearing retirement” age and the company will offer incentives to eligible employees looking to retire early.
He was a nice young man working the Enterprise counter, but I wasn’t buying his upgrade spiel. “Ya know, if you’re going to Joliet, there will be a lot of big trucks on the highway, I can upgrade you to a full size for just $15.” Thanks, but no thanks, I will take my Kia and be on my way. But when I met Anthony at the parking lot I was told; “Mr. Ward, I see we have you for an economy car, but I have none left. How about this Chevy Malibu?”
“Ka-Ching!” I win, looks like I’ll be saving that $3 a day for coffee.
The last time I saw this car it lay bare and gutted in front of me. The seats had been pulled out, the dash taken apart and wires dangling. The carpets were in the process of being removed. All of this in an effort to find the source of an infestation that had plagued it.
There comes a moment when it’s time to try something new. Like switching to an iPhone after using a Nexus and promptly learning that the iPhone can bend. Or wearing a mechanical watch rather than a quartz watch, only for it to stop ticking after it was on a nightstand for the weekend. Moving to a house from an apartment and dealing with the perils of home ownership, such as property taxes, having to clean gutters, and the inability to have the building manager fix the broken kitchen faucet. My trying something new involved testing an electric vehicle for a week.
The Chevrolet Colorado is a good little truck, certainly sturdy enough, leading me to believe that it is a capable enabler of various human endeavors that involve catapulting, hurtling, or generally straining one’s body across hill, dale, snow-capped extremity and Ace Hardware parking lot alike.
But its obvious novelty—one that so enraptured a certain publication’s staff to bestow it a pair of calipers that will hardly strain the Colorado’s 1500lb-plus payload—lies in its rejection of the idea that every pickup truck must be the approximate size of a Normandy landing craft.