Chevrolet was co-founded by a race car driver by the name of Louis Chevrolet and founder of General Motors, William C. Durant. Chevrolet was a successful and widely influential brand to the point where one out of every cars sold in the United States in 1963 was a Chevrolet - a market share which is unheard of in today's marketplace.
After all the hubbub caused by the Alfa Romeo Giulia reveal yesterday, the all-new 2016 Chevrolet Cruze got lost in the melee. But, it’s here, and it’ll be packing a 1.4L turbocharged four-cylinder mill as standard. Even a new diesel lump will make its way to production for 2017.
Just a couple of months ago, GM quietly announced their factory 5 year/100k mile powertrain warranty was going to henceforth be downgraded to a 60k mile powertrain warranty because their cars are all fine now and customers don’t care about long-term warranties.
About 48 hours after this was announced, my wife found herself limping along the side of a major road in our 2010 Malibu with 90k miles on the odometer, engine revving, but little transmission of power taking place between the engine and the wheels.
Chances are if you have an Internet connection and even a passing interest in automobiles, you’ve heard about the “Jalopnik Camaro crash.” If not, here’s a quick catch-up: Patrick George, who covers a variety of topics for Gawker’s cars-and-planes-and-wow-just-wow blog, managed to understeer his way out of a lead-follow pace lap at Detroit’s Belle Isle Grand Prix course and into a wall. Damage to the car was relatively minor. He was then removed from the event by GM security, in marked contrast to the kid-glove treatment given About.com writer and part-time The Onion-wannabe Aaron Gold after Mr. Gold managed to put a Camaro ZL1 in the tire wall at VIR for no reason whatsoever.
The veritable blizzard of publicity for both Jalopnik and GM in the week that followed has caused some of the more jaded observers of the autojourno game to wonder if perhaps the whole thing isn’t a masterstroke of guerilla marketing. I have to admit I had my own doubts as to the authenticity of the incident, doubts that have not been completely erased by discussions with Patrick and other members of the Jalop staff.
After watching the video a few times, however, I’ve come to believe that it’s probably genuine. I’ve also come to believe that many of Patrick’s harshest critics on YouTube and elsewhere might have found themselves “in the wall” given the same set of circumstances. So if you want to know what Patrick did wrong, why the incident unfolded as it did, and how it relates to an off-track incident I witnessed myself the day before Patrick’s crash, then click the jump and I’ll explain it all!
“From every angle, you’ll never mistake this for anything but a Camaro,” said Tom Peters, design director for the sixth-generation Chevrolet Camaro. That’s probably because it hasn’t changed that much, at least visually. Yet, under the skin, the new Camaro drops some 200 lbs thanks to its new Alpha platform bones and gains a new base engine – a 2.0L turbocharged Ecotec four-pot.
First announced December 19, 2012, GM Canada’s Oshawa Assembly facility will officially cease production of the Camaro on November 20, 2015 in conjunction with the car’s next generation, GM announced today. Camaro production remained at the Oshawa plant a year longer than initially promised in 2012.
Assembly shifts will be reduced from four to three between the “Flex” and “Consolidated” lines. Currently, the “Flex” line is on three shifts while the smaller line is on one shift. GM Canada will “begin a voluntary retirement canvass” to reduce worker head count before implementing any layoffs. GM Canada President, Stephen K. Carlisle, stated “60 percent of our hourly workforce are nearing retirement” age and the company will offer incentives to eligible employees looking to retire early.
He was a nice young man working the Enterprise counter, but I wasn’t buying his upgrade spiel. “Ya know, if you’re going to Joliet, there will be a lot of big trucks on the highway, I can upgrade you to a full size for just $15.” Thanks, but no thanks, I will take my Kia and be on my way. But when I met Anthony at the parking lot I was told; “Mr. Ward, I see we have you for an economy car, but I have none left. How about this Chevy Malibu?”
“Ka-Ching!” I win, looks like I’ll be saving that $3 a day for coffee.