The Truth About Cars » Cadillac http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Mon, 26 Jan 2015 20:43:01 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Cadillac http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com/category/reviews/cadillac/ De Nysschen: Small Cadillac CUV Due In Four Years’ Time http://www.thetruthaboutcars.com/2015/01/de-nysschen-small-cadillac-cuv-due-four-years-time/ http://www.thetruthaboutcars.com/2015/01/de-nysschen-small-cadillac-cuv-due-four-years-time/#comments Mon, 26 Jan 2015 13:00:24 +0000 http://www.thetruthaboutcars.com/?p=988490 Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen. Reuters reports the small crossover will be priced under the Escalade’s current $72,970 base price, and will be part of the brand’s overall $12 billion lineup expansion plan that will see […]

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Ballers looking for a much smaller Cadillac Escalade may need to wait four years before such a beast arrives, per president Johan de Nysschen.

Reuters reports the small crossover will be priced under the Escalade’s current $72,970 base price, and will be part of the brand’s overall $12 billion lineup expansion plan that will see eight vehicles introduced between now and the end of the decade.

Also coming in 2019: diesel-power for both cars and crossovers/SUVs. De Nysschen said he wants to start pushing for market share in Europe during the 2020s, explaining that “if you want to play in Europe, you better have some diesels.” Said diesels would also be sold in the U.S. market.

Meanwhile, he expects sales to remain flat for 2015, linked to the lack of new product beyond the upcoming CT6 flagship until late into 2017. De Nysschen adds that the strengthening U.S. dollar would leave a dent in his brand and those of his U.S.-based competitors, while Asian and European automakers use the currency challenge to cut prices on their respective offerings.

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Cadillac Gaining 700 Boutiques To Augment Flagship Stores http://www.thetruthaboutcars.com/2015/01/cadillac-gaining-700-boutiques-augment-flagship-stores/ http://www.thetruthaboutcars.com/2015/01/cadillac-gaining-700-boutiques-augment-flagship-stores/#comments Fri, 23 Jan 2015 11:00:22 +0000 http://www.thetruthaboutcars.com/?p=987730 Want to go boutiquing for your next Cadillac? Brand CEO Johan de Nysschen has plans to make that a reality. At present, Cadillac has over 900 dealerships in the United States, 200 of which are flagships. De Nysschen’s plan would be to complement the flagship dealers with 700 smaller boutiques that would feature “exclusive Cadillac […]

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Cadillac Model Dealership Interior

Want to go boutiquing for your next Cadillac? Brand CEO Johan de Nysschen has plans to make that a reality.

At present, Cadillac has over 900 dealerships in the United States, 200 of which are flagships. De Nysschen’s plan would be to complement the flagship dealers with 700 smaller boutiques that would feature “exclusive Cadillac consumer touch points, highly trained sales and service staff and luxury amenities.”

Additionally, showroom visitors would be able to pick their new CT or XT from a virtual display, including the possibility for holograms a la Tupac and Liberace to help see what the real thing would look like in a given configuration.

De Nysschen says that all dealerships present and future, as well as those who sell Volts, Regals and Yukon XLs alongside ELRs, “should strive to create a premium showroom atmosphere and the sophisticated brand experience that luxury consumers expect.” There are no plans to reduce the number of current dealerships.

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NAIAS 2015: Cadillac Unveils 2016 CTS-V, Plans For CLA-Fighter http://www.thetruthaboutcars.com/2015/01/naias-2015-cadillac-unveils-2016-cts-v-plans-cla-fighter/ http://www.thetruthaboutcars.com/2015/01/naias-2015-cadillac-unveils-2016-cts-v-plans-cla-fighter/#comments Tue, 13 Jan 2015 18:50:14 +0000 http://www.thetruthaboutcars.com/?p=981417 Cadillac finally revealed its 2016 CTS-V performance sedan at the 2015 Detroit Auto Show, but the brand also let it be known that it’s considering taking on the Mercedes-Benz CLA in the entry-level premium game, as well [Live photos now available – CA]. The CTS-V derives its power from a 640-horsepower supercharged 6.2-liter V8 with […]

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Cadillac finally revealed its 2016 CTS-V performance sedan at the 2015 Detroit Auto Show, but the brand also let it be known that it’s considering taking on the Mercedes-Benz CLA in the entry-level premium game, as well [Live photos now available – CA].

The CTS-V derives its power from a 640-horsepower supercharged 6.2-liter V8 with a 1.7-liter supercharger, direct injection, and GM’s Active Fuel Management system onboard. Torque is 630 lb-ft, top speed is 200 mph, and zero to 60 comes in 3.7 seconds. A paddle-shifted eight-speed automatic with launch control and Performance Algorithm Shifting directs the power to the back.

Suspension is comprised of a revised multi-link double-pivot MacPherson-strut up front, five-link rear out back. Stiffer front and rear stabilizers reduce body roll by 20 percent, electronic limited-slip differential and 19-inch forged aluminum wheels shod in Michelin Pilot Super Sport tires maintain grip on the road and track, and two-piece 15.3-inch front rotors with 6-piston calipers — 14.3-inch discs with 4-piston calipers in the back — help bring everything to a stop.

Other features include: Magnetic Ride Control with four selectable driving modes; enhanced aero; carbon fiber hood with air-extracting vent for reduced lift and heat; 20-way heated and vented front seats; OnStar 4G LTE with Wi-Fi; 12.3-inch instrument cluster display; and wireless inductive phone charging.

As for the CLA fighter, Cadillac CEO Johan de Nysschen admits entry-level premium offerings like the CLA and Audi A3 have put a dent in ATS sales. However, Cadillac’s entry-level model will be RWD, underpinned by the same platform that the ATS rides upon.

The CTS-V is expected to enter showrooms later this summer.

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Cadillac’s New Brand Identity To Grace Oscars’ Red Carpet http://www.thetruthaboutcars.com/2015/01/cadillacs-new-brand-identity-grace-oscars-red-carpet/ http://www.thetruthaboutcars.com/2015/01/cadillacs-new-brand-identity-grace-oscars-red-carpet/#comments Fri, 09 Jan 2015 15:00:07 +0000 http://www.thetruthaboutcars.com/?p=974377 Want a selfie with Melody Lee at this year’s Oscars? While that may or may not happen due to a number of factors, Cadillac will grace the B&B’s viewing parties with its presence. Forbes reports the premium brand will walk the red carpet in an all-new advertising campaign gown, showing off both its revamped brand […]

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Jennifer Lawrence at the 2014 Oscars

Want a selfie with Melody Lee at this year’s Oscars? While that may or may not happen due to a number of factors, Cadillac will grace the B&B’s viewing parties with its presence.

Forbes reports the premium brand will walk the red carpet in an all-new advertising campaign gown, showing off both its revamped brand positioning and new tagline during the telecast of the annual awards ceremony February 22, followed by the debut of the CT6 at the 2015 New York Auto Show in April.

Cadillac’s goal with the campaign, per CMO Uwe Ellinghaus, is to “disrupt” how everyone views the brand, hopefully doing a better job than the time Kimmy K tried to break the Internet with her backside. Parent company General Motors became the exclusive automobile advertiser in 2014 after Hyundai stepped away, with both Chevrolet and Cadillac airing spots during the pre-show and main event.

As for New York, the brand will debut a new auto-show display design at the show, with the aim of differentiating itself from other premium, more Teutonic marquees. Ellinghaus explains the motive:

As an American brand, Cadillac can be bolder, more expressive and use more of a human touch, because we are not German. We need to get to one “look-and-see” the world over.

Meanwhile, Cadillac’s presence at next week’s 2015 Detroit Auto Show will be more subdued, focusing upon the 640-horsepower, 200-mph 2016 CTS-V premium performance sedan.

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Last Remaining United Kingdom Cadillac Dealer Closes http://www.thetruthaboutcars.com/2015/01/last-remaining-united-kingdom-cadillac-dealer-closes/ http://www.thetruthaboutcars.com/2015/01/last-remaining-united-kingdom-cadillac-dealer-closes/#comments Wed, 07 Jan 2015 19:44:03 +0000 http://www.thetruthaboutcars.com/?p=973201   In a move that that will be mourned by…well, I am not sure by who, the lone surviving Cadillac retailer in England has closed its doors. English trade journal Car Dealer Magazine reports that dealership Bauer Millett in Manchester shut down just before Christmas. Citing the high cost of doing business and increased competition, owner Mitch Millet also gave […]

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DTGFP Bush - 005.jpg  George W Bush Britain Visit

 

In a move that that will be mourned by…well, I am not sure by who, the lone surviving Cadillac retailer in England has closed its doors. English trade journal Car Dealer Magazine reports that dealership Bauer Millett in Manchester shut down just before Christmas. Citing the high cost of doing business and increased competition, owner Mitch Millet also gave up his Alfa Romeo, Abarth, Jeep and Chrysler franchises.

Millet did not say, but we imagine selling large left-hand drive American vehicles would be quite a challenge in the UK.

Cadillac President Johan de Nysschen has previously announced that Caddy will return to England in 2019, complete with diesel models. No word if the automaker is going to open an office on Savile Row.

Paging DeadWeight, paging DeadWeight…

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BMW Takes US Luxury Sales Crown Back From Mercedes http://www.thetruthaboutcars.com/2015/01/bmw-takes-us-luxury-sales-crown-back-mercedes/ http://www.thetruthaboutcars.com/2015/01/bmw-takes-us-luxury-sales-crown-back-mercedes/#comments Wed, 07 Jan 2015 12:00:48 +0000 http://www.thetruthaboutcars.com/?p=972809 After a year-long battle for the top position on the U.S. luxury sales podium, BMW takes back the crown Mercedes-Benz won in 2013. Reuters reports the Bavarians moved over 9,000 more units by the end of 2014 over the wonder boys back in Stuttgart, coming out to a total of 339,738 for BMW, 330,391 for […]

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After a year-long battle for the top position on the U.S. luxury sales podium, BMW takes back the crown Mercedes-Benz won in 2013.

Reuters reports the Bavarians moved over 9,000 more units by the end of 2014 over the wonder boys back in Stuttgart, coming out to a total of 339,738 for BMW, 330,391 for Mercedes. Both automakers also experienced growth in U.S. sales during the last year, though BMW’s 9.8 percent boost over 2013’s numbers raced past Mercedes’ 5.7 percent increase.

Taking third on the podium was Lexus with 311,389 units sold in 2014, though its rate of growth bested the top two finishers at 13.7 percent over 2013.

Rounding out the rest of the U.S. mainstream luxury pack, Audi took fourth from Cadillac, the latter to be the only make to see a decline in growth in 2014, falling 6.5 percent to 170,750 units; Audi sold 182,011 over the same period, 15.2 percent more than it did in 2013.

Acura and Infiniti took sixth and seventh respectively, with 167,843 to 117,300 units moved. Both also experienced the lowest rates of growth in sales in the outgoing year: 1.5 percent in Acura’s favor, 0.8 percent for Infiniti.

Lincoln finished dead last with 94,474 units sold, but had the biggest rate of growth out of its fellow competitors compared to 2013 at 15.6 percent.

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Aluminum The Metal Of Choice For The 2016 Cadillac CT6 http://www.thetruthaboutcars.com/2014/12/aluminum-metal-choice-2016-cadillac-ct6/ http://www.thetruthaboutcars.com/2014/12/aluminum-metal-choice-2016-cadillac-ct6/#comments Fri, 26 Dec 2014 13:00:56 +0000 http://www.thetruthaboutcars.com/?p=968090 The Ford F-150 won’t be the only new model sporting an aluminum body: the Cadillac CT6 — which won’t look much like the Elmiraj concept, alas — will enter production with the metal, as well. Automobile reports the body will keep the CT6 — slotted above the CTS but below the Mercedes S-Class in size […]

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2015 ATS Grille

The Ford F-150 won’t be the only new model sporting an aluminum body: the Cadillac CT6 — which won’t look much like the Elmiraj concept, alas — will enter production with the metal, as well.

Automobile reports the body will keep the CT6 — slotted above the CTS but below the Mercedes S-Class in size — around 3,700 to 4,100 pounds in weight. The strategy would put the upcoming sedan in the same weight class as the Mercedes CLS-Class, BMW 6 Series Gran Coupe and Audi A7.

As for power, the CT6 will be motivated by a new overhead-cam family back in development by General Motors, with four- and six-cylinder models expected to join the planned V8 variant that was shelved around the time of the 2009 bankruptcy.

Unfortunately, the future flagship — until the CT9 turns up later down the road, anyway — won’t be attending the 2015 Detroit Auto Show, and will likely take the ramp at Geneva, New York or Frankfurt later in the year. The CT6 is expected in showrooms just after the start of the 2016 model year.

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Detroit 2015: New Cadillac CTS-V Debuting January 13 http://www.thetruthaboutcars.com/2014/12/detroit-2015-new-cadillac-cts-v-debuting-january-13/ http://www.thetruthaboutcars.com/2014/12/detroit-2015-new-cadillac-cts-v-debuting-january-13/#comments Wed, 17 Dec 2014 12:00:32 +0000 http://www.thetruthaboutcars.com/?p=962009 It’s been a long time coming: Cadillac’s third-gen CTS-V will hit the ramp at the 2015 Detroit Auto Show. Autoblog reports the high-performance premium sedan will bow January 13, though little else was mentioned at this time. The previous CTS-V threw down against the likes of the BMW M5 and Mercedes-AMG E63, thanks to a […]

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2009 Cadillac CTS-V

It’s been a long time coming: Cadillac’s third-gen CTS-V will hit the ramp at the 2015 Detroit Auto Show.

Autoblog reports the high-performance premium sedan will bow January 13, though little else was mentioned at this time.

The previous CTS-V threw down against the likes of the BMW M5 and Mercedes-AMG E63, thanks to a detuned 6.2-liter V8 lifted from the Chevrolet Corvette ZR1. The publication speculates Cadillac could use that play again, with the assist coming from the 650-horsepower supercharged V8 under the hood of the Corvette Stingray Z06.

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Capsule Review: 2015 Cadillac XTS Vsport http://www.thetruthaboutcars.com/2014/12/capsule-review-2015-cadillac-xts-vsport/ http://www.thetruthaboutcars.com/2014/12/capsule-review-2015-cadillac-xts-vsport/#comments Fri, 12 Dec 2014 13:30:31 +0000 http://www.thetruthaboutcars.com/?p=957466 GM delivered the Epsilon II platform to the company’s most upmarket division to produce a car with, among other things, more flamboyant styling. Later on, Cadillac added all-wheel-drive, threw in enough equipment to call it a Platinum edition, and by replacing the 3.6L V6 with a twin-turbocharged 3.6L V6, yielded enough straight-line performance to justify […]

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2015 Cadillac XTS VsportGM delivered the Epsilon II platform to the company’s most upmarket division to produce a car with, among other things, more flamboyant styling. Later on, Cadillac added all-wheel-drive, threw in enough equipment to call it a Platinum edition, and by replacing the 3.6L V6 with a twin-turbocharged 3.6L V6, yielded enough straight-line performance to justify the Vsport label.

This all-wheel-drive Cadillac XTS is not an outright Cadillac V car, not like the XLR-V, the STS-V, and what will soon be the third-generation CTS-V. Instead, the Vsport tag, first seen on the third-gen CTS, is a midway point. Except in the XTS’s case, there will be no V, presumably because upping the ante would just be silly, given that the 410-horsepower XTS Vsport already manifests torque steer despite its AWD configuration.

This, therefore, is Maximum XTS, the latest, flashiest, fastest car in a long line of big Cadillacs stretching back to your grandfather’s Fleetwood Brougham and his boss’s post-war Sixty Special.

In the United States, a base front-wheel-drive XTS starts at $45,655, destination fees included. $51,995 is the starting point for the all-wheel-drive XTS. The Vsport model begins at $63,730, but the Vsport Platinum ($70,780) can be optioned up beyond $72,000 with rear seat DVD. The XTS Vsport is rated by the EPA at 16 mpg in the city; 24 on the highway. Our XTS Vsport Platinum, supplied for the week by GM Canada, averaged 16 mpg over the course of the week and was priced at (CAD) $77,565 with fees and options, including $1295 for the lustrous crystal red tintcoat.

2015 Cadillac XTS Vsport rearThe sense of high quality is deeper than the paint. Moving inside, the XTS’s headliner and pillars are slathered in alcantara. There’s real wood sourced from real trees. Four of the 14 Bose speakers are perched just above the front occupants’ shoulders for impressive surround sound audio. CUE, though sluggish and frustrating when in use, makes for a stylishly minimalistic flip-up centre panel. The XTS Vsport’s gauge cluster is light years beyond the setup so often decried in the ATS.

Moreover, if “premium” and “luxury” and “upscale” still go hand in hand with acreage, the XTS is a winner regardless of equipment levels and material quality. It’s 19.2 inches longer than the ATS, 6.5 inches longer than the CTS, with a cabin that’s 7.4% larger than the CTS’s. If you want bigger luxury, long-wheelbase Germans are the way to go. The Audi A8L is 5.4 inches longer with 2.9 inches of extra rear legroom and a cabin that’s 17% larger. But the A8L, like most cars, can’t beat the XTS’s 18 cubic feet of cargo capacity.

(Compared with the final version of its DTS successor, the XTS is 5.6 inches shorter and nearly two inches narrower with marginally less rear legroom and 2.4 fewer inches of rear hiproom. The trunk and the overall cabin size are both slightly smaller than they were a generation ago, as well.)

2015 Cadillac XTS Vsport frontFortunately, once on the move the XTS doesn’t feel as immense as its dimensions suggest. Visibility is far better than in the smaller CTS and the XTS’s steering is more than light enough to ease slow-speed maneuvering. Naturally, there’s a lot of weight (4215 pounds) to toss around a corner. That avoirdupois, combined with slow and feathery steering and braking response that’s not up to the standards of modern performance cars, discourages the truly aggressive driving which the CTS Vsport constantly invites. Yet at the same time, the XTS performs the trick of driving like a somewhat (and only somewhat) smaller car, which becomes its most encouraging dynamic trait.

Still, the general lack of any feeling or connection causes you to question the legitimacy of the V badge on the XTS’s trunklid, if you haven’t already. But the road will open up, and when it does, you’ll be taken aback by the instant-on torque (369 lb-ft at just 1900 rpm) and the seemingly endless wave of power. As the speedometer’s readout climbs higher and you anticipate an ocean’s worth of disconcerting float, Magnetic Ride Control keeps body motions in check. The XTS Vsport’s ride quality isolates road imperfections to the extent that passengers were never aware of the imperfections. And though wind noise, more noticeable because of the otherwise hushed interior, barely creeps in around the A-pillars, passengers are not aware of the actual rate of speed.

2015 Cadillac XTS Vsport interiorRemembering the potency of this engine, you didn’t reach such speeds quite as quickly as you expected. The 3.6L twin-turbo makes 10 more horsepower and 61 more lb-ft of torque when placed under the hood of the CTS Vsport, which weighs less than 4000 pounds and sends power to the rear wheels with an 8-speed automatic. By the standards of that car’s transmission, the XTS Vsport’s 6-speed automatic is sluggish, but its all-around smoothness will be appreciated by the XTS’s dwindling clientele.

U.S. XTS sales are down 26% to just 22,059 units through the first eleven months of 2014. Thus, it may not have mattered if the XTS Vsport was equipped with a Hellcat-like V8 and ZF’s famed 8-speed automatic, as this still wouldn’t be a vehicle in which the typical car buyer of today has any interest. (And does the typical buyer of yesterday have any interest in battling the Cadillac User Interface on a daily basis?) Though relatively fleet-friendly, the XTS sells less often than the far pricier and recently redesigned Mercedes-Benz S-Class; more often than the Audi A6, Buick Regal, and Lexus GS. Cadillac sold more than 80,000 Devilles as recently as 2003, a year in which Lincoln sold more than 56,000 Town Cars.

2015 Cadillac XTS Vsport frontThe market has moved away from traditional full-size sedans and is moving away from Cadillac’s car division, too. The brand’s passenger cars are down 15% to 79,139 units with one month remaining in 2014 as Cadillac reportedly pursues a premium image not in keeping with price cuts.

Indeed, ever since the as-tested price was mentioned, you’ve been wanting to pipe in with the names of countless other cars available at a similar price point: BMW 550i xDrive, Lexus LS460, Audi A7 TDI, and Jaguar XJ, cars with reputations for athleticism, refinement, technological prowess, and panache which Cadillac can’t match. That might be missing the point. The XTS Vsport won’t be the car you buy because of how well it stacks up against the competition. It’s the XTS you buy because you were going to buy an XTS anyway, and this is the maximized XTS.

Of course, I wasn’t going to buy a regular 304-horsepower XTS. Sales figures suggest you weren’t going to either. But I won’t deny that for the prospective XTS buyer, this Vsport provides the kind of accelerative experience that makes the conventional XTS feel dreadfully pedestrian.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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Cadillac Exec: “No Petrolheads Need Apply” http://www.thetruthaboutcars.com/2014/12/cadillac-exec-petrolheads-need-apply/ http://www.thetruthaboutcars.com/2014/12/cadillac-exec-petrolheads-need-apply/#comments Tue, 09 Dec 2014 13:00:38 +0000 http://www.thetruthaboutcars.com/?p=954809 It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added: “When I recruit new people, I don’t […]

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Casa-de-Cadillac-_Christmas-1955 Courtesy curbsideclassic.com

It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added:

“When I recruit new people, I don’t need petrolheads. We have more than enough petrolheads and we will still. I need people with experiences in other industries, but with luxury brands.”

We must assume that Ellinghaus, most recently with Montblanc pens and formerly with BMW, was using the European term equivalent to what we call a “car guy” or “car gal.” If so, Cadillac’s future is as bleak as the B&B thinks it is, and not just because of products.Ellinghaus and new Cadillac president Johan de Nysschen are assembling a team of perfectly-diverse and social-media savvy managers from non-automotive luxury companies who probably know all the right restaurants in their new home in New York City. That is fine but choosing not to hire proven car industry folks is just plain dumb. A car guy or gal is someone who has succeeded because they understand that sales only comes from great cars, great marketing and great dealers.  Bob Lutz is a car guy. Soichiro Honda was a car guy. Lee Iaccoca was a car guy. Ellinghaus says Cadillac has cars guys on staff but we can’t think of any; either way he insulted them all by saying, “we have more than enough petrolheads.”

Ford Motor Company has a true car guy on the rise by the name of Henry Ford III. The great-great grandson of the company’s founder actually spent a summer at Galpin Ford in Los Angeles selling cars to better understand the retail side of the business. We doubt you will ever see de Nysschen or Melody Lee, their “Director of Brand and Reputation Strategy” talking to Cadillac shoppers on a showroom floor, let alone ever setting foot in one of their retailers. Speaking of dealers, Cadillac needs a major overhaul of their dealer body, one that is lagging behind other luxury brands in customer handling. Whoever will be in charge of dealer relations needs to be a major car person, not Amber from Tiffany’s.

One issue not discussed by our commentariat in our last Caddy story was the impending move of their sales and marketing team from Detroit to Manhattan. One good thing about being in New York is the chance to hire managers away from the US headquarters of BMW, Mercedes-Benz and Subaru in northern New Jersey. (Oh, wait, they are not hiring petrolheads.) Separating themselves geographically from the rest of GM might be a good idea, but they went the wrong direction: they should have gone west to car-crazy Los Angeles. Lee recently said that people in New York City are a “little bit ahead of everyone else,” another insult to GM’s Michigan workforce. That may be, but people in Los Angeles are ten steps ahead when it comes to knowing great cars.

At least Ford was visionary enough to open an Orange County, CA office in 1999 as headquarters for its former “Premier Auto Group” brands, Range Rover, Volvo, Jaguar, Aston Martin, and Lincoln. Cadillac should have done the same. Ford was thus smack in the middle of the market where import luxury brands sell upwards of 20% of their cars and where Mercedes-Benz sells 50% of its AMG hot rods. Automotive trends start in Los Angeles, not New York.

Ford's old SOCAL luxury brand building; Caddy should have done the same

Ford’s former LA luxury brand building; Cadillac should have moved to SoCal rather than SoHo

Ford execs could walk downstairs on a Saturday morning and meet hundreds of knowledgeable car folks at the premiere “Cars and Coffee” gathering in the country. When the Caddy crew walks out of their Soho high-rise, what car folks will they be able to meet and greet other than limo and taxi drivers?

Cadillac has massive product issues and their sales are tanking this year. Industry insiders wonder how long de Nysschen and his crew will last at Caddy. We think his next move should be to Acura so he can say he worked for the trifecta of Muddled Brand Image, Nutty Nomenclature Automakers: Infiniti, Cadillac and Acura. At least he will be in Southern California, surrounded by petrolheads.

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De Nysschen: $250K Cadillac Flagship Ready By 2029 http://www.thetruthaboutcars.com/2014/11/de-nysschen-250k-cadillac-flagship-ready-2029/ http://www.thetruthaboutcars.com/2014/11/de-nysschen-250k-cadillac-flagship-ready-2029/#comments Fri, 21 Nov 2014 15:00:31 +0000 http://www.thetruthaboutcars.com/?p=949177 The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade. Reuters reports the future flagship would likely arrive in 2029 with a price of $250,000, bringing Cadillac up to par against the likes of Rolls-Royce and Bentley. This […]

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Cadillac President de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles

The upcoming Cadillac CT6 may be the premium brand’s flagship for now, but president Johan de Nysschen has a grander flagship in mind for the next decade.

Reuters reports the future flagship would likely arrive in 2029 with a price of $250,000, bringing Cadillac up to par against the likes of Rolls-Royce and Bentley. This would supercede not only the CT6, but a planned range-topping flagship due to arrive by 2020 per de Nysschen’s roadmap for his brand.

In the meantime, the CT6 is expected to be priced “in the 70s,” just above the current XTS. De Nysschen is also eyeing a vehicle below the ATS that would go up against the Mercedes-Benz CLA, as well as pondering additional crossovers to lend aid to the SRX, citing the Germans’ wide array of crossovers for inspiration.

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GM To Lay Off 510 Employees In Two Separate Actions http://www.thetruthaboutcars.com/2014/11/gm-lay-510-employees-two-separate-actions/ http://www.thetruthaboutcars.com/2014/11/gm-lay-510-employees-two-separate-actions/#comments Wed, 12 Nov 2014 13:00:55 +0000 http://www.thetruthaboutcars.com/?p=944513 A total of 510 employees will be laid-off beginning in January, the result of two separate actions linked to production and inventory concerns. According to Automotive News, the majority — 350 employees — come from the Lansing Grand River Assembly plant in Lansing, Mich., where the Cadillac ATS and CTS are assembled. The cut comes […]

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2015 Cadillac ATSs at Lansing Grand River Assembly

A total of 510 employees will be laid-off beginning in January, the result of two separate actions linked to production and inventory concerns.

According to Automotive News, the majority — 350 employees — come from the Lansing Grand River Assembly plant in Lansing, Mich., where the Cadillac ATS and CTS are assembled. The cut comes from the loss of a second shift at the plant, a planned cut in production as part of Cadillac president Johan de Nysschen’s promise to make his brand more exclusive, and to allow excess inventory to be sold off.

A second shift is expected to return when GM begins production of the next-gen Chevrolet Camaro — based upon the same platform underpinning the two Cadillacs — between the end of 2015 and the start of 2016. In the meantime, GM plans to relocate some of the 350 to one of its two nearby plants.

Closer to Detroit, Detroit Free Press says the remaining 160 employees at Lake Orion Assembly in Orion Township, Mich. will have their positions permanently phased-out starting in January. The plant is slowing down production of the Buick Verano and Chevrolet Sonic to meet projected sales. Representative Chris Bonelli says the process will conclude by the end of 2015, but the number of workers ultimately laid-off “could be reduced by planned retirements and general attrition.”

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Cadillac Dealers Prepare To Step Up, Or Leave, Sales Game Under De Nysschen http://www.thetruthaboutcars.com/2014/10/cadillac-dealers-prepare-step-leave-sales-game-de-nysschen/ http://www.thetruthaboutcars.com/2014/10/cadillac-dealers-prepare-step-leave-sales-game-de-nysschen/#comments Tue, 21 Oct 2014 14:00:13 +0000 http://www.thetruthaboutcars.com/?p=934202 Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game. Automotive News reports that while some Cadillac dealerships have nothing to worry about, and are, in fact, completely on-board with de Nysschen’s alphanumeric global […]

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cadillac-dealer-inside

Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game.

Automotive News reports that while some Cadillac dealerships have nothing to worry about, and are, in fact, completely on-board with de Nysschen’s alphanumeric global vision, those on the low end of the totem pole fear they may be selling something else if they can’t compete on the level their new boss expects of them.

Specifically, de Nysschen may want to consolidate the brand’s network of 924 dealerships into a more BMW/Mercedes-esque number — hovering in the 330 – 370 range — with a similar focus on urban markets. Though neither he nor anyone representing Cadillac have stated such plans were on the table, dealers like Claude Burns and an unnamed dealer in the Midwest are going on the offensive to maintain their spots: a new expanded floorplan for the former, lawyering-up with an attorney who represented dealers during General Motors’ bankruptcy for the latter.

As for the boss himself, de Nysschen had this to say about the future of his dealerships after his meeting with them last month in Las Vegas, where he outlined his vision for the brand and their role in it:

It’s very clear to me that many, many dealers already have risen to the challenge. On the other hand, when those customers engage us in our dealerships, we cannot afford that the experience is anything other than confirming that this is a first-class brand. And not all of our dealers are there.

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NHTSA Issues Urgent Recall For Takata-Equipped Vehicles In Humid Climes http://www.thetruthaboutcars.com/2014/10/nhtsa-issues-urgent-recall-takata-equipped-vehicles-humid-climes/ http://www.thetruthaboutcars.com/2014/10/nhtsa-issues-urgent-recall-takata-equipped-vehicles-humid-climes/#comments Tue, 21 Oct 2014 13:00:55 +0000 http://www.thetruthaboutcars.com/?p=934178 If you happen to own certain BMW, General Motors, Honda, Toyota, Mazda and Nissan vehicles, and reside in a humid climate, the National Highway Traffic Safety Administration is urging you to take it in for repairs linked to the Takata airbags installed. Though the agency didn’t explain exactly the need for urgency, the airbags made […]

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Takata Airbag Cutaway

If you happen to own certain BMW, General Motors, Honda, Toyota, Mazda and Nissan vehicles, and reside in a humid climate, the National Highway Traffic Safety Administration is urging you to take it in for repairs linked to the Takata airbags installed.

Though the agency didn’t explain exactly the need for urgency, the airbags made by Takata have been linked to humidity-related failures, where upon detonation, metal shrapnel would be sprayed into the cabin, injuring or killing all within.

Owners of the following affected vehicles may need to bring their vehicles in for repairs if they call Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands or Hawaii home:

Toyota: 778,177 total number of vehicles potentially affected
2002 – 2004 Lexus SC
2003 – 2004 Toyota Corolla
2003 – 2004 Toyota Corolla Matrix
2002 – 2004 Toyota Sequoia
2003 – 2004 Toyota Tundra
2003 – 2004 Pontiac Vibe

Honda: 2,803,214 total number of potentially affected vehicles
2001 – 2007 Honda Accord (4 cyl)
2001 – 2002 Honda Accord (6 cyl)
2001 – 2005 Honda Civic
2002 – 2006 Honda CR-V
2003 – 2011 Honda Element
2002 – 2004 Honda Odyssey
2003 -2007 Honda Pilot
2006 Honda Ridgeline
2003 – 2006 Acura MDX
2002 -2003 Acura TL/CL

Nissan: 437,712 total number of potentially affected vehicles
2001 2003 Nissan Maxima
2001 – 2003 Nissan Pathfinder
2002 – 2003 Nissan Sentra
2001 – 2003 Infiniti I30/I35
2002 – 2003 Infiniti QX4
2003 Infiniti FX

Mazda: 18,050 total number of potentially affected vehicles
2003 – 2004 Mazda6
2004 Mazda RX-8

BMW: 573,935 total number of potentially affected vehicles
2000 – 2005 3 Series Sedan
2000 – 2006 3 Series Coupe
2000 – 2005 3 Series Sports Wagon
2000 – 2006 3 Series Convertible
2001 – 2006 M3 Coupe
2001 – 2006 M3 Convertible

General Motors: 133,221 total number potentially affected vehicles
2002 – 2003 Buick LeSabre
2002 – 2003 Buick Rendezvous
2002 – 2003 Cadillac DeVille
2002 – 2003 Chevrolet Trailblazer
2002 – 2003 Chevrolet Impala
2002 – 2003 Chevrolet Monte Carlo
2002 – 2003 Chevrolet Venture
2002 – 2003 GMC Envoy
2002 – 2003 GMC Envoy XL
2002 – 2003 Oldsmobile Aurora
2002 – 2003 Oldsmobile Bravada
2002 – 2003 Oldsmobile Silhouette
2002 – 2003 Pontiac Bonneville
2002 – 2003 Pontiac Montana

Recall letters are being sent out to affected owners, who can also look up their VIN through SaferCar.gov to determine if their vehicle is under recall.

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De Nysschen: Cadillac Moved To NYC, Alphanumerics To Be Global Player http://www.thetruthaboutcars.com/2014/10/de-nysschen-cadillac-moved-nyc-alphanumerics-global-player/ http://www.thetruthaboutcars.com/2014/10/de-nysschen-cadillac-moved-nyc-alphanumerics-global-player/#comments Thu, 16 Oct 2014 11:00:25 +0000 http://www.thetruthaboutcars.com/?p=931954 Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics. This time? De Nysschen took it to the source. In response to Automotive News editor-in-chief […]

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Cadillac ATS New York Plate

Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.

This time? De Nysschen took it to the source.

In response to Automotive News editor-in-chief Keith Crain’s letter lamenting both issues in the name of Detroit, de Nysschen penned a letter to the editor addressing Crain’s concerns.

Regarding the CT/XT nomenclature chosen in lieu of proper names — including Eldorado, Seville and Fleetwood — the president said such emotional attachment to those names “should be balanced against the fact that those names resonate more with baby boomers and are U.S.-centric,” and are not relevant to Cadillac’s intended global audience “where the reality is that alphanumeric nomenclature is a deeply entrenched industrywide practice.”

As far as the notion of Cadillac abandoning Detroit for SoHo, de Nysschen says the move was not due to any personal preference, stating that “no corporation would tolerate such indulgences by its leadership.” Instead, it was done to help reinforce “the psychological and physical separation in business philosophy” between the premium brand and the rest of General Motors. He adds that the net loss of 50 jobs in Detroit would likely be filled by GM, and pale in comparison against the 1,600 new manufacturing jobs secured by the automaker’s decision to green-light the CT6 earlier this month.

Finally, he does acknowledge Crain’s concern over business efficiency disadvantages as a result of the move, noting that said disadvantages were anticipated beforehand, “and will be overcome by making changes to current corporate processes.” De Nysschen concludes that all business decisions will be made by the brand’s leadership every step of the way, answering only to GM’s top brass and the automaker’s shareholders.

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Cadillac Boss Unveils Portfolio Revitalization Plan For 2020 http://www.thetruthaboutcars.com/2014/10/cadillac-boss-unveils-portfolio-revitalization-plan-2020/ http://www.thetruthaboutcars.com/2014/10/cadillac-boss-unveils-portfolio-revitalization-plan-2020/#comments Fri, 10 Oct 2014 15:00:42 +0000 http://www.thetruthaboutcars.com/?p=928642 First, there was the move. Then, there was the CT6. Now? Cadillac boss Johan de Nysschen unveils a blitzkrieg bop of a product roadmap, all set to be fulfilled by 2020. In an exclusive with Reuters, de Nysschen’s overall plan to revive Cadillac is anchored by a roadmap that will expand the portfolio from five […]

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2015 Cadillac ATS Coupe

First, there was the move. Then, there was the CT6. Now? Cadillac boss Johan de Nysschen unveils a blitzkrieg bop of a product roadmap, all set to be fulfilled by 2020.

In an exclusive with Reuters, de Nysschen’s overall plan to revive Cadillac is anchored by a roadmap that will expand the portfolio from five models at present, to 10 models by 2020.

Aside from the upcoming CT6 — which will come with a PHEV variant when the flagship debuts in showrooms late next year — he says he just received the green light to bring a range-topping vehicle into the fold, likely to be called either the CT8 or CT9. The vehicle would do battle with long-wheelbase variants of the Mercedes S-Class and BMW 7 Series when it enters showrooms at the end of this decade.

On the greener side of the fence, de Nysschen has designs for an EV, and a potential successor to the ELR that may or may not have two extra doors.

Further down the alpha-numeric trail, two new crossovers — which will wear the XT moniker — will sandwich the SRX, including a seven-passenger model set to arrive by 2018 at the latest; the SRX will be redesigned and renamed in 2016.

Meanwhile, a smaller vehicle positioned under the current ATS, along with the smaller crossover, will share its platform with the next-generation Chevrolet Cruze, and go up against the BMW 1 Series and Mercedes CLA-Class. Both will be in showrooms between 2017 and 2018.

Other parts of the plan include building the CT6 and the successor to the SRX in China, where Cadillac is aiming to move 75,000 units by the end of the year, while Europe will remain in the distance until after 2020.

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2016 Cadillac CT6 To Offer PHEV Option, Advanced Architecture http://www.thetruthaboutcars.com/2014/10/2016-cadillac-ct6-offer-phev-option-advanced-architecture/ http://www.thetruthaboutcars.com/2014/10/2016-cadillac-ct6-offer-phev-option-advanced-architecture/#comments Tue, 07 Oct 2014 12:00:31 +0000 http://www.thetruthaboutcars.com/?p=927385 Cadillac’s upcoming flagship is living up to its status, as the CT6 is set to have a PHEV option on the checklist when it arrives for the 2016 model year. According to The Detroit News, General Motors product chief Mark Reuss claims the PHEV option will offer consumers an “industry-leading fuel economy upwards of 70 […]

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Cadillac Crest

Cadillac’s upcoming flagship is living up to its status, as the CT6 is set to have a PHEV option on the checklist when it arrives for the 2016 model year.

According to The Detroit News, General Motors product chief Mark Reuss claims the PHEV option will offer consumers an “industry-leading fuel economy upwards of 70 mpg equivalent.” The CT6 will be powered by a 3-liter twin-turbo V6 with an eight-speed auto aiding in the power delivery.

Cadillac’s flagship will also be built upon an advanced architecture composed of “high-strength steel, aluminum and steel stampings,” combined with the automaker’s patented welding tech to create a vehicle with 20 percent fewer parts. Reuss says the results help improve “safety, ride and handling,” as well as NVH. The overall product will be 8 inches longer than the current CTS, but will weigh 53 pounds less.

As far as other technology is concerned, the CT6 will have stop-start and a so-called thru-view mirror — a rear backup camera “steamed… into the front mirror,” per Reuss — allowing the driver to see more of the outside behind the car in its rearview mirror.

The flagship, set to battle the Mercedes S-Class and BMW 7 Series, will leave Hamtramck beginning in late 2015.

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Cadillac Escalade Keeps Its Name, Other SUVs, CUVs Christened XT http://www.thetruthaboutcars.com/2014/10/cadillac-escalade-keeps-name-suvs-cuvs-christened-xt/ http://www.thetruthaboutcars.com/2014/10/cadillac-escalade-keeps-name-suvs-cuvs-christened-xt/#comments Wed, 01 Oct 2014 12:00:30 +0000 http://www.thetruthaboutcars.com/?p=922433 Cadillac’s new alpha-numeric scheme has entered the crossover and SUV space, with the brand’s future offerings to be dubbed XT. However, like the Lincoln Navigator to the MKs, the Escalade will keep its name among the CTs and XTs. According to Forbes, Cadillac CMO Uwe Ellinghaus says both CT and XT models will have a […]

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2015-escalade-exterior-masthead-family-960x540

Cadillac’s new alpha-numeric scheme has entered the crossover and SUV space, with the brand’s future offerings to be dubbed XT. However, like the Lincoln Navigator to the MKs, the Escalade will keep its name among the CTs and XTs.

According to Forbes, Cadillac CMO Uwe Ellinghaus says both CT and XT models will have a number appended at the end of the designation to signify the size of the vehicle in relation to the rest of the lineup. The designations — created a year ago by Ellinghaus soon after becoming the brand’s CMO — form a framework for Cadillac to expand and overhaul its lineup while also eliminating consumer confusion on the showroom floor:

It’s a logical thing to give some mental space like this in your naming scheme. So many other brands have done that sort of thing, across industries. It’s not rocket science. It doesn’t fit our immediate business needs, but this simple logic will help us build this brand and enhance recognition over the long term.

One exception to the new scheme is the Escalade. According to Road & Track, product manager Dave Schiavione explained that there had been a plan to move the SUV onto the Lambda crossover platform, but was punted because Escalade owners wanted their SUV — with all of the power, towing capacity and other associated aspects — to remain an SUV. Representative David Caldwell summed it up as such:

Escalade remains. No reason to mess with it. Everything you say about it is valid.

The premium SUV will likely remain the brand’s default halo vehicle until the flagship CT6 arrives in the near future.

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Reuss: Cadillac Move To NYC Will Elevate Brand Profile http://www.thetruthaboutcars.com/2014/09/reuss-cadillac-move-nyc-will-elevate-brand-profile/ http://www.thetruthaboutcars.com/2014/09/reuss-cadillac-move-nyc-will-elevate-brand-profile/#comments Wed, 24 Sep 2014 10:00:20 +0000 http://www.thetruthaboutcars.com/?p=917530 Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare. According to Autoblog, Reuss believes the […]

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American Hustle Cadillac Eldorado

Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare.

According to Autoblog, Reuss believes the move to New York will help “elevate” Cadillac’s profile onto the radar screens of “some of the people we’d to be on,” particularly those on the coasts who are smitten with BMW, Mercedes and Lexus.

With the premium brand now calling the neighborhood of SoHo home — engineering and design left behind in Detroit — Reuss says brand president Johan de Nysschen and marketing officer Uwe Ellinghaus will be able to better re-examine where Cadillac stands in the luxury game.

Meanwhile, GM CEO Mary Barra had this to say to The Detroit News and other reporters after her appearance on a panel at the annual Clinton Global Initiative in New York:

When you look at how important Cadillac is, we need to have that team dedicated — thinking Cadillac day in and day out. When you think about New York, it’s the perfect place to be. It’s where a lot of luxury is defined. It’s trend-setting — so I think it’s going to be very, very positive.

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Cadillac Flagship Sedan May Not Officially Bear LTS Name http://www.thetruthaboutcars.com/2014/09/cadillac-flagship-sedan-may-officially-bear-lts-name/ http://www.thetruthaboutcars.com/2014/09/cadillac-flagship-sedan-may-officially-bear-lts-name/#comments Mon, 22 Sep 2014 10:00:29 +0000 http://www.thetruthaboutcars.com/?p=915994 What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year. Automotive News says the reason for the possible move is due to the bottomless bowls of alphabet soup […]

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Cadillac-Elmiraj-concept-front-450x256

What’s in a name? A lot, if you’re Cadillac. Though the brand’s green-lit flagship F-segment sedan bears the internal codename LTS, it likely won’t keep the name when the 7 Series/S-Class fighter makes its debut next year.

Automotive News says the reason for the possible move is due to the bottomless bowls of alphabet soup being served to Cadillac customers entering the showroom, “a weakness of the Cadillac brand” chief marketing officer Uwe Ellinghaus proclaimed earlier this year.

Last month, the premium brand snagged former Infiniti boss Johan de Nysschen as its new chief. In his former role, de Nysschen revamped the naming scheme for the Japanese premium brand’s offerings, using Q for cars and QX for crossovers and SUVs. The claim for the method behind the madness was that he wanted Infiniti to have a broader range of vehicles around the world.

No matter what happens, the world will likely know the name of the beast by the time of the New York Auto Show next April.

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Delphi Confirmed ITS Technology Supplier For Cadillac http://www.thetruthaboutcars.com/2014/09/delphi-confirmed-technology-supplier-cadillac/ http://www.thetruthaboutcars.com/2014/09/delphi-confirmed-technology-supplier-cadillac/#comments Fri, 12 Sep 2014 13:00:57 +0000 http://www.thetruthaboutcars.com/?p=911090 Earlier this week, General Motors CEO Mary Barra announced that Cadillac would be the first of her company’s brands to receive V2V and V2I technologies, which would be introduced in the 2017 CTS and the unnamed F-segment flagship recently green-lighted. Today, we know who will be supplying those technologies: supplier Delphi. Just-Auto reports the supplier […]

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Delphi HQ Sign

Earlier this week, General Motors CEO Mary Barra announced that Cadillac would be the first of her company’s brands to receive V2V and V2I technologies, which would be introduced in the 2017 CTS and the unnamed F-segment flagship recently green-lighted.

Today, we know who will be supplying those technologies: supplier Delphi.

Just-Auto reports the supplier would be the first off the line in delivering intelligent transport systems, building upon the vision and radar systems already found in the marketplace. The supplier claims output of its ITS technology is “highly flexible,” and can be configured in numerous ways to suit the customer’s preferences.

As for when production will commence, Delphi says the first packages will leave the floor in 2016 for North American markets.

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Cadillac To Introduce V2V, Semi-Autonomy In 2017 CTS, Flagship Sedans http://www.thetruthaboutcars.com/2014/09/cadillac-introduce-v2v-semi-autonomy-2017-cts-flagship-sedans/ http://www.thetruthaboutcars.com/2014/09/cadillac-introduce-v2v-semi-autonomy-2017-cts-flagship-sedans/#comments Mon, 08 Sep 2014 11:00:49 +0000 http://www.thetruthaboutcars.com/?p=908657 Cadillac owners entering showrooms in 2017 will find that their new ride will be capable of more than they might like, as V2V and semi-autonomous systems will become available on the CTS and a Cadillac to be named later. According to Automotive News, General Motors CEO Mary Barra says the semi-autonomous system — dubbed Super […]

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2014 Cadillac CTS 2.0T Exterior-009

Cadillac owners entering showrooms in 2017 will find that their new ride will be capable of more than they might like, as V2V and semi-autonomous systems will become available on the CTS and a Cadillac to be named later.

According to Automotive News, General Motors CEO Mary Barra says the semi-autonomous system — dubbed Super Cruise — will be an option for “an all-new Cadillac that’s going to enter a segment where we don’t compete today,” possibly the recently green-lit flagship meant to take on the Mercedes S-Class and BMW 7 Series in the F-segment. The option, meant to take over driving and braking duties on the highway and during rush hour, will likely be as expensive as the $2,400 top-of-the-line safety package offered on all Cadillac sedans.

Meanwhile, the V2V system will be standard on the 2017 CTS, though it may only be able to talk to other CTSs so-equipped if no other manufacturer has V2V ready to go by then. By announcing the feature, however, Barra hopes to “start the conversation” on the technology:

The sooner the industry puts a critical mass of V2V-equipped vehicles on the road, the more accidents we’ll prevent.

GM is currently involved in a partnership with Ford, the University of Michigan and the Michigan Department of Transportation to augment 120 miles of Detroit Metro highways with cameras and sensors to provide data to V2V-equipped vehicles, with the goal of reducing accidents in mind.

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Ide: Apathy, Not Policy, Is Behind GM’s Japanese Blues http://www.thetruthaboutcars.com/2014/09/ide-apathy-policy-behind-gms-japanese-blues/ http://www.thetruthaboutcars.com/2014/09/ide-apathy-policy-behind-gms-japanese-blues/#comments Tue, 02 Sep 2014 10:00:54 +0000 http://www.thetruthaboutcars.com/?p=904801 Though General Motors is finding big success in China among its brands, the automaker is still a bit player in Japan, and not because of so-called nontariff hurdles. Automotive News reports Yanase & Co. CEO Takeyoshi Ide proclaims internal apathy, not external policy, as the reasoning behind GM’s current status in Japan. As one example, […]

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Cadillac in Japan

Though General Motors is finding big success in China among its brands, the automaker is still a bit player in Japan, and not because of so-called nontariff hurdles.

Automotive News reports Yanase & Co. CEO Takeyoshi Ide proclaims internal apathy, not external policy, as the reasoning behind GM’s current status in Japan. As one example, Ide — whose Cadillac and Chevrolet dealerships number at 13, down from a peak 114 — says if the automaker would consider building more RHD vehicles suited for the Japanese market, especially Cadillacs, sales of 5,000 units annually would be “not so difficult.”

He has hope that a few moves affecting Cadillac, such as the hiring of former Infiniti chief Johan de Nysschen, would make the change “GM’s original people” from Detroit haven’t been able to undergo to bring success to the automaker’s premium brand. It’s also the reason why Ide hasn’t let go of his remaining GM dealerships despite also being the nation’s No. 1 Mercedes dealer, as well as one of its top sellers of Audi and BMW vehicles.

As for external issues affecting GM, Ide says policy is not among them — Japan imposes no tariffs on imported vehicles — and is just an excuse for the United States government to maintain its tariffs, including the infamous Chicken Tax.

That said, hope may be fading as it is. The sales forecast for 2014 remains flat at 1,200 units for GM’s efforts in Japan, higher than its nadir of 700 for all of 2009, yet lower than its zenith of 47,000 units in 1996. Additionally, while Mercedes moved 31,291 vehicles onto the streets of Tokyo through July 2014, Cadillac saw its sales fall 27 percent to 425 units compared to the same period in 2013.

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Cadillac Announces ATS-V Sedan Debut At 2014 LA Auto Show http://www.thetruthaboutcars.com/2014/08/cadillac-announces-ats-v-sedan-debut-2014-la-auto-show/ http://www.thetruthaboutcars.com/2014/08/cadillac-announces-ats-v-sedan-debut-2014-la-auto-show/#comments Wed, 27 Aug 2014 11:00:07 +0000 http://www.thetruthaboutcars.com/?p=901473 As if flagship land yachts weren’t enough, Cadillac has gone and announced that the ATS-V sedan will make its world debut at the 2014 Los Angeles Auto Show. The Detroit News reports the sedan’s target is the BMW M3, and is expected to receive its firepower from the CTS V-Sport’s twin-turbo 3.6-liter V6, capable of […]

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2013 Cadillac ATS 3.6 AWD, Exterior, Side 3/4, Picture Courtesy of Alex L. Dykes

As if flagship land yachts weren’t enough, Cadillac has gone and announced that the ATS-V sedan will make its world debut at the 2014 Los Angeles Auto Show.

The Detroit News reports the sedan’s target is the BMW M3, and is expected to receive its firepower from the CTS V-Sport’s twin-turbo 3.6-liter V6, capable of 420 horsepower and 430 lb-ft. of torque in the V-Sport. The engine is mated to a standard eight-speed automatic that may also see duty with the ATS-V.

In addition, Cadillac will unveil the coupe variant of the ATS-V in 2015, as well as bring the CTS-V sedan to the 2015 Detroit Auto Show. The latter will likely have a 600-horsepower version of the Corvette Stingray Z06’s supercharged V8.

Both ATS-Vs and the new CTS-V will arrive in showrooms sometime later in 2015.

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Cadillac ELR May Not Be Long For This World http://www.thetruthaboutcars.com/2014/08/cadillac-elr-may-long-world/ http://www.thetruthaboutcars.com/2014/08/cadillac-elr-may-long-world/#comments Mon, 25 Aug 2014 13:00:13 +0000 http://www.thetruthaboutcars.com/?p=899146 Within the next few months, the 2016 Chevrolet Volt will enter showrooms on a new platform, cutting ties to the Delta II platform underpinning both the first-gen Volt and the Cadillac ELR. The move won’t matter ultimately, as the premium PHEV may not be long for this world as it is. AutoGuide reports Cadillac chief […]

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cadillac-elr-ad

Within the next few months, the 2016 Chevrolet Volt will enter showrooms on a new platform, cutting ties to the Delta II platform underpinning both the first-gen Volt and the Cadillac ELR. The move won’t matter ultimately, as the premium PHEV may not be long for this world as it is.

AutoGuide reports Cadillac chief engineer Dave Leone proclaimed it too early to state whether the ELR will see a second generation or not, proclaiming the brand was in “the business of making money,” and that management would make their decision when the time came to do so.

As of this writing, inventory is at 194 days, consisting of 1,400 unsold units. Meanwhile, only 578 copies of the $75,995 PHEV actually left the showroom through the end of July 2014 through the kindness of discounts and other incentives.

If cut, the ELR would join the Opel Ampera, whose own existence drew to a close after only 332 units were sold through the first five months of this year. This is likely due to the fact that few want to pay the equivalent of $51,000 USD for a Volt with a new face, or, in the case of the ELR, $76,000 for a Volt with a new body.

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