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Bavarian Motor Works was forced to cease airplane production in accordance to the Treaty of Versailles following World War I. As the restrictions imposed upon them slowly lifted, they began to produce motorcycles and then premium automobiles, both of which they continue to be renowned for to this day.
Before Twitter and Facebook and all that other social media crap that complicates your life, BMW was hiring legendary (or noted) filmmakers to shoot a series of eight 10-minute short films.
The directors instilled their years of experience into the plot and cinematography of each spot, with big-name actors brought on for flashy star power. Perhaps the last time Madonna was relevant was in one of these flicks. (It was directed by Guy Ritchie — when he was last relevant, too. —Mark) And all of this happened before YouTube! Can you believe how much you’ve aged?
Well, BMW Films is back, and it’s packing a Brit. Read More >
An electric Mini? There’s a weak Austin Powers joke in there somewhere, maybe, but that movie (alarmingly) came out 19 years ago.
After teasing the possibility earlier this year, BMW CEO Harald Krüger confirmed an all-electric Mini will arrive in 2019, Bloomberg reports. Krüger claims a Mini EV, as well as an electric version of the compact X3 crossover, is needed to keep up with the company’s German rivals. Read More >
It looks like BMW isn’t interested in slotting a slightly larger crossover above the X1 that resembles both it and the larger X3.
The automaker’s Concept X2, unveiled at the Paris Motor Show, is a departure from the brand’s existing utility lineup, with styling designed to appeal to a sportier buying demographic. Read More >
The LAPD liked them enough to buy a bundle, but lackluster demand for the oddly proportioned i3 has BMW executives locked in a battle over the brand’s product direction.
“Do we, or don’t we?” is the question, aimed squarely at the automaker’s plans to develop a number of electric vehicles. If this one isn’t selling well, some of the company’s top brass figure, why would we invest in building more?
According to Automotive News, the two camps are so divided that BMW’s management board has planned an intervention. Read More >
Mercedes-Benz has four convertibles now. As does Audi, with a fifth in a new R8 Spyder not far off. BMW has five ‘verts you can buy. And if you count the various configurations of Porsches from which you can choose, the German sportscar maker has nine — nine! — convertibles. (Heck, there are seven different versions of the 911 now with large sections of roof missing!)
But the story was quite different in 1982.
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Bosch, the creator of the horsepower-boosting water injection system in the BMW M4 GTS, will now offer the technology to any automaker that wants it.
Spraying distilled water vapor into an engine’s combustion chamber has an added bonus of greatly increasing fuel efficiency — meaning Bosch might have a lineup at its door when the system enters mass production in 2019, Autocar reports. Read More >
The sixth-generation BMW 7 Series didn’t go over exactly as the automaker might have hoped, so it’s planning to ditch two doors and hope for the best.
Sources close to the company’s plans tell Bloomberg that a coupe version of the flagship sedan is in development as BMW tries to catch up to the more successful Mercedes-Benz S-Class. Read More >
Welcome to the $82,470 “small” BMW.
I suppose it’s not that outrageous; correct the $34,810 MSRP of the original 1988 M3 to modern Bernankified pesos, and it’s just over seventy grand for a car that had less than half the power of this 2016 M3 Competition/Executive Package and absolutely none of the luxury accoutrements.
But here’s the crazy part: for Brayden, the car’s owner, this is the cheaper of the two 2016 M3s that he just bought.
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It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics.
According to a brand interest study, automakers who spent the most money saw no improvement in consumer perception, Automotive News reports. Read More >
I have been doing this series at TTAC since way back in 2010. Before that, I shot junkyard cars for Jalopnik, starting with this ’60 Corvair in 2007, and these days I also do Junkyard Gems on Autoblog and Junkyard Treasures for Autoweek. In my files, I have photographs of 1,157 junkyard vehicles. Yes, I am King of Junkyard Automotive Writing! And yet, in all that time, I have never written about a discarded BMW E30 … until now.
Yes, E30 fans, that day has arrived!
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