Category: Audi

Audi Reviews

Audi, a subsidiary of Volkswagen, is a German manufacturer with a long and storied history. Audi evolved from the takeover of NSU Motorenwerke AG and Auto Union, which was comprised of Audi, August Horch, DKW and Wanderer - each represent one of the four circles in the Audi emblem.
By on June 30, 2017

2017 Audi RS3 sedan red - Image: AudiWhether A3 and Q5 and Allroad drivers in 2017 know it or not, much of Audi’s modern reputation is built upon a foundation cemented by the Audi Quattro rally car in the 1980s.

In the capable hands of drivers such as Hannu Mikkola, Stig Blomqvist, and Walter Röhrl, Audi brought dominant traction to the World Rally Championship and eventually found traction in the marketplace as well.

Fast forward to 2017 and Audi consistently reports meaningful growth in the North American market. Audi sales in the United States have grown in seven consecutive years, more than doubling since 2010. And while U.S. auto sales are dipping in the first half of 2017 — including declines at the only three premium brands that outsell Audi — the Audi brand is up 7 percent, year-over-year.

Audi’s methodology has been well and truly copied by many of its rivals. Quattro isn’t the only all-wheel-drive brand in town. Badges for 4Matic and xDrive are common on the trunklids of many a Mercedes-Benz and Audi.

How then can Audi stand out from the pack? With its high-performance models, the RS variants, Audi may well drop Quattro all-wheel drive on some models in a bid for rear-wheel-drive performance supremacy. Read More >

By on June 20, 2017

2017 Audi TTS profile - Image: © Timothy CainAs an automobile journalist, I’m supposed to qualify certain statements.

This car is gorgeous, I might say, but only with an asterisk that denotes beauty being in the eye of the beholder. This car is gorgeous, I might say, but not as gorgeous as its predecessors, and then I’d draw your attention to the fine print where I describe my lack of a fine arts degree.

Whatever.

The 2017 Audi TTS is gorgeous. Even more stunning than the exterior is the interior.

Yet just because the third-generation TT continues to major in the arts doesn’t mean Audi completely forgot to educate the TT in the modern STEM curriculum.

The Audi TT has always been focused more on style than substance. But the 2017 TTS is more than just a pretty face. Read More >

By on June 17, 2017

2017 Audi Q7 blue front

Audi’s European introduction of the beastly SQ7 SUV caused no shortage of speculation last year. Even as Volkswagen Group’s emissions scandal raged, many hoped the raw power of the SQ7’s cutting-edge diesel engine would be enough to compel Audi to bring the model stateside.

Waiting followed. Then, even more waiting. Audi told excited journos it hadn’t greenlit the model for a U.S. launch, despite its very marketable 435 horsepower and 664 lb-ft of torque — power made possible by 4.0 liters of displacement, two turbochargers and a lightning-quick electric supercharger.

Late last year, Volkswagen CEO Herbert Diess put the chill on expectations, telling everyone it wasn’t likely they’d ever see a new diesel Volkswagen product in the United States. This, despite current advancements in diesel technology. It now seems any hesitation the automaker might have felt about that proclamation has evaporated.

Diesels? Dream on. Read More >

By on June 15, 2017

2017 Audi Q7 blue front quarter

I was incredulous. My eyes must have been deceiving me. The number at the top of the page surely did not belong with the number at the bottom of the page. I rubbed my eyes, took another swig of the awful office coffee, and looked again at the window sticker that arrived in my inbox.

The price was indeed right. Audi would be delivering a $58,725 Q7 to my door the next day.

However, the 2.0T nomenclature at the top of the page was a shock. A three-row luxury SUV from a premier German manufacturer with a four-cylinder engine under the hood? Inconceivable. Can the two-liter turbo really move this big SUV with Teutonic aplomb?

Read More >

By on June 10, 2017

2017 Audi Q7, Image: Audi AG

As Audi pushes new and refreshed product out the door in a mad rush, hoping to create the youngest lineup of any German automaker, it can’t ignore the requests of brand loyalists. In the United States, those buyers want one thing more anything else: a bigger SUV.

The three-row Q7 is nice, but in the land of Expeditions and Suburbans, it simply doesn’t measure up. Space-obsessed German vehicle aficionados can climb into a Mercedes-Benz GLS and enjoy more room. Naturally, Audi isn’t about to let an opportunity slip away.

It also wants to do something about those pesky buyers who want more cargo room, but won’t drive an SUV. Read More >

By on June 1, 2017

Audi A8 2017, Image: Audi

There’s a bit of an automotive renaissance occurring just below the radar. While pure electrics and plug-in hybrids garner endless headlines, several luxury brands are sneaking more mild hybrid arrangements under their vehicles’ hoods via a 48-volt electrical system.

Audi is a firm believer in the technology and is making moves to implement the system in numerous vehicles in its lineup, starting with the fourth-generation A8 arriving later this year. Combining regenerative braking with a small lithium battery and belt-driven alternator, the system harnesses wasted energy and is a more affordable way to tap into the benefits of hybridization. So affordable, automakers are using the KERS-like system on models as standard equipment, not a optional extra.

In this regard, Audi’s A8 is no different. The next generations of the A6 and A7 will also use the technology. Read More >

By on April 25, 2017

2017 Audi A4 Quattro rear

Audi’s increasingly mature A4 stands to see less front-wheel motivation in the coming model year.

As the compact sedan’s clout and content grows, Audi plans to take one drivetrain configuration off the table come 2018. The move will mean that Quattro all-wheel drive will soon cover a larger slice of the lineup, but it could also mean crossing the 200-horsepower threshold in an A4 is about to become more expensive. Read More >

By on April 18, 2017

[Image: Audi AG]

If the future is electric, it’s also crossover heavy. Volkswagen and Audi plan to dominate two tiers of that fledgling segment by the turn of the next decade with the production version of two crossover EVs revealed today.

The selection of the Auto Shanghai 2017 show for the unveiling wasn’t a fluke of timing. Both automakers plan to field a slew of electric models in China, while saving certain high-profile products for North American and European markets.

Bet on these two models eventually making the cut. Read More >

By on April 7, 2017

Audi RS3

German performance sedans aren’t exactly a steal of a deal, but Audi’s RS3 is coming to America with a price well-above its chief rival from the Fatherland. The RS3 sedan, available for the first time in the North America, will start at $55,875 when it begins appearing in showrooms later this year.

That’s $5,000 more than a Mercedes-Benz CLA45 AMG — which starts at $50,875. It’s also a couple grand more than BMW’s M2, even though the Bavarian coupe is a less direct comparison.

Audi isn’t trying to pull a fast one on us; just the opposite, in fact. Audi designed the new RS3 with the United States in mind and is giving Americans what we covet most — horsepower.  Read More >

By on April 4, 2017

2018 Audi TT RS

Math was never this writer’s strong suit, but it’s easy to work out what the looming Audi TT RS means for its occupants: 100 horsepower per passenger. (Does anyone ever venture to that abbreviated backseat?)

That’s right, Audi’s smallest offering will gain an impressive amount of brawn when the new-for-2018 RS variant bows at the New York International Auto Show. It also grows an extra cylinder. Read More >

By on March 31, 2017

2017 Audi Q3 Quattro Daytona Grey - Image: © Timothy Cain

Some cars genuinely suck. There is essentially no price at which, for instance, wooden ride quality and inept handling and nonexistent acceleration and uncomfortable seats and disappointing fuel economy are worth the asking price. There are simply far too many decent alternatives for a vehicle such as, oh, I don’t know, the Mitsubishi Mirage.

Some cars, however, only suck in the context of their respective MSRPs. Take the Ford Flex we reviewed recently as an example. Though showing signs of age, it’s still a fine family hauler. But at the $50,000 as-tested price, the Flex is uncompetitive.

Then there’s this 2017 Audi Q3. Perhaps it’s an acceptable machine at its $33,875 entry price. But optioned up to $44,150, the aged Q3 may be guilty of simply resting upon the laurels of its four-ring badge.

Does the 2017 Audi Q3 suck, or does it only suck when it strays out of Single-A ball into the Major Leagues? Read More >

By on March 25, 2017

2013 Audi Sport Quattro Concept, Image Source: Audi

The Audi Sport Quattro Concept, which served as an homage to the original Audi Quattro of Group B rallying fame, won’t make it to production after all.

Read More >

By on March 15, 2017

Audi logo badge emblem

As Volkswagen Group’s emission scandal settles down in the United States, things in Europe remain unresolved. German police raided the headquarters of Volkswagen and Audi as part of the never-ending investigations into the company’s diesel cheating.

The German blitz was carefully orchestrated as investigators simultaneously hit Audi’s headquarters in Ingolstadt, the corporate offices at its Neckarsulm plant, and VW’s headquarters in Wolfsburg. Separate spokesmen from VW and Audi confirmed the raids, both adding they’re cooperating with authorities. Read More >

By on February 28, 2017

jeep 75th birthday

The automaker that can’t seem to catch a break in overall quality rankings — or more comprehensive ones — doesn’t get a reprieve in Consumer Reports‘ latest brand ranking.

In its 2017 list of the best and worst brands, which combines scores for predicted reliability, road testing, safety and owner satisfaction, a familiar German brand returned to the same podium it occupied last year. Unfortunately for Fiat Chrysler Automobiles, the bulk of its brands languished — once again — on the lowest steps of the pyramid. Read More >

By on February 23, 2017

Design Center Audi. Picture courtesy Audi

There’s no end to the layers of intrigue swirling around the upper echelons of Audi.

Last week saw four engineers who worked on the company’s emissions-rigged diesel engines fired, with one of them, former engine development chief Ulrich Weiss, claiming in court that CEO Rupert Stadler was privy to the deception.

Audi fired back with a lawsuit threat against one or more individuals for “baseless accusations” and the revealing of internal documents. Now, the German publication Bild has released information on a potentially damning document that was reportedly locked away in Weiss’s safe since 2015 for exactly this purpose.

Weiss pulled out the document in a German labor court Tuesday to prove he’s the “pawn” his lawyer claims. Read More >

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