Audi of America’s Johann De Nysschen calls the Volt “a car for idiots,” in an MSN interview. “No one is going to pay a $15,000 premium for a car that competes with a (Toyota) Corolla,” he tells Lawrence Ullrich. “So there are not enough idiots who will buy it.” And you have to admit that the guy has a point. For all the Volt’s hype, GM has offered little in the way of an explanation of the Volt’s potential appeal to people who don’t merely “want to show what enlightened souls they are,” as De Nysschen puts it. But don’t worry, GM has a meme for that! Specifically, that deep down the Volt isn’t an overpriced hair shirt . . . it’s a performance car!
Category: Volt Birth Watch
AutoExpress never met a car they didn’t like. Or, if they did, they kept that opinion to themselves. In keeping with the advertiser-pleasing house style, the British car mag offers readers a “review” of the Vauxhall/Opel version of the Chevy’s Hail Mary-shaped plug-in electric/gas hybrid. Despite the fact that the car isn’t in production, regardless of the company’s ongoing refusal to let anyone test the car in extended range mode (i.e., when the ICE kicks in), AutoExpress gives the Ampera . . . five stars! Other than than a quick kvetch about the price and an unquestioning reference to the Lutzian crock about “the gas going stale in the tank,” Paul Bailey is a booster. Still, at the end of the proverbial English day, “the project raises more questions than it answers.” Such as: will European governments buy into the Volt-as-savior meme that found such fertile ground in the US? You don’t hear the Germans talking about it . . .
More details about the Volt’s charging system emerged at a GM FastLane livechat with charging equipment engineer Gery Kissel. Kissel reveals that the Volt will have 120V and 240V power chargers, but the 240V unit will be wall-mounted and hard-wired. Though the 240V charger will refill batteries much quicker (3.3 kW), it won’t be portable. Though the 120V will be able to plug into any outlet, it will charge more slowly (1.2 kW) and the cord will only be 20 feet long. Kissel said code required the cord to be under 25 feet or have some kind of management system to keep it off the ground. A retractable cord has been ruled out, and a decision hasn’t been made to allow the cord to lock to the vehicle while charging.
One of our Best and Brightest, Kixstart, sent us this heads-up:
Jeff Belzer Chevrolet in the Twin Cities is running a newspaper ad today suggesting you “Order Your 2010 Chevy Volt! 230mpg EPA City!” Who could resist? When I called the dealer, “Mary Jo” answered. After a preliminary question or two Jeff Belzer, himself, called me back. Yes, they’re really taking orders. They want $10K down. The price of the Volt will be $40 to $50K, plus $10K on top. (Belzer wasn’t even slightly embarrassed by the surcharge.) If I wanted, I could pick a color. But there are no specific delivery dates. If I don’t like the car when it arrives, I can have my money back. According to Belzer, this is not a dealer cashing-in before time. “It’s official.”
The numbers for the Chevrolet plug-in hybrid electric Volt—running costs vs. the competition and the manufacturer’s margin—don’t add up. Never did. Right from its inception, GM was demurring on the timeline for the theoretical vehicle’s theoretical profitability. Early adopters, economy of scale, yada yada yada. Even after GM’s prearranged a $7500 tax credit with Uncle Sugar—an outrageous tilting of the playing field in the former bankrupt’s favor—the Volt remains a guaranteed, sure-fire money loser. Even if the price of gas soars, the Volt will not be an economic proposition. These facts have been largely lost on the mainstream media (MSM), whose myopia for all things green and beautiful has blinded them to the equations that will seal its fate. And even when they do crunch the numbers, they refuse to see the light. To wit CNNMoney. Make the jump to do the math. Otherwise, GM’s headlong rush down the obfuscation highway has a new champion: “So it’s not impossible that the Volt could become a sales success, even if the strict dollar analysis does not work out for it.”
Autoblog—nope. Can’t do it. Not allowed. TTAC’s Best and Brightest have forbidden me from flaming AOL’s . . . uh . . . website. So I’ll just point out that the off-camera comments are largely supportive and wonder why AB’s crack team weren’t allowed behind the wheel of GM’s Hail Mary plug-in hybrid. I mean, there are plenty of prototypes plying the highway (at something less than 230 mpg, presumably). Oh, and as our ever-vigilant former Managing Editor Justin Berkowitz points out, who knew the Volt was not a quint-essential conveyance? [NB: Sarcasm Alert] Less prosaically, “That’s going to piss people off.”
GM’s SEC Filing, Form 8-K, August 7, 2009 is 3100 pages long. Full marks, then, to someone at Autocar [UK] for reading the document and winkling-out this bit about the Volt’s viability (there’s that word again). Props, also, to our Justin Berkowitz for finding the unidentified source of Autocar’s report and doing same. It should be noted that SEC filings, like all corporate disclaimers, are obliged to moot the gloomiest possible scenario (i.e., CYA). Even so, this is pretty sobering stuff, considering it was released four days before the 230 mpg hoopla.
We intend to invest significant capital resources to support our products and to develop new technology. In addition, we are committed to invest heavily in alternative fuel and advanced propulsion technologies between 2009 and 2012, largely to support our planned expansion of hybrid and electric vehicles, consistent with our announced objective of being recognized as the industry leader in fuel efficiency. Moreover, if our future operations do not provide us with the liquidity we anticipate, we may be forced to reduce, delay or cancel our planned investments in new technology.
“EPA has not tested a Chevy Volt and therefore cannot confirm the fuel economy values claimed by GM. EPA does applaud GM’s commitment to designing and building the car of the future—an American-made car that will save families money, significantly reduce our dependence on foreign oil and create good-paying American jobs. We’re proud to see American companies and American workers leading the world in the clean energy innovations that will shape the 21st century economy.”
GM announced today that it expects the Volt to receive the first-ever triple-digit EPA rating (including 230 city MPG). GM’s John Lauckner goes into a little more detail at a Fastlane livechat:
Guest: Can you please explain the 230 mpg rating. I must say I balked at your gamble on EREV instead of full hybrid like toyota, but this validates your gamble.
Jon Lauckner: Yes, having a vehicle that achieves triple digit fuel economy is a game changer. The 230 mpg refers to the city fuel economy, but we also expect to have a triple digit combined fuel economy value. These preliminary numbers are based on Volt development testing with our pre-production vehicles and the draft federal fuel economy methodology developed by EPA for EREV vehicles like the Volt.
But, as usual, everything is not what it seems . . .
How did we miss facesofgm.com? I mean, it’s not like they have four (five?) other websites offering the public a look down the nationalized rabbit hole. But now that we’ve found it, well, way-hey! Clearly, New GM is playing the babe card; all three “faces” are female. Mel Fox by name, Mel Fox by, uh, nature. Needless to say, “the world of Mel” has been carefully sanitized by GM’s spinmeisters. Not so much Mel’s personal blog: theworldofallthingsmel. Here we get the idea that maybe Volt battery engineer Mel’s got mixed feelings about GM. “so i find myself asking… what can i do about this? [the root of the problems that we face in our nation is the mindset of humans, and the way people in power work to manipulate others, and the way that those being manipulated enable themselves to be manipulated again and again] the other question i ask is, how much of my career needs to involve invoking change vs. believing that what i’m working on is “good?” my point here is that perhaps it’s via the time donated to affiliations and public offerings that real change can be fostered as i don’t see too much within corporate america that truly facilitates change (fundamental change, that is).” On the other hand, Mel’s met the enemy and it is us!





![GM checks in with the letter [man] of the law. (courtesy esquire.com)](http://www.thetruthaboutcars.com/wp-content/uploads/2009/08/chevy-volt-on-letterman-081109-xlg-550x296.jpg)




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