The time is ticking ever closer to the day an OEM slaps a $100,000 MSRP on a truck. It will happen, and it won’t be long before it does.
In 1997, $27,000 bought a lavishly equipped F-150 Lariat SuperCab with a 5.4-liter V8. Adjusted for inflation, that’s about $40,000 in today’s money. Adjusted for reality, that truck now carries a $45,000 MSRP. The $100,000 barrier will be crossed in perhaps a decade based on inflation alone, but inflation will not deliver the first $100,000 truck. Trim escalation and new equipment will cross the finish line first.
Regardless, OEMs won’t be the first to push MSRPs into the stratosphere. That distinction goes to the aftermarket, in conjunction with dealers. And, unsurprisingly, together they’ve already made a $100,000 pickup a reality.
Ford Motor Company issued three recall notices today, but top billing goes to a sensor problem linked to the sudden downshifting (to first gear!) of certain vehicles.
That safety recall involves 202,000 2011-2012 Ford F-150, 2012 Expedition, Ford Mustang and Lincoln Navigator vehicles. Read More >
You can’t get your hands on the gear-iest transmission in the land without throwing some money around first.
Ford Motor Company announced today that it will spend $1.4 billion to produce their new 10-speed automatic for future F-150s, and invest $200 million into large truck production at its Ohio Assembly Plant. Read More >
Fiat Chrysler Automobiles CEO Sergio Marchionne has a good morning today, after FCA announced boosted profit and earnings spurred by healthy sales in the U.S. and Europe.
First quarter net profits were up from just above the break-even point a year ago to 451 million euros ($539.4 million), according to The Detroit News, with pre-tax earnings up 88 percent to 1.3 billion euros ($1.6 billion). Read More >
Sergio Marchionne, CEO of Fiat Chrysler Automobiles, could shed light on the company’s uncertain future this Tuesday when the company reports earnings. However, as the Detroit Free Press reports, Marchionne may not take the opportunity to clear the air, which would leave employees at FCA plants wondering about their futures for months to come.
The sweatered one has already stated in no uncertain terms that the Chrysler 200 and Dodge Dart will get the axe. Just when that will happen, and what product will fill freed-up plant capacity and dealer lots, remains a guessing game.
After one week with a 2016 Ford F-150 XLT SuperCrew 2.7-liter EcoBoost, I’m convinced that this small turbocharged V6 engine is the pick of the current F-150 range.
Stunning acceleration, a positive working relationship with the F-150’s six-speed automatic, minor capability cutbacks, and a lower price tag combine to make the 2.7-liter completely worthy of full-size pickup truck duty, difficult though it may be for owners of 6.8-liter V10-powered Ford Super Dutys to believe.
But based on our week-long experiences with each F-150 EcoBoost engine, fuel economy hardly plays into the 2.7-litre’s favorable equation. Read More >
If you’re looking to get the most money back when you drop your car onto the used market in five years, better get into something large and utilitarian.
The folks in Dearborn are right chuffed about the F-150’s latest crash results — so much so that they sent out embargo materials to a number of outlets, including us (thank you!), to make sure we get the story straight.
According to the Insurance Institute for Highway Safety (IIHS), the F-150 SuperCab — in addition to the SuperCrew tested last year — is now a Top Safety Pick, when equipped with optional forward collision alert. Ford is the only brand awarded as such in the segment.
The latest round of tests comes after Ford was caught with its pants down last year. Those tests found that not all F-150s were created equal when it came to withstanding the dreaded small overlap frontal crash test.
This year, it’s more of the same — but the trucks behaving badly aren’t Fords.
If you’re planning to drive between the Netherlands and Germany tomorrow, just know that self-aware trucks will be out there.
Convoys of automated transport trucks will be plying the highways between Stuttgart and Rotterdam as part of the European Truck Platooning Challenge, an initiative created by the Netherlands to develop and showcase connected vehicle technology.