Category: Trucks

By on December 11, 2013

2014 Honda Ridgeline

Though Honda’s foray into Truck Mountain was met with slow sales, the automaker is standing behind the Ridgeline with plans for a second generation to make its ascent in two years’ time.

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By on December 10, 2013

2015 Chevrolet Colorado Z71

Among the pet segments that enthusiasts hold dear, none has been on a roll the way the mid-size truck market has been. News of the Chevrolet Colorado’s return, along with diesel and manual transmission options, have been greeted with the sort of fanfare that in the glossy buff book era would have been reserved for the newest European supercar.

But this is the age of the internet, the long tail and niches are able to thrive in cyberspace. Our coverage of the Colorado’s debut garnered hundreds of comments, and Phillip Thomas’ excellent analysis piece was our most popular article for a number of days (on the strength of this piece, Phillip will be back with more truck segment pieces).

While it’s easy for us to get excited about the Colorado, the numbers indicate a different story. The mid-size truck market has been in consistent decline, and the Colorado has an even tougher job than it did last time around if it wants to kickstart the segment all over again.

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By on December 2, 2013

2014 Ford Super Duty

Business Insider wanted to know the buying habits of Americans when it comes to cars. Thus, they asked Kelley Blue Book to present their findings from data gathered between January and August 2013, as well as the lowest price for each top model sold in New York City in November of this year.

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By on November 12, 2013

Doug Scott

Once upon a time, one man rose from the realm of sales to helm Ford’s truck division. With his iron fist, he divided the F-150 range into several specialized units, reaping the rewards as his dominion over the light truck market expanded.

That man is Doug Scott, and this is the tale of how he came to be the Sovereign of Truck Mountain.

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By on August 19, 2013


At a time when some question the overall value of big auto show media previews, car companies continue to look for new ways to reveal new product and concepts.


The domestic car manufacturers have long had large displays set up near the huge annual Woodward Dream Cruise, held every year in mid-August. At this year’s Dream Cruise, held this past Saturday, for the first time one of them decided to use the event to show off a new concept vehicle the Ram Rumble Bee truck.

Not only is the Rumble Bee the first concept vehicle revealed at the Dream Cruise, it’s also most likely the first concept vehicle to use an insect as interior trim. The knob that selects the 8-speed transmission’s gear has a real bumble bee embedded in amber (Chrysler says it’s a bumble bee, but it looks more like a common honey bee to me).

The Rumble Bee concept hearkens back to two previous high performance vehicles, the original Dodge Super Bee muscle car, circa 1968-71, and the limited edition Ram 1500 Rumble Bee pickup from 2003.

Based on a two-door standard cab Ram 1500 R/T, the Rumble Bee has a custom matte pearl yellow paint job with black stripes and decals. The Ram badges are blacked out. The pickup’s cargo bed is covered with a body color tonneau that incorporate a spoiler at its back edge. The hood has scoops and the front fascia has an integrated splitter.

Inside the truck is black leather and yellow detail stitching. The seat backs are embroidered with Rumble Bee and the seating surfaces are a yellow/black honeycomb fabric. Under the hood is the corporate 5.7-liter, 395-horsepower Hemi V-8 coupled to ZF’s eight-speed automatic transmission. The truck sits fairly high on its 24″ wheels, also in black. True to the Rumble Bee’s name, there’s an exhaust bypass that can be activated by a button on the dashboard.

By on June 18, 2013
Photo courtesy of

Photo courtesy of

Here’s a confession. I found this cool thing and I want to tell you all about it because, frankly, it is interesting and if it reaches the right person it might just change someone’s life for the better. My problem is that I don’t know how to begin an article in a way that doesn’t pull on your heartstrings or otherwise involve some bad pun that leaves me looking like a total ass. The subject is sensitive and it needs to be handled delicately, but at the same time I can’t write anything makes me feel like an overly PC tool, either. Since I am trapped, I guess I’ll just say it outright: I found this company that will convert a full size GM pickup for use with a wheelchair in such a way that it preserves the vehicle’s lines and doesn’t tell the entire world that the truck is a handicapped conversion unit. What’s more, this truck can be set up so the wheelchair bound person can be either the passenger or the driver. That’s cool, and whether or not someone in your life is confined to a wheelchair, I think you’ll want to see this too. Read More >

By on June 10, 2013

2013 Ford King Ranch - Pocture courtesy

To hell with saving gas: As TTAC’s sales analyst Tim Cain wrote a week ago, big trucks are back with a vengeance. It’s not just that sales are up by double digits. Transaction prices are up big.

“In many ways, this may be an even better time than before the recession,” writes Automotive News [sub].  “Although volumes remain well below the previous peaks, average transaction prices for full-sized pickups have increased at more than double the average rate for the industry since 2005.” Read More >

By on May 2, 2013

Lower gas prices and a turn-around in the housing market rekindled America’s love for the pickup, resulting in 2,000 new jobs at Ford’s Kansas City Assembly Plant. Read More >

By on January 3, 2013

The General attracted all kinds of flak for its growing inventory of full size trucks. When we raised the issue earlier in the year, we were chided for yellow journalism and blatant bias. Months later, the MSM woke up to the story, and when the Detroit News wrote that GM’s pickup truck inventory was “much higher than the less-than-100-day supply considered ideal for full-size pickups,” even the diehards accepted that the inventory may be a mite rich.

That problem just went away. Poof, gone, just like that. Read More >

By on December 18, 2012

It did not take a high degree of intellect when we recommended last week to wait for a better deal if you are in the market for a Chevy or GMC pick-up.  GM threw its vaunted  fiscal discipline in the wind and is piling cash on the hood  of trucks that are piling up on dealer lots. Read More >

By on December 14, 2012

While GM is pushing its “evolutionary” styled  new pickups with tried and true marketing, touting brawn and toughness, Ford will go with a less macho approach. It will push fuel economy for its next-generation F-150 pickups. For that, marketing has to be preceded by engineering. Ford will make its trucks shed between 700  and 750 pounds of weight for a 15 to 20 percent better fuel economy, says a report by Reuters. Read More >

By on December 13, 2012

The bailout of a Volt-producing GM was sold as an investment into a green future, a liberation from the terrorist-supporting Arabs. We have been fooled. The decisive turnaround of the company could be delivered by a new generation of big, gas-guzzling trucks. If successful, the trucks could help recover at least some of the money the tax payer sunk into GM.

Forget the Volt. Read More >

By on December 11, 2012

Last week, we told you to not buy a full-sized GM pickup just yet, and to hold out for big discounts from GM. You did not have to wait long. However, you may want to wait a little more. Read More >

By on December 4, 2012

Are you in the market for a full-size pickup? Hold your fire. With a little patience, you can profiteer from an all-out Battle of the BOFs. It’s a fight for your money, and for delivering optimistic 2012 sales goals. The noise you hear outside are the winds of war:  GM not only missed its truck sales goals in November, it also sits atop a 4 ½ month supply of full-size pickups taking up space (and cash) at dealer lots.  ”We’ll continue to use all levers to influence inventory…,” said Kurt McNeil, GM’s VP of U.S. sales. “That includes first and foremost adjusting production and marketing activity.” Translation: Shutdowns and cash on the hood. Read More >

By on November 19, 2012

U.S. gasoline prices averaged $3.47 a gallon last week on weak demand, says Reuters. At the same time, record low mortgages instill life in the real estate market and rev up housing starts.  All of this makes auto companies bet on a pick-up of pick-up sales. Read More >

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