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Ram’s September sales surge grew its share of the full-size pickup segment, but only after Fiat Chrysler Automobiles threw incentives at buyers that easily topped those of its Detroit Three rivals.
Expect that to continue, says FCA CEO Sergio Marchionne. While some automakers, namely Ford, have slowed production to keep pace with lower demand, FCA sees an opportunity to spend more to sell more. Read More >
Mercedes-Benz unveiled two concepts for its mid-sized pickup, dubbed the X-Class, in Stockholm, Sweden today. The event was live-streamed across the globe and, at thirteen minutes in, two gussied up Nissans took the stage.
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If the dome light in Shelley Shields’ Ford F-450 Super Duty stopped working, she could easily have read a book by the hellish glow emanating from underneath her pickup.
The Cochrane, Alberta driver returned the 6.7-liter Power Stroke diesel-powered vehicle shortly after purchase after noticing flames shooting from the tailpipe and the exhaust glowing like a certain part of Amsterdam, Truck Trend reports. Read More >
General Motors has a hit on its hands with the Chevrolet Colorado and GMC Canyon midsize pickups, but the Renaissance Center braintrust seems to feel the automaker’s growing slice of the segment’s rising market share should grow faster, and sooner.
According to uncovered documents, GM appears ready to diversify its midsize pickup offerings for those who feel a full-size pickup is just too much, but still want piles of choice. Read More >
The long-awaited battle to retake the northern Iraq city of Mosul — an ISIS stronghold for the past two years — began this morning, with Allied forces supporting the Iraqi Army troops and Kurdish Peshmerga fighters in their quest against the Islamic State.
One player has a heavy presence on both sides of the battle, and it isn’t a person or organization. It’s the Toyota Hilux, the go-to vehicle for terrorists and allies in the war-torn region. So numerous is the do-anything pickup, that the Iraqi ambassador to the U.S. questions how so many Toyotas could find their way into ISIS hands. Read More >
Ford was supposed to start rolling out their 2017 Super Duty trucks much earlier than they eventually did. The holdup, attributed to a parts issue, is over, but Ford isn’t out of the woods yet.
Rodney Janes, UAW chair for the affected Louisville truck plant, told The Wall Street Journal it would be “impossible to build all the lost units” that were held up during this summer’s parts snafu. Read More >
Do you want heavy-duty work truck wrapped in black sheetmetal fit for a henchman? You’re in luck, my productive and sinister friend.
GMC has expanded its All Terrain X series to include the Sierra 2500HD. It joins the midsize Canyon and full-size Sierra 1500 in offering the X trim, but it’s squarely aimed at its offroad-ready, crosstown rival — the Ram Power Wagon. Read More >
There’s more than just Ram 1500 production coming to Fiat Chrysler Automobiles’ Sterling Heights assembly plant.
According to planning documents, the Michigan facility will gain a test track as part of its $1.48 billion overhaul, The Detroit News reports. Read More >
Having your vehicles prominently featured in a big-ticket Hollywood film is any automaker’s dream, but Ram’s starring role in the upcoming movie Monster Trucks has turned into a nightmare.
Apparently, the film is so awful that Paramount Pictures has delayed its release three times and taken the odd step of booking a $115 million impairment charge, Automotive News reports. A write-down, in other words.
Fiat Chrysler Automobiles wants the promotion, but could it end up gaining notoriety by starring in a mega-dud? Read More >
For just the second time in 205 months, the Ram P/U range outsold the Chevrolet Silverado in the United States in September 2016.
It’s a victory wiped away by including GM’s other full-size pickup truck, the GMC Sierra, not to mention both Ram and Silverado are fighting for second place. The Ford F-Series is America’s top-selling truck line, outselling the Ram by 20,000 units and the GM twins by nearly 4,400 sales.
September was nevertheless the icing on the cake for a three-quarter period in which Ram’s pickups finished 27,549 sales ahead of their record-setting pace last year.
But Fiat Chrysler Automobiles placed a lot of extra cash on the hood to put so much icing on the cake. Read More >