A lot has changed since 1978… and not all of it for the better. One undeniable trend: young folks just aren’t that into the cars anymore. Automotive News [sub] takes on this, the greatest challenge facing automotive marketers in a lengthy piece that asks

Is digital revolution driving decline in U.S. car culture?

The implicit answer: yes. As a member of the generation that will doubtless be blamed for the decline of the auto industry for decades to come, I think the root causes of Millennial carlessness are a bit more complicated than mere progress in digital technology. And though the causes may be complex, the reality couldn’t be more clear. Want to know how this dynamic plays out? Take a look at Japan. If the car industry doesn’t find a way to re-associate its products with more positive connotations than debt, traffic, commuting and pollution, it’s going to face an increasingly tough slog as the Millennial generation comes into its own.

At this risk of stating the supremely obvious, we’re not enjoying a lighter-than-usual workload today in order to remember cars. The sacrifices of America’s warriors are the reason for remembrance today, as we reflect on the wrenching experiences that allow our flawed-but-wonderful experiment in democracy and capitalism to persist. But memory is a funny thing. Once you start looking back at through the jumbled scrapbook of past experience, unexpected artifacts come looming out of the fog.

My earliest memories of America at war, during Operations Desert Shield and Desert Storm, remain strong: the yellow ribbons sprouting up like weeds, the menacing strangeness of terms like “Scud Missile,” the wail of Israeli air raid sirens broadcast into my family’s bastion of suburban privilege. Still a young child at the time, these memories mark a growing awareness of the world around me, and yet the memories that feature most prominently in my mind from that period are the comfortingly familiar ones. The smell of pine trees baking in the hot sun at summer camp. The taste of blackberries. The creak of swing axles, and the bucolic brumm of a straight six as the old yellow Ford pickup made its sedate progress towards the dump. Straddling the Hurst shifter and leaning into the curves, goading Dad to make the poor thing backfire while my sister and I screamed in delight.

To this day, nothing in this world reminds me of that or any other period of my life the way sitting in “Old Yellow” does, inhaling the smells of gas and manure, and absorbing every squeak and grumble. It’s a rolling memory machine, a warp-speed express to a world where war was a foreign presence, an atavism of history intruding on our perfect future. Somewhere in everyone’s past there’s a time and place that we can remember only in innocence. If we’re truly lucky, there’s still a vehicle that can take us there. What’s yours?

Brazil beats America! Over at well-known Brazilian communications giant Globo, they are reporting that little ole Brazil has overcome big ole USA in car production and has taken 5^th place worldwide. Can this be true? It depends on how you look at the numbers… (Read More…)

We love us some data here at TTAC, and since we’re already looking at a grip of sales data today, we thought we’d add this excellent infographic that appeared in Sunday’s New York Times to the mix. It depicts America’s per-capita miles driven on the x-axis, and the price of gasoline on the y-axis, and shows that the two aren’t as inextricably linked as some might have thought. As we try to make sense of monthly sales data and look for “the new normal,” this kind of data provides a crucial context for month-by-month trends. We hope you find it as enjoyable and illuminating as we did.

Toyota is still smarting from a heavy decking it has received from Congress, the NHTSA, lawyers, and the press. Toyota’s answer? Let’s get SMART! (Read More…)

The V6 wars may show no signs of stopping. However, Ford is quietly making contingency plans for a future conflict: The war of the four-bangers. Start hoarding your big bore brutes and head for the hills. Ford may want to take them away.

Ford will use the upcoming SAE World Congress, to be held from April 13-15 in Detroit, to showcase its engine-building prowess. Ford will demonstrate to the world’s most eminent confab of piston-heads that there is a replacement for displacement. (Read More…)

A few days ago, we reported that Toyota had caved in to demands of the Commerce Bureau and the Consumer Protection Committee of China’s Zhejiang Province. Under the agreement, Toyota will reimburse Zhejiang customers for losses sustained from the RAV4 recall. Toyota will send people to pick up and deliver the affected vehicles, and will provide a loaner while the car is in the shop. The whole thing was started by New York’s AG Andrew Cuomo who strong-armed Toyota into supplying similar services to recall-affected residents of the Empire State. The Zhejiang-accord had The Nikkei [sub] worried: “Such an agreement could lead to demands for similar deals from customers in not only other provinces, but also other countries.” It didn’t take long. (Read More…)

The city of Guiyang, in China’s southern Guizhou province, decided to crack down on drivers who flaunt the law. Guiyang’s Channel Five TV thought it’s a good idea to do a Chinese COPS-type reality show, called “Rule of Law Frontline.” A cat fight of epic proportions brought the program national attention. (Read More…)

The first thing I thought when I stumbled across these pictures on Flickr while searching for a photo for the previous post, was that they must be photoshopped right-wing agitprop. Not so, it turns out. According to the site mexicoreporter.com, a Fiat dealership on Avenida Insurgentes in Mexico City has changed its name to Obama Motors. As a result, we get these images which look like something straight out of a Tea Partier’s Government Motors nightmare. You just can’t make this stuff up… [UPDATE: Having successfully solved America's major political issues, comments on this thread are now closed. Just enjoy the funny pictures.]

Paul Niedermeyer is not alone. Well, it’s a little different this time. Here’s exhibit one: the pedal assembly from my 1988 Mercury Cougar XR-7. Far from your average Reagan-era Yank Tank (and kudos if you spot all three modifications) the Cougar sat around for a year while I was hunting for parts, waiting for arrival and installing them.
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