The Truth About Cars » Sales http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 25 Oct 2014 13:00:38 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Sales http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com/category/news-blog/sales/ Chart Of The Day: Buick’s Fast Fall And Steady Rise http://www.thetruthaboutcars.com/2014/10/chart-day-buicks-fast-fall-steady-rise/ http://www.thetruthaboutcars.com/2014/10/chart-day-buicks-fast-fall-steady-rise/#comments Sat, 25 Oct 2014 11:53:02 +0000 http://www.thetruthaboutcars.com/?p=934266 Through the first nine months of 2014, U.S. Buick volume is up 8% to 170,764 units, nearly 50,000 sales back of Lexus, sales of which have risen 16%. Though Buick, the 19th-best-selling auto brand in America, trails Lexus, the 18th-best-selling brand, by a wide margin, Buick has opened up a wide lead over America’s three […]

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Buick historical sales chartThrough the first nine months of 2014, U.S. Buick volume is up 8% to 170,764 units, nearly 50,000 sales back of Lexus, sales of which have risen 16%. Though Buick, the 19th-best-selling auto brand in America, trails Lexus, the 18th-best-selling brand, by a wide margin, Buick has opened up a wide lead over America’s three next-best-selling brands, Audi, Cadillac, and Acura. 

Three-quarters of 2014 tells us only a very little bit about Buick’s recent history. Compared with 2002, when today’s COTD begins, only one Buick nameplate still exists. And while Buick owned 2.6% of the overall U.S. market in 2002 – and GM 28.6% – Buick’s market share through the first three-quarters of 2014 stands at 1.4%.

Buick marketed four cars and an SUV in 2002; three cars and two crossovers from opposite ends of the size spectrum in 2014. Buick’s collapse began long before the size of the U.S. auto industry began to dramatically shrink in the latter portion of 2008. Buick sales slid 22% in 2003. (The four brands which currently sell in the most Buick-like numbers all posted increases in 2003, as the market fell 1%.) Between 2002 and 2007, Buick volume shrunk by 57% as the market slid 4%.

Since 2009’s crash, however, Buick’s U.S. sales have more than doubled, far greater than the growth achieved by the industry as a whole, which at approximately 60% could make 2014 the highest-volume calendar year since 2006.

Buick’s climb back up the leaderboard is not occurring as quickly as did its slide down the leaderboard a decade ago. Of course, we don’t expect Buick to sell more than 160,000 copies of something like the Century in 2014. GM has Buick’s sights set higher. (Granted, Buick generates 41% of its U.S. volume with its entry-level models, the Verano and Encore, but that’s down from the 47% produced by the Century and Regal in 2002.)

Buick passenger car sales are up 0.3% to 88,410 units in 2014. Enclave sales have fallen 1% to 45,921. Encore volume is up 59% to 36,433. Encore aside, Buick sales would be up by 221 units this year, a 0.2% gain.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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Chrysler Group Outsold Toyota USA In September 2014 http://www.thetruthaboutcars.com/2014/10/chrysler-group-outsold-toyota-usa-september-2014/ http://www.thetruthaboutcars.com/2014/10/chrysler-group-outsold-toyota-usa-september-2014/#comments Fri, 24 Oct 2014 11:59:52 +0000 http://www.thetruthaboutcars.com/?p=934538 In September 2014, for the first time since September 2011, the Chrysler Group sold more new vehicles in the United States than Toyota USA. But while the results from three years ago involved post-tsunami struggles for many Japanese automakers and 27,000 extra Chrysler Group sales, September 2014’s numbers point more exclusively to the gains made […]

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The Chrysler Toledo Assembly Complex used to produce Jeep Cherokee in ToledoIn September 2014, for the first time since September 2011, the Chrysler Group sold more new vehicles in the United States than Toyota USA.

But while the results from three years ago involved post-tsunami struggles for many Japanese automakers and 27,000 extra Chrysler Group sales, September 2014’s numbers point more exclusively to the gains made at Chrysler’s five brands.

Once again, Chrysler Group sales increased by around 27,000 units, year-over-year. Toyota sales, including Lexus and Scion, also increased, rising less than 2% last month. In September 2011, total Toyota USA sales tumbled 17%.

In fact, the Chrysler Group outsold Toyota USA on four occasions in 2011: May, June, August, and September. (The earthquake-induced tsunami occurred in March.)

On an annual basis, the Chrysler Group hasn’t outsold Toyota USA since calendar year 2005, when 2.3 million Chrysler products and 2.26 million Toyota products were sold.

Fast forward two years from that point and we arrive at Toyota USA’s best-ever year. 2007 sales rose 3% to 2.62 million sales, 544,000 more than Chrysler, Dodge, and Jeep managed that year. 2007 also marked the beginning of a three-year streak in which Toyota USA outsold the Ford Motor Company. On an annual basis, Ford hasn’t allowed that to happen since 2009.

Toyota Chrysler car sales chart September 2014Lest we assume September marks a return to the days of the Big Three being the quasi-Detroit Three, remember that Toyota, Lexus, and Scion have outsold Chrysler, Dodge, Fiat, Jeep, and Ram by nearly 239,000 units over the course of 2014’s first nine months.

Indeed, the gap in September equalled just 2611 units. Excluding commercial vans, the gap shrinks to 725 units. Excluding commercial vans and pickup trucks, the gap reverses in Toyota’s favour to 15,158 units.

The Chrysler Group is also a prominent builder of SUVs and crossovers, with 67,025 September sales from five Jeeps and two Dodges. Toyota and Lexus combined for 52,459 utility vehicle sales from the Lexus GX, LX, and RX and Toyota’s 4Runner, FJ Cruiser, Highlander, Land Cruiser, RAV4, Sequoia, and Venza.

Toyota Chrysler Light Truck Sales Chart September 2014Do the math and you’ll end up with 85,499 Toyota car sales and 40,063 car sales at the Chrysler Group, Fiat 500L included.

The fact that Chrysler outsold Toyota was little more than an interesting tidbit of September 2014 auto sales news given that, up to this point, it’s only happened once in 36 months. Of far greater interest would be Chrysler Group sales results if the company’s passenger car volume came remotely close to matching industry leaders.

Even without cars, the Chrysler Group sold more trucks, minivans, SUVs, crossovers, and commercial vans in September 2014 than their total vehicle sales in September 2011. More “light trucks” were sold by the Chrysler Group than the complete new vehicle sales totals achieved in September 2014 by American Honda, Nissan/Infiniti, and Hyundai-Kia.

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Gilbert Calls Out Dealers In Wake Of Reinforced Michigan Direct Sales Ban http://www.thetruthaboutcars.com/2014/10/gilbert-calls-dealers-wake-reinforced-michigan-direct-sales-ban/ http://www.thetruthaboutcars.com/2014/10/gilbert-calls-dealers-wake-reinforced-michigan-direct-sales-ban/#comments Thu, 23 Oct 2014 13:00:28 +0000 http://www.thetruthaboutcars.com/?p=935370 Tuesday, Michigan governor Rick Snyder signed into law a bill that included language reinforcing a direct sales ban established over 30 years ago. Wednesday? Detroit billionaire Dan Gilbert — best known as the majority owner of the Cleveland Cavaliers who penned a letter in Comic Sans typeface in response to LeBron James making the decision […]

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Tuesday, Michigan governor Rick Snyder signed into law a bill that included language reinforcing a direct sales ban established over 30 years ago.

Wednesday? Detroit billionaire Dan Gilbert — best known as the majority owner of the Cleveland Cavaliers who penned a letter in Comic Sans typeface in response to LeBron James making the decision to play for the Miami Heat — had a few words to say about this decision.

According to Detroit Free Press, Gilbert was interviewing fellow NBA team owner Mark Cuban while guest-hosting an episode of CNBC’s “Squawk Box” when he brought up the signing of HB 5606, now known as Michigan Public Act 354 of 2014, proclaiming the move “sends a bad message” as far as how much influence lobbyists — especially the auto dealer lobby — have over legislators. He added that Michigan dealers should “man up” and compete with Tesla instead of forcing the EV automaker to sell through a franchise network.

Morgan Stanley automotive analyst Adam Jonas agreed with Gilbert in a note to the financial giant’s clients, stating it was only “a matter of time” that the issue of direct sales — and Tesla’s link to them — would “likely mushroom into a national issue.” He also said legislation protecting the status quo “exist to support the weakest link in the network.”

On the other side, Detroit Regional Chamber of Commerce president Sandy Baruah believes Detroit “should have a business environment where all participants play by a common set of rules.” The chamber also supported the signing, and says it looks forward to the further examination Snyder called for in light of the reinforcement.

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Mercedes-Benz’s S-Class Is Selling Like It’s 2007 http://www.thetruthaboutcars.com/2014/10/mercedes-benzs-s-class-selling-like-2007/ http://www.thetruthaboutcars.com/2014/10/mercedes-benzs-s-class-selling-like-2007/#comments Thu, 23 Oct 2014 12:16:10 +0000 http://www.thetruthaboutcars.com/?p=934466 Mercedes-Benz USA has already sold more copies of the all-conquering S-Class in 2014 than in the full calendar years of 2009, 2010, 2011, 2012, and 2013. By the end of October, Mercedes-Benz USA’s S-Class sales total will be in excess of 2008’s total, as well. Not since 2007 have S-Class sales been this strong. Mercedes-Benz […]

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2014 Mercedes-Benz S-ClassMercedes-Benz USA has already sold more copies of the all-conquering S-Class in 2014 than in the full calendar years of 2009, 2010, 2011, 2012, and 2013. By the end of October, Mercedes-Benz USA’s S-Class sales total will be in excess of 2008’s total, as well.

Not since 2007 have S-Class sales been this strong. Mercedes-Benz sold 30,886 S-Class sedans in the United States in 2006 and 26,081 in 2007 after averaging little more than 20,000 annual U.S. sales between 2002 and 2005.

(Mercedes-Benz’s decision to throw the CL-Class coupe nameplate under the S-Class’s banner doesn’t mean much in this historical context, as the CL-Class has always operated in a narrow niche in the market. It accounted for 4% of all S/CL sales in 2006 and 3% last year. The coupe only accounts for 2% of the currently inventoried S-Classes.)

While this category has traditionally belonged to the S-Class, so much so that any new entry is considered as much an S-Class fighter as it is a flagship luxury sedan in its own right, there have been times in the recent past when alternatives have led the way. Going back as far as 2002, both the BMW 7-Series and even better-selling (and more affordable) Lexus LS outsold the S-Class. (They both did so again in 2005.) In fact, the LS outsold the S-Class in 2003, 2004, 2005, 2007, 2008, and 2009.

The S-Class has beaten off all challenges from top-level, premium brand sedans in each of the last four years, however, and through the first three-quarters of 2014 it has sold more than twice as often as any direct rival.

S-Class sales have risen 122% to 16,915 units so far this year. BMW 7-Series sales are down 27% to 6264 units, the Lexus LS is down 22% to 5904, the Audi A8 is down 12% to 4060, and the Jaguar XJ is down 15% to 3468.

It’s estimated that Tesla has sold around 12,000 copies of the Model S in the United States during the first three-quarters of 2014. BMW’s 6-Series range, now available as a four-door, is 371 sales ahead of the 7-Series. The Audi A7 and Mercedes-Benz CLS sit in between the E-Class/5-Series/A6 and S-Class/7-Series/A8 lineups. Their sales are up 6% to 6386 and up 4% to 6149, respectively.

In other words, the S-Class doesn’t simply outsell its rivals, it roundly trounces them.

It helps to be the newest, it helps to be the progenitor, and it helps to offer a broader lineup of available sedans. S-Class volume has now increased in twelve consecutive months.

Through three-quarters, BMW USA has outsold Mercedes-Benz USA (excluding Sprinter) by 3380 units. Yet while BMW generates 2.6% of its volume with the 7-Series (Lexus is at 2.7% with the LS; Audi ‘s at 3.1% with A8; JLR’s at 6.9% with Jaguar XJ), Mercedes-Benz produces 7.3% of its volume with the S-Class.

That figure has grown from 3.5% last year, but it’s down from 10.3% in 2007, the last time S-Class sales were this high, before the brand produced 12.9% of its volume with vehicles like the CLA and GLA, as Mercedes-Benz did in September.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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Fuel Prices Leave Efficient, Greener Offerings On The Lot http://www.thetruthaboutcars.com/2014/10/fuel-prices-leave-efficient-greener-offerings-lot/ http://www.thetruthaboutcars.com/2014/10/fuel-prices-leave-efficient-greener-offerings-lot/#comments Wed, 22 Oct 2014 14:00:10 +0000 http://www.thetruthaboutcars.com/?p=934794 Falling fuel prices are helping to drive sales of SUVs and trucks as of late, but at the expense of more efficient, greener offerings. Automotive News reports dealers flush with fuel efficient and alternative fuel models are dropping truck-month style incentives on the hood to help move them off the lot. KBB.com notes that the […]

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Falling fuel prices are helping to drive sales of SUVs and trucks as of late, but at the expense of more efficient, greener offerings.

Automotive News reports dealers flush with fuel efficient and alternative fuel models are dropping truck-month style incentives on the hood to help move them off the lot. KBB.com notes that the Toyota Prius and Ford C-Max alone have seen increased incentives, with the latter jumping from $2,650 last September, to $4,900 this past September.

Meanwhile, strengthening fuel efficiency targets may lead to automakers producing vehicles that, according to Kelley Blue Book senior analyst Eric Ibarra, “consumers don’t want to buy” should gasoline and diesel prices remain low. Per forecasts by the U.S. Energy Information Administration, the decrease in fuel costs will remain in play for at least another year, thanks to the oil boom in places like Alberta and North Dakota.

That said, dealerships aren’t too worried yet, believing consumers are ever-vigilant toward price spikes. Until then, SUVs and pickups will dominate the highways for another day.

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September 2014 Sales: $85K Viper Sells Like It’s March 2008 http://www.thetruthaboutcars.com/2014/10/september-2014-sales-85k-viper-sells-like-march-2008/ http://www.thetruthaboutcars.com/2014/10/september-2014-sales-85k-viper-sells-like-march-2008/#comments Wed, 22 Oct 2014 12:15:21 +0000 http://www.thetruthaboutcars.com/?p=934234 This is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?” The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow? Over the span of a few […]

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2015 Dodge Viper SRTThis is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”

The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?

Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.

But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.

Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance.

The Viper topped 100 units on six occasions in calendar year 2008: in March, April, May, August, and December.

One month does not offer enough evidence for a thorough sales analysis, but the turnaround is still too distinct to ignore. August sales had fallen to the second-lowest total since the latest Viper arrived early last year. The summer season generated just 158 sales between June and August, a 21% year-over-year drop from the 200 sold during the same season one year earlier.

Can the now $85K Viper maintain this heady level of output? Assuming Dodge/SRT sell another 324 more in the fourth-quarter of 2014, the Viper will have enjoyed its best sales year since 2008, although the total in that assumed case (870 units) would be down 26% from ‘08 levels, when 1172 were sold.

Keep in mind, 2008, when sales jumped 169% year-over-year, was not an especially good time for the Viper. 1511 Vipers were sold in 2002, 2103 in 2003, 1782 in 2004, 1652 in 2005, and 1455 in 2006.

Nevertheless, the year-over-year growth achieved by the Viper in September 2014 is notable. Volume shot up 140%, a gain of 63 units. Automotive News reports that Dodge will begin building Vipers again in mid-November after the price cut began moving substantial portions of dealer inventory. By that time, Viper production will have been idled for more than one-third of 2014.

With Viper numbers ascending, we can’t ignore the upward movement from two other sports cars. Nissan GT-R sales more than doubled to a Viper-besting 159 units, a gain of 83 sales compared with September 2013. GM, meanwhile, sold 2467 Corvettes in September alone, a 197% year-over-year increase, equal to 1636 units.

Only four other passenger cars produced greater year-over-year gains than the Viper in September. Audi’s A3 (up 33,329%) wasn’t really on sale a year ago. The Mitsubishi Mirage (up 6600%) did not put a full month under its belt last September. Mercedes-Benz’s scarcely available B-Class EV was up 3150%. And the Mercedes-Benz S-Class (up 393%), with 1909 September sales, continued to teach every automaker a lesson in how to sell $94,400-$222,000 cars.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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Dodge Viper Assembly To Resume Mid-November http://www.thetruthaboutcars.com/2014/10/dodge-viper-assembly-resume-mid-november/ http://www.thetruthaboutcars.com/2014/10/dodge-viper-assembly-resume-mid-november/#comments Wed, 22 Oct 2014 12:00:27 +0000 http://www.thetruthaboutcars.com/?p=934754 After months of idling, the Dodge Viper will once again roll out of the assembly line to a roped-off display near you. Automotive News reports the Conner Avenue plant will start production of the supercar in mid-November after shutting down July 3. The move follows a sales increase in September, thanks to a $15,000 discount […]

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After months of idling, the Dodge Viper will once again roll out of the assembly line to a roped-off display near you.

Automotive News reports the Conner Avenue plant will start production of the supercar in mid-November after shutting down July 3. The move follows a sales increase in September, thanks to a $15,000 discount to help move unsold 2013 and 2014 stock, as well as an additional $15,000 off via a coupon given to over 1,000 customers that will remain good until January 2, 2018.

In the aforementioned month, 108 Vipers were dusted off and sent to a good home after buyers paid $86,880 for them, besting August 2014’s 38 and September 2013’s 45. Dodge chief Tim Kuniskis said October sales are also turning out to be strong, helping to bring inventory down to appropriate levels.

Speaking of inventory, dealers have ordered 200 2015 Vipers, which will only be assembled once more older stock heads out onto the highway. Once assembly starts, only the GT and base SRT trims will come down the line at first, with the more upscale TA and GTS trims following after inventory becomes reasonable.

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Georgia EV Supporters Prepare To Defend State Credit In 2015 http://www.thetruthaboutcars.com/2014/10/georgia-ev-supporters-prepare-defend-state-credit-2015/ http://www.thetruthaboutcars.com/2014/10/georgia-ev-supporters-prepare-defend-state-credit-2015/#comments Wed, 22 Oct 2014 11:00:11 +0000 http://www.thetruthaboutcars.com/?p=934722 EV supporters in Georgia are gearing up to save the state’s tax credit from the chopping block after nearly losing it earlier this year. According to WABE-FM, the city of Atlanta is second in the EV ownership game in the United States, falling behind the technocratic capital that is San Francisco. The high ranking is […]

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EV supporters in Georgia are gearing up to save the state’s tax credit from the chopping block after nearly losing it earlier this year.

According to WABE-FM, the city of Atlanta is second in the EV ownership game in the United States, falling behind the technocratic capital that is San Francisco. The high ranking is due to the state’s credit of up to $5,000 on EVs, helping to take off $12,500 from the bottom line when the $7,500 federal credit is taken into account.

Were the state credit have been cut, EV sales would fall dramatically. EV Club of the South board member Michael Beinenson says the credit — and not wanting to feel like Ed Begley Jr. — is the main draw for consumers in Georgia. He also hopes that the credit’s terms are merely changed instead of the entire credit being guillotined when the state’s legislature meets again next year, and is preparing to defend it to the bitter end with other like-minded supporters.

The credit was set to be removed from the books in 2014, citing lost revenue in the millions of dollars as the reason; the bill that would have made it so died hours before the 2014 session drew to a close.

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Tesla Direct Sales Ban Reinforced In Michigan, GM Supported Signing http://www.thetruthaboutcars.com/2014/10/tesla-direct-sales-ban-reinforced-michigan-gm-supported-signing/ http://www.thetruthaboutcars.com/2014/10/tesla-direct-sales-ban-reinforced-michigan-gm-supported-signing/#comments Wed, 22 Oct 2014 10:00:19 +0000 http://www.thetruthaboutcars.com/?p=934698 It’s official: the ban preventing Tesla from directly selling its wares to customers in Michigan has been reinforced. Michigan governor Rick Snyder signed into law HB 5606, now known as Public Act 354 of 2014. The act not only prohibits automakers from telling their dealerships what fees the latter can charge customers, but reinforces a […]

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It’s official: the ban preventing Tesla from directly selling its wares to customers in Michigan has been reinforced.

Michigan governor Rick Snyder signed into law HB 5606, now known as Public Act 354 of 2014. The act not only prohibits automakers from telling their dealerships what fees the latter can charge customers, but reinforces a law already on the books:

This bill does not, as some have claimed, prevent auto manufacturers from selling automobiles directly to consumers at retail in Michigan — because this is already prohibited under Michigan law.

Though Tesla can do little more than open a showroom and a repair shop for now, Snyder said lawmakers should “always be willing to re-examine” legislation with the aim of improving the consumer’s experience “in a more efficient and less costly manner.”

Meanwhile, at least one automaker is happy PA 354 is on the books. In a one-sentence press release, General Motors had this to say prior to the bill’s signing:

We believe that House Bill 5606 will help ensure that all automotive manufacturers follow the same rules to operate in the State of Michigan; therefore, we encourage Governor Snyder to sign it.

Per Jalopnik, GM sent a similar message to Ohio governor John Kasich back in March of this year regarding SB137, which would have allowed Tesla to directly sell to customers in the state; the bill later died in the Ohio Senate.

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Cadillac Dealers Prepare To Step Up, Or Leave, Sales Game Under De Nysschen http://www.thetruthaboutcars.com/2014/10/cadillac-dealers-prepare-step-leave-sales-game-de-nysschen/ http://www.thetruthaboutcars.com/2014/10/cadillac-dealers-prepare-step-leave-sales-game-de-nysschen/#comments Tue, 21 Oct 2014 14:00:13 +0000 http://www.thetruthaboutcars.com/?p=934202 Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game. Automotive News reports that while some Cadillac dealerships have nothing to worry about, and are, in fact, completely on-board with de Nysschen’s alphanumeric global […]

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Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game.

Automotive News reports that while some Cadillac dealerships have nothing to worry about, and are, in fact, completely on-board with de Nysschen’s alphanumeric global vision, those on the low end of the totem pole fear they may be selling something else if they can’t compete on the level their new boss expects of them.

Specifically, de Nysschen may want to consolidate the brand’s network of 924 dealerships into a more BMW/Mercedes-esque number — hovering in the 330 – 370 range — with a similar focus on urban markets. Though neither he nor anyone representing Cadillac have stated such plans were on the table, dealers like Claude Burns and an unnamed dealer in the Midwest are going on the offensive to maintain their spots: a new expanded floorplan for the former, lawyering-up with an attorney who represented dealers during General Motors’ bankruptcy for the latter.

As for the boss himself, de Nysschen had this to say about the future of his dealerships after his meeting with them last month in Las Vegas, where he outlined his vision for the brand and their role in it:

It’s very clear to me that many, many dealers already have risen to the challenge. On the other hand, when those customers engage us in our dealerships, we cannot afford that the experience is anything other than confirming that this is a first-class brand. And not all of our dealers are there.

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September 2014 Sales: Now Even The SRX Is Slowing Cadillac Down http://www.thetruthaboutcars.com/2014/10/september-2014-sales-now-even-srx-slowing-cadillac/ http://www.thetruthaboutcars.com/2014/10/september-2014-sales-now-even-srx-slowing-cadillac/#comments Tue, 21 Oct 2014 12:39:17 +0000 http://www.thetruthaboutcars.com/?p=932522 Cadillac sales in the United States rose to a six-year high in 2013. Yet in five of 2014’s nine months, sales have declined. Through three-quarters, Cadillac volume is down 4%. Overall new vehicle sales in the U.S. are up by more than 5%. BMW, Mercedes-Benz, and Lexus sales are up 11%, 8%, and 16%, respectively, […]

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2015 Cadillac SRXCadillac sales in the United States rose to a six-year high in 2013. Yet in five of 2014’s nine months, sales have declined. Through three-quarters, Cadillac volume is down 4%. Overall new vehicle sales in the U.S. are up by more than 5%.

BMW, Mercedes-Benz, and Lexus sales are up 11%, 8%, and 16%, respectively, in 2014. Audi, up 14%, is routinely outselling Cadillac.

The SRX was a bright spot for Cadillac in the first half of this year, not only because it’s the brand’s best-selling model but because sales had jumped 20% compared with the first half of 2013. After six consecutive monthly increases, however, SRX sales in July slid 7%. August volume fell 37%. September sales dropped 15%.

Total third-quarter SRX sales were down 22%, a loss of nearly 3700 sales.

Meanwhile, September sales of Cadillac cars slid 14%. The new Escalade and Escalade ESV were saviors, rising 120% to 3518 units, 25% of Cadillac’s total September volume. As a result, overall Cadillac volume increased in September. By a single unit.

Had SRX volume not been so stable over the previous four and a half years, this 2014 Q3 result wouldn’t be surprising at all. Between 2010 and 2013, Cadillac averaged 55,565 SRX sales per year in the U.S, never falling below 51,000 units, never rising above 58,000. Year-to-date sales in 2014 are actually up 3%.

But the SRX is no longer the freshest chicken in the fridge. Supply has been increasing: Cadillac dealers had 97 days of inventory at the beginning of October, up from 82 in September and 68 at the beginning of July.

And yet the SRX is still one of America’s favourite premium brand utility vehicles, slotting in behind the Lexus RX, Acura MDX, and BMW X5 in September; the RX and MDX on year-to-date terms.

If Cadillac’s car issues weren’t so troubling – ATS volume is down 20% this year, the CTS is off by 6%, and the XTS by 22% – this recent SRX decline wouldn’t merit more than a paragraph. Instead, because their car sales are so low, Cadillac needs something other than the Escalade to sell well.

Based on a brief but sudden downturn, the second-generation SRX appears as though it is perhaps not consistently capable of being that vehicle, not five years into its term.

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Porsche 918 Hybrid Hypercar Nearly Sold Out http://www.thetruthaboutcars.com/2014/10/porsche-918-hybrid-hypercar-nearly-sold/ http://www.thetruthaboutcars.com/2014/10/porsche-918-hybrid-hypercar-nearly-sold/#comments Tue, 21 Oct 2014 10:00:23 +0000 http://www.thetruthaboutcars.com/?p=934098 Saving your pennies for a Porsche 918 Spyder? You may want to go ahead and take out a loan to get the down payment on the table, for the hybrid hypercar is nearly sold out. Automotive News reports production of the 918 will draw to a close in July 2015, while planned production is sold […]

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Blue-Porsche-918-Spyder-4

Saving your pennies for a Porsche 918 Spyder? You may want to go ahead and take out a loan to get the down payment on the table, for the hybrid hypercar is nearly sold out.

Automotive News reports production of the 918 will draw to a close in July 2015, while planned production is sold out through early April at the latest, according to Porsche Cars North America vice president of marketing, Andre Oosthuizen.

Regarding how many have been made thus far, Oosthuizen declined to say more than that it was doing well for itself. He added that 30 of the $847,945 spyders were delivered to customers around the world — each bestowing Porsche a deposit of $200,000 for the opportunity to own one — thus far.

 

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Chrysler Twins Rank First And Second Among Minivans In 2014 http://www.thetruthaboutcars.com/2014/10/chrysler-twins-ranked-first-second-among-minivans-2014/ http://www.thetruthaboutcars.com/2014/10/chrysler-twins-ranked-first-second-among-minivans-2014/#comments Mon, 20 Oct 2014 12:02:04 +0000 http://www.thetruthaboutcars.com/?p=932466 Only twice in the last six years have one of the Chrysler Group’s minivans been America’s top-selling minivan. America’s best-selling minivan in 2008 and 2009 was the Honda Odyssey, which also led the segment in 2013. The Toyota Sienna was America’s best-selling minivan in 2011. Yet through the first nine months of 2014, not only […]

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2015 Dodge Grand CaravanOnly twice in the last six years have one of the Chrysler Group’s minivans been America’s top-selling minivan. America’s best-selling minivan in 2008 and 2009 was the Honda Odyssey, which also led the segment in 2013. The Toyota Sienna was America’s best-selling minivan in 2011.

Yet through the first nine months of 2014, not only is the Chrysler Town & Country America’s top-selling minivan, but its twin, the Dodge Grand Caravan, ranks second in the class, 8431 sales ahead of the third-ranked Odyssey. The Chrysler and Dodge haven’t finished a calendar year as the two top-ranked minivans since 2005. 

Granted, even during the years in which the Odyssey or Sienna led the category, the Chrysler/Dodge twins combined for superior market share. We also know that these vans are fleet favourites, assisting in the generation of volume outside of a retail environment. Moreover, competitors produce higher transaction prices, especially the Odyssey, while the Grand Caravan is geared towards value-minded family buyers.

But the news that these twins combined to finish the months of March, April, May, June, and September as the two leaders of the category is pertinent given FCA’s intentions for their Ontario-assembled vans and the recent growth in the category.

2011 Chrysler Town & CountryAfter five consecutive years of decline ending in 2009, overall minivan volume grew 7% in 2010, 3% in 2011, and 13% in 2012, then declined 4% to a two-year low last year. Minivan sales in 2014 are up 6%, meaning the category is on track for its best year since 2008, when the Odyssey’s two-year reign began.

We published a chart just last month looking at the increased market share of the twins in 2014, rising from 44% during the first eight months of 2013 to 49% this year. With three-quarters under our belt, the Town & Country and Grand Caravan now own 50% of the market, up from 45% a year ago. Town & Country volume is up 19%, a near 18,000-unit improvement. Grand Caravan sales have improved by 12,501 units, a 14% jump. Jointly, their sales are up 17% to 212,411 units, 13.7% of Chrysler Group’s year-to-date volume, up from 13.4% at this time a year ago. (Including the Ram Cargo Van, they account for 14.1% of all Chrysler Group sales.)

Resting on laurels is genuinely thought to be a bad idea. These vans are in need of an update, and their consistently held status of sales leaderboard top dogs hides the fact that so much of their appeal comes down to price. (And Stow ‘N Go!) They’re the least efficient vans in the class. Their second rows aren’t as comfortable or as spacious as the seats in, for example, the Sienna. They don’t offer eight-passenger seating.

Nevertheless, it would be easier to understand FCA’s decision to severely alter the Town & Country/Grand Caravan model structure if the trend was heading in the opposite direction, as it did in 2011, when their market share decreased to 41.7% from 45% in 2010. On the other hand, should an automaker stick to tried-and-true product plans in a category that’s declined in size by 48% over the last decade, even if that category is showing moderate signs of renewed health?

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Koesters: Ford May Build PHEV For Europe Should Demand Rise http://www.thetruthaboutcars.com/2014/10/koesters-ford-may-build-phev-europe-demand-rise/ http://www.thetruthaboutcars.com/2014/10/koesters-ford-may-build-phev-europe-demand-rise/#comments Mon, 20 Oct 2014 11:00:09 +0000 http://www.thetruthaboutcars.com/?p=933746 While U.S. consumers can opt for a PHEV version of the Fusion or C-Max, European customers have had to look elsewhere. This could change soon, however. Automotive News reports Ford is “actively considering” bringing over a PHEV to go up against offerings from Volkswagen, Mitsubishi, Toyota and Volvo, according to vehicle line director for large […]

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2015 Ford C-Max Energi

While U.S. consumers can opt for a PHEV version of the Fusion or C-Max, European customers have had to look elsewhere.

This could change soon, however.

Automotive News reports Ford is “actively considering” bringing over a PHEV to go up against offerings from Volkswagen, Mitsubishi, Toyota and Volvo, according to vehicle line director for large cars in Europe, Uli Koesters.

The reason the Blue Oval hadn’t planned on playing the game? Low demand in Europe for PHEVs overall. Koesters could immediately bring a PHEV to market, such as one based upon the Fusion’s European cousin, the Mondeo, but only if the interest is there:

I believe the plug-in take-up in Europe is not quite as ready as some people would like to think, but it is clearly a technology that can do a lot better at significantly reducing fuel consumption and that is why we are actively looking at it.

At the moment, the most popular PHEV is the Mitsubishi Outlander, with 8,953 units sold in H1 2014. Volvo, meanwhile, sold the fewest PHEVs in the same period, moving only 3,233 V60s.

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Chart Of The Day: The 200 And A Decade Of Chrysler Group Midsize Car Sales http://www.thetruthaboutcars.com/2014/10/chart-day-200-decade-chrysler-group-midsize-car-sales/ http://www.thetruthaboutcars.com/2014/10/chart-day-200-decade-chrysler-group-midsize-car-sales/#comments Sat, 18 Oct 2014 11:41:16 +0000 http://www.thetruthaboutcars.com/?p=930402 Through the first nine months of 2014, sales of the Chrysler 200 are down 27%. That’s to be expected, as the 200 was transitioning from Sebring-based (but Pentastar-powered!) fleet favourite to sleeker 2015 200 form. Granted, Toyota is transitioning from Camry to refreshed Camry and sales are up 5% this year, but that’s a somewhat […]

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003-2015-chrysler-200-leak-1Through the first nine months of 2014, sales of the Chrysler 200 are down 27%. That’s to be expected, as the 200 was transitioning from Sebring-based (but Pentastar-powered!) fleet favourite to sleeker 2015 200 form. Granted, Toyota is transitioning from Camry to refreshed Camry and sales are up 5% this year, but that’s a somewhat invalid comparison for another day. Dodge Avenger volume is down 37% to 49,363 units in 2014, but again, this was an anticipated decline, as Chrysler Group has actually killed off the Avenger.

Jointly, the duo is down 31% to 124,505 units. For the third time, this is not a shocker. We expected a period of decreasing 200 volume, and we knew the Avenger’s drops were going to be severe.

Perhaps Fiat Chrysler Automobiles does not need the remaining, sibling-less 200 to sell in 200/Avenger-like fashion. But if we set aside the year-to-date numbers to look only at September’s results, we’ll certainly see that the new 200 is, in fact, not coming close to selling in 200/Avenger-like numbers. In fact, the 200 and remaining Avenger – 1677 were sold in September – aren’t selling like the 200 and Avenger did last year, either. While 200 sales jumped 15% in September, that was not enough to overcome the near disappearance of Avenger sales.

Chrysler Group midsize car sales chartThe pair was down 14% to 12672 units, a loss of 2010 units. Is that a concern if the new car has greater potential for profit generation? Not at all. But the discounts are already piling up on the 2015 200, with a $2500 cash allowance being just the starting point.

Of course, Chrysler Group midsize car sales fluctuate wildly, and we could yet see a surge by year’s end. The accompanying chart shows nine-month U.S. sales totals over the last nine years.

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Canada Auto Sales Recap: September 2014 http://www.thetruthaboutcars.com/2014/10/canada-auto-sales-recap-september-2014/ http://www.thetruthaboutcars.com/2014/10/canada-auto-sales-recap-september-2014/#comments Fri, 17 Oct 2014 13:36:48 +0000 http://www.thetruthaboutcars.com/?p=932434 Without an unexpected drastic downward turn in the final quarter of 2014, Canadian auto sales will reach record levels this year, a strong follow-up to best-ever sales in calendar year 2013. September 2014 was marked by a collective 13% sales improvement from the overall industry, a gain of nearly 19,000 units compared with September 2013. […]

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2015 Hyundai Sonata frontWithout an unexpected drastic downward turn in the final quarter of 2014, Canadian auto sales will reach record levels this year, a strong follow-up to best-ever sales in calendar year 2013.

September 2014 was marked by a collective 13% sales improvement from the overall industry, a gain of nearly 19,000 units compared with September 2013. September also marked Ford Motor Company’s return to the top of the overall sales leaderboard in Canada. Chrysler Group’s five brands haven’t actually led the monthly results since March, but their lead was strong enough to support year-to-date number one status through the end of August.

Both Ford/Lincoln and General Motors outsold the Chrysler Group in September, however, despite a combined 20% year-over-year improvement from Chrysler, Dodge, Jeep, Ram, and Fiat.

Jeep’s 140% year-over-year sales increase was at the top of September’s growth chart, surpassing Maserati’s 123% leap and Buick’s 111% improvement. Jeep volume has risen above 6000 units in each of the last six months. Jeep set an all-time monthly record for new vehicle sales in May of this year, when 7531 Wranglers, Cherokees, Grand Cherokees, Patriots, and Compasses were sold. Buick’s rise beyond 2000 units was the first such 2K+ month since April of last year, when precisely 2000 Buicks were sold in Canada.

Canada’s next-fastest-growing auto brand last month was Audi, sales of which shot up 42% to 2490 units. 29% of Audi Canada’s September volume was generated by the brand’s two new entry-level models, the A3 sedan (393 September sales) and Q3 crossover (328 September sales).

The Q3 was joined in Canada by its newest rival, the Mercedes-Benz GLA-Class, 184 of which were sold last month, a figure which is expected to steadily rise. 46% of Mercedes-Benz’s non-Sprinter volume was generated by five SUV and crossover nameplates last month. Through nine months, the Mercedes-Benz brand (excluding Sprinter vans) leads BMW, the second-ranked premium automaker, by a scant 50 units.

Canada September 2014 YTD best-selling cars chartMidsize cars are an increasingly lackluster force in Canada’s auto market. Even in Canada’s declining passenger car market, the midsize segment’s decline is particularly egregious, falling 15% this year and 6% in September. Hyundai’s Sonata has bucked the trend of late, surging 140% in September to lead the category for the third consecutive month. But this Ford Fusion-led midsize segment was, Sonata excluded, down 15% last month, a loss of 1522 units.

Canadians, of course, respond much more favourably to slightly more efficient, not quite as roomy, and much more affordable compact cars. 2014 will mark the Honda Civic’s 17th consecutive year as the compact leader and as Canada’s best-selling passenger car overall. September Civic sales jumped 10% as compact volume grew just 4%.

The Civic was joined on the positive side of the ledger by the Buick Verano (up 121%), Chevrolet Cruze (up 22%), Nissan Sentra (up 57%) and Volkswagen Golf (up 101%), among other.

Golf sales, at 2073 units, are notable for the difference achieved by the nameplate on two sides of one border. In the United States, where Volkswagen’s struggles have been thoroughly chronicled, the Golf family accounted for just 13% of VW volume in September. The Golf is VW Canada’s second-best-selling model, producing 32% of the brand’s September sales.

Volkswagen’s model range is thin, of course, with just two utility vehicles, and five continuing passenger car lines. Volkswagen is done with the Routan minivan, having sold their last in May 2013. Canadian minivan volume was up 12% in September; mini-MPV sales were down 43%. Pickup truck volume, jacked up by the best-selling Ford F-Series, rose 11% to 31,050 units. Commercial van sales were up 23%. Passenger car sales rose 2%, accounting for 41% of total new vehicle volume last month. And Canada’s growth sector, SUVs and crossovers, grew 30%, forming 35% of the Canadian auto industry’s volume, up from 30% a year ago.

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Dwindling Cabriolet Market Affecting Automakers, Suppliers Alike http://www.thetruthaboutcars.com/2014/10/dwindling-cabriolet-market-affecting-automakers-suppliers-alike/ http://www.thetruthaboutcars.com/2014/10/dwindling-cabriolet-market-affecting-automakers-suppliers-alike/#comments Fri, 17 Oct 2014 10:00:35 +0000 http://www.thetruthaboutcars.com/?p=932282 If you’re a fan of convertibles, then you may find your selection dwindling as more consumers go for a different image, affecting automakers and suppliers alike. Automotive News Europe reports manufacturers like Volkswagen and Peugeot are cutting down the number of cabriolets in their portfolios as a result of the following: Popularity: In the two […]

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Opel Cascada

If you’re a fan of convertibles, then you may find your selection dwindling as more consumers go for a different image, affecting automakers and suppliers alike.

Automotive News Europe reports manufacturers like Volkswagen and Peugeot are cutting down the number of cabriolets in their portfolios as a result of the following:

  • Popularity: In the two biggest markets for such vehicles — North America and Europe — the convertible experienced sales of 827,000 unit in 2007, but only 444,000 in 2013. The drop is likely the result of consumers moving toward crossovers and SUVs, along with other image-making vehicles like the Toyota Prius and Tesla Model S.
  • Limited market: Even when popularity was at its peak, not everyone wanted the wind in their hair. Convertibles were most popular in places like England, Sweden, California and Florida — the latter two were the result of transplants from colder, wetter regions who now wanted to soak up the sun — while few were sold in places like Dubai, China and Singapore.
  • Other options: Consumers shopping for new vehicles can have theirs with a panoramic roof, delivering blue skies to all without needing to apply a ton of Aqua Net or toupee glue before heading out. Further, SUVs and cabriolets are image vehicles that can replace each other, though such a swap hurts the latter more than the former in the new-vehicle market. Finally, convertibles have a higher residual value, and tend to do better in the used-vehicle market than when first purchased.

Thus, as automakers trim their open-top offerings, suppliers like Valmet and Magna CTS fear their time may soon come to call it a day. CEO for the largest supplier of roof systems, Webasto’s Holger Engelmann, says the market won’t be able to sustain three major players in the supply game. Both Webasto and Valmet — the third largest; Magna CTS is No. 2 — have shuttered facilities over the years amid the shrinking market, with Valmet closing its German operations by 2017.

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Toyota 4Runner Booms: Off-Roaders Aren’t Dead Yet http://www.thetruthaboutcars.com/2014/10/toyota-4runner-booms-roaders-arent-dead-yet/ http://www.thetruthaboutcars.com/2014/10/toyota-4runner-booms-roaders-arent-dead-yet/#comments Thu, 16 Oct 2014 12:37:07 +0000 http://www.thetruthaboutcars.com/?p=931802 The off-roader is not yet dead, and with recent successes from a couple of well-known rough-and-tumble four-by-fours, the niche category has lives yet to live. We’re not talking about pickup trucks with Z71 badges or the ever-growing stable of vehicles perceived to be capable of mud-running because of their when-the-wheels-slip all-wheel-drive systems. No, truck-based SUV […]

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2014 Toyota 4Runner dirt pathThe off-roader is not yet dead, and with recent successes from a couple of well-known rough-and-tumble four-by-fours, the niche category has lives yet to live.

We’re not talking about pickup trucks with Z71 badges or the ever-growing stable of vehicles perceived to be capable of mud-running because of their when-the-wheels-slip all-wheel-drive systems.

No, truck-based SUV platforms with selectable four-wheel-drive are another breed. We’re well acquainted with the Jeep Wrangler’s steady rise up the utility vehicle sales leaderboard, and 2014 is almost assured of ending with record Wrangler sales.

The Unlimited has expanded that Wrangler’s appeal to corners of the market near and far. Wrangler sales in the United States have increased in four consecutive years and are likely to top 170,000 units in 2014.

Yet a far less likely candidate for success in this age is the Toyota 4Runner, sales of which have already risen to a seven-year high in 2014, with three months remaining on the calendar.

(Mr. Kreindler touched on the success of a 4Runner compatriot, the Lexus GX, back in July. GX sales will shoot above 20,000 units in 2014 for the first time since 2007. The GX’s nine-month U.S. sales total is already marks a four-year high.)

It’s not as though the 4Runner is alone on the loosely-defined SUV side of Toyota showrooms. From the RAV4 and Venza to the Highlander, FJ Cruiser, Sequoia, and Land Cruiser, Toyota sales consultants are swimming in utility vehicles up to their ears.

Moreover, the Highlander is an increasingly popular vehicle, with sales rising 12% to 105,526 units in 2014. The FJ Cruiser still matters, too, as Toyota’s clear-out of the cancelled off-roader has resulted in a 30% increase to 12,653 sales through nine months. In fact, 2014 should end as the best FJ Cruiser sales year since 2010, if not 2008.

But while the 4Runner has maintained its boxy shape and rugged underpinnings (and its not exactly track-honed on-road manners) Toyota did update the 4Runner for 2014. Granted, it’s still using a five-speed automatic and it won’t tow any more than a Highlander, but the 4Runner’s equipment levels were upgraded and the exterior was updated, like it or not.

On a monthly basis, 4Runner sales have now increased in eight consecutive months. Third-quarter volume jumped 69% to 19,978 units, 36% of the 4Runner’s 55,271-unit total through nine months.

These aren’t SUV-leading numbers, of course: Honda sells nearly 27,000 CR-Vs per month and America’s top-selling three-row vehicle, the Ford Explorer, should top 170,000 units by October’s end. But the 4Runner has regained volume status, and after forming just 1.3% of Toyota brand sales in 2009, 3.1% in 2010, 3.2% in 2011, 2.8% in 2012, and 2.7% in 2013, the 4Runner is now responsible 3.6% of all Toyota sales.

Indeed, it’s a more popular Toyota than the Avalon, Prius C, Prius V, Venza, FJ, Yaris, Sequoia, and Land Cruiser. In the broader scheme of things, it’s selling more often than the Acura MDX, Dodge Durango, Buick Enclave, Cadillac SRX, Chevrolet Suburban, Nissan Murano, and BMW X5.

55,271 sales in nine months is an impressive result for a vehicle which averaged 43,130 annual sales over the previous six years. It’s also a figure which tells us something about the market’s swing to car-like crossovers. In four consecutive years ending in 2006, Toyota sold more than 100,000 4Runners. Those days may be gone, but the 4Runner is not.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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Michigan May Ban Tesla Direct Sales Pending Governor’s Signature http://www.thetruthaboutcars.com/2014/10/michigan-may-ban-tesla-direct-sales-pending-governors-signature/ http://www.thetruthaboutcars.com/2014/10/michigan-may-ban-tesla-direct-sales-pending-governors-signature/#comments Thu, 16 Oct 2014 12:00:00 +0000 http://www.thetruthaboutcars.com/?p=931978 Sitting on Michigan governor Rick Snyder’s desk is a bill that would add the state to the list of places where Tesla cannot sell its vehicles directly to the public, waiting for his pen to seal the deal. Automotive News reports Michigan H.B. 5606 was originally meant to determine whether or not automakers could stop […]

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Sitting on Michigan governor Rick Snyder’s desk is a bill that would add the state to the list of places where Tesla cannot sell its vehicles directly to the public, waiting for his pen to seal the deal.

Automotive News reports Michigan H.B. 5606 was originally meant to determine whether or not automakers could stop their dealership networks from charging consumers certain fees when it was introduced in May, only for the anti-Tesla language to be appended to the bill by the state senate prior to passage — and without notice or debate — during the first two days of October. The bill then returned to the state house, passing 106 to 1 before landing on Snyder’s desk.

On the third day, Tesla contacted the governor’s office to have “a very open and productive dialogue” with those in the Snyder administration, according to vice president of business development Diarmuid O’Connell. He added that the automaker had been watching the bill since its introduction, citing its experience with other bills where anti-Tesla language had been stealthily implemented.

Meanwhile, Michigan Automobile Dealers Association executive vice president Terry Burns applauded the bill, proclaiming that while Tesla are “more than welcome” to do business in Michigan, he would hope they do so based on state law:

One good thing about being governor, you get to do whatever you think is appropriate at the time. We hope and look forward to him signing the bill and clarifying the language, and we hope he does it soon.

As for when the governor would decide the fate of H.B. 5606, a representative said the bill was being evaluated, but nothing has been decided thus far. Snyder has until October 21 to sign.

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Rare Kia K900 Is Becoming Rarer http://www.thetruthaboutcars.com/2014/10/rare-kia-k900-becoming-rarer/ http://www.thetruthaboutcars.com/2014/10/rare-kia-k900-becoming-rarer/#comments Wed, 15 Oct 2014 12:07:55 +0000 http://www.thetruthaboutcars.com/?p=931458 When dining at a steakhouse, my father always told me, make sure you ask for your beef to be grilled longer than you would at home, because restaurants always hastily send the food to your table. You want medium-rare? Ask for medium. Want medium? Ask for medium-well. With the K900, a V8-engined sedan closely related to […]

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 2015 Kia K900When dining at a steakhouse, my father always told me, make sure you ask for your beef to be grilled longer than you would at home, because restaurants always hastily send the food to your table. You want medium-rare? Ask for medium. Want medium? Ask for medium-well.

With the K900, a V8-engined sedan closely related to the Hyundai Equus, Kia asked for rare, and the chef that is the American car consumer collective is sending it out to the table even rarer.

The K900 has only been on sale in the United States since March, but it’s quickly becoming simple to draw conclusions regarding its desirability. Sales peaked at 260 units in its first full month on the market, April, and have declined (month-over-month) ever since. May volume totalled 227 K900s, then 224 in June, 132 in July, 102 in September, and 56 in September.

Keep in mind, we never expected this to be an S-Class-like seller. (Mercedes-Benz USA is selling nearly 1900 S-Classes per month in 2014.) Nor did we assume the K900 would sell like far less popular mid-rung luxury cars such as the Audi A6, sales of which are up 9% to 17,167 this year. In fact, the standards set by the established Hyundai Equus seemed lofty.

But this gradual decline to near nothingness is nevertheless disappointing when one considers the initial expectations for 5000 annual K900 sales. Cars.com shows 626 K900s currently inventoried. The bulk of that inventory was available at this time a month ago.

Kia is sensitive to the sight of low numbers in its monthly sales release. Brand-wide sales are up 7% this year because of vehicles like the Soul (115,579 year-to-date sales), Forte (53,793), and Sportage (32,643). Kia’s Cadenza, at approximately 850 units per month, generates 28% greater volume than the Hyundai Azera. So with two asterisks, Kia USA points out: “2015 K900 V8 available in select trims and in select markets with limited availability.”

That’s a double-drop of “select” and a “limited” mention, to boot.

And we’re not going to argue with their point. The K900 is supposed to be rare. Moreover, fewer than one-third of the brand’s dealers are eligible to sell the car.

Yet when it quickly becomes rarer than rare – it was outsold by the Scion iQ, Cadillac ELR, Chevrolet SS, Dodge Viper, cancelled Jaguar XK, electric Mercedes-Benz B-Class, defunct Acura TSX, and the BMW i8 in September – the K900 quickly ceases to be relevant for the purpose of brand-building.

It’s easy to make a case that the Hyundai Genesis has elevated the Hyundai brand as a whole. If potential Forte and Optima buyers never even see a K900, can that car pull off the same trick at Kia?

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Saudis Accept Lower Barrel Prices In Fight Against US Production http://www.thetruthaboutcars.com/2014/10/saudis-accept-lower-barrel-prices-fight-us-production/ http://www.thetruthaboutcars.com/2014/10/saudis-accept-lower-barrel-prices-fight-us-production/#comments Wed, 15 Oct 2014 12:00:46 +0000 http://www.thetruthaboutcars.com/?p=931394 While some OPEC nations are panicking over oil prices not being above $100/barrel, Saudi Arabia says it wouldn’t mind accepting barrels worth $90 or $80 for the next year or two, so long as it slows down production elsewhere. Reuters reports the nation is playing the short-term, low-profit game for medium-term gains, with the long-term […]

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Rock the Casbah

While some OPEC nations are panicking over oil prices not being above $100/barrel, Saudi Arabia says it wouldn’t mind accepting barrels worth $90 or $80 for the next year or two, so long as it slows down production elsewhere.

Reuters reports the nation is playing the short-term, low-profit game for medium-term gains, with the long-term goal of retaining its market share for years to come in mind. The move would affect other OPEC members financially, forcing reductions throughout the industry.

In particular, lower barrel prices would put a dent in North American petroleum production, from the oil sands in Alberta and the Bakken Formation in North Dakota, to deep-sea reserves in the Gulf of Mexico.

Whatever cuts do occur, they would likely happen after the group’s meeting November 27, which may prove contentious as most members would rather raise the price than reduce production. That said, the Saudis have already cut prices for its Asian customers earlier this month, a sign of price wars to come.

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China Auto Sales Slow To Lowest Rate Since February 2013 http://www.thetruthaboutcars.com/2014/10/china-auto-sales-slow-lowest-rate-since-february-2013/ http://www.thetruthaboutcars.com/2014/10/china-auto-sales-slow-lowest-rate-since-february-2013/#comments Wed, 15 Oct 2014 11:00:17 +0000 http://www.thetruthaboutcars.com/?p=931362 Chinese automotive sales are still growing, but at the lowest rate in the past 19 months as demand cools. Bloomberg reports sales in September rose 2.5 percent to 1.98 million units compared to what they were in 2013, marking the lowest rise in sales since February of last year. While passenger-car sales climbed 6.4 percent […]

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SAIC bus

Chinese automotive sales are still growing, but at the lowest rate in the past 19 months as demand cools.

Bloomberg reports sales in September rose 2.5 percent to 1.98 million units compared to what they were in 2013, marking the lowest rise in sales since February of last year. While passenger-car sales climbed 6.4 percent to 1.7 million units, commercial-vehicle sales fell 16 percent.

Meanwhile, purchase restrictions and declines in other parts of the nation’s economy also contributed to the slowdown in sales. The China Association of Automobile Manufacturers lowered its 2014 forecast of vehicle sales growth in July, bringing it down from 10 percent to 8.3 percent. Economists add that overall growth will slow to 7.3 percent in 2014 — the lowest rate since 1990 — and 7 percent for 2015.

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Datsun Dealing With Low Sales In Emerging Markets http://www.thetruthaboutcars.com/2014/10/datsun-dealing-low-sales-emerging-markets/ http://www.thetruthaboutcars.com/2014/10/datsun-dealing-low-sales-emerging-markets/#comments Wed, 15 Oct 2014 10:00:34 +0000 http://www.thetruthaboutcars.com/?p=931346 Last year, Renault-Nissan resurrected Datsun, positioning the brand for emerging markets — like India, Russia and Indonesia — with a portfolio of models that would attract new, young consumers whose wallets were a bit thin. It’s not quite working out thus far. Bloomberg reports deliveries of the Go hatchback in India have fallen in three […]

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Datsun mi-Do 01

Last year, Renault-Nissan resurrected Datsun, positioning the brand for emerging markets — like India, Russia and Indonesia — with a portfolio of models that would attract new, young consumers whose wallets were a bit thin.

It’s not quite working out thus far.

Bloomberg reports deliveries of the Go hatchback in India have fallen in three of the previous four months through this August, with only 607 units leaving the lot in July, briefly dipping below the sales rate of the Tata Nano in the same month. Further, from its debut in March through August, a total of 9,557 of the ₹312,270 ($5,100 USD) Gos found their way into Indian garages.

Meanwhile, Russian sales will take a hit thanks to the ongoing geopolitical Cold War retro revival delivering a two-pronged attack upon the market, with sanctions by Western states on one side, the spectre of recession along the other. According to IHS Automotive, sales may fall to a decade-low of 9 percent by the time 2015 rolls around.

Finally, Datsun has moved 6,400 Go+ Pancas thus far in FY 2014, with the goal set for 40,000 units sold by the end of March 2015. The brand recently began accepting orders for the Go hatch, while Nissan believes it can hit the mark within the year.

India may prove to be the toughest market for the upstart brand, as those interested in a new car would rather pay more than be seen in something considered “cheap.” That said, sales could pick up during the country’s festival season, which began last month and is set to end in November. Additionally, Datsun corporate vice president Vincent Cobee acknowledged that it would take a while for a new-car buyer to consider a new brand over an established one, even if they are paying $10,000 or less for the vehicle.

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Chart Of The Day: America’s Top Rental Cars http://www.thetruthaboutcars.com/2014/10/chart-day-americas-top-rental-cars/ http://www.thetruthaboutcars.com/2014/10/chart-day-americas-top-rental-cars/#comments Tue, 14 Oct 2014 14:57:09 +0000 http://www.thetruthaboutcars.com/?p=930946   Courtesy of the New York Times and Polk, a chart showing the top rental cars in 2013, as a percentage of overall sales. A big question mark overall is “what percentage of Impala sales (not just to fleets) are of the W-Body, fleet only, ‘Impala Limited'”? GM won’t break out their numbers from the […]

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rentalcars

 

Courtesy of the New York Times and Polk, a chart showing the top rental cars in 2013, as a percentage of overall sales.

A big question mark overall is “what percentage of Impala sales (not just to fleets) are of the W-Body, fleet only, ‘Impala Limited'”? GM won’t break out their numbers from the Epsilon II-based model that replaced it, but either way, at least half of the Impala’s volume (roughly 156,000 units were sold in 2013) went to rental fleets. The Impala and the Dodge Charger, two heavy hitters in the ever-shrinking full-size car segment, are well represented, along with the Chrysler minivans, the now defunct Dodge Avenger and GM’s full-size SUVs. Mazda also appears to be dumping volume into daily rental, with the Mazda2 and Mazda5 making an appearance.

Ranking ahead of the Impala was the Toyota Yaris. Even though nearly 60 percent of Yarisis (Yari?) go to rental fleets, Toyota just spent what must have been a huge sum of money flying journalists and their guest of choice to a week-long drive event in Hawaii to preview the new Yaris, as well as the Sienna and refreshed 2015 Camry. TTAC was not invited, but perhaps we can do two rental reviews, for less than the cost of one night’s stay on the Big Island.

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The Impreza Is Subaru’s Top Seller, Sort Of http://www.thetruthaboutcars.com/2014/10/impreza-subarus-top-seller-sort/ http://www.thetruthaboutcars.com/2014/10/impreza-subarus-top-seller-sort/#comments Tue, 14 Oct 2014 12:39:30 +0000 http://www.thetruthaboutcars.com/?p=930370 Subaru USA didn’t sell as many Imprezas in 2013 as they did in 2012. By Subaru’s reporting methods, Impreza sales have fallen this year, as well, sliding 0.3% through the first three-quarters of 2014. But Subaru narrowly defines the term, “Impreza.” That’s a good thing, as too many automakers don’t provide us with longed-for breakdowns […]

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ImprezaSubaru USA didn’t sell as many Imprezas in 2013 as they did in 2012. By Subaru’s reporting methods, Impreza sales have fallen this year, as well, sliding 0.3% through the first three-quarters of 2014.

But Subaru narrowly defines the term, “Impreza.” That’s a good thing, as too many automakers don’t provide us with longed-for breakdowns in their monthly sales releases. (Examples: F-Series, Silverado, Ram, the four-bodystyle E-Class.) However, this means a cursory glance will suggest that the Impreza range is increasingly less relevant in Subaru showrooms.

In fact, that’s not the case at all.

31.6% of the new Subarus sold in the United States this year have been proper Imprezas, not just Impreza-related cars or Impreza-based cars, but true Imprezas: Imprezas with more power and more wings and Imprezas with black-rimmed wheelarches and taller ride heights, yes, but Imprezas nonetheless.

That’s up from 31.3% during the first nine months of 2013.

subaru-xv-crosstrek-hybridThe Impreza that Subaru calls an Impreza, with a naturally aspirated 2.0L four-cylinder powerplant, as a sedan and hatchback, is Subaru’s fourth-best-selling model, on its own.

Subaru’s third-best-selling model is the increasingly popular XV Crosstrek, a genuine Impreza hatchback with a tougher exterior and added ride height (XV Crosstrek ground clearance: 8.7 inches. Ford Explorer AWD ground clearance: 7.6 inches.).

The WRX and STi, Subaru’s sixth-best-selling model line, is not nearly as liberated from the Impreza’s foundation as the WRX Concept from 2013’s New York International Auto Show indicated it would be, either.

For the record, I’m not calling out Subaru’s strategy, as this is brilliant marketing. I wouldn’t suggest the XV can’t crawl a rock or two, because it can. I won’t say the WRX isn’t a rocketship, because it is. Subaru’s decision to differentiate the models has clearly been a fruitful one. This is simply a presentation of numbers so we can more clearly see one core element which drives Subaru’s growth.

Individually, XV Crosstrek sales are up 43% to 54,303 units in 2014, Impreza volume is down 0.3% to 46,445 units, and WRX/STi sales are up 33% to 17,884, more than double the number of WRXs and STis sold by Subaru in all of 2010.

2015-Subaru-WRX-STI-drivingAs a unit, they’re up 21% to 118,632 units in 2014 as the top-selling representative of an automaker which has climbed 20% in 2014. Among America’s ten-best-selling auto brands, only Jeep is growing faster. While a quick look at the figures suggest the Impreza is a drain on the ticket, a secondary scan offers up convincing proof that the Impreza is an essential part of Subaru USA’s lineup, especially when Subaru turns the Impreza into a more expensive XV.

Of course, now we can play the same game with the Legacy’s figures. Sales of Subaru’s midsize sedan are small in number (rising 4% to 34,718 in 2014), but the Legacy is the donor vehicle (or vice versa) which helps to create the Outback, Subaru’s second-best-selling model. Outback volume is up 8% to 97,266 units in 2014. Together, they form 35.2% of Subaru’s U.S. sales output. Subaru has also sold 117,940 Foresters in 2014 along with 6245 BRZs and and 684 Tribecas.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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