PR

Gary Witzenburg: Professional Detroit Apologist

By Robert Farago
October 1, 2008 -

Back in the day, I mistakenly asked Gary Witzenburg to write for TTAC. The aftermath was… intense. To this day, Witzenburg remains the only [non-spam] person I’ve ever banned from my email account. Even though I knew Gary was wrapped a little tight on the whole stop picking on the domestic automakers deal, I never suspected that the former GM spinmeister would make an entire career out of defending the indefensible. Nor would I have predicted that he would make Autobloggreen his spiritual home. But there he is, and his most recent rant could well be his magnum opus. Witz begins with a long defense– of GM, the EV-1 and his own career– that puts Richard M. Nixon’s “My Mother Was a Saint” resignation speech to shame. And then we’re off into the lazy journalist’s favorite format: Q & A. A highly edited Steve asks “What I cannot fathom is how all three auto manufacturers fell into the big-car trap. This happened before in the 1970s - fuel prices went up and U.S. automakers were left with obsolete product lines.” Gary responds “Come on, Steve, they’re not making sandwiches.” Seriously, this is a fascinating read, on many levels. Just imagine Jack Nicholson playing Gary Witzenburg, insert expletives where needed (everywhere) and you’re there.

Autbloggreen »

Posted in Electric Vehicles | Media | News Blog | PR | People | 10 comments

Porsche Accuses Nissan GT-R of Cheating at Nürburgring

By Robert Farago
September 30, 2008 -

TTAC has previously reported deep concerns about the GT-R’s ‘Ring recond. Australian Herald Sun automotive journalist Paul Gover reports that Porsche was sehr unglücklich with Nissan’s claims that its GT-R is faster around The Green Hell than Stuttgart’s mean machines. To test its suspicions, Porsche bought a GT-R in the U.S., flew it to the ‘Ring and ran its own back-to-back tests with the Japanese supercar. Porsche’s expert ‘Ring runner couldn’t get within 25 seconds of Nissan’s claimed record. Porsche also “discovered” that its 911 Turbo and GT2 were both faster around the legendary German circuit than the bonkers Nissan. “This [GT-R] wonder car with 7:29 could not have been a regular series production car,” proclaims August Achleitner, the 911 product chief for Porsche. “For us, it’s not clear how this time is possible. What we can imagine with this Nissan is they used other tyres.” Achleitner’s mob clocked the GT-R at 7 minutes 54 seconds; the 911 Turbo managed 7:38 and the GT2 lapped the track in 7:34. “The Nissan is a good car. I don’t want to make anything bad with my words,” he says. “It’s a very consistent car. But this car is about 20 kilos heavier than the Turbo… This technical puzzle now fits together.  With the other numbers we had problems to understand it.”

Australian Herald Sun »

Posted in Crime & Punishment | News Blog | PR | 39 comments

Ford’s Flash of PR Tackles “Flash of Genius” Fallout

By Robert Farago
September 30, 2008 -

“The film ‘Flash of Genius’ chronicles the life story of Bob Kearns, who asserted that he invented the intermittent windshield wiper and sued Ford, Chrysler and other automakers for patent infringement. While films like ‘Flash of Genius’ are made for entertainment purposes, the facts are often less dramatic.

Bob Kearns as well as hundreds of engineers from many companies, including Ford, helped develop the intermittent wiper as part of an evolution of existing automotive and electronic components.

While there are inaccuracies in the film, Ford sees no value in re-hashing the history of a legal case that was resolved in court almost 20 years ago, when a jury ruled that Ford did not willfully violate Mr. Kearns’ patent.

Today, Ford continues to make engineering and design breakthroughs in areas such as fuel efficiency, safety and smart technology, and is proud of its 100-year legacy of innovation in automotive technology.”

Posted in Media | News Blog | PR | 11 comments

GM’s 100-Year Anniversary to Remember Pt. 2: Wiki-Pissa!

By Edward Niedermeyer
September 15, 2008 -

As TTAC proves on an ongoing basis, General Motors is a company that has struggled mightily to adjust to the Internet Age. Now, GM is trying to embrace the open-source future by recruiting a few good webizens to wikify its long and tumultuous path. Needless to say, there’s many a slip ‘twixt PR dependence and Web 2.0. The “Generations of GM wiki” is hosted on GMNext.com, which requires registration and serves largely as an organ of GM PR. Accordingly, when you attempt to write an article, you have to slot it into one of several unmodifiable “chapters”: “Creation” (1897-1909), “Acceleration” (1910-1930), “Emotion” (1931-1958), “Revolution” (1959-1981), “Globalization” (1982-1999) and “Transformation” (2000-present). Though there are all too many bones to be picked with this rose-hued historical categorization, the fact that “Transformation” (2000-present) is represented by an image of the Volt concept car tells you everything you need to know. Couldn’t they at least have used the Camaro from “Tranformers” to complete their metaphorical whitewash of the last eight years? Anyway, there enough “rules to the road” for the Generations of GM wiki to ensure little more than a steady trickle of mild-mannered personal recollections. And since you have to submit articles by email for careful PR-flack screening, it’s not even a proper wiki anyway. Do you have an article on the history of GM that was denied by GMNExt? We’re not a wiki, but send it in because we might just run it anyway… as long as it’s exactly 800 words.

GMNext.com »

Posted in News Blog | PR | 8 comments

The Venza, in Toyota’s Words

By Frank Williams
August 11, 2008 -

Press releases aren't supposed to be funny, but occasionally, one comes out that you can't help but laugh at, either for the product it's promoting, the way it attempts to make it sound unique, or both. Case in point: Toyota's release describing the "Design Ins and Outs of the 2009 Toyota Venza." Having seen pictures of this bastard child of a Camry and an Aztek, I think it would be better described as the "Design Do's and Don'ts," with emphasis on the don'ts. They struggle to find a way to describe it, settling on "not an SUV, not a wagon, not a coupe and not a sedan." So what the Hell is it? They say it "incorporates SUV utility and roominess, while maintaining passenger car essentials, such as ease of ingress/egress, performance, a lower, sleek side profile with aerodynamic lines." Uh… doesn't that pretty much describe a station wagon? Anyway, the design incorporates "Toyota's design philosophy, ‘Vibrant Clarity'" (which sounds like a Honda FCX with a tire out of balance) to produce "look-at-me" styling. Inside, it has a "floating…60/60 center dashboard" that makes spatially-challenged drivers and passengers "feel as if 60 percent of the space is in their personal zone."  There's more, but I'll let you read it for yourself.

Click here for PDF of press release.  

Posted in Design | Germany | Marketing | Media | News Blog | PR | 39 comments

GM Hearts the Olympics (and all its commercial possibilities)

By Mike Solowiow
August 11, 2008 -

The Olympics kicked off Friday in Beijing, with a bright beige, smog-filled sky, intense pyrotechnics, and some incredibly impressive artistic performances by the Chinese. I missed nearly all of it due to preparation for my upcoming Iraq deployment, so  I ran into my apartment, threw my flight gear into the corner and flipped on the TV to grab what was left of the Opening Ceremonies, Instead, I watched a tribute to the GM brand in rabbit-eared-fuzzy glory. Brandi Carlile belted out "The Story" as the redundant seemingly endless range of GM vehicles paraded across the screen. I got choked up, not because of the truly good GM products they displayed (CTS, Enclave, Camaro), but because the Volt concept was shown, still with a debut date of 2010. As the tag line, "Something Shiny, Blue, and Beautiful" flashed across the screen under the GM logo, I wondered if GM still thinks a well-done commercial tugging our heartstrings and a vehicle powered by hope and pixie dust will actually restore faith destroyed by three decades of lousy products and service. Then immediately after, a local ad proclaiming $10k off new Suburbans blared out, blasting the Velcro patches off my flight suit. My sense of reality was restored. GM, you can do it. I've seen glimpses of it. I've driven it. But don't think you can erase all the bad times with sentimentality and soft-focus screen shots. Make it happen in cold, harsh daylight reality. But thanks anyways for supporting our Olympic athletes.

Posted in Industry | Marketing | Media | News Blog | PR | 4 comments

Bailout Watch 7: Will Ford Bailout Go Up In a Flash of Genius?

By Robert Farago
July 26, 2008 -

Ignorance is a bankable commodity. When Bear Stearns stepped-up to the federal begging bowl, the average U.S. taxpayer had no idea who the Hell they were, why they needed money, and whether or not they should get it. Still doesn't. But if/when Ford eventually asks Uncle Sam to open your purse, it may not have what you'd call a winning plot line. Ford's good will with the public has often gone up in smoke (Pinto) or rolled over and died (Explorer). There's another PR debacle looming over the horizon: Flash of Genius. The movie paints a bleak moral picture of the artist once known as the inventor of the working class hero-mobile. We'll be sure to explore whether or not it's accurate in future posts. Meanwhile, make no mistake: it doesn't matter. Except that it does. And will. [thanks to katiepuckrick for the tip]

Posted in Bailout Watch | Chapter 11 | Media | News Blog | PR | 8 comments

GM CPO “Ambush” Ad’s Casting Call

By Robert Farago
July 26, 2008 -

A clever TTAC commentator scanned internet archives and found this little gem. It's the script for aspiring actors looking to apply for GM's CPO ambush ads. As anyone who's ever watched the carefully-planned spontaneity of reality TV knows, it's no surprise that GM decided how to embarrass private sellers before they embarrassed them, and used professionals. But it's still a bit queasy-making to see the non-pro sellers' replies pre-established on paper. And there are still a few questions about Ambush-gate that I'd like answered. Were the ambushees given a heads-up before taping? Were they given the script? How many sellers did they film who refused to sign a release? How much did GM have to pay to get people to agree to this? How much did this campaign cost? [thanks to AW for the tip]

Click here for PDF of script

Posted in Marketing | Media | News Blog | PR | 15 comments

GM “Ambushes” Private Sellers To Hype CPO

By Frank Williams
July 25, 2008 -

GM's press release begins with a rhetorical question: "What would happen if you turned more than 20 undercover film and surveillance professionals loose to show the potential drawbacks of buying a used vehicle that is not manufacturer certified?" And then, without a trace of irony, "the results were not at all surprising." The General dispatched actors posing as car buyers– complete with hidden cameras and release forms– to "ambush" [their words] and embarrass [ours] private sellers with "questions that private party used-vehicle sellers often don't want to hear." During one close encounter of the heinous kind, the actor asks an unsuspecting seller if he can install a phone in the seller's home so he can call for roadside assistance any time, day or night. Other private sellers were harassed about "things like financing and courtesy transportation." "We even bought one of the cars and then tried to return it a few days later with a three-day, 150-mile guarantee," bragged copywriter Jim Hagar. 

[Click here to go to GM's usedcarambush.com] 

Posted in Marketing | Media | News Blog | PR | Used Cars | 37 comments

It’s Official: Toyota is #1

By John Horner
July 23, 2008 -

Reuters reports that Toyota sold 4.8m vehicles in the first half of 2008, while GM managed to move 4.54m. It's official: GM is no longer the world's largest automobile manufacturer. GM's spinmeisters promptly bragged that it reached record numbers in three of its four regions in the second quarter of 2008. Unfortunately, GM's 116k-unit growth outside of the U.S. was swamped by a 236k-unit decline in the home market. Also, GM continues to take full unit credit for sales in China– even though the Chinese business is majority-owned by Chinese partner SAIC. (For example, GM owns only 34 percent of the unit which builds the high-volume Chevrolet Spark.) GM's decision back in 2000 to ramp-up trucks and SUVs whilst eviscerating their US car efforts in order to boost profit margins has come home to roost. 

Reuters (via Yahoo! Business) »

Posted in Industry | Marketing | Media | News Blog | PR | 23 comments