Category: Marketing

By on May 14, 2012

Tesla Motors has almost used up funds from a Department of Energy loan program – but the startup car maker also says that they’ll start paying back the money at the end of 2012.

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By on May 13, 2012

 

Has Mini’s over-propagation of vehicles gotten so bad that we’re actually cheering when a new special isn’t a silly two-seater or pseudo-crossover? The Mini John Cooper Works GP may be overpriced, but at least it’s got its heart in the right place.

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By on May 13, 2012

Even as the wagon Gods smile down upon on this Mother’s Day, BMW’s announcement of an all-new 2013 3-Series Wagon still has us waiting with bated breath with the announcement of not one but two diesel powertrains.

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By on May 13, 2012

Nissan isn’t the only company to get an outrageously priced performance SUV this month – Infiniti will be pricing its FX Sebastian Vettel Edition at $120,000 euro, or about $160,000.

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By on May 11, 2012

Toyota’s sales forecast of 220,000 Prius models forecast looks like a lowball number now that Toyota has moved 86,000 examples of the hybrid from January to the end of April. Sales of the Prius V and Prius c have helped the nameplate see a 56 percent rise year over year, and now Toyota is clamoring for more units – but it may not get them.

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By on May 9, 2012

Shortly after our man Clemens Gleich tested out the Citroen DS5, the diesel-hybrid from PSA is getting another nod of approval from a jovial European – France’s new President, Francois Hollande.

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By on May 8, 2012

A leaked spec sheet (from Temple of VTEC)  for the 2013 Honda Accord shows that manuals aren’t dead yet, but CVTs are also in – at least for 4 cylinder models.

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By on May 7, 2012

No, TTAC hasn’t been hijacked by car dealers other than Mr. Lang. Scouring the local newspapers, TTAC’s Great White North contingent found brand new Fiat 500s being sold for the incredible price of $12,995 for the base “Pop” model.

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By on May 7, 2012

Toyota is only planning to sell 2,300 RAV4 EVs over the next three years! Can anyone say “compliance car”?

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By on May 7, 2012

An Open Letter To The People Who Make Decisions At Cadillac

Dear Cadillac Decision-Making People,

I hate you. Yes, you. You’ve stolen something from me. More specifically, you’ve stolen Cadillac from me. As a child, I was driven around in perhaps the last unapologetically great Caddy — the 1979 Eldorado — and I dreamed of the day when I would be able to buy a Cadillac of my own. While I was dreaming, and working, and anticipating that day, you, and people like you, shit all over the greatest brand in America in every way possible. You built and sold cars that were too poorly conceived and built to even earn the title of “garbage”. Every few years you would bring out some deformed-looking crapwagon, your bought-and-paid for press lackeys would drool all over it, and the name “Cadillac” would be further degraded in public like a heroin-addicted actress caught turning a trick outside a K-Mart by a giant movie-premiere spotlight.

Since the last real Eldorado died in 1985, you’ve built spacious cars, fast cars, plastichrome Tahoes, economical cars, and even somewhat reliable cars. You just haven’t bothered to build any Cadillacs. What is a Cadillac? It is, simply, a vehicle that is exemplary and desirable.

Now we have the ATS. Aren’t you ashamed of yourselves? Do you really think anybody wants this car? Do you really think anybody is willing to pay more for it than they would for an equivalently-powered BMW? Is this vehicle exemplary and desirable? The answer to these questions: Of course not. This car, along with every other vehicle you sell, should be summarily discontinued and replaced with actual Cadillacs. You’d be better off buying the tooling for the 2003 LS430, welding fins on said LS430, and selling that. It would be closer to the idea of “Cadillac” than anything you have now.

It’s too late to fix all your mistakes, but I can fix this ATS thing right now, at minimal cost, and it will save the car from the sales scrapheap of history. It is not too late to save Cadillac. I’m not doing it for you, or for GM, or even for the poor American taxpayer who financed this whole boondoggle. I’m doing it for me, because I want my Cadillacs back.

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