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	<title>The Truth About Cars &#187; Marketing</title>
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	<link>http://www.thetruthaboutcars.com</link>
	<description>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</description>
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	<itunes:summary>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</itunes:summary>
	<itunes:author>The Truth About Cars</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<itunes:name>The Truth About Cars</itunes:name>
		<itunes:email>editors@ttac.com</itunes:email>
	</itunes:owner>
	<managingEditor>editors@ttac.com (The Truth About Cars)</managingEditor>
	<copyright>2006-2009</copyright>
	<itunes:subtitle>The Truth About Cars</itunes:subtitle>
	<itunes:keywords>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</itunes:keywords>
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		<title>The Truth About Cars</title>
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		<itunes:category text="Automotive" />
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		<item>
		<title>Remember The Aztek!</title>
		<link>http://www.thetruthaboutcars.com/remember-the-aztek/</link>
		<comments>http://www.thetruthaboutcars.com/remember-the-aztek/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 19:02:05 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Aztek]]></category>
		<category><![CDATA[crossover]]></category>
		<category><![CDATA[cuv]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Lexus RX]]></category>
		<category><![CDATA[Pontiac]]></category>
		<category><![CDATA[Ron Zarella]]></category>
		<category><![CDATA[segment]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=336129</guid>
		<description><![CDATA[
When Pontiac&#8217;s infamously retina-searing Aztek pops up in popular auto industry analysis, it&#8217;s usually as little more than a throwaway punchline. So credit Thebigmoney.com&#8217;s Matthew DeBord for trying to leave the Thesaurus entry for &#8220;ugly&#8221; out of a recent piece dedicated entirely to one of the great modern styling miscalculations. Unfortunately, his admirable restraint serves [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/remember-the-aztek/feed/</wfw:commentRss>
		<slash:comments>64</slash:comments>
		</item>
		<item>
		<title>Daimler Sells One F1 Team, Then Buys Another</title>
		<link>http://www.thetruthaboutcars.com/daimler-sells-one-f1-team-then-buys-another/</link>
		<comments>http://www.thetruthaboutcars.com/daimler-sells-one-f1-team-then-buys-another/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 14:55:49 +0000</pubDate>
		<dc:creator>John Horner</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Overseas]]></category>
		<category><![CDATA[Brawn]]></category>
		<category><![CDATA[daimler]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[mclaren]]></category>
		<category><![CDATA[mercedes]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=336016</guid>
		<description><![CDATA[
Yesterday Daimler announced that McLaren would be buying out Daimler&#8217;s interest in their joint venture Formula 1 team. Many, including board member Erich Klemm, thought this made all kinds of sense. &#8220;In the (car) factories, every cent is being turned over three times. The employees are feeling the financial crisis with shorter working hours and [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/daimler-sells-one-f1-team-then-buys-another/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Mercedes Benz: Smaller, Cheaper, Greener</title>
		<link>http://www.thetruthaboutcars.com/mercedes-benz-smaller-cheaper-greener/</link>
		<comments>http://www.thetruthaboutcars.com/mercedes-benz-smaller-cheaper-greener/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 15:55:23 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[A Class]]></category>
		<category><![CDATA[B Class]]></category>
		<category><![CDATA[compact]]></category>
		<category><![CDATA[Dieter Zetsche]]></category>
		<category><![CDATA[Dr Z]]></category>
		<category><![CDATA[Mercedes-Benz]]></category>
		<category><![CDATA[US market]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=335268</guid>
		<description><![CDATA[
Ever get the feeling that the car game is dealing with some malaise? Dieter Zetsche sure seems to. &#8220;The definition of luxury will be somewhat different,&#8221; Doctor Z tells the Wall Street Journal. &#8220;It will be fewer CO2 emissions and more modesty in appearance.&#8221; And this from the company that sells cars on the back [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/mercedes-benz-smaller-cheaper-greener/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Quote Of The Day: California Dreamin&#8217; Edition</title>
		<link>http://www.thetruthaboutcars.com/quote-of-the-day-california-dreamin-edition/</link>
		<comments>http://www.thetruthaboutcars.com/quote-of-the-day-california-dreamin-edition/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 20:14:29 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Quote of the Day]]></category>
		<category><![CDATA[Buick]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[QOTD]]></category>
		<category><![CDATA[Susan Docherty]]></category>
		<category><![CDATA[what is a buick?]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=335142</guid>
		<description><![CDATA[
You need to go to your toughest market. The state of California is the biggest nut to crack for Buick. Californians love their Toyotas, they love their luxury cars, their BMWs and their Priuses, Buick is not even on their radar screen. These people don&#8217;t know this Regal. Picking the L.A. Auto Show demonstrates some [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/quote-of-the-day-california-dreamin-edition/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>Chrysler Ups Ad Spend</title>
		<link>http://www.thetruthaboutcars.com/chrysler-ups-ad-spend/</link>
		<comments>http://www.thetruthaboutcars.com/chrysler-ups-ad-spend/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:43:36 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agony]]></category>
		<category><![CDATA[bankruptcy]]></category>
		<category><![CDATA[billions]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[grand cherokee]]></category>
		<category><![CDATA[hail mary]]></category>
		<category><![CDATA[Jeep]]></category>
		<category><![CDATA[tax dollars]]></category>
		<category><![CDATA[turnaround]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334551</guid>
		<description><![CDATA[
If you&#8217;re like me, you spent most of the weekend huddled under a blanket, half-watching television and praying for the flu agony to be over. And nobody who watched a considerable amount television this weekend could have avoided the latest flight of heavy-handed ads from Jeep and Chrysler&#8217;s new Ram brand. &#8220;My Name Is Ram&#8221; [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/chrysler-ups-ad-spend/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Ask The Best And Brightest: Has &#8220;Win On Sunday, Sell On Monday&#8221; Died?</title>
		<link>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-has-win-on-sunday-sell-on-monday-died/</link>
		<comments>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-has-win-on-sunday-sell-on-monday-died/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 14:22:57 +0000</pubDate>
		<dc:creator>John Horner</dc:creator>
				<category><![CDATA[Ask the Best and Brightest]]></category>
		<category><![CDATA[Enthusiasm]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334545</guid>
		<description><![CDATA[
Last week Toyota followed the lead of Renault, Honda and BMW and bid adieu to Formula 1 racing. The Financial Times pins Toyota&#8217;s decision not only on financial belt tightening, and on the notion that racing just doesn&#8217;t move the metal in times of increasing environmental concern. When Leonardo DiCapro becomes the inspiration for an [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/ask-the-best-and-brightest-has-win-on-sunday-sell-on-monday-died/feed/</wfw:commentRss>
		<slash:comments>45</slash:comments>
		</item>
		<item>
		<title>NHTSA to Toyota: Stop Lying About Floormatgate</title>
		<link>http://www.thetruthaboutcars.com/nhtsa-to-toyota-stop-lying-about-floormatgate/</link>
		<comments>http://www.thetruthaboutcars.com/nhtsa-to-toyota-stop-lying-about-floormatgate/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:16:26 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Safety]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334152</guid>
		<description><![CDATA[
The Brits have an expression for this situation: &#8220;When you&#8217;re in a hole, the first thing you do is stop digging.&#8221;
The National Highway Transportation Safety Administration (NHTSA) issued a statement today correcting inaccurate and misleading information put out by Toyota concerning a safety recall involving 3.8 million Toyota and Lexus vehicles:
A press release put out [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/nhtsa-to-toyota-stop-lying-about-floormatgate/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>Chrysler: Refresh And Market Like Crazy</title>
		<link>http://www.thetruthaboutcars.com/chrysler-refresh-and-market-like-crazy/</link>
		<comments>http://www.thetruthaboutcars.com/chrysler-refresh-and-market-like-crazy/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 13:35:21 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334196</guid>
		<description><![CDATA[
Are you seeing a pattern here? Although Olivier Francois is in charge of the most damaged brand in the Chrysler Group (and yes, that&#8217;s saying a lot), at least he&#8217;s been here before with Fiat&#8217;s problem brand Lancia. So it&#8217;s no surprise that Francois&#8217;s branding video for Chrysler is remarkably similar to a Lancia ad: [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/chrysler-refresh-and-market-like-crazy/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Dodge Versus Ram Case Study: Nitro</title>
		<link>http://www.thetruthaboutcars.com/dodge-versus-ram-case-study-nitro/</link>
		<comments>http://www.thetruthaboutcars.com/dodge-versus-ram-case-study-nitro/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 20:04:04 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334116</guid>
		<description><![CDATA[
The problem with branding exercises like Chrysler&#8217;s decision to split Ram from Dodge, is that they tend towards abstraction. Luckily, the back-from-the-dead Nitro is a good case study for how this split will play out. You might think that based on its aggressive styling and upright stance that it would make sense as a Ram-branded [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/dodge-versus-ram-case-study-nitro/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>Hi, My Name Is: Ram</title>
		<link>http://www.thetruthaboutcars.com/hi-my-name-is-ram/</link>
		<comments>http://www.thetruthaboutcars.com/hi-my-name-is-ram/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 19:35:04 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334096</guid>
		<description><![CDATA[
Ram is brand. According to the new Ram CEO Frank Diaz, the Ram was &#8220;overshadowing&#8221; Dodge&#8217;s non-truck products&#8230; never mind that Dodge&#8217;s truck-cued car styling made that phenomenon unavoidable. There&#8217;s not much to say about the new Ram brand, except that it will include pickups, heavy-duty trucks and commercial vehicles (read: no SUVs), marketed with [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/hi-my-name-is-ram/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Dodge Marketing Explained. Sort Of.</title>
		<link>http://www.thetruthaboutcars.com/dodge-marketing-explained-sort-of/</link>
		<comments>http://www.thetruthaboutcars.com/dodge-marketing-explained-sort-of/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 19:10:52 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334091</guid>
		<description><![CDATA[
This is the interior of the Dodge Caliber that&#8217;s currently on sale in the US market. Not particularly attractive, is it?

Dodge&#8217;s plan is to introduce a number of interior trim levels to widen the appeal of its products to a number of &#8220;lifestyle segments.&#8221; Or, to water down whatever brand attributes Dodge actually has left.

The [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/dodge-marketing-explained-sort-of/feed/</wfw:commentRss>
		<slash:comments>38</slash:comments>
		</item>
		<item>
		<title>Dodge: Refresh and Market Like Hell</title>
		<link>http://www.thetruthaboutcars.com/dodge-refresh-and-market-like-hell/</link>
		<comments>http://www.thetruthaboutcars.com/dodge-refresh-and-market-like-hell/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 16:56:04 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=334072</guid>
		<description><![CDATA[
Dodge brand boss Ralph Gilles has made his presentation on the future of the Ram-head brand. First up: it&#8217;s not the Ram-head brand anymore. Beginning next year, Dodge will be represented by the word &#8220;Dodge&#8221; in black with red accents. According to Gilles, the de-Ramification of Dodge was due to the fact that trucks were [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/dodge-refresh-and-market-like-hell/feed/</wfw:commentRss>
		<slash:comments>45</slash:comments>
		</item>
		<item>
		<title>Former GM Economist: Detroit Ignored Demands For Efficiency</title>
		<link>http://www.thetruthaboutcars.com/former-gm-economist-detroit-ignored-demands-for-efficiency/</link>
		<comments>http://www.thetruthaboutcars.com/former-gm-economist-detroit-ignored-demands-for-efficiency/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 18:07:19 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Fuel Economy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=333276</guid>
		<description><![CDATA[
Walter McManus, former GM economist and current head of the Automotive Analysis division of the University of Michigan Transportation Research Institute, wants you to know GM&#8217;s SUV strategy of ignoring efficiency as a marketing input was his fault. In an interview with Energy and Environment News [via Edmunds Green Car Advisor], McManus explains how surveys [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/former-gm-economist-detroit-ignored-demands-for-efficiency/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Shock! Ford Showcases Modded Mustangs at SEMA</title>
		<link>http://www.thetruthaboutcars.com/shock-ford-showcases-modded-mustangs-at-sema/</link>
		<comments>http://www.thetruthaboutcars.com/shock-ford-showcases-modded-mustangs-at-sema/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 17:46:36 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=333238</guid>
		<description><![CDATA[
The Ford Mustang is not only Autoblog&#8217;s meat and potatoes, it&#8217;s also America&#8217;s most modded machine. Turning the relatively demure ox-cart suspended pony car into a overwrought, overpowered death car is big business. As our Best and Brightest know, the Las Vegas SEMA show is the temple of VTEC&#8212;I mean, modded motors. This year, Ford [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/shock-ford-showcases-modded-mustangs-at-sema/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Ram HD Strategy: Preemptive Incentives</title>
		<link>http://www.thetruthaboutcars.com/ram-hd-strategy-preemptive-incentives/</link>
		<comments>http://www.thetruthaboutcars.com/ram-hd-strategy-preemptive-incentives/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 16:00:40 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Incentives]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=333143</guid>
		<description><![CDATA[
It&#8217;s 2009, and Chrysler Group is still hugely dependent on Ram sales to keep dealer volume flowing. Not that there&#8217;s anything wrong with pickups per se, but dependence on a shrinking market (down 34 percent year-to-date, compared to 27 percent reduction for all light-duty vehicles) is never a good thing. Cutting into profits to keep [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/ram-hd-strategy-preemptive-incentives/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Quote Of The Day: Extension Cords Bad, Home Inspections Good Edition</title>
		<link>http://www.thetruthaboutcars.com/quote-of-the-day-extension-cords-bad-home-inspections-good-edition/</link>
		<comments>http://www.thetruthaboutcars.com/quote-of-the-day-extension-cords-bad-home-inspections-good-edition/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 20:36:20 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Quote of the Day]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=332731</guid>
		<description><![CDATA[

Aldo: Hi Mr. Posawatz. I will be buying a Volt and wanted to know if an extension cord could be used to increase the reach for recharging, or if we are going to be limited to the length of the cord that comes with the car. Thanks!
[Chevy Volt Vehicle Line Director] Tony Posawatz: The EVSE [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/quote-of-the-day-extension-cords-bad-home-inspections-good-edition/feed/</wfw:commentRss>
		<slash:comments>30</slash:comments>
		</item>
		<item>
		<title>EV Success: It&#8217;s The Price Point, Stupid</title>
		<link>http://www.thetruthaboutcars.com/ev-success-its-the-price-point-stupid/</link>
		<comments>http://www.thetruthaboutcars.com/ev-success-its-the-price-point-stupid/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 17:45:19 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=332707</guid>
		<description><![CDATA[
Actually, that&#8217;s not the equivocal message we might have expected from a University of Michigan study on electric vehicle (EV) viability [via Green Car Congress]. Instead, the money quote reads:
The data provide strong evidence that a combination of economic and social incentives may be most effective in successfully introducing these vehicles.
The study&#8217;s baseline shows that, [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/ev-success-its-the-price-point-stupid/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>You&#8217;re In Good Hands With Allstate. Or Not.</title>
		<link>http://www.thetruthaboutcars.com/youre-in-good-hands-with-allstate-or-not/</link>
		<comments>http://www.thetruthaboutcars.com/youre-in-good-hands-with-allstate-or-not/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 13:41:23 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=332537</guid>
		<description><![CDATA[
As an Allstate customer, a member of our Best and Brightest was not pleased to learn that GM Marketing Maven Mark LaNeve was crawling from the wreckage, crawling from the wreckage, crawling from the wreckage, into a brand new job. At Allstate. So he sent the insurance company an email.
The Volvo and GM brands are [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/youre-in-good-hands-with-allstate-or-not/feed/</wfw:commentRss>
		<slash:comments>30</slash:comments>
		</item>
		<item>
		<title>VW Golf: Renamed and Released</title>
		<link>http://www.thetruthaboutcars.com/vw-rabbit-dead-again/</link>
		<comments>http://www.thetruthaboutcars.com/vw-rabbit-dead-again/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:05:51 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Cars]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=332466</guid>
		<description><![CDATA[
TTAC&#8217;s MontanaVista sent us the heads-up: Volkswagen has released pricing and official information for its new Golf.  The commentator whose name reminds me of the station wagons of my youth alerted us that VeeDub&#8217;s U.S. website has finally been updated, and the death of the Rabbit nomenclature is now officially official. Not that anyone will [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/vw-rabbit-dead-again/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Regal On Facebook: I&#8217;m Not Chinese And I&#8217;m Not The Crosstour</title>
		<link>http://www.thetruthaboutcars.com/regal-on-facebook-im-not-chinese-and-im-not-the-crosstour/</link>
		<comments>http://www.thetruthaboutcars.com/regal-on-facebook-im-not-chinese-and-im-not-the-crosstour/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 19:56:20 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=332362</guid>
		<description><![CDATA[
The US-spec Buick Regal is receiving a better-than-Crosstour reception at Facebook, where official photos are showing some slight visual differences from the Chinese-market model. Against all the odds, the US-spec Buick appears to have dropped the Chinese version&#8217;s aftermarket-worthy fender vent. A more-subtle grille is another unexpected but welcome maturation. Or is that regression? This [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/regal-on-facebook-im-not-chinese-and-im-not-the-crosstour/feed/</wfw:commentRss>
		<slash:comments>52</slash:comments>
		</item>
		<item>
		<title>GM Marketing Maven Maximum Bob Lutz: One Car Returned Under 60-Day Guarantee</title>
		<link>http://www.thetruthaboutcars.com/gm-marketing-maven-maximum-bob-lutz-one-car-returned-under-60-day-guarantee/</link>
		<comments>http://www.thetruthaboutcars.com/gm-marketing-maven-maximum-bob-lutz-one-car-returned-under-60-day-guarantee/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 04:02:53 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=332163</guid>
		<description><![CDATA[
OK, so, was GM&#8217;s 60-day guarantee program a success or another California eBay-style unacknowledged flop? Here are the facts, according to failed Car Czar and current Marketing Maven Maximum Bob Lutz [via Automotive News, sub]: &#8220;GM has sold about 150,000 vehicles since the program began. Of that, just over 100 customers have opted to take [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/gm-marketing-maven-maximum-bob-lutz-one-car-returned-under-60-day-guarantee/feed/</wfw:commentRss>
		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>Autoextremist: Car Advertising Sucks</title>
		<link>http://www.thetruthaboutcars.com/autoextremist-car-advertising-sucks/</link>
		<comments>http://www.thetruthaboutcars.com/autoextremist-car-advertising-sucks/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 13:59:35 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=332047</guid>
		<description><![CDATA[
On this Wednesday&#8217;s wailing wall, Autoextremist.com lambastes Motown&#8217;s marketeers for their cowardice and creative poverty&#8212;without naming names, providing egregious examples or suggesting rectification. &#8220;Automotive marketers are too often squeamish, risk-averse or clueless. There, I said it. Yes, at least 75 percent of the people involved in automotive marketing don’t know what the hell they’re doing [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/autoextremist-car-advertising-sucks/feed/</wfw:commentRss>
		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>Automotive &#8220;Downscaling&#8221; Reveals The Importance of Being Frugal. Or Not.</title>
		<link>http://www.thetruthaboutcars.com/automotive-downscaling-reveals-the-importance-of-being-frugal-or-not/</link>
		<comments>http://www.thetruthaboutcars.com/automotive-downscaling-reveals-the-importance-of-being-frugal-or-not/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 18:51:13 +0000</pubDate>
		<dc:creator>Robert Farago</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=331858</guid>
		<description><![CDATA[


Automotive News [sub] offers-up the not-so-startling fact that luxury car buyers are trading down. &#8220;Downscaling.&#8221; Common sense suggests the number one reason not to buy a high-priced luxury car: the buyer can&#8217;t afford it. As any good car salesman will tell you, &#8220;afford&#8221; is an entirely subjective, infinitely malleable term. Hence the term &#8220;consumer confidence&#8221; [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/automotive-downscaling-reveals-the-importance-of-being-frugal-or-not/feed/</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>Subaru Outback Ads Hit The Spin Cycle</title>
		<link>http://www.thetruthaboutcars.com/subaru-outback-ads-hit-the-spin-cycle/</link>
		<comments>http://www.thetruthaboutcars.com/subaru-outback-ads-hit-the-spin-cycle/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 19:14:33 +0000</pubDate>
		<dc:creator>Dustin Stockton</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[Whiskey Tango Foxtrot]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=331753</guid>
		<description><![CDATA[
It&#8217;s easy to understand how a commercial like this gets made.  Funny people miss the mark occasionally. What&#8217;s more difficult to explain is the decision to build an entire marketing campaign around such weak middle school humor. Are the executives at Subaru the same people who decided to buy the slapchop after Vince threw [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/subaru-outback-ads-hit-the-spin-cycle/feed/</wfw:commentRss>
		<slash:comments>37</slash:comments>
		</item>
		<item>
		<title>Ford Touts &#8220;New Whiz Kids&#8221;</title>
		<link>http://www.thetruthaboutcars.com/ford-touts-new-whiz-kids/</link>
		<comments>http://www.thetruthaboutcars.com/ford-touts-new-whiz-kids/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 16:47:11 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[High Finance]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News Blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=331722</guid>
		<description><![CDATA[
Unlike Chrysler and GM, Ford has managed to minimize the downward depreciation spiral that&#8217;s been plaguing business models across Detroit. In fact, FoMoCo has increased its net pricing by $1.9b in the first half of this year alone. Ford explains this achievement with a reach back to history: a team of 19 P.H.D.s tasked with [...]]]></description>
		<wfw:commentRss>http://www.thetruthaboutcars.com/ford-touts-new-whiz-kids/feed/</wfw:commentRss>
		<slash:comments>80</slash:comments>
		</item>
	</channel>
</rss>
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