The Truth About Cars » Marketing http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 02 Sep 2015 15:23:53 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » Marketing http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com/category/news-blog/marketing/ Peugeot Has This Whole Concept Thing Figured Out http://www.thetruthaboutcars.com/2015/09/peugeot-whole-concept-thing-figured/ http://www.thetruthaboutcars.com/2015/09/peugeot-whole-concept-thing-figured/#comments Tue, 01 Sep 2015 18:02:55 +0000 http://www.thetruthaboutcars.com/?p=1157954 Peugeot’s geometrically marvelous and electrically powered Fractal concept car will make its way to Frankfurt this year. The 201-horsepower coupe is powered by two electric motors for each axle and has a 280-mile range, according to the automaker. Probably a wholly separate electric sub-station exists for its “9.1.2” surround sound system that sports woofers in the seats to […]

The post Peugeot Has This Whole Concept Thing Figured Out appeared first on The Truth About Cars.

]]>
Peugeot-Fractal-Concept-19

Peugeot’s geometrically marvelous and electrically powered Fractal concept car will make its way to Frankfurt this year.

The 201-horsepower coupe is powered by two electric motors for each axle and has a 280-mile range, according to the automaker. Probably a wholly separate electric sub-station exists for its “9.1.2” surround sound system that sports woofers in the seats to acoustically relay information about what’s ahead like we’re all bats or something.

A heads up driver information system relays information via hologram, according to the automaker, and the rest is just the best.

Perhaps the only thing usable in real life from the Fractal would be the car’s interior production process. According to Peugeot, 80 percent of the car’s interior was 3D printed, which could make its way into mass market production cars eventually as suppliers look to produce more and make less.

Either way, the rest of the automaking world could learn a thing or two from Peugeot: this is how you make a concept car. Stop it with the “crossover concepts” already.

Peugeot-Fractal-Concept-10 Peugeot-Fractal-Concept-19 Peugeot-Fractal-Concept-36 Peugeot-Fractal-Concept-45 Peugeot-Fractal-Concept-44 Peugeot-Fractal-Concept-17 Peugeot-Fractal-Concept-39

The post Peugeot Has This Whole Concept Thing Figured Out appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/09/peugeot-whole-concept-thing-figured/feed/ 8
You Can Pay $2.5 Million For a Volkswagen Now http://www.thetruthaboutcars.com/2015/08/can-pay-2-5-million-volkswagen-now/ http://www.thetruthaboutcars.com/2015/08/can-pay-2-5-million-volkswagen-now/#comments Mon, 31 Aug 2015 20:30:59 +0000 http://www.thetruthaboutcars.com/?p=1157306 Bugatti’s successor to the Veyron, the Chiron (are those pronounced similarly?) will reportedly cost $2.5 million, according to Car. The hyper car, which was shown to prospective owners in France, will be a quad turbo, W-16 that produces more than 1,400 horsepower. According to the report, the car will make its debut in Geneva next […]

The post You Can Pay $2.5 Million For a Volkswagen Now appeared first on The Truth About Cars.

]]>
Bugatti Veyron Pur Sang

Bugatti’s successor to the Veyron, the Chiron (are those pronounced similarly?) will reportedly cost $2.5 million, according to Car.

The hyper car, which was shown to prospective owners in France, will be a quad turbo, W-16 that produces more than 1,400 horsepower. According to the report, the car will make its debut in Geneva next year.

The price hike is roughly $200,000 over the Veyron, which started at $1.7 million and eventually ballooned to $2.3 million by the end of its production. While the price difference is enough for your own personal fleet of Volkswagen GTIs, how big does your yacht need to be anyway?

Car says that more than a few prospective buyers have raised their hands for the new car — somewhere between 10 and 99 (Double-digit isn’t a very descriptive modifier, Car) and that they expect the Chiron’s top speed to approach 300 mph.

Bugatti has said the plan is to build 500 cars — 1 Chiron for $2.5 million and 499 Special Editions that will cost much, much more.

A few prototypes have been spotted around Los Angeles International Airport and other locales, but it’s unclear how Bugatti will spit in the face of physics this time around.

The post You Can Pay $2.5 Million For a Volkswagen Now appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/08/can-pay-2-5-million-volkswagen-now/feed/ 45
Who Reads The Instruction Manual? (Update: No One) http://www.thetruthaboutcars.com/2015/08/reads-instruction-manual-update-no-one/ http://www.thetruthaboutcars.com/2015/08/reads-instruction-manual-update-no-one/#comments Tue, 25 Aug 2015 21:22:58 +0000 http://www.thetruthaboutcars.com/?p=1152689 J.D. Power and Associates on Tuesday released its study of in-car technology that showed many new car buyers either don’t use features available on their car or aren’t aware they exist. According to the study, at least 20 percent of buyers haven’t used 16 of 33 features targeted by the study, including in-vehicle concierge services such as OnStar (43 […]

The post Who Reads The Instruction Manual? (Update: No One) appeared first on The Truth About Cars.

]]>
manual characteristics

J.D. Power and Associates on Tuesday released its study of in-car technology that showed many new car buyers either don’t use features available on their car or aren’t aware they exist.

According to the study, at least 20 percent of buyers haven’t used 16 of 33 features targeted by the study, including in-vehicle concierge services such as OnStar (43 percent); mobile Internet connectivity (38 percent); automatic parking aids (35 percent); heads-up displays (33 percent); and apps (32 percent).

Owners said their smartphones probably do all those things better, and who has time to learn systems when you have to text and drive anyway?


“While dealers are expected to play a key role in explaining the technology to consumers, the onus should be on automakers to design the technology to be intuitive for consumers,” said Kristin Kolodge, who is the executive director of driver interaction & HMI research at J.D. Power. “Automakers also need to explain the technology to dealership staff and train them on how to demonstrate it to owners.”

Ongoing cost could be a concern too. For example, Chevrolet’s mobile WiFi hotspot, which is equipped in all of its new cars, requires a subscription to OnStar in addition to monthly fees for data usage beyond the initial 3 GB of data. A monthly plan for data could range between $25 and $85 a month for 200 MB to 5 GB of data.

Beyond what the dealer doesn’t tell you about your new car, there’s no real resource for drivers to learn about their car, is there? (Answer: maybe.)

The study doesn’t directly ask the question, but many car manuals are disorganized encyclopedias of frustration that few people seem to use. For example, a current-generation Mini comes with seven booklets (the longest is 222 pages, the shortest is a fold-out brochure) one USB drive and three informational cards.

(Included in the instruction manual are gems such as: “Due to system limitations, warnings may not be issued at all, or may be issued late or improperly. Therefore, always be alert and ready to intervene …” Owner’s manuals are too much and not enough, all at the same time.)

More importantly than wasting your time, unused tech may be wasting money.

“In-vehicle connectivity technology that’s not used results in millions of dollars of lost value for both consumers and the manufacturers,” Kolodge said in a statement announcing the findings.

The post Who Reads The Instruction Manual? (Update: No One) appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/08/reads-instruction-manual-update-no-one/feed/ 41
Toyota Asking Dealers To Stop Advertising Below Invoice, World Not Over Yet http://www.thetruthaboutcars.com/2015/08/toyota-asking-dealers-stop-advertising-invoice-world-not-yet/ http://www.thetruthaboutcars.com/2015/08/toyota-asking-dealers-stop-advertising-invoice-world-not-yet/#comments Mon, 24 Aug 2015 19:00:30 +0000 http://www.thetruthaboutcars.com/?p=1151489 At an upcoming dealer meeting in Las Vegas next month, Toyota will ask its dealers to stop advertising cars below invoice in an attempt to help keep residual values higher and keep dealers from competing in a “race to the bottom,” Automotive News is reporting. If accepted, Toyota would join Honda in penalizing dealers who […]

The post Toyota Asking Dealers To Stop Advertising Below Invoice, World Not Over Yet appeared first on The Truth About Cars.

]]>
"Both certified Toyota dealerships -- and those pending certification -- were built as part of the company's Eco-Image USA II initiative that puts an emphasis on environmental sensitivity when building new facilities or updating current facilities. For instance, under the program, panels used on the building's exterior are made up of 90 percent recycled aluminum and Toyota assists dealers with cutting edge green options, including different power sources such as solar, wind and geothermal."

At an upcoming dealer meeting in Las Vegas next month, Toyota will ask its dealers to stop advertising cars below invoice in an attempt to help keep residual values higher and keep dealers from competing in a “race to the bottom,” Automotive News is reporting.

If accepted, Toyota would join Honda in penalizing dealers who advertise cars below invoice. According to the report, after three reported violations in one year, Honda could withhold marketing money from a dealer — which could be $400 per vehicle. It’s unclear how Toyota may penalize its dealers who don’t comply with the proposed new rule.

A less-than-happy dealer said he would consider suing Toyota for price fixing if the ad mandate were enforced.

“This is not in the best interest of the consumer, and I’m not going to keep my mouth shut,” said Earl Stewart, who runs a dealership in Florida.

A Boston-area Toyota dealer said keeping other dealers from advertising below invoice could keep unscrupulous dealers from bait-and-switch tactics to lure buyers to a showroom with one price, and sell them on another.

“It would be wonderful if this move could put some sanity into pricing,” said Mike Hills, general manager of Bristol Toyota-Scion.

Stewart said that he sells three out of four cars below invoice and that his dealership is a no-haggle dealership, something Lexus will reportedly adopt soon. He said that if he can’t advertise below invoice, he would lose business.

(It’s worth mentioning that dealer holdback allows some dealers to sell below invoice, but still make a profit on the car.)

At its Scion stores, Toyota is reportedly streamlining its online shopping process to encourage buyers to shop and pay for a car online before having it delivered*.

*Only in states where that sort of thing is legal, of course.

No word on whether balloons on cars would still be allowed.

The post Toyota Asking Dealers To Stop Advertising Below Invoice, World Not Over Yet appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/08/toyota-asking-dealers-stop-advertising-invoice-world-not-yet/feed/ 20
Quattro Receives Re-brand in Australia, Now Called Audi Sport http://www.thetruthaboutcars.com/2015/08/quattro-receives-re-brand-in-australia-now-called-audi-sport/ http://www.thetruthaboutcars.com/2015/08/quattro-receives-re-brand-in-australia-now-called-audi-sport/#comments Sun, 16 Aug 2015 18:00:33 +0000 http://www.thetruthaboutcars.com/?p=1143417 You’d be forgiven if you thought Audi’s performance division was called “RS”. After all, the Germans have a history of using letters to describe their more powerful offerings, such as BMW M and Mercedes-AMG. In Audi’s case, it’s a bit more complex. While the cars themselves wear S and RS badging, the performance division is actually called […]

The post Quattro Receives Re-brand in Australia, Now Called Audi Sport appeared first on The Truth About Cars.

]]>
Audi R8 V10

You’d be forgiven if you thought Audi’s performance division was called “RS”. After all, the Germans have a history of using letters to describe their more powerful offerings, such as BMW M and Mercedes-AMG.

In Audi’s case, it’s a bit more complex. While the cars themselves wear S and RS badging, the performance division is actually called quattro GmbH (without the capital Q, because Audi), which is the name of the all-wheel drive system that made the brand so popular with Group B rally fans. It’s compounded by the fact normal Audi’s wear the quattro nameplate when they sport all-wheel drive, so it’s not that exclusive of a name.

In Australia, Audi is looking to fix this organizational and marketing nightmare. Enter Audi Sport.

The performance division itself, quattro, will not change its name, but the products developed by Quattro (screw it, I am using capitals) will now be marketed under the customer-friendly Audi Sport umbrella. CarAdvice reports 15 dealers will have Audi Sport-specific showroom areas by the end of the year for selling RS models and Audi’s halo car, the R8. S models will still be sold under the more plebeian Audi banner.

The additional moniker is a pilot project by Audi that could be found in other regions in the future. Considering the sub-branding success of BMW and Mercedes — the latter has completely re-engineered how it’ll name all vehicles in the future — it’s probably about time Audi did the same.

The post Quattro Receives Re-brand in Australia, Now Called Audi Sport appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/08/quattro-receives-re-brand-in-australia-now-called-audi-sport/feed/ 18
Lexus Will Test No-haggle Pricing at Some of its Dealers http://www.thetruthaboutcars.com/2015/08/lexus-will-test-no-haggle-pricing-at-some-of-its-dealers/ http://www.thetruthaboutcars.com/2015/08/lexus-will-test-no-haggle-pricing-at-some-of-its-dealers/#comments Sat, 08 Aug 2015 14:59:39 +0000 http://www.thetruthaboutcars.com/?p=1136490 Taking a page from the old Saturn playbook, Lexus will test no-haggle pricing at a dozen dealerships this year, according to the Detroit Free Press. The pricing strategy will apply to new and used cars, and service and maintenance at the dealers. According to Lexus general manager Jeff Bracken, no-haggle pricing could be initially difficult. […]

The post Lexus Will Test No-haggle Pricing at Some of its Dealers appeared first on The Truth About Cars.

]]>
2016_Lexus_IS_300_AWD_F_SPORT_001_2AEF9F669D0BB0948BE16C125B5434AE04D64090

Taking a page from the old Saturn playbook, Lexus will test no-haggle pricing at a dozen dealerships this year, according to the Detroit Free Press.

The pricing strategy will apply to new and used cars, and service and maintenance at the dealers.

According to Lexus general manager Jeff Bracken, no-haggle pricing could be initially difficult.

“The dealer has to be willing to let the customer walk away or word gets out and the model falls apart,” Bracken told the Detroit Free Press.

Lexus says that it’s adopting the strategy in an effort to differentiate itself from other luxury competition. Luxury automakers such as Cadillac may overhaul their incentive program for dealers to focus on the shopping experience, rather than hard sales goals.

Bracken said the strategy could be expanded to Lexus dealers by 2017.

The post Lexus Will Test No-haggle Pricing at Some of its Dealers appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/08/lexus-will-test-no-haggle-pricing-at-some-of-its-dealers/feed/ 76
Scion Wants to Sell Cars on New-fangled Thing Called “The Internet” http://www.thetruthaboutcars.com/2015/08/scion-wants-to-sell-cars-on-new-fangled-thing-called-the-internet/ http://www.thetruthaboutcars.com/2015/08/scion-wants-to-sell-cars-on-new-fangled-thing-called-the-internet/#comments Wed, 05 Aug 2015 21:00:20 +0000 http://www.thetruthaboutcars.com/?p=1134665 Scion — the youth focused, geriatric-coveted Toyota Junior Team brand — is looking to push sales in a different direction as it tries to shed its “retiree in an xB” image in favor of #millenials Snapchatting their road trips in Scion iMs. According to The Detroit Bureau, Scion wants to offer their wares online in more markets […]

The post Scion Wants to Sell Cars on New-fangled Thing Called “The Internet” appeared first on The Truth About Cars.

]]>
2015_NYIAS_Scion_iM_007

Scion — the youth focused, geriatric-coveted Toyota Junior Team brand — is looking to push sales in a different direction as it tries to shed its “retiree in an xB” image in favor of #millenials Snapchatting their road trips in Scion iMs.

According to The Detroit Bureau, Scion wants to offer their wares online in more markets in an effort to appeal to younger consumers who don’t want to take test drives, I guess.

The Pure Process program, as Scion calls it, allows #millenials to login to AOL, use the Scion keyboard, and pay for their vehicle by money order shop for a brand new car via their tablet, computer or other iDevice, get a final price, arrange financing, and have the vehicle delivered. The Detroit Bureau points out that last point can only be done where it’s legal to do so.17

The system is linked to dealers. A pilot program brought 10 dealers into the test. Now there are 60 participating Scion locations as part of Pure Process. Average purchase time, from start to finish, was four hours, though about 50 percent of participants completed the process in about two hours.

If you are not a #millenial and unsure about this whole Internet thing, here’s a how-to video from some smart, British IT people.

The post Scion Wants to Sell Cars on New-fangled Thing Called “The Internet” appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/08/scion-wants-to-sell-cars-on-new-fangled-thing-called-the-internet/feed/ 38
TrueCar Involved In “Deceptive Business Practices” Says Lawsuit http://www.thetruthaboutcars.com/2015/08/truecar-involved-in-deceptive-business-practices-says-lawsuit/ http://www.thetruthaboutcars.com/2015/08/truecar-involved-in-deceptive-business-practices-says-lawsuit/#comments Sat, 01 Aug 2015 17:00:21 +0000 http://www.thetruthaboutcars.com/?p=1131417 A lawsuit brought forward by a group of 100 auto dealerships are alleging car-buying service TrueCar of “deceptive business practices”, reports Automotive News. The lawsuit claims TrueCar’s advertising, which proclaims transparency in vehicle transaction prices for customers, does not disclose the $299 and $399 dollar fees that are paid by dealers for new and used car […]

The post TrueCar Involved In “Deceptive Business Practices” Says Lawsuit appeared first on The Truth About Cars.

]]>
truecarprice

A lawsuit brought forward by a group of 100 auto dealerships are alleging car-buying service TrueCar of “deceptive business practices”, reports Automotive News.

The lawsuit claims TrueCar’s advertising, which proclaims transparency in vehicle transaction prices for customers, does not disclose the $299 and $399 dollar fees that are paid by dealers for new and used car sales brokered by TrueCar.

The meaning of “transparency” for TrueCar has been brought to question at TTAC before, as has TrueCar’s use of personal data collected on buyers by participating dealers who must provide said data to TrueCar as a condition of receiving high-quality leads. This data access was reported to be the main reason for a split between TrueCar and dealer group AutoNation.

The group of dealers who’ve launched this latest lawsuit say failure to disclose the fees violates California law as those fees are typically bundled into the final transaction price of the vehicle and passed on to the customer.

The post TrueCar Involved In “Deceptive Business Practices” Says Lawsuit appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/08/truecar-involved-in-deceptive-business-practices-says-lawsuit/feed/ 10
Don’t Buy a 2015 Buick Regal http://www.thetruthaboutcars.com/2015/08/dont-buy-a-2015-buick-regal/ http://www.thetruthaboutcars.com/2015/08/dont-buy-a-2015-buick-regal/#comments Sat, 01 Aug 2015 15:00:28 +0000 http://www.thetruthaboutcars.com/?p=1131353 If you are looking for a new midsize car to add to your driveway and the Buick Regal is on your shortlist, you might want to wait a few months. According to a dealer communique sent out by Buick head Duncan Aldred, the Regal will receive a massive price cut for 2016. Even the top-trim […]

The post Don’t Buy a 2015 Buick Regal appeared first on The Truth About Cars.

]]>
2015BuickRegalGS-6

If you are looking for a new midsize car to add to your driveway and the Buick Regal is on your shortlist, you might want to wait a few months.

According to a dealer communique sent out by Buick head Duncan Aldred, the Regal will receive a massive price cut for 2016. Even the top-trim Regal GS will have its price slashed to make it more competitive as an older offering in a crowded segment.

The letter, sent yesterday, outlines the changes to the Regal as it struggles toward the end of its lifecycle.

The Regal is being simplified and attractively priced to appeal to a broader share of midsize intenders. The 2016 Regal will be available in four trims, with the popular 1SL, 1SP and 1SX all priced dramatically lower than the 2015 trims — with no change in content. Ultimately, we’re giving our customers greater value without sacrificing the features they want.

You’ll find more details in the attached 2016MY Buick Regal Product and Pricing Guide, but a few highlights of the new pricing structure include:

  • Starting price for 2016 Regal GS is $34,990; more than $3,300 lower than the 2015 model
  • 2016 Regal 1SP is priced below the 2015 Regal 1SN (which has been eliminated)
  • 2016 Regal 1SL is now priced below the Nissan Altima SL — yet offers more standard horsepower (+75 hp), more torque (+100 lb-ft) and standard 18-inch wheels

Regal trims will be realigned, eliminating the “Premium I” (1SN) trim and decreasing the “Premium II” (1SP) trim’s price below that of 1SN. GM states there will be no change in equipment. Base price for the Regal will remain unchanged at $27,065 before destination. The biggest cut is to the GS FWD model at $3,320, bringing its price down to $34,065.

In the midsize sedan segment, the Regal only bests the Volkswagen CC and defunct Dodge Avenger in terms of year-to-date sales, having dropped 23.7 percent. June saw sales drop 12.3 percent versus the same month last year.

So, don’t buy a 2015 Buick Regal — unless it’s the base model or a lightly used example traded in by its original owner after less than a year on the road.

The post Don’t Buy a 2015 Buick Regal appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/08/dont-buy-a-2015-buick-regal/feed/ 43
Whoa, Don’t Get Amped About Your Free Model X Just Yet http://www.thetruthaboutcars.com/2015/07/whoa-dont-get-amped-free-model-x-yet/ http://www.thetruthaboutcars.com/2015/07/whoa-dont-get-amped-free-model-x-yet/#comments Fri, 31 Jul 2015 20:00:13 +0000 http://www.thetruthaboutcars.com/?p=1130529 Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers. The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so. […]

The post Whoa, Don’t Get Amped About Your Free Model X Just Yet appeared first on The Truth About Cars.

]]>
Tesla Model S Center Stage

Yesterday, we reported that in a sales call, Tesla Motors CEO Elon Musk announced a referral program that could, possibly, maybe net one free Model X for someone who referred 10 new buyers.

The qualifications for getting the free car: Refer 10 buyers by Oct. 31 and be the first in your “region” to do so.

Turns out “region” doesn’t mean what we think it does.

According to a Tesla spokesman, “region” in this case means “country.” As in, apparently, one (1) Model X will be awarded to a single (1) person in the U.S. for referring 10 new Model S buyers.

In case you’re wondering, the U.S. is a larger market for Tesla than the next nine countries combined.

So if you live in Switzerland, it may be a good deal to get your friends to buy a Tesla and score your own for free. If you live in Dallas, however, you should probably line up your friends at the “dealership” today.

Lesson: Elon Musk is really, really good at marketing.

The post Whoa, Don’t Get Amped About Your Free Model X Just Yet appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/whoa-dont-get-amped-free-model-x-yet/feed/ 10
Refer 10 New Tesla X Buyers, Get Your Tesla Model X for Free http://www.thetruthaboutcars.com/2015/07/refer-10-new-tesla-x-buyers-get-tesla-model-x-free/ http://www.thetruthaboutcars.com/2015/07/refer-10-new-tesla-x-buyers-get-tesla-model-x-free/#comments Thu, 30 Jul 2015 20:00:10 +0000 http://www.thetruthaboutcars.com/?p=1129465 Tesla Motors CEO Elon Musk told press Wednesday that people who refer 10 people to buy the company’s new Model X would get one for free, Mashable is reporting (via Car and Driver). The caveats: You need to be the first in your region to refer 10 people (we have no idea on what “regions” mean, […]

The post Refer 10 New Tesla X Buyers, Get Your Tesla Model X for Free appeared first on The Truth About Cars.

]]>
tesladeal

Tesla Motors CEO Elon Musk told press Wednesday that people who refer 10 people to buy the company’s new Model X would get one for free, Mashable is reporting (via Car and Driver).

The caveats: You need to be the first in your region to refer 10 people (we have no idea on what “regions” mean, we asked) and you’d need to do it by Oct. 31.

Despite how you feel about Tesla, the company is proving that an automaker can be run like a tech startup and not a car company.

The incentive is part of a larger program that Musk detailed in his call.

Any current Model S buyer who refers another new Model S buyer gets $1,000 off the purchase of another Tesla. The new buyer also gets $1,000 off the purchase price of their new car too. Refer five new buyers, and you get a tour of the new Gigafactory. Refer 10 new buyers and get $20,000 knocked off the price of a new Model X.

There isn’t a similar program in place for Tesla’s used cars, but Musk said he’d be open to the possibility.

So, who wants to be a Tesla dealer today?

The post Refer 10 New Tesla X Buyers, Get Your Tesla Model X for Free appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/refer-10-new-tesla-x-buyers-get-tesla-model-x-free/feed/ 8
Nissan To Trump-bashing California Dealer Ad: ‘No Bueno’ [Video] http://www.thetruthaboutcars.com/2015/07/nissan-trump-bashing-california-dealer-ad-no-bueno-video/ http://www.thetruthaboutcars.com/2015/07/nissan-trump-bashing-california-dealer-ad-no-bueno-video/#comments Wed, 29 Jul 2015 17:00:25 +0000 http://www.thetruthaboutcars.com/?p=1127961 Nissan scolded one of its dealers Tuesday for releasing an ad showing the battering of a piñata resembling Republican presidential candidate Donald Trump, Automotive News is reporting. The ad depicts salesmen repeatedly hitting a Trump-looking piñata and declaring, “At Van Nuys Nissan, Latinos rule.” The ad was made after Trump denounced some undocumented Mexican immigrants […]

The post Nissan To Trump-bashing California Dealer Ad: ‘No Bueno’ [Video] appeared first on The Truth About Cars.

]]>
Van Nuys Nissan

Nissan scolded one of its dealers Tuesday for releasing an ad showing the battering of a piñata resembling Republican presidential candidate Donald Trump, Automotive News is reporting.

The ad depicts salesmen repeatedly hitting a Trump-looking piñata and declaring, “At Van Nuys Nissan, Latinos rule.” The ad was made after Trump denounced some undocumented Mexican immigrants as “rapists” in a June political speech.

“We find these advertisements to be neither responsible or respectful, and we do not condone what they represent,” Nissan said in a statement. “We expect our dealers to establish advertising that is responsible and respectful and represents the best interest of the Nissan brand.”

Commenters have blasted Nissan of Van Nuys for airing the ad.

“I’m Hispanic, and I’m embarrassed for you. I’d never go to your dealership based on your crappy reviews. The idiotic piñata thing is the icing on the cake,” one commenter wrote. “Van Nuys Nissan, get your PR crew together and get rid of that racist manager.”

Nissan said it respected the dealer’s right to free speech.

Of course, this is hardly the first dealer to air a controversial ad. Nor is it the most entertainingly profane (link NSFW, obviously).

The post Nissan To Trump-bashing California Dealer Ad: ‘No Bueno’ [Video] appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/nissan-trump-bashing-california-dealer-ad-no-bueno-video/feed/ 69
Mazda Replaces First Crashed MX-5 Miata for Unlucky Buyer http://www.thetruthaboutcars.com/2015/07/mazda-replaces-first-crashed-miata-unlucky-buyer/ http://www.thetruthaboutcars.com/2015/07/mazda-replaces-first-crashed-miata-unlucky-buyer/#comments Thu, 23 Jul 2015 22:00:06 +0000 http://www.thetruthaboutcars.com/?p=1124281 Feel bad for the guy whose brand-new car gets smashed less than a mile away from the dealership? We do. Apparently, so does Mazda. Jalopnik has a great story about a new 2016 Mazda Miata owner whose car met an all-too-soon end less than a mile away from the dealership. The ends were smashed, the driver and passenger were bruised […]

The post Mazda Replaces First Crashed MX-5 Miata for Unlucky Buyer appeared first on The Truth About Cars.

]]>
miata-10

Feel bad for the guy whose brand-new car gets smashed less than a mile away from the dealership? We do. Apparently, so does Mazda.

Jalopnik has a great story about a new 2016 Mazda Miata owner whose car met an all-too-soon end less than a mile away from the dealership. The ends were smashed, the driver and passenger were bruised (but luckily not seriously) and one of the first new Miatas fell victim to an F-150.

You’ll never guess what Mazda did next.

(They replaced the car, I hate it when people do that.)

According to the owner, who posted his tale on a forum, Mazda North America sent a new car on Monday to the unlucky owner. The man says he’ll receive his new car August 15.

According to the owner, his new car was so new (apparently minutes) that legal documentation hadn’t yet been submitted making the process of separating from his car relatively quick. Even still, it’s no easy feat for the dealer, insurance, at-fault driver and Mazda to replace a car.

Jason over at Jalopnik accurately pointed out that as the first Miata crashed in the wild, there’s a lot of useful information Mazda North America can glean from it.

But good on Mazda and the dealer for helping an enthusiast who is obviously excited about his new purchase enough to wait on a list and pick up his car the day it’s made available. In no way are they compelled to do that.

The post Mazda Replaces First Crashed MX-5 Miata for Unlucky Buyer appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/mazda-replaces-first-crashed-miata-unlucky-buyer/feed/ 37
J.D. Power Ranks Porsche Most Appealing for 11th-straight Year http://www.thetruthaboutcars.com/2015/07/j-d-power-ranks-porsche-appealing-11th-straight-year/ http://www.thetruthaboutcars.com/2015/07/j-d-power-ranks-porsche-appealing-11th-straight-year/#comments Wed, 22 Jul 2015 16:00:25 +0000 http://www.thetruthaboutcars.com/?p=1123049 For the 11th-consecutive year, Porsche topped J.D. Power and Associate’s Automotive Performance, Execution and Layout (APEAL) study, which measures owners’ satisfaction with their new car. The study surveyed 84,000 new car owners 90 days after their purchase to determine their satisfaction with their purchase. Porsche topped the list, just ahead of Jaguar, BMW, Mercedes-Benz, Audi […]

The post J.D. Power Ranks Porsche Most Appealing for 11th-straight Year appeared first on The Truth About Cars.

]]>
Cayenne Turbo S

For the 11th-consecutive year, Porsche topped J.D. Power and Associate’s Automotive Performance, Execution and Layout (APEAL) study, which measures owners’ satisfaction with their new car.

The study surveyed 84,000 new car owners 90 days after their purchase to determine their satisfaction with their purchase. Porsche topped the list, just ahead of Jaguar, BMW, Mercedes-Benz, Audi and Land Rover.

So in other words, “Owners Pumped About Paying A Lot for Really Nice Cars.”

2015 JD Power APEAL results

Click to enlarge.

The annual study found that added safety technology was a major contributor to overall satisfaction. According to the study, 36 percent of new car buyers added blind-spot monitoring to their cars (up 7 percent from last year), nearly half of new car buyers purchased vehicles with parking assist or backup warnings (up 4 percentage points), and nearly two-thirds of those buyers said they used the safety features every time they drove the car.

One in five buyers reported buying a car with lane-departure warning systems and one in four reported buying a car with collision avoidance systems, up from last year.

According to the study, buyers are willing to pay up to $750 more for cars with added safety features.

The industry average crept up four points over last year and Mini was the highest-ranked non-premium brand on the list. Smart was the lowest-ranked brand in the survey.

Chevrolet had three segment leaders (Corvette, Sonic and Colorado), same with Ford (C-Max, Expedition and F-150). Dodge had two leaders (Challenger and Charger) while overall-winner Porsche had three segment leaders (Cayenne, Cayman and Macan).

The post J.D. Power Ranks Porsche Most Appealing for 11th-straight Year appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/j-d-power-ranks-porsche-appealing-11th-straight-year/feed/ 21
Buick Offering 24-Hour Test Drives To Build Brand, Not Sell Cars http://www.thetruthaboutcars.com/2015/07/buick-offering-24-hour-test-drives-to-build-brand-not-sell-cars/ http://www.thetruthaboutcars.com/2015/07/buick-offering-24-hour-test-drives-to-build-brand-not-sell-cars/#comments Sun, 19 Jul 2015 18:00:22 +0000 http://www.thetruthaboutcars.com/?p=1119745 Buick is tossing the keys to prospective customers for sleepovers in their driveways as part of a brand-building exercise the automaker says isn’t meant to sell cars immediately. According to Automotive News, the program — dubbed “24 Hours of Happiness” — gives customers the chance to live with a Buick vehicle for 24 hours starting […]

The post Buick Offering 24-Hour Test Drives To Build Brand, Not Sell Cars appeared first on The Truth About Cars.

]]>
2015-buick-encore

Buick is tossing the keys to prospective customers for sleepovers in their driveways as part of a brand-building exercise the automaker says isn’t meant to sell cars immediately.

According to Automotive News, the program — dubbed “24 Hours of Happiness” — gives customers the chance to live with a Buick vehicle for 24 hours starting this coming Wednesday.

“Customers thought it showed that we have a real confidence in our vehicles,” Duncan Aldred, Buick brand chief, told AN.

“It’s more of an image builder,” he continued. “Some people can’t believe that Buick has the confidence to send them out in a car without a salesperson sitting next to them to tell them how great the car is.”

The post Buick Offering 24-Hour Test Drives To Build Brand, Not Sell Cars appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/buick-offering-24-hour-test-drives-to-build-brand-not-sell-cars/feed/ 88
Ford: Our Incentives Are Still Lower than Overall Segment http://www.thetruthaboutcars.com/2015/07/ford-incentives-still-lower-overall-segment/ http://www.thetruthaboutcars.com/2015/07/ford-incentives-still-lower-overall-segment/#comments Fri, 17 Jul 2015 20:00:04 +0000 http://www.thetruthaboutcars.com/?p=1118913 A Ford spokesman said Friday that despite the automaker offering nearly $11,000 on particular F-150 models, their incentives are still under the segment average. “It’s not like every F-150 customer walking into a Ford dealer today — whether they’re in L.A. or New York — is going to get $10,000 off of every single model,” Truck […]

The post Ford: Our Incentives Are Still Lower than Overall Segment appeared first on The Truth About Cars.

]]>
2015 Ford F-150

A Ford spokesman said Friday that despite the automaker offering nearly $11,000 on particular F-150 models, their incentives are still under the segment average.

“It’s not like every F-150 customer walking into a Ford dealer today — whether they’re in L.A. or New York — is going to get $10,000 off of every single model,” Truck Communications Manager Mike Levine said.

“On average, we’re lower than the segment.”

Levine said the $10,819 we reported on yesterday was a specific truck in a specific area. Those numbers, such as $7,050 off, that Ford publicizes on its website aren’t indicative of every incentive available.

F-150 incentives

“That’s a very specific set of incentives that are all stacked together that gets you to $10,000,” he said.

According to Ford, those incentives include: $3,769 average dealer discount; $500 customer cash; $1,000 XLT customer cash; $300 2.7-liter V6 EcoBoost bonus cash; $2,000 302A XLT Luxury Chrome or Sport packages.; $2,500 bonus cash; and $750 Ford Credit Bonus Cash, which requires Ford Credit financing.

Levine said the average incentive offered on a F-150 is $3,354, which is $800 lower than the segment average and lower than the automaker had offered one year ago.

Dealer inventories are down, Levine said, and Ford needs to stay competitive.

“For this particular truck, we’re helping customers get into a better truck. It’s something that we do from time-to-time, and it’s in line with what our competitors do,” he said.

Representatives from Ram and General Motors didn’t immediately respond to requests for comment.

The post Ford: Our Incentives Are Still Lower than Overall Segment appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/ford-incentives-still-lower-overall-segment/feed/ 45
Group Says They Won’t Protest Kid Rock, GM For Now http://www.thetruthaboutcars.com/2015/07/group-says-wont-protest-kid-rock-gm-now/ http://www.thetruthaboutcars.com/2015/07/group-says-wont-protest-kid-rock-gm-now/#comments Fri, 17 Jul 2015 19:00:55 +0000 http://www.thetruthaboutcars.com/?p=1118873 The Detroit chapter of the National Action Network says after meeting with officials from General Motors on Thursday they won’t protest the automaker for not cutting ties with singer Kid Rock, the Associated Press is reporting. The group has criticized Kid Rock’s past use of the Confederate battle flag at his concerts and said the singer should publicly condemn […]

The post Group Says They Won’t Protest Kid Rock, GM For Now appeared first on The Truth About Cars.

]]>
2015 Chevrolet Silverado

The Detroit chapter of the National Action Network says after meeting with officials from General Motors on Thursday they won’t protest the automaker for not cutting ties with singer Kid Rock, the Associated Press is reporting.

The group has criticized Kid Rock’s past use of the Confederate battle flag at his concerts and said the singer should publicly condemn the flag now. According to the singer’s publicist, the country singer hasn’t appeared on stage with the flag since 2011, when the entertainer was honored by the NAACP.

“They’re protesting something he’s not even doing,” Kid Rock’s publicist Nick Stern told the Detroit Free Press.

GM said it would continue to sponsor the summer tour and that the only flag on stage would be the American flag.

Chevrolet has used Kid Rock extensively in advertisements and marketing.

Kid Rock has said in the past that the Confederate flag was a symbol of Southern rock and rebellion. Earlier this month, Kid Rock in an emailed statement to Fox News told protesters to “kiss my (ass).”

“We’re not going to let off of this,” the NAN’s Rev. Charles Williams told the Free Press.

The post Group Says They Won’t Protest Kid Rock, GM For Now appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/group-says-wont-protest-kid-rock-gm-now/feed/ 35
Tesla Dead Last in Dealer Experience, First in PR http://www.thetruthaboutcars.com/2015/07/tesla-dead-last-dealer-experience-first-pr/ http://www.thetruthaboutcars.com/2015/07/tesla-dead-last-dealer-experience-first-pr/#comments Wed, 15 Jul 2015 13:00:34 +0000 http://www.thetruthaboutcars.com/?p=1110609 We have opined in these pages before about how for every Tesla sold in America, there are two or three glowing stories written about the electric automaker. There are days when over 50 percent of the pieces on auto industry news feeds are about Tesla, which is not bad for a company capturing 0.1 percent of the U.S. automobile market. Tesla Motors […]

The post Tesla Dead Last in Dealer Experience, First in PR appeared first on The Truth About Cars.

]]>
Tesla Store

We have opined in these pages before about how for every Tesla sold in America, there are two or three glowing stories written about the electric automaker. There are days when over 50 percent of the pieces on auto industry news feeds are about Tesla, which is not bad for a company capturing 0.1 percent of the U.S. automobile market. Tesla Motors CEO Elon Musk is truly a marketing and public relations genius.

Given that, it is fascinating when a negative story surfaces about Tesla’s way of doing business and the slobbering media is strangely silent. 

A customer study conducted by research firm Pied Piper Management Company revealed that Tesla dealers are dead last in converting prospects into buyers. Labeling Tesla sales representatives as “museum curators,” PPMC calls Tesla out for not asking questions about prospects’ driving habits and how they plan to use their new vehicle, as well as their inability to ask for the sale. PPMC noted that the fact that many Tesla outlets are not able to offer test drives, which also contributed to the poor ranking.

2015 Pied Piper Prospect Satisfaction Index

Said PPMC chief Fran O’Hagan:

“Dealerships that sell proactively — think of them as doing everything they can to be helpful to a car-shopper — not only end up selling a lot more vehicles, they also end up with happy shoppers and customers. On the other hand, customers don’t usually mind the ‘museum curator’ dealerships, with courteous salespeople who answer questions but do nothing to proactively sell. The difference is that the ‘museum curator’ dealerships end up much less successful; selling fewer vehicles … “

Say what you want about the current franchised dealer system, but what is wrong with showing interest in the customer, offering a demo drive and asking for the sale? It is not happening at Tesla outlets.

Mercedes-Benz backed up their up recent winning of the J.D. Power Sales Satisfaction Index award by topping the PPMC survey. I can tell you from firsthand experience that Mercedes-Benz has tirelessly worked the past four years to change the culture of their dealerships’ sales operations and the top ranking shows their efforts are paying off.

The PPMC survey supports what we wrote in 2013: If Tesla wants to succeed in America they need to drop their direct sales strategy and join the traditional franchised dealer network by partnering with an established brand. If not, and their government subsidies dry up, Tesla will be a goner.

(As an aside, it is nice to see PPMC emerge as a potential competitor to long-time customer satisfaction surveying firm J.D. Power and Associates, a company despised by automakers. They complain that J.D. Power is a monopoly and that they charge outrageous fees to advertise winning an award. The sheer number of J.D. Power surveys about the automobile buying and ownership experience is so high that I expect to see this headline someday, “Jeep Wins J.D. Power Award For Customer Satisfaction For Windshield Wiper Stalk Operation During The First 47 Days Of Ownership.”)

The post Tesla Dead Last in Dealer Experience, First in PR appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/tesla-dead-last-dealer-experience-first-pr/feed/ 95
Mercedes Teasing C63 Ahead of Frankfurt Debut http://www.thetruthaboutcars.com/2015/07/mercedes-teasing-c63-ahead-frankfurt-debut/ http://www.thetruthaboutcars.com/2015/07/mercedes-teasing-c63-ahead-frankfurt-debut/#comments Fri, 10 Jul 2015 21:00:37 +0000 http://www.thetruthaboutcars.com/?p=1113065 Pictures of the next-generation Mercedes-AMG C63 Coupe are making the rounds on the Internets after Mercedes teased the coupe previously in a video dubbed “Something Fast Is Coming.” Mercedes revealed the new photos on its Facebook page, which most people believe will be the coupe to be shown at the Frankfurt auto show in September. If […]

The post Mercedes Teasing C63 Ahead of Frankfurt Debut appeared first on The Truth About Cars.

]]>
11700531_1000420186648728_108870328903709593_o

Pictures of the next-generation Mercedes-AMG C63 Coupe are making the rounds on the Internets after Mercedes teased the coupe previously in a video dubbed “Something Fast Is Coming.”

Mercedes revealed the new photos on its Facebook page, which most people believe will be the coupe to be shown at the Frankfurt auto show in September.

If the C63 Coupe adopts the same engines as the C63 Sedan, the 4.0-liter biturbo under the camouflaged hood should pump 469 horsepower and 479 pound-feet of torque in normal guise. The C63 S bumps those specs up to 503 hp and 516 lb-ft. Both engines propel the sedan to 60 mph in 4 seconds or less.

Details are few and far between in the photos. A new nose looks to grace the alleged C63 Coupe along with super quick, wide 255/35 Z-rated 19-inch front tires.

11415477_1000420146648732_527156558340915100_o 11411834_1000420159982064_827229216315352567_o 11731722_1000420193315394_7651451698474764620_o 11700531_1000420186648728_108870328903709593_o 11219545_1000420189982061_282505396351897591_o

The post Mercedes Teasing C63 Ahead of Frankfurt Debut appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/mercedes-teasing-c63-ahead-frankfurt-debut/feed/ 2
Details of AutoNation, TrueCar Split Coming into View http://www.thetruthaboutcars.com/2015/07/details-autonation-truecar-split-coming-view/ http://www.thetruthaboutcars.com/2015/07/details-autonation-truecar-split-coming-view/#comments Fri, 10 Jul 2015 19:00:30 +0000 http://www.thetruthaboutcars.com/?p=1113017 Details between the AutoNation and TrueCar split are becoming clear, Automotive News is reporting. After yesterday’s announcement that the web service and nationwide dealership chain were splitting up — in which AutoNation laid most of the blame on unreasonable demands by TrueCar during contract negotiations — the company’s respective CEOs have been getting nasty. “Our partnership with AutoNation just […]

The post Details of AutoNation, TrueCar Split Coming into View appeared first on The Truth About Cars.

]]>
truecar-screen-1

Details between the AutoNation and TrueCar split are becoming clear, Automotive News is reporting.

After yesterday’s announcement that the web service and nationwide dealership chain were splitting up — in which AutoNation laid most of the blame on unreasonable demands by TrueCar during contract negotiations — the company’s respective CEOs have been getting nasty.

“Our partnership with AutoNation just turned into, in a very real sense, a choice for the consumer,” TrueCar CEO Scott Painter told Automotive News. “It really makes them our competition.”

Automotive News details the dust-up between AutoNation and TrueCar as a war fought over customer data. Roughly 3 percent of AutoNation’s sales could be directly attributed to TrueCar leads, AutoNation CEO Mike Jackson told Automotive News. TrueCar asked for data on all of AutoNation’s 550,000 annual car sales.

“It’s none of their business,” Jackson said.

TrueCar may have asked AutoNation to comply with rules it enforces with other dealers.

“This isn’t AutoNation dropping TrueCar,” Painter told Automotive News. “This is a very deliberate step on our part. We went to them and said, ‘You must comply with the rules.’”

The added layers of intrigue come from the quickly intersecting business models by AutoNation and TrueCar. TrueCar is rapidly developing dealer-esque services, and AutoNation announced last year they’d move away from third-party vendors like TrueCar to develop their own web-based lead generation.

TrueCar has been beset with several setbacks in recent years, and its customer data collection has come under fire, as well.

 

The post Details of AutoNation, TrueCar Split Coming into View appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/details-autonation-truecar-split-coming-view/feed/ 9
Smart Decides Cursing Children Are Hilarious, Clever [Video] http://www.thetruthaboutcars.com/2015/07/smart-decides-cursing-children-hilarious-clever/ http://www.thetruthaboutcars.com/2015/07/smart-decides-cursing-children-hilarious-clever/#comments Wed, 08 Jul 2015 22:00:06 +0000 http://www.thetruthaboutcars.com/?p=1111105 Ahead of its new Fortwo and Forfour models, Smart is releasing an advertisement destined to live only on the Internet. The ad — titled “Swearing Kids” — is completely self-explanatory and accurate. It is wholly uncensored and mostly funny and full of naughty language that’s definitely Not Smart For Work. Like anyone with children will […]

The post Smart Decides Cursing Children Are Hilarious, Clever [Video] appeared first on The Truth About Cars.

]]>
Smart advertisement

Ahead of its new Fortwo and Forfour models, Smart is releasing an advertisement destined to live only on the Internet.

The ad — titled “Swearing Kids” — is completely self-explanatory and accurate. It is wholly uncensored and mostly funny and full of naughty language that’s definitely Not Smart For Work.

Like anyone with children will tell you, kids have a habit of picking up foul language from parents and repeating it at the most inopportune times.

George Carlin can’t be too proud, though, as the purveyor of micro cars only covered just two of his seven dirty words.

The post Smart Decides Cursing Children Are Hilarious, Clever [Video] appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/07/smart-decides-cursing-children-hilarious-clever/feed/ 46
Hyundai New Official Sponsor Of NFL, Official Truck Title Open To Others http://www.thetruthaboutcars.com/2015/06/hyundai-new-official-sponsor-of-nfl-official-truck-title-open-to-others/ http://www.thetruthaboutcars.com/2015/06/hyundai-new-official-sponsor-of-nfl-official-truck-title-open-to-others/#comments Tue, 30 Jun 2015 19:00:32 +0000 http://www.thetruthaboutcars.com/?p=1102969 Are you ready for some football? Along with some bulgogi and a pack of Hite? Hyundai is, as it is the new official automotive sponsor of the NFL. According to ESPN, Hyundai will pay $50 million per year for the honor of taking up where General Motors will leave off beginning this season, The Detroit […]

The post Hyundai New Official Sponsor Of NFL, Official Truck Title Open To Others appeared first on The Truth About Cars.

]]>
Hyundai And The NFL - This Is Football, Oppa Gangham Style

Are you ready for some football? Along with some bulgogi and a pack of Hite? Hyundai is, as it is the new official automotive sponsor of the NFL.

According to ESPN, Hyundai will pay $50 million per year for the honor of taking up where General Motors will leave off beginning this season, The Detroit News reports. However, the deal only covers cars; the NFL can still award an “Official Truck of the NFL” to a sponsor of its choosing, so long as it doesn’t compete with Hyundai. The automaker’s official titles include car, SUV and luxury vehicle of the NFL.

Though GM no longer is the official sponsor — it cancelled its $25 million/year agreement with the league earlier this year, bringing an end to a relationship begun in 2001 — truck brand GMC will still have a presence on ESPN’s “Monday Night Football.”

Hyundai’s sponsorship of the NFL joins other automakers and brands in the game, including Kia’s relationship with the NBA, Chevrolet providing trucks with “technology and stuff” to Major League Baseball, Honda skating to where the puck will be for the NHL, and Audi shooting the winning goal into the back of the net for Major League Soccer.

The first instance of Hyundai’s new relationship will appear September 10, where the automaker will have a major presence during NFL Kickoff festivities.

(Photo credit: Hyundai)

The post Hyundai New Official Sponsor Of NFL, Official Truck Title Open To Others appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/06/hyundai-new-official-sponsor-of-nfl-official-truck-title-open-to-others/feed/ 16
Study: Nine Out Of 10 Millennials Consider Car Ownership Important http://www.thetruthaboutcars.com/2015/06/study-nine-out-of-10-millennials-consider-car-ownership-important/ http://www.thetruthaboutcars.com/2015/06/study-nine-out-of-10-millennials-consider-car-ownership-important/#comments Mon, 29 Jun 2015 18:00:55 +0000 http://www.thetruthaboutcars.com/?p=1102257 Allegedly, Millennials care only about the latest iPhone, and not the i8. Nine out of 10 Millennials would disagree, and consider car ownership important. The statistic comes from a study by rental car company Enterprise Holdings, The Detroit Bureau says, with the indication Millennials are renting cars they might want to buy later, per fleet […]

The post Study: Nine Out Of 10 Millennials Consider Car Ownership Important appeared first on The Truth About Cars.

]]>
Fashion Bloggers Look Over Mercedes AMG GT S At NYFW AW15

Allegedly, Millennials care only about the latest iPhone, and not the i8. Nine out of 10 Millennials would disagree, and consider car ownership important.

The statistic comes from a study by rental car company Enterprise Holdings, The Detroit Bureau says, with the indication Millennials are renting cars they might want to buy later, per fleet operations boss Kurt Kohler:

When we provide our customers with a great rental experience, it doesn’t just keep them coming back to us – it clearly sends many of them into their local dealer showrooms, as well.

Though studies like Enterprise’s are seen more as marketing tools benefiting the company than the consumer, other studies and reports point to the same conclusion: young adults want to drive, and want to own what they drive. One analysis by J.D. Power found Millennials account for 27 percent of all U.S. new car sales at present, with the cohort overtaking Baby Boomers on the sales floor by the 2020s.

Returning to Enterprise’s study, the company found 92 percent of Boomers and Millennials believe owning a car is important, compared to 73 percent in 2013. The spike is likely the result of improving fortunes among the younger cohort alongside the economy following the end of the Great Recession.

Regarding rental-to-showroom sales, 32 percent of Millennials said a positive renting experience led them down the road to their new vehicle, while 30 percent of Gen-Xers and 23 percent of Boomers though the same. Additionally, 45 percent of those surveyed said renting a car prepared them for the technologies they would find in their own vehicle.

The study is more good news for automakers as they seek to bring in more potential customers. Rather than build fleet-ready models for the sake of keeping the lights on, automakers could use the opportunity to claim those sales as marketing for the real thing, especially if they decide to add more technology to a base model to show off what they can do when it comes time to turn the renter into a buyer.

(Photo credit: Mercedes-Benz USA/Facebook)

The post Study: Nine Out Of 10 Millennials Consider Car Ownership Important appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/06/study-nine-out-of-10-millennials-consider-car-ownership-important/feed/ 69
Ford Unveils Carsharing Pilot Program For Select Ford Credit Consumers http://www.thetruthaboutcars.com/2015/06/ford-unveils-carsharing-pilot-program-for-select-ford-credit-consumers/ http://www.thetruthaboutcars.com/2015/06/ford-unveils-carsharing-pilot-program-for-select-ford-credit-consumers/#comments Wed, 24 Jun 2015 15:00:53 +0000 http://www.thetruthaboutcars.com/?p=1099089 Financing a Ford and looking to bolster your monthly payments? The automaker has an idea: rent your car to others. Ford owners financing their rides through Ford Credit can rent them out to other drivers through its Peer-2-Peer Car Sharing program, announced Tuesday evening. The pilot program will invite 14,000 and 12,000 owners “in six […]

The post Ford Unveils Carsharing Pilot Program For Select Ford Credit Consumers appeared first on The Truth About Cars.

]]>
2015 Ford F-150

Financing a Ford and looking to bolster your monthly payments? The automaker has an idea: rent your car to others.

Ford owners financing their rides through Ford Credit can rent them out to other drivers through its Peer-2-Peer Car Sharing program, announced Tuesday evening. The pilot program will invite 14,000 and 12,000 owners “in six U.S. cities and London, respectively” to rent their vehicles to prescreened drivers on a short-term basis, with rental payments going towards paying down the note.

To enable this, Ford partnered with rideshare companies Getaround (U.S. market) and easyCar Club (London), whose respective “Web-based, mobile-friendly software” will handle all transactions.

The six U.S. cities selected to participate in the sharing program are the California cities of Berkeley, Oakland and San Francisco, as well as Portland, Chicago and Washington. The program is slated to run through November 2015.

(Photo credit: Alex L. Dykes/The Truth About Cars)

The post Ford Unveils Carsharing Pilot Program For Select Ford Credit Consumers appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/06/ford-unveils-carsharing-pilot-program-for-select-ford-credit-consumers/feed/ 10
HEMI Engine Family Receiving Upgrades To Fuel Economy, Power http://www.thetruthaboutcars.com/2015/06/hemi-engine-family-receiving-upgrades-to-fuel-economy-power/ http://www.thetruthaboutcars.com/2015/06/hemi-engine-family-receiving-upgrades-to-fuel-economy-power/#comments Tue, 23 Jun 2015 20:00:54 +0000 http://www.thetruthaboutcars.com/?p=1097977 Changes are coming to FCA’s HEMI engine family, ranging from increased fuel economy, to higher horsepower. Though details are scant, the 5.7-liter HEMI V8 could receive direct injection to increase its fuel economy, Allpar writes. In turn, the upgrade would be enough to reduce or remove the need for FCA to buy CAFE credits. Meanwhile, […]

The post HEMI Engine Family Receiving Upgrades To Fuel Economy, Power appeared first on The Truth About Cars.

]]>
Supercharged 6.2-liter HEMI® Hellcat V-8 engine produces 707 ho

Changes are coming to FCA’s HEMI engine family, ranging from increased fuel economy, to higher horsepower.

Though details are scant, the 5.7-liter HEMI V8 could receive direct injection to increase its fuel economy, Allpar writes. In turn, the upgrade would be enough to reduce or remove the need for FCA to buy CAFE credits.

Meanwhile, the Hellcat’s development splits two ways. One modification — for the upcoming Jeep Grand Cherokee Trackhawk — would be tuned for greater refinement to better match the character of both SUV and driver, likely leading towards less horsepower under the bonnet.

The second modification is in response to Ford and Shelby bringing to market an engine said to be more powerful than the Hellcat. Thus, for 2017, FCA are looking to push the Hellcat beyond 707 horsepower against the Blue Oval’s twin-turbo 5.0-liter with direct injection and a potential 740-plus horses pushing the 2017 Shelby GT500 down the highway.

Beyond what is known, no models have been discovered as recipients for the upgrades, while said upgrades may not be ready in time for the 2016 model year’s start.

(Photo credit: Dodge)

The post HEMI Engine Family Receiving Upgrades To Fuel Economy, Power appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/06/hemi-engine-family-receiving-upgrades-to-fuel-economy-power/feed/ 92