The Truth About Cars » Marketing http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 23 May 2015 15:11:46 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » Marketing http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com/category/news-blog/marketing/ Hyundai Santa Cruz, Subcompact Crossover Close To Production http://www.thetruthaboutcars.com/2015/05/hyundai-santa-cruz-subcompact-crossover-close-to-production/ http://www.thetruthaboutcars.com/2015/05/hyundai-santa-cruz-subcompact-crossover-close-to-production/#comments Wed, 20 May 2015 21:00:52 +0000 http://www.thetruthaboutcars.com/?p=1071762 Remember the Hyundai Santa Cruz from the 2015 Detroit Auto Show? The trucklet may soon be coming to a showroom near you. Hyundai Motor North America CEO Dave Zuchowski said the Santa Cruz has a high probability of being approved by the parent company in South Korea, The Detroit Bureau reports, and would be accompanied […]

The post Hyundai Santa Cruz, Subcompact Crossover Close To Production appeared first on The Truth About Cars.

]]>
Hyundai_Santa_Cruz_Crossover_Truck_Concept

Remember the Hyundai Santa Cruz from the 2015 Detroit Auto Show? The trucklet may soon be coming to a showroom near you.

Hyundai Motor North America CEO Dave Zuchowski said the Santa Cruz has a high probability of being approved by the parent company in South Korea, The Detroit Bureau reports, and would be accompanied by a subcompact crossover set to battle the likes of the Jeep Renegade, Honda HR-V and Chevrolet Trax.

The trucklet takes a different approach compared to other midsize competitors, such as the Chevrolet Colorado and GMC Canyon twins, focusing more on young city dwellers with active lifestyles who seek a vehicle with a place to stow their gear without dirtying the interior.

As for the proposed subcompact crossover, Zuchowski says Hyundai wants “a piece” of the growing segment, going as far as to decline bringing over an offering from China due to its conservative styling. The North American model will have its own platform, and have more striking styling, he adds.

An announcement is due within the next two to three months after Hyundai finishes studying capacity needs for the two models, with the United States likely to receive a boost over Mexico.

[Photo credit: Hyundai]

The post Hyundai Santa Cruz, Subcompact Crossover Close To Production appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/hyundai-santa-cruz-subcompact-crossover-close-to-production/feed/ 95
Renault Kwid Unveiled, Ready To Battle Maruti Suzuki Alto In India http://www.thetruthaboutcars.com/2015/05/renault-kwid-unveiled-ready-to-battle-maruti-suzuki-alto-in-india/ http://www.thetruthaboutcars.com/2015/05/renault-kwid-unveiled-ready-to-battle-maruti-suzuki-alto-in-india/#comments Wed, 20 May 2015 17:00:03 +0000 http://www.thetruthaboutcars.com/?p=1071530 As the Datsun brand stumbles in India, Renault-Nissan unveiled the Kwid Wednesday to take on the challenge of beating the best-selling Maruti Suzuki Alto. The Kwid hatchback is underpinned by the alliance’s Common Modular A Family platform, boasts a ground clearance of 7.1 inches, and has a starting price of ₹3,00,000 ($4,700 USD), Automotive News […]

The post Renault Kwid Unveiled, Ready To Battle Maruti Suzuki Alto In India appeared first on The Truth About Cars.

]]>
Renault Kwid 01

As the Datsun brand stumbles in India, Renault-Nissan unveiled the Kwid Wednesday to take on the challenge of beating the best-selling Maruti Suzuki Alto.

The Kwid hatchback is underpinned by the alliance’s Common Modular A Family platform, boasts a ground clearance of 7.1 inches, and has a starting price of ₹3,00,000 ($4,700 USD), Automotive News Europe reports. Power is set to come from an 800cc unit, though no other powertrain information was announced at this time.

Like the Tata GenX Nano announced Tuesday, the Kwid has a feature set normally found on more upscale vehicles for the Indian market, including hands-free voice-calling with Bluetooth, 7-inch touchscreen display with navigation and infotainment, and optional airbags.

Renault-Nissan CEO Carlos Ghosn said the Indian market was not an easy one during the Kwid’s unveiling in Chennai, and expects the city car to be “a game changer for Renault India.” The alliance’s current attempt to crack the market — the Datsun Go — sold 16,000 units since its introduction in 2014. The Alto manages to sell over 16,000 units per month in comparison at a starting price of ₹2,46,163 ($3,865).

Renault India also plans to expand its dealership network from 157 to 280 by the end of next year, though the target still pales to Maruti’s 1,500 stores.

The Renault Kwid is expected in those showrooms in September upon leaving the assembly line in Chennai.

[Image credit: Renault]

Renault Kwid 01 Renault Kwid 02 Renault Kwid 03 Renault Kwid 07 Renault Kwid 06 Renault Kwid 05 Renault Kwid 10 Renault Kwid 04 Renault Kwid 08 Renault Kwid 09

The post Renault Kwid Unveiled, Ready To Battle Maruti Suzuki Alto In India appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/renault-kwid-unveiled-ready-to-battle-maruti-suzuki-alto-in-india/feed/ 9
Luxury Automakers Wary Around Growing Female Consumer Base http://www.thetruthaboutcars.com/2015/05/luxury-automakers-wary-around-growing-female-consumer-base/ http://www.thetruthaboutcars.com/2015/05/luxury-automakers-wary-around-growing-female-consumer-base/#comments Tue, 19 May 2015 19:00:20 +0000 http://www.thetruthaboutcars.com/?p=1070938 Those dealing in luxury vehicles and high-performance exotics may need to improve their relations with women soon, as more women seek such wares. While less than 10 percent of Lamborghini and Ferrari owners in the United States are women, and Porsche only boasts 25 percent, female consumers in emerging markets like China are flexing their […]

The post Luxury Automakers Wary Around Growing Female Consumer Base appeared first on The Truth About Cars.

]]>
McLaren MP4-12C Circa January 2012

Those dealing in luxury vehicles and high-performance exotics may need to improve their relations with women soon, as more women seek such wares.

While less than 10 percent of Lamborghini and Ferrari owners in the United States are women, and Porsche only boasts 25 percent, female consumers in emerging markets like China are flexing their wealth with the automakers’ models in significant numbers, Reuters reports. The overall female consumer base is expanding, as well, fueled by increasing wealth as more and more women enter into greater positions of power.

However, marketing leaves a lot to be desired, especially as some automakers are wary of appealing to the new consumer base. Lamborghini CEO Stephan Winkelmann explains:

It’s like with an engineering degree which attracts more men than women, that’s just how it is. Males are more into the car business and the super sportscar is the pinnacle of that business.

On the other side, automotive consultant Belinda Parmar says high-end and exotic manufacturers should consider women drivers when designing vehicles. Her work with Aston Martin on its planned crossover is slated to have a higher sitting position and smaller steering wheel, allowing those wearing skirts to enter and exit without having to worry about feeling “silly” about the matter.

[Photo credit: Axion23/Flickr/CC BY 2.0]

The post Luxury Automakers Wary Around Growing Female Consumer Base appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/luxury-automakers-wary-around-growing-female-consumer-base/feed/ 44
Brothers Bid For Piece Of Father’s Legacy, Win Despite Losing http://www.thetruthaboutcars.com/2015/05/brothers-bid-for-piece-of-fathers-legacy-win-despite-losing/ http://www.thetruthaboutcars.com/2015/05/brothers-bid-for-piece-of-fathers-legacy-win-despite-losing/#comments Fri, 15 May 2015 18:00:26 +0000 http://www.thetruthaboutcars.com/?p=1069218 Five years after losing their father in the line of duty, Tanner and Chase Brownlee did their best to win his retired squad car at auction. Weld County, Colo. Deputy Sheriff Sam Brownlee was on duty when he lost his life in 2010 at the end of a police chase, KMGH-TV reports. Five years later, […]

The post Brothers Bid For Piece Of Father’s Legacy, Win Despite Losing appeared first on The Truth About Cars.

]]>
Weld County Dodge Charger Retired Squad Car Set For Auction Circa May 2015

Five years after losing their father in the line of duty, Tanner and Chase Brownlee did their best to win his retired squad car at auction.

Weld County, Colo. Deputy Sheriff Sam Brownlee was on duty when he lost his life in 2010 at the end of a police chase, KMGH-TV reports. Five years later, the Brownlee brothers set out to claim his father’s work vehicle, a Dodge Charger, at auction Wednesday evening.

At the time the auction began, Tanner planned to use funds from his GoFundMe page to bring the car home, only to find himself severely outbid as the auction wore on.

However, the winning bidder — Steve Wells — quickly handed over the keys to Tanner seconds after putting $60,000 on the car, catching him off-guard.

Both proceeds from the auction and the GoFundMe page will go to Concerns of Police Survivors, an organization providing services to survivors of LEOs killed in the line of duty.

[Photo credit: KMGH-TV]

The post Brothers Bid For Piece Of Father’s Legacy, Win Despite Losing appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/brothers-bid-for-piece-of-fathers-legacy-win-despite-losing/feed/ 26
Compact Commercial Vans Booming Despite Challenges http://www.thetruthaboutcars.com/2015/05/compact-commercial-vans-booming-despite-challenges/ http://www.thetruthaboutcars.com/2015/05/compact-commercial-vans-booming-despite-challenges/#comments Fri, 15 May 2015 15:00:54 +0000 http://www.thetruthaboutcars.com/?p=1069114 While old-school large vans are still kings in catering and flowers for now, more small business owners are opting instead for compact commercial vans. The new segment, boasting vans such as the Ford Transit Connect, Nissan NV200 and Ram ProMaster City, is gaining significant ground thus far in 2015, with sales jumping 58 percent compared […]

The post Compact Commercial Vans Booming Despite Challenges appeared first on The Truth About Cars.

]]>
2015 Ram ProMaster City Pursued By Ram 1500 Crew Cab

While old-school large vans are still kings in catering and flowers for now, more small business owners are opting instead for compact commercial vans.

The new segment, boasting vans such as the Ford Transit Connect, Nissan NV200 and Ram ProMaster City, is gaining significant ground thus far in 2015, with sales jumping 58 percent compared to the same period in 2014, Ward’s Auto reports. The aforementioned Transit Connect is the segment sales leader, with 43,210 units delivered last year.

The popularity of compact commercial vans is in part due to business owners needing a van smaller and more efficient than the Chevrolet Express, Ram ProMaster, and recently discontinued Ford E-Series. Karl Chevrolet fleet and commercial sales manager Scott Sams says the compacts offer those features, filling “a blank space in the lineup,” and adds a lot of catering and delivery businesses would benefit from exchanging larger vans for smaller models.

Though popular with those who know already, dealers and automakers alike are facing challenges in bringing those customers to the compact commercial van segment. For GM, who sells the Chevrolet City Express, most consumers in the market usually don’t have Chevrolet in mind when shopping. Dealer displays at local events have helped in promoting the compact and boosting sales in some parts of the country. Meanwhile, FCA US is helping dealers interested in adding commercial sales to their retail operations with a go-to-market plan aimed at building rapport with business customers.

[Photo credit: Ram]

The post Compact Commercial Vans Booming Despite Challenges appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/compact-commercial-vans-booming-despite-challenges/feed/ 66
Ellinghaus: Original Cadillac ELR Price Of Admission ‘A Mouthful’ http://www.thetruthaboutcars.com/2015/05/ellinghaus-original-cadillac-elr-price-of-admission-a-mouthful/ http://www.thetruthaboutcars.com/2015/05/ellinghaus-original-cadillac-elr-price-of-admission-a-mouthful/#comments Thu, 14 May 2015 14:01:22 +0000 http://www.thetruthaboutcars.com/?p=1068474 In part due to its Chevrolet roots, the Cadillac ELR is now selling for up to 35 percent less than its original $76,000 price tag. Out of all of the electric and plug-in hybrid vehicles selling below MSRP due to lower fuel prices at the pump, the current ELR has seen the largest discount from […]

The post Ellinghaus: Original Cadillac ELR Price Of Admission ‘A Mouthful’ appeared first on The Truth About Cars.

]]>
2016-Cadillac-ELR-005

In part due to its Chevrolet roots, the Cadillac ELR is now selling for up to 35 percent less than its original $76,000 price tag.

Out of all of the electric and plug-in hybrid vehicles selling below MSRP due to lower fuel prices at the pump, the current ELR has seen the largest discount from the original sticker, Bloomberg reports. Nearly 2,000 units have left the showroom over the past 18 months, with some dealerships going as low as $50,000 to make room for a model that will actually leave in a few days (i.e. the Escalade).

Cadillac originally established the high price of admission for its Tesla fighter because of the standard features it offered, despite its PHEV technology coming from the $35,000 Chevrolet Volt. Thus, the brand “overestimated” its customers would discover its competitors “were naked at that price,” according to marketing boss Uwe Ellinghaus.

Another justification was if the ELR were priced closely above the Volt, PHEV shoppers would have gone for the latter instead. Branding also played a role in the pricing, intending to signal to consumers the ELR was a Cadillac through and through, from its badging and design, to the olive wood trim and 10-speaker Bose audio system.

Though these failures have guaranteed the PHEV will not see a second generation, the 2016 edition will at least begin the model’s ride into the sunset on a more even keel. Pricing is set to begin at $66,000 before federal incentives, while power will increase to 233 horsepower and 373 lb-ft of torque from the current edition’s 217 horses and 295 lb-ft of torque.

[Photo credit: Cadillac]

The post Ellinghaus: Original Cadillac ELR Price Of Admission ‘A Mouthful’ appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/ellinghaus-original-cadillac-elr-price-of-admission-a-mouthful/feed/ 42
Tesla Gains Renewed Support From FTC For Direct Sales Model http://www.thetruthaboutcars.com/2015/05/tesla-gains-renewed-support-ftc-direct-sales-model/ http://www.thetruthaboutcars.com/2015/05/tesla-gains-renewed-support-ftc-direct-sales-model/#comments Tue, 12 May 2015 17:00:25 +0000 http://www.thetruthaboutcars.com/?p=1066378 In its battles for the right to sell its wares directly to consumers, Tesla has found a valuable ally in the Federal Trade Commission. Though the FTC has supported Tesla in the past, the agency recently reemphasized its pro-direct sales stance via a post regarding a new proposal working through the Michigan Legislature allowing so-called […]

The post Tesla Gains Renewed Support From FTC For Direct Sales Model appeared first on The Truth About Cars.

]]>
Tesla Showroom In California Circa August 2014

In its battles for the right to sell its wares directly to consumers, Tesla has found a valuable ally in the Federal Trade Commission.

Though the FTC has supported Tesla in the past, the agency recently reemphasized its pro-direct sales stance via a post regarding a new proposal working through the Michigan Legislature allowing so-called “autocycles” – i.e., Elio Motors’ wares – to be directly sold to the public, TechCrunch reports.

The autocycle bill – SB 268 – comes just months after Michigan passed legislation to clarify its position on automakers directly selling to the public, which the state has said was always verboten. The clarification, however, left the door open for further conversation on the matter of direct sales, such as the one proposed by SB 268.

The FTC said the final decision involving the business model would remain in the domain of each individual state’s regulators, though it would prefer policymakers to leave said decisions on such business models to both automakers and their consumers “absent some legitimate public purpose” in prohibiting certain selling methods.

[Photo credit: Ming-yen Hsu/Flickr/CC BY-ND 2.0]

The post Tesla Gains Renewed Support From FTC For Direct Sales Model appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/tesla-gains-renewed-support-ftc-direct-sales-model/feed/ 88
Tesla Model 3 Set For Global Debut By Next March http://www.thetruthaboutcars.com/2015/05/tesla-model-3-set-global-debut-next-march/ http://www.thetruthaboutcars.com/2015/05/tesla-model-3-set-global-debut-next-march/#comments Thu, 07 May 2015 17:00:10 +0000 http://www.thetruthaboutcars.com/?p=1063618 The elusive unicorn known as the Tesla Model 3 is set to hit showrooms in H2 2017, but will make its world debut much sooner. During the automaker’s Q1 2015 earnings call, CEO Elon Musk announced that his company would bring the Model 3 to the global stage next March, AutoGuide reports. This likely could […]

The post Tesla Model 3 Set For Global Debut By Next March appeared first on The Truth About Cars.

]]>
Tesla Building Circa March 2015

The elusive unicorn known as the Tesla Model 3 is set to hit showrooms in H2 2017, but will make its world debut much sooner.

During the automaker’s Q1 2015 earnings call, CEO Elon Musk announced that his company would bring the Model 3 to the global stage next March, AutoGuide reports. This likely could mean an appearance around, if not during, the Geneva or New York auto shows that bookend the month.

Before the $35,000 EV with the 200-mile range leaves the studio for the ramp, however, the Model X SUV is expected to take its place alongside the Model S.

[Photo credit: Tesla/Facebook]

The post Tesla Model 3 Set For Global Debut By Next March appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/tesla-model-3-set-global-debut-next-march/feed/ 33
Trademark Trolls Claiming Automotive Brands For Profit http://www.thetruthaboutcars.com/2015/05/trademark-trolls-claiming-automotive-brands-profit/ http://www.thetruthaboutcars.com/2015/05/trademark-trolls-claiming-automotive-brands-profit/#comments Tue, 05 May 2015 19:00:37 +0000 http://www.thetruthaboutcars.com/?p=1062378 The bane of many a startup and established company alike, trademark trolls now have their sights set on the auto industry. Portage, Ind.-based Trademark King, Inc. began filing trademark protection claims on 155 names and domains around Thanksgiving of last year, AutoGuide reports. The claims include everything from “Selection Sunday” and “Warren Buffet,” to “Porsche.com” […]

The post Trademark Trolls Claiming Automotive Brands For Profit appeared first on The Truth About Cars.

]]>
Fremont Troll In Seattle Circa August 2006

The bane of many a startup and established company alike, trademark trolls now have their sights set on the auto industry.

Portage, Ind.-based Trademark King, Inc. began filing trademark protection claims on 155 names and domains around Thanksgiving of last year, AutoGuide reports. The claims include everything from “Selection Sunday” and “Warren Buffet,” to “Porsche.com” and “Kia.com.”

According to the filings, the trademark troll is staking its claim to these names for “brand development and evaluation services in the field of trademarks, trade names, and domain names,” as well as “creating trademarks for others.” For the right price, however, the company would sell or lease the name “to anyone in the world for a legal business activity.”

And how much did Douglas LeHockey, the owner of Trademark King – the company and the trademark – pay for this trouble? According to Domain Name Wire, $50,000.

When interviewed by the publication about another trademark filing related to an established domain name, LeHockey said it didn’t matter who had the domain name first, but who filed the trademark first, adding he would have his lawyer send a cease-and-desist to the domain owner.

[Photo credit: ngader/Flickr/CC BY 2.0]

The post Trademark Trolls Claiming Automotive Brands For Profit appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/trademark-trolls-claiming-automotive-brands-profit/feed/ 38
Audi Ireland Subverts Sexist Stereotypes Via Social Media Campaign http://www.thetruthaboutcars.com/2015/05/audi-ireland-subverts-sexist-stereotypes-via-social-media-campaign/ http://www.thetruthaboutcars.com/2015/05/audi-ireland-subverts-sexist-stereotypes-via-social-media-campaign/#comments Tue, 05 May 2015 16:00:12 +0000 http://www.thetruthaboutcars.com/?p=1062090 Finding jokes about women behind the wheel passé, Audi Ireland recently began a Twitter campaign meant to subvert the sexism. The subsidiary pulled its bait-and-switch with the hashtag #womendrivers, where those looking for a good laugh at another’s expense instead found themselves reading about women “driving” technology, science, business et al forward, The Telegraph reports. […]

The post Audi Ireland Subverts Sexist Stereotypes Via Social Media Campaign appeared first on The Truth About Cars.

]]>
news-2017-audi-r8-coupe-4

Finding jokes about women behind the wheel passé, Audi Ireland recently began a Twitter campaign meant to subvert the sexism.

The subsidiary pulled its bait-and-switch with the hashtag #womendrivers, where those looking for a good laugh at another’s expense instead found themselves reading about women “driving” technology, science, business et al forward, The Telegraph reports. Audi Ireland explained its mission thusly in a YouTube video about the campaign:

Women drivers have become synonymous with bad drivers. The butt of jokes. We don’t think it’s funny. We have created tweets using the hashtag #womendrivers. Users click expecting funny stories or videos, and instead find articles about real women drivers. Women driving their field forward in business, technology, science and more.

The campaign has been a hit thus far, with women in particular heaping praise on turning the hashtag on its head.

[Photo credit: Audi]

The post Audi Ireland Subverts Sexist Stereotypes Via Social Media Campaign appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/audi-ireland-subverts-sexist-stereotypes-via-social-media-campaign/feed/ 6
GM Gives Away 2016 Chevrolet Malibu, Invests $174 Million In Kansas http://www.thetruthaboutcars.com/2015/05/gm-gives-away-2016-chevrolet-malibu-invests-174-million-kansas/ http://www.thetruthaboutcars.com/2015/05/gm-gives-away-2016-chevrolet-malibu-invests-174-million-kansas/#comments Mon, 04 May 2015 18:00:32 +0000 http://www.thetruthaboutcars.com/?p=1060954 In celebration of a key milestone, General Motors CEO Mary Barra gave away a 2016 Chevrolet Malibu Monday, a feat that could never happen with the old Malibu, even with Oprah’s help. The Malibu was given to retired U.S. Army corporal and Purple Heart recipient Trent Brining, who received his medal when a rocket-propelled grenade […]

The post GM Gives Away 2016 Chevrolet Malibu, Invests $174 Million In Kansas appeared first on The Truth About Cars.

]]>
2016-Chevrolet-Malibu-007

In celebration of a key milestone, General Motors CEO Mary Barra gave away a 2016 Chevrolet Malibu Monday, a feat that could never happen with the old Malibu, even with Oprah’s help.

The Malibu was given to retired U.S. Army corporal and Purple Heart recipient Trent Brining, who received his medal when a rocket-propelled grenade delivered severe injuries to his arms and legs while on patrol in Baghdad in 2005. Brining is currently a financial advisor for a local credit union near Overland Park, Kansas, 30 minutes south of where his new Malibu will be assembled later this year in nearby Fairfax.

Over the next two days, GM will select four other individuals to receive a new vehicle built in the region where they reside. The giveaways are in celebration of the automaker’s 500-millionth vehicle to leave the assembly line. Barra added her company expects to sell “more than 1,000 new vehicles per hour, 24 hours per day” during 2015, a figure that would deliver an estimated 10 million units in volume by the end of the year.

Speaking of Fairfax Assembly, Chevrolet global president Alan Batey announced the plant would receive a $174-million investment for new equipment and technology to help assemble the 2016 Malibu. The investment is part of GM’s overall $5.4-billion investment scheme to help improve its standing for years to come. Monday’s announcement follows the first one made last week in Michigan, where three facilities will split $783.5 million for similar improvements.

[Image credit: Chevrolet]

The post GM Gives Away 2016 Chevrolet Malibu, Invests $174 Million In Kansas appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/gm-gives-away-2016-chevrolet-malibu-invests-174-million-kansas/feed/ 25
FCA US, Strayer University Offering Dealership Employees Free College Education http://www.thetruthaboutcars.com/2015/05/fca-us-strayer-university-offering-dealership-employees-free-college-education/ http://www.thetruthaboutcars.com/2015/05/fca-us-strayer-university-offering-dealership-employees-free-college-education/#comments Mon, 04 May 2015 17:00:56 +0000 http://www.thetruthaboutcars.com/?p=1060850 FCA US dealerships in the Southeastern United States are among the first to offer free college scholarships to their employees. The program – Degrees@Work – is a partnership between FCA US and private for-profit institution Strayer University. It will offer associate’s, bachelor’s and master’s degrees in 40 fields of study to any employee interested, Automotive […]

The post FCA US, Strayer University Offering Dealership Employees Free College Education appeared first on The Truth About Cars.

]]>
Fiat Dealership In New Jersey Circa January 2013

FCA US dealerships in the Southeastern United States are among the first to offer free college scholarships to their employees.

The program – Degrees@Work – is a partnership between FCA US and private for-profit institution Strayer University. It will offer associate’s, bachelor’s and master’s degrees in 40 fields of study to any employee interested, Automotive News reports.

The partnership deal is voluntary for all dealerships in the U.S., with those in Florida, Georgia, the Carolinas, Alabama and Tennessee offering the tuition-free education program beginning Monday. The remaining eight U.S. dealership regions will follow in Q3 2015.

In addition to the standard curriculum offered through its online and on-campus education offerings, Strayer will incorporate industry- and dealership-related studies into the coursework with help from FCA. Credits for previous coursework and/or life experience will also be offered through the program.

In return for the partnership, FCA US aims to stem the tide of turnover at its dealerships by attracting and retaining qualified employees who wouldn’t otherwise consider working in the industry. FCA dealer training director John Fox says Degrees@Work’s promise of a no-cost, no-debt college degree – normally a $42,000-$50,000 investment at Strayer; the FCA program pays less per degree – would attract “the best and brightest” to FCA’s dealership network, improving both retention rates and customer service.

[Photo credit: p_d_s/Flickr/CC BY-ND 2.0]

The post FCA US, Strayer University Offering Dealership Employees Free College Education appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/05/fca-us-strayer-university-offering-dealership-employees-free-college-education/feed/ 48
Study: Millennials Love Cars, Not So Much EVs http://www.thetruthaboutcars.com/2015/04/study-millennials-love-cars-not-much-evs/ http://www.thetruthaboutcars.com/2015/04/study-millennials-love-cars-not-much-evs/#comments Wed, 29 Apr 2015 16:00:21 +0000 http://www.thetruthaboutcars.com/?p=1056274 Per a new study by Continental AG, millennials love cars as much as they love iPhones, so long as their rides aren’t electrified. The biennial Continental Mobility Study found in 2015 that 84 percent of those between ages 16 and 25 state that driving matters greatly to them, with 76 percent of the group driving […]

The post Study: Millennials Love Cars, Not So Much EVs appeared first on The Truth About Cars.

]]>
Kia Soul with Lyftstache Circa September 2013

Per a new study by Continental AG, millennials love cars as much as they love iPhones, so long as their rides aren’t electrified.

The biennial Continental Mobility Study found in 2015 that 84 percent of those between ages 16 and 25 state that driving matters greatly to them, with 76 percent of the group driving their vehicles every day, AutoGuide reports.

Regarding the aforementioned iPhones, consumer electronics still rule over the group, as 91 percent placed a high importance on their smartphones, tablets et al. When it comes to automakers bringing that experience to their offerings, 73 percent stated they would like a connected vehicle. However, Continental AG board member Helmut Matschi cautions automakers to take a shotgun approach to implementing said tech, with data security being at the top of the list.

Ownership matters to all who were surveyed: 94 percent said they owned their vehicles, while only 1 percent preferred to use car-sharing services. The figure follows a similar trend in Europe, where 83 percent surveyed also stated that they own their cars. Matschi said he was “a bit surprised” at the outcome, thinking behavioral changes should have occurred by now, but that both young and older drivers alike “see driving as sustainable and fun.” Industry experts add that 65 million millennials will buy a vehicle over the next five years, fueling technological advancements in connectivity and autonomy in so doing.

One of those behaviors – going for greener, electrified motoring solutions – isn’t highly regarded among the group, let alone among all those who were surveyed by the supplier. While 71 percent of all Americans surveyed found EVs did wonders for the environment, only 31 percent said EVs were a joy to drive, 38 percent loved their designs, and 27 percent believed they were sporty.

Going from bad to worse for EV proponents, 21 percent of 31- to 59-year-olds said they thought EVs were a viable solution for transportation, while 24 percent of 16- to 30-year-olds stated they would use an EV to get around over the next decade.

The 2015 edition of the Continental Mobility Study contacted 2,300 non-drivers and 400 drivers in the U.S. for representative and qualitative sampling respectively during the second half of 2014.

[Photo credit: Raido/Flickr/CC BY 2.0]

The post Study: Millennials Love Cars, Not So Much EVs appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/study-millennials-love-cars-not-much-evs/feed/ 47
AAA: Average Annual Driving Costs Fall 2 Percent In 2015 http://www.thetruthaboutcars.com/2015/04/aaa-average-annual-driving-costs-fall-2-percent-2015/ http://www.thetruthaboutcars.com/2015/04/aaa-average-annual-driving-costs-fall-2-percent-2015/#comments Tue, 28 Apr 2015 19:00:48 +0000 http://www.thetruthaboutcars.com/?p=1055737 According to AAA’s 2015 Your Driving Costs study, annual driving costs costs fell 2 percent to an average of $8,698 in 2015. The annual study, which looks at the associated costs in owning and maintaining a typical sedan driven 15,000 miles a year, found that fuel costs fell nearly 14 percent to 11.2 cents per […]

The post AAA: Average Annual Driving Costs Fall 2 Percent In 2015 appeared first on The Truth About Cars.

]]>
AAA Your Driving Costs 2015 Infographic

According to AAA’s 2015 Your Driving Costs study, annual driving costs costs fell 2 percent to an average of $8,698 in 2015.

The annual study, which looks at the associated costs in owning and maintaining a typical sedan driven 15,000 miles a year, found that fuel costs fell nearly 14 percent to 11.2 cents per mile, while finance charges came down 21 percent to just $669 per year. The former is due to a combination of falling gas prices at the pump and improved fuel economy, the latter due to low finance rates amid rising sales and heavy dealer competition.

However, vehicle depreciation climbed 4.1 percent to $3,654 as new-car sales help push used and off-lease models back onto the lot. Insurance trickled up nearly 9 percent to $1,115/year for an average policy, mainly because of higher-cost modern features linked to safety, use of lightweight materials, and newer connected-vehicle systems.

Maintenance costs barely rose to just over 5 cents/mile in 2015 – though owners are behind on routine maintenance – while licensing, registration and taxes totaled $665 a year on average, thanks to slightly higher prices on the showroom floor. Tires held their ground as a result of the dynamics and competitiveness of the market, with costs rising to just 0.98 cents/mile.

Among the vehicle types factored into the annual average, owners of minivans and SUVs will continue to fare well at the pump and in financing their vehicles, as those vehicles average 0.625 cents and 0.708 cents per mile in 2015. Owners of large sedans face the highest average cost at 0.710 cents/mile, while midsize and small sedan owners pay 0.581 cents and 0.449 cents for every mile driven, respectively.

[Image credit: AAA]

The post AAA: Average Annual Driving Costs Fall 2 Percent In 2015 appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/aaa-average-annual-driving-costs-fall-2-percent-2015/feed/ 39
Mitsubishi Evo To Return In Electrified Crossover Form http://www.thetruthaboutcars.com/2015/04/mitsubishi-evo-return-electrified-crossover-form/ http://www.thetruthaboutcars.com/2015/04/mitsubishi-evo-return-electrified-crossover-form/#comments Tue, 28 Apr 2015 18:00:10 +0000 http://www.thetruthaboutcars.com/?p=1055665 Though the Mitsubishi Evo as we know it will soon fade into history, the Evo nameplate will return in the form of an electrified crossover. Mitsubishi boss Tetsuro Aikawa told Autocar that the future Evo would be linked to EV and PHEV technologies: In the future, we would like to launch such a vehicle with […]

The post Mitsubishi Evo To Return In Electrified Crossover Form appeared first on The Truth About Cars.

]]>
Mitsubishi Concept XR-PHEV II

Though the Mitsubishi Evo as we know it will soon fade into history, the Evo nameplate will return in the form of an electrified crossover.

Mitsubishi boss Tetsuro Aikawa told Autocar that the future Evo would be linked to EV and PHEV technologies:

In the future, we would like to launch such a vehicle with Evo characteristics. In Japanese, when you pronounce ‘Oh’ [in Evo], it means ‘king’. So we would like to launch this type of car, featuring EV and PHEV technology, which is the ultimate of its kind. ‘EV’ for electric vehicle, ‘O’ for king – Evo.

As for what that Evo may resemble, speculation points to the next-gen ASX crossover, based upon the XR-PHEV II concept featured at this year’s Geneva Auto Show. The ASX Evo would follow in the footsteps of the previous Lancer-based icon, with power from its PHEV drivetrain funnelled to all corners instead of only the front pair as done on the standard ASX.

That said, the wait may likely be a long one. According to Aikawa, a significant number of base ASX models would have to be sold prior to bringing the ASX Evo to the assembly line, as those sales are what fund R&D for the higher-performance model.

[Photo credit: Mitsubishi]

The post Mitsubishi Evo To Return In Electrified Crossover Form appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/mitsubishi-evo-return-electrified-crossover-form/feed/ 62
Mercedes Eyeing Crossovers For Maybach, smart Brands http://www.thetruthaboutcars.com/2015/04/mercedes-eyeing-crossovers-maybach-smart-brands/ http://www.thetruthaboutcars.com/2015/04/mercedes-eyeing-crossovers-maybach-smart-brands/#comments Fri, 24 Apr 2015 06:00:11 +0000 http://www.thetruthaboutcars.com/?p=1053545 Not too long ago, Mercedes didn’t have plans for either a Maybach or smart crossover. Looks like those plans have changed. Should the Mercedes-Maybach sub-brand gain a crossover to place alongside the S600 and Pullman models, sales and marketing boss Ola Kallenius says the Mercedes GLS set for 2017 would be “the more likely scenario,” […]

The post Mercedes Eyeing Crossovers For Maybach, smart Brands appeared first on The Truth About Cars.

]]>
Mercedes-Maybach 01

Not too long ago, Mercedes didn’t have plans for either a Maybach or smart crossover. Looks like those plans have changed.

Should the Mercedes-Maybach sub-brand gain a crossover to place alongside the S600 and Pullman models, sales and marketing boss Ola Kallenius says the Mercedes GLS set for 2017 would be “the more likely scenario,” Autocar reports.

The GLS would differ from the current GL/GLS model, as it would be based upon the S-Class’ current architecture to better go up against other high-end luxury SUVs and crossovers. It would also be powered by the same 6.0-liter twin-turbo V12 found in the S600 as well as a 4.0-liter V8 possible for tax purposes in China. Diesel, however, would be out of the question, as Mercedes expects to move the GLS in China and the U.S. where diesel isn’t on the radar of most motorists.

Meanwhile, smart could gain an SUV or crossover based on the forfour/Renault Twingo platform, a move that would bring greater use to said platform beyond its current role. The vehicle would likely improve smart’s long-term profit margins, though Daimler AG chief Dieter Zetsche cautions there would be some engineering challenges involved with the platform’s rear-engine, rear-drive design.

[Photo credit: Mercedes-Benz]

The post Mercedes Eyeing Crossovers For Maybach, smart Brands appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/mercedes-eyeing-crossovers-maybach-smart-brands/feed/ 2
Tesla Unveiling Home, Business Battery Products April 30 http://www.thetruthaboutcars.com/2015/04/tesla-unveiling-home-business-battery-products-april-30/ http://www.thetruthaboutcars.com/2015/04/tesla-unveiling-home-business-battery-products-april-30/#comments Wed, 22 Apr 2015 18:00:28 +0000 http://www.thetruthaboutcars.com/?p=1050849 Tesla wants more than to be in the garages of its customers as it plans to begin offering batteries for home and business energy-storage applications soon. The automaker stated in an email to investors and analysts Tuesday it would reveal its new battery products April 30, according to Bloomberg. Investor relations boss Jeffrey Evanson said the […]

The post Tesla Unveiling Home, Business Battery Products April 30 appeared first on The Truth About Cars.

]]>
2013 Tesla Model S Cargo areas

Tesla wants more than to be in the garages of its customers as it plans to begin offering batteries for home and business energy-storage applications soon.

The automaker stated in an email to investors and analysts Tuesday it would reveal its new battery products April 30, according to Bloomberg. Investor relations boss Jeffrey Evanson said the unveiling would explain “the advantages” of its home and business battery products and why current options aren’t as compelling as what Tesla has to offer.

Though scant details have come out about the batteries, Tesla’s plans aim to put the automaker as a leader in the emerging energy storage market. Many players in the market look to not just supplement, but ultimately surpass the traditional electric grid. The automaker and sister company SolarCity have already signed up companies like Wal-Mart and Cargill for their energy storage pilot program in California to help establish and accelerate said plans.

[Photo credit: Timothy Cain/The Truth About Cars]

The post Tesla Unveiling Home, Business Battery Products April 30 appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/tesla-unveiling-home-business-battery-products-april-30/feed/ 32
Lincoln Turning To Proper Names For Future Models http://www.thetruthaboutcars.com/2015/04/lincoln-turning-proper-names-future-models/ http://www.thetruthaboutcars.com/2015/04/lincoln-turning-proper-names-future-models/#comments Wed, 22 Apr 2015 17:00:50 +0000 http://www.thetruthaboutcars.com/?p=1050825 Just as Cadillac embraces an all-new set of alphanumeric naming schemes, Lincoln is deciding that proper names may be better after all. Ford President of the Americas Joe Hinrichs told reporters attending an industry breakfast hosted by Detroit law firm Dawda Mann that his company was “very excited about the Continental name and the attention […]

The post Lincoln Turning To Proper Names For Future Models appeared first on The Truth About Cars.

]]>
LincolnContinentalConcept_10_Detail_Badge

Just as Cadillac embraces an all-new set of alphanumeric naming schemes, Lincoln is deciding that proper names may be better after all.

Ford President of the Americas Joe Hinrichs told reporters attending an industry breakfast hosted by Detroit law firm Dawda Mann that his company was “very excited about the Continental name and the attention it’s gotten,” Automotive News says. Lincoln had made it known during the Continental Concept’s appearance at the 2015 New York Auto Show this month that the production model — set to replace the outgoing MKS — would also be called Continental.

Hinrichs also had this to say about the MK nomenclature as a whole:

I get it. I know MKX and C and Z and T. I’ve studied them very well. I know them well, but we also understand the issue. It’s, frankly, where the auto industry — the premium industry — has gone, if you look at all the nameplates. But another way Lincoln could distinguish itself is to leverage its heritage. So I’ll leave it at that.

The MK scheme was originally thought of as a tribute to the Continental Mark series, though then-CEO Alan Mulally told the media at the time that he wasn’t enamored with the scheme; he would later come to terms with the change. Now that Lincoln is coming back under the tutelage of current CEO Mark Fields, however, one of the ways it aims to stand apart from other premium brands is to return to using names like Continental, Town Car et al.

Proper names may also help on the showroom floor: while sales of the MK models are down 7.2 percent thus far in 2015, sales of the Navigator — the sole bearer of a proper name in Lincoln’s lineup — have climbed 84 percent over the same period, though part of that could be attributed to lower prices at the pump fueling renewed overall demand for trucks and SUVs, as well.

[Photo credit: Lincoln]

The post Lincoln Turning To Proper Names For Future Models appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/lincoln-turning-proper-names-future-models/feed/ 131
Ford Vignale Mondeo Ready To Deliver Total Package To Europe http://www.thetruthaboutcars.com/2015/04/ford-vignale-mondeo-ready-deliver-total-package-europe/ http://www.thetruthaboutcars.com/2015/04/ford-vignale-mondeo-ready-deliver-total-package-europe/#comments Tue, 21 Apr 2015 17:00:39 +0000 http://www.thetruthaboutcars.com/?p=1049993 It’s brown, it can be had as a wagon with diesel power and a manual, but like the new Taurus in China, the Ford Vignale Mondeo will never come here. The Vignale Mondeo is the first of the upscale Vignale models to emerge from Ford of Europe’s Vignale Centre in Valencia, Spain. The centre will also […]

The post Ford Vignale Mondeo Ready To Deliver Total Package To Europe appeared first on The Truth About Cars.

]]>
Ford Vignale Mondeo

It’s brown, it can be had as a wagon with diesel power and a manual, but like the new Taurus in China, the Ford Vignale Mondeo will never come here.

The Vignale Mondeo is the first of the upscale Vignale models to emerge from Ford of Europe’s Vignale Centre in Valencia, Spain. The centre will also be responsible for bringing the S-Max Vignale to European showrooms later this year. Pre-orders for the Mondeo are set for May, with interested customers able to place those orders in-person at one of the so-called Vignale Lounges inside FoE’s new flagship FordStores across Europe.

And what will those new Vignale owners receive when they take delivery of their wagon or sedan? For starters, power comes from either a 2.0-liter EcoBoost producing 202 and 237 horses, a 2.0-liter TDCi diesel good for 178 horses, a twin-turbo 2.0-liter TDCi delivering 207 horsepower, or a hybrid powertrain capable of 185 horsepower. The EcoBoost models send their power through a six-speed auto, while the diesels go through either a six-speed manual or a PowerShift automatic. Either way, the power is directed to the front or (on occasion) all four corners as determined by Ford’s iAWD intelligent all-wheel drive system.

Outside, the Vignale Mondeo can be had in a handful of shades, including an exclusive brown tone called Vignale Nocciola. Chrome door details, 18-inch alloys, and high-gloss front and side exterior trim pieces contribute to the “sleek, emotive design” of the Mondeo, says Ford.

Inside, heavy use of sound-deadening insulation and acoustic glass help keep NVH levels down, while active noise cancellation ensures that the engine noise will never dominate one’s enjoyment of Vivaldi’s “Spring,” as played through Sony’s DAB 12-speaker audio/navigation system.

Other features include: Sync 2 connected-vehicle system; traffic sign recognition; dynamic LED headlights; inflatable rear seat belts; heated steering wheel; pre-collision assist; quilted leather seating with tuxedo stitching; custom luggage and other fashion accessories; and a wide array of Vignale-branded bespoke services, as handled by “a dedicated Vignale relationship manager.”

While North American consumers won’t have a Vignale of any sort to consider, Lincoln’s comeback is more than enough to push aside the thought of a “Vignale All the Things” Fusion.

FordVignale_Mondeo_4door_01 FordVignale_Mondeo_4door_12 FordVignale_Mondeo_Wagon_05 FordVignale_Mondeo_Wagon_01 FordVignale_Mondeo_Wagon_02 FordVignale_Collection_16 FordVignale_Mondeo_Wagon_03 FordVignale_Mondeo_Wagon_04 FordVignale_Collection_18 FordVignale_Collection_14 FordVignale_Mondeo_4door_02

The post Ford Vignale Mondeo Ready To Deliver Total Package To Europe appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/ford-vignale-mondeo-ready-deliver-total-package-europe/feed/ 20
Jeri Ward Appointed To Vacated CCO Role At Audi Of America http://www.thetruthaboutcars.com/2015/04/jeri-ward-appointed-vacated-cco-role-audi-america/ http://www.thetruthaboutcars.com/2015/04/jeri-ward-appointed-vacated-cco-role-audi-america/#comments Mon, 20 Apr 2015 09:00:22 +0000 http://www.thetruthaboutcars.com/?p=1047385 After serving as Audi of America’s customer experience director since 2011, Jeri Ward moves on up to the roles of CCO and vice president for the subsidiary. Ward originally came on with AoA in 2007 as its launch strategy general manager after spending time in the marketing department of Ford — including managing marketing efforts […]

The post Jeri Ward Appointed To Vacated CCO Role At Audi Of America appeared first on The Truth About Cars.

]]>
Jeri Ward
After serving as Audi of America’s customer experience director since 2011, Jeri Ward moves on up to the roles of CCO and vice president for the subsidiary.

Ward originally came on with AoA in 2007 as its launch strategy general manager after spending time in the marketing department of Ford — including managing marketing efforts for the then-new Edge — as well as a nine-year stint at General Motors in its powertrain engineering division. In between, she took a two-year break between 1999 and 2001 to obtain her master’s in engineering and business at Northwestern University, as well as interning at General Electric.

During Johan de Nysschen’s time at the helm of AoA, Ward became a member of the automaker’s executive management team in November 2011, where she was tasked with bettering the customer experience from every point of ownership, including development of Audi’s presence in the digital and social media spaces. The results led to a climb from 13th place to the customer experience podium as determined by J.D. Power and Associates’ CSI ranking system.

In her new role as CCO, Ward is set to lead AoA’s public relations efforts throughout all departments, with the long-term goal of continuous improvement of the customer experience. Her appointment follows former CCO Joseph Jacuzzi’s departure for General Motors last month, where he now heads up Chevrolet’s global communications efforts.

The appointment will go into effect May 1.

The post Jeri Ward Appointed To Vacated CCO Role At Audi Of America appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/jeri-ward-appointed-vacated-cco-role-audi-america/feed/ 12
Shanghai 2015: Chinese Domestic Market Ford Taurus Revealed http://www.thetruthaboutcars.com/2015/04/shanghai-2015-chinese-domestic-market-ford-taurus-revealed/ http://www.thetruthaboutcars.com/2015/04/shanghai-2015-chinese-domestic-market-ford-taurus-revealed/#comments Sun, 19 Apr 2015 19:28:57 +0000 http://www.thetruthaboutcars.com/?p=1047689 Bowing at the 2015 Shanghai Auto Show, the Ford Taurus’ arrival marks the sedan’s first-ever appearance in the Chinese market. The new Taurus is one of 15 new vehicles Ford intends to bring to China by 2015. It’s set to be assembled at the automaker’s recently opened Changan Ford Hangzhou factory, a flexible-assembly facility with […]

The post Shanghai 2015: Chinese Domestic Market Ford Taurus Revealed appeared first on The Truth About Cars.

]]>
Taurus_02

Bowing at the 2015 Shanghai Auto Show, the Ford Taurus’ arrival marks the sedan’s first-ever appearance in the Chinese market.

The new Taurus is one of 15 new vehicles Ford intends to bring to China by 2015. It’s set to be assembled at the automaker’s recently opened Changan Ford Hangzhou factory, a flexible-assembly facility with an investment of $760 million and an annual production of 250,000 units.

Power for the sedan comes from a 2.7-liter EcoBoost twin-turbo V6, though power figures weren’t stated at this time. Meanwhile, rear passengers can enjoy power-reclining seats with optional adjustable lumbar support and massage function, fold-down center cushion that boasts a control panel for AC, seat functions and infotainment, and plenty of leg, shoulder, head and hip room thanks to the cabin design and 9.7 feet of length in the wheel base (16 feet overall).

Other features include: 25 different places to store items inside the cabin; cup holders that can adjust to different sizes of tea bottles; a panoramic sunroof whose front panel slides over the rear to ensure better rear-passenger headroom; leather seating and wood and chrome trim pieces; and extensive use of NVH-reducing materials and technologies.

New Ford Taurus Taurus_02 Taurus_03 Taurus_04 Taurus_05 Taurus_06 Taurus_07 Taurus_09

The post Shanghai 2015: Chinese Domestic Market Ford Taurus Revealed appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/shanghai-2015-chinese-domestic-market-ford-taurus-revealed/feed/ 36
Uber Safe Helps Drunk Torontonians Make It Home Safely http://www.thetruthaboutcars.com/2015/04/uber-safe-helps-drunk-torontonians-make-home-safely/ http://www.thetruthaboutcars.com/2015/04/uber-safe-helps-drunk-torontonians-make-home-safely/#comments Mon, 13 Apr 2015 12:00:43 +0000 http://www.thetruthaboutcars.com/?p=1043194 Should you be in Toronto having a few with the TTAC Zaibatsu, and you need a lift home, Uber’s Uber Safe program might be what you need. AdWeek reports the program uses a breathalyzer sidewalk kiosk to help hammered patrons make it home safe. Said patron blows into a disposable straw for six seconds, then […]

The post Uber Safe Helps Drunk Torontonians Make It Home Safely appeared first on The Truth About Cars.

]]>
Uber Safe Kiosk

Should you be in Toronto having a few with the TTAC Zaibatsu, and you need a lift home, Uber’s Uber Safe program might be what you need.

AdWeek reports the program uses a breathalyzer sidewalk kiosk to help hammered patrons make it home safe. Said patron blows into a disposable straw for six seconds, then the breathalyzer determines if they are over the legal limit or not. If so, Uber offers the patron a ride home.

The Uber Safe program was developed with ad agency Rethink, and the kiosk was assembled by fabrication studio Stacklab; both companies have offices in Toronto.

The post Uber Safe Helps Drunk Torontonians Make It Home Safely appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/uber-safe-helps-drunk-torontonians-make-home-safely/feed/ 5
Eberhardt: No Separate Brand Above Range Rover For Ultra-Luxury SUVs http://www.thetruthaboutcars.com/2015/04/eberhardt-no-separate-brand-range-rover-ultra-luxury-suvs/ http://www.thetruthaboutcars.com/2015/04/eberhardt-no-separate-brand-range-rover-ultra-luxury-suvs/#comments Fri, 10 Apr 2015 10:00:05 +0000 http://www.thetruthaboutcars.com/?p=1041625 Though Bentley and Rolls-Royce are adding ultra-luxury SUVs to their collections, Jaguar Land Rover has no plans to put one above Range Rover. Car & Driver reports JLR North America CEO and president Joe Eberhardt stated during the 2015 New York Auto Show that such a thing won’t likely occur, adding that JLR hasn’t yet […]

The post Eberhardt: No Separate Brand Above Range Rover For Ultra-Luxury SUVs appeared first on The Truth About Cars.

]]>
2016-Land-Rover-Range-Rover-SVAutobiography-106-876x535

Though Bentley and Rolls-Royce are adding ultra-luxury SUVs to their collections, Jaguar Land Rover has no plans to put one above Range Rover.

Car & Driver reports JLR North America CEO and president Joe Eberhardt stated during the 2015 New York Auto Show that such a thing won’t likely occur, adding that JLR hasn’t yet seen “where Range Rover can go.” Eberhardt also said that he wasn’t too worried about the ultra-luxury SUV competition stealing sales from the high-end brand.

Presently, the most expensive Range Rover in JLR’s lineup is the recently introduced Range Rover SVAutobiography, which tops out the range with a base price of $200,490; the Bentley and Roller SUVs are expected to begin between $300,000 and $400,000 for comparison.

The post Eberhardt: No Separate Brand Above Range Rover For Ultra-Luxury SUVs appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/eberhardt-no-separate-brand-range-rover-ultra-luxury-suvs/feed/ 22
Toyota Delivers Increased Incentives For Prius Models In April http://www.thetruthaboutcars.com/2015/04/toyota-delivers-increased-incentives-prius-models-april/ http://www.thetruthaboutcars.com/2015/04/toyota-delivers-increased-incentives-prius-models-april/#comments Thu, 09 Apr 2015 11:00:29 +0000 http://www.thetruthaboutcars.com/?p=1041001 Live in California and shopping for a Toyota Prius? Your bank account will love this news. CarsDirect reports Toyota has dropped a number of rebate incentives on the hood of the hybrid and its siblings for the month of April, going as high as 9.8 percent off MSRP. Thus, one could come away with not […]

The post Toyota Delivers Increased Incentives For Prius Models In April appeared first on The Truth About Cars.

]]>
01-2015-toyota-prius-c-la-1

Live in California and shopping for a Toyota Prius? Your bank account will love this news.

CarsDirect reports Toyota has dropped a number of rebate incentives on the hood of the hybrid and its siblings for the month of April, going as high as 9.8 percent off MSRP. Thus, one could come away with not only a Prius c, but also a $2,000 discount off of the price, beginning at $20,365 before the dealer discounts come into play.

Alas, that incentive is for the 2014 model; the 2015 version comes with a $750 rebate. Meanwhile, the original Prius, as well as the Prius v and Prius Plug-in, come with a $500 boost in incentives. The incentive campaign will come to a close May 4.

The post Toyota Delivers Increased Incentives For Prius Models In April appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/toyota-delivers-increased-incentives-prius-models-april/feed/ 16
BMW i3 Models Now Available Through Amazon Japan http://www.thetruthaboutcars.com/2015/04/bmw-i3-models-now-available-amazon-japan/ http://www.thetruthaboutcars.com/2015/04/bmw-i3-models-now-available-amazon-japan/#comments Wed, 08 Apr 2015 11:00:07 +0000 http://www.thetruthaboutcars.com/?p=1039553 You can order a lot things from Amazon, including books, CDs and giant drums of lubricant. If you’re in Japan, though, you can also order a BMW i3. Yahoo Maktoob News reports sales of the i3 began on Wednesday, a move BMW Japan hopes “will cover the entire market more thoroughly” alongside the 46 dealers […]

The post BMW i3 Models Now Available Through Amazon Japan appeared first on The Truth About Cars.

]]>
2015 BMW i3 Range Extender Exterior-002

You can order a lot things from Amazon, including books, CDs and giant drums of lubricant. If you’re in Japan, though, you can also order a BMW i3.

Yahoo Maktoob News reports sales of the i3 began on Wednesday, a move BMW Japan hopes “will cover the entire market more thoroughly” alongside the 46 dealers already selling the model in Japan, widening the sales channel while providing more convenience to potential owners in so doing.

Those who do order their i3 will have their choice of either the electric-only model or the range-extender version. However, the purchase will only be completed once BMW calls up the would-be owner to request documentation regarding parking and charging space for the vehicle.

The post BMW i3 Models Now Available Through Amazon Japan appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2015/04/bmw-i3-models-now-available-amazon-japan/feed/ 11