The Truth About Cars » Marketing http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 26 Mar 2015 21:57:25 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Marketing http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com/category/news-blog/marketing/ Volkswagen Bringing Aggressive Crossover Styling To USDM Market http://www.thetruthaboutcars.com/2015/03/volkswagen-bringing-aggressive-crossover-styling-usdm-market/ http://www.thetruthaboutcars.com/2015/03/volkswagen-bringing-aggressive-crossover-styling-usdm-market/#comments Thu, 26 Mar 2015 10:00:33 +0000 http://www.thetruthaboutcars.com/?p=1029713 Feeling its style isn’t metal as it could be, Volkswagen is unleashing a more aggressive language for its upcoming compact and midsize crossovers. Automotive News reports the crossovers’ styling will take cues from the T-Roc and Cross Coupe GTE concepts, including sharp-angled character lines, notch-tooth grills, and imposing faces. Design boss Klaus Bischoff says the […]

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Volkswagen-T-ROC-Concept

Feeling its style isn’t metal as it could be, Volkswagen is unleashing a more aggressive language for its upcoming compact and midsize crossovers.

Automotive News reports the crossovers’ styling will take cues from the T-Roc and Cross Coupe GTE concepts, including sharp-angled character lines, notch-tooth grills, and imposing faces. Design boss Klaus Bischoff says the new language is needed to help make a stronger impact in the United States market, considering that the automaker’s 2 percent market share pales in comparison to the double-digits it enjoys in Europe, China and other global markets.

Bischoff admits that the more conservative Euro-centric approach to design had been the company’s philosophy “for a long time,” adding that while it did work in Europe, it didn’t seem to be “the remedy for the rest of the world.”

The first model to wear the new design language will be the seven-passenger midsize crossover — pulling cues from the Cross Coupe GTE — set to leave Chattanooga in 2016. This will be followed by a redesigned Tiguan and a Golf-based crossover — the latter taking its style from the T-Roc — both due in 2017.

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Report: US New-Diesel Registrations On The Rise http://www.thetruthaboutcars.com/2015/03/report-us-new-diesel-registrations-rise/ http://www.thetruthaboutcars.com/2015/03/report-us-new-diesel-registrations-rise/#comments Tue, 24 Mar 2015 14:00:10 +0000 http://www.thetruthaboutcars.com/?p=1028297 Diesel hasn’t had the best reputation in the United States since the early 1980s. A new report says this attitude has changed as of late. According to Edmunds, IHS Automotive found in its report for the Diesel Technology Forum a double-digit increase in U.S. new-diesel registrations, jumping 13.5 percent between 2013 and 2014. Total diesel […]

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2015 Volkswagen Jetta TDI Highline brown

Diesel hasn’t had the best reputation in the United States since the early 1980s. A new report says this attitude has changed as of late.

According to Edmunds, IHS Automotive found in its report for the Diesel Technology Forum a double-digit increase in U.S. new-diesel registrations, jumping 13.5 percent between 2013 and 2014. Total diesel registrations in 2014 came to 7.4 million vehicles. California, Massachusetts and Nevada lead the rest of the country in those registrations.

Greater fuel economy, cleaner diesel technology, and more vehicles with diesels — like the BMW X5, Volkswagen Jetta and Chevrolet Cruze — are helping to fuel the spike in registrations, despite diesel still being more expensive at the pump per gallon than regular gasoline.

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FCA Planning Industry-First PHEV Minivan http://www.thetruthaboutcars.com/2015/03/fca-planning-industry-first-phev-minivan/ http://www.thetruthaboutcars.com/2015/03/fca-planning-industry-first-phev-minivan/#comments Tue, 24 Mar 2015 13:00:29 +0000 http://www.thetruthaboutcars.com/?p=1028273 FCA CEO Sergio Marchionne hasn’t been too enamored with electrification, especially with the Fiat 500e, but he now has his sights set on a PHEV minivan. Detroit Free Press reports the PHEV would be the company’s third overall attempt to market such a vehicle, following the 1993-1995 $120,000 TEVan — built on the same line […]

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2015 Chrysler Town & Country

FCA CEO Sergio Marchionne hasn’t been too enamored with electrification, especially with the Fiat 500e, but he now has his sights set on a PHEV minivan.

Detroit Free Press reports the PHEV would be the company’s third overall attempt to market such a vehicle, following the 1993-1995 $120,000 TEVan — built on the same line in Windsor as the standard minivans — and the 1997 EPIC electric minivan with a range of 120 miles delivered by its advanced lead acid batteries. The new PHEV minivan would also be the first hybrid minivan of any sort to come to market since the hybrid category’s U.S. debut in MY 2000, and would spawn a PHEV crossover to debut in 2017.

While the PHEV would provide improved city fuel economy in its role as a family shuttle, placement of the battery pack would have to be sorted due to the automaker’s signature Stow ‘n Go seating and storage system. Pricing is another concern, especially as the next generation of FCA minivans will be a Chrysler product; Chrysler’s Town & Country has commanded higher transaction prices over the Dodge Grand Caravan.

FCA also has to present a case to hybrid consumers who wouldn’t normally consider its brands, the result of not having hybrids throughout the range, with the PHEV minivan likely cannibalizing sales from the automaker’s traditional minivan consumers.

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Toyota Returning To WRC With 2017 Yaris, Homologation Special Planned http://www.thetruthaboutcars.com/2015/03/toyota-returning-wrc-2017-yaris-homologation-special-planned/ http://www.thetruthaboutcars.com/2015/03/toyota-returning-wrc-2017-yaris-homologation-special-planned/#comments Mon, 23 Mar 2015 12:00:59 +0000 http://www.thetruthaboutcars.com/?p=1027441 Find the Toyota Yaris a bit ho-hum? Thanks to FIA’s homologation rules for the World Rally Championship series, it soon won’t be. Motoring.au reports that Toyota’s return to WRC in 2017 after a near-two-decade absence will be pinned upon the second-gen Yaris/Vitz, set to hit showrooms for the 2016 model year. That beast will be […]

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2015-toyota-yaris-wrc

Find the Toyota Yaris a bit ho-hum? Thanks to FIA’s homologation rules for the World Rally Championship series, it soon won’t be.

Motoring.au reports that Toyota’s return to WRC in 2017 after a near-two-decade absence will be pinned upon the second-gen Yaris/Vitz, set to hit showrooms for the 2016 model year. That beast will be driven by a 1.6-liter turbo-four pushing above 300 horsepower to all corners, and is undergoing testing in Europe as of this writing.

Speaking of Europe, that is where the 2,500 homologated versions of the Yaris WRC will likely turn up in order for the automaker to be able to compete two years from now. However, power for the homologated model will come from the Lexus NX 200t’s 2-liter turbo-four, capable of 235 horses and 258 lb-ft torque. The power would be directed by a six-speed manual.

Whether the Yaris WRC will be seen elsewhere is not for certain. Those in Europe who are lucky to get their hands on one will pay around €33,900 ($36,650 USD) for the honor, the same price for Volkswagen’s own WRC entrant, the Polo R.

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Richard Branson Setting Sights On Tesla With Possible Virgin EV http://www.thetruthaboutcars.com/2015/03/richard-branson-setting-sights-tesla-possible-virgin-ev/ http://www.thetruthaboutcars.com/2015/03/richard-branson-setting-sights-tesla-possible-virgin-ev/#comments Fri, 20 Mar 2015 10:00:45 +0000 http://www.thetruthaboutcars.com/?p=1025697 Virgin Group CEO Richard Branson has tackled everything from space and music, to airlines and MVNOs. Now, he has his sights on Tesla. Bloomberg reports Branson explained his motive for his Virgin Racing subsidiary’s involvement in Formula E when the he and and the team were in Miami last weekend: We have teams of people […]

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Richard Branson, his Virgin Racing Formula E team, and the Miami Dolphin Cheerleaders

Virgin Group CEO Richard Branson has tackled everything from space and music, to airlines and MVNOs. Now, he has his sights on Tesla.

Bloomberg reports Branson explained his motive for his Virgin Racing subsidiary’s involvement in Formula E when the he and and the team were in Miami last weekend:

We have teams of people working on electric cars. So you never know — you may find Virgin competing with the Tesla in the car business as we do in the space business. We will see what happens.

Virgin Engineering is among the few companies working on electric vehicles, which include Nissan, Audi and Apple. However, Branson concedes that Tesla is the one leading the way, proclaiming the company’s cars “as sexy as any other car on the road today.”

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Vincent Bollore Bringing ‘Superior’ EV Tech, Car-Sharing Service To US Market http://www.thetruthaboutcars.com/2015/03/vincent-bollore-bringing-superior-ev-tech-car-sharing-service-us-market/ http://www.thetruthaboutcars.com/2015/03/vincent-bollore-bringing-superior-ev-tech-car-sharing-service-us-market/#comments Thu, 19 Mar 2015 14:00:56 +0000 http://www.thetruthaboutcars.com/?p=1025009 EV consumers in France and beyond needn’t wait months for a Tesla Model S, thanks to Vincent Bollore’s Autolib service and Bluecar EVs. Bloomberg reports the Bollore Group founder and chairman created Autolib to put EV fans behind the wheel of one of his Pininfarina-designed Bluecars for the equivalent of 20 cents per minute. Though […]

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Vincent Bollore with his Bluecars in Paris

EV consumers in France and beyond needn’t wait months for a Tesla Model S, thanks to Vincent Bollore’s Autolib service and Bluecar EVs.

Bloomberg reports the Bollore Group founder and chairman created Autolib to put EV fans behind the wheel of one of his Pininfarina-designed Bluecars for the equivalent of 20 cents per minute. Though the cars aren’t as premium as a Model S, Bollore says it’s the electrical systems powering the Bluecar that matter, proclaiming them to be “far superior” to Tesla’s efforts.

The technology involves lithium metal polymer batteries, developed by Bollore’s Blue Solutions. The batteries, which don’t need liquid electrolytes to store power, are not only lighter in weight than lithium-ion packs, but can be charged up to 3,000 times, and are stable at temps up to 338 F. No one else has gone for the technology thus far, however; Bollore invested €3 billion ($3.2 billion) over three years to develop the EVs and the battery technology now in use by his ventures.

Meanwhile, the billionaire has plans to bring Autolib and Bluecars to the United States, opening the first branch in Indianapolis this June, with Los Angeles a possible second U.S. candidate down the road. Bollore hopes to have 500 cars and 200 stations throughout the city — chosen for its strong car culture and varying weather conditions — by the end of this year.

Back home, Autolib has 3,000 Bluecars and 900 stations in service, with around 70,000 customers paying a €120 ($130 USD) annual fee to drive the EVs; 500 more cars and 200 more stations are expected to come online in 2015.

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Volkswagen Considering Trucks, Vans For US Market http://www.thetruthaboutcars.com/2015/03/volkswagen-considering-trucks-vans-us-market/ http://www.thetruthaboutcars.com/2015/03/volkswagen-considering-trucks-vans-us-market/#comments Thu, 19 Mar 2015 13:00:36 +0000 http://www.thetruthaboutcars.com/?p=1024977 Long ago, Volkswagen once sold (non-Chrysler) vans, utes and trucks in the United States. Those days may come again. According to Bloomberg, VW North America light commercial vehicle boss Eckhard Scholz said the automaker was looking into bringing a van and/or a pickup into the U.S. market to help bolster its overall range, as well […]

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Long ago, Volkswagen once sold (non-Chrysler) vans, utes and trucks in the United States. Those days may come again.

According to Bloomberg, VW North America light commercial vehicle boss Eckhard Scholz said the automaker was looking into bringing a van and/or a pickup into the U.S. market to help bolster its overall range, as well as drive more sales on its way to catching up — and one day, surpass — both Toyota and General Motors.

Potential models include the Amarok pickup, as well as the Caddy, Crafter and T5 vans and minibuses. VW’s global light commercial unit sold 445,000 models around the world last year, compared to the 366,970 models from the automaker’s USDM range over the same period. Overall global sales in 2014 came to over 10 million units.

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Uber Overtakes Traditional Taxis In NYC http://www.thetruthaboutcars.com/2015/03/uber-overtakes-traditional-taxis-nyc/ http://www.thetruthaboutcars.com/2015/03/uber-overtakes-traditional-taxis-nyc/#comments Thu, 19 Mar 2015 12:00:18 +0000 http://www.thetruthaboutcars.com/?p=1024921 Though it looks like there are cabs galore in New York, there are more Uber drivers traversing Madison Avenue than taxi drivers these days. The New York Post reports the Taxi and Limousine Commission found that Uber had 14,088 black and premium vehicles in its roster, compared to 13,587 medallion cabs under the TLC. The […]

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Uber Driver in NYC

Though it looks like there are cabs galore in New York, there are more Uber drivers traversing Madison Avenue than taxi drivers these days.

The New York Post reports the Taxi and Limousine Commission found that Uber had 14,088 black and premium vehicles in its roster, compared to 13,587 medallion cabs under the TLC.

The transportation network company has served the city’s five boroughs since May 2011, but its competitive rates and higher wages are the main drivers that have led it to overtake the traditional livery service.

On the other hand, taxis make 10 times more trips than Uber drivers, and some veteran drivers aren’t likely to make the jump, even if Uber drivers can make double the average salary of a medallion driver.

Meanwhile, critics have accused the TNC of taking tax revenue that could go into public transit and taxi services, as well as increasing congestion issues in Manhattan, where most Uber trips occur.

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NYIAS 2015: 2016 Jaguar XF Bowing Over London Prior To Show http://www.thetruthaboutcars.com/2015/03/nyias-2015-2016-jaguar-xf-bowing-london-prior-show/ http://www.thetruthaboutcars.com/2015/03/nyias-2015-2016-jaguar-xf-bowing-london-prior-show/#comments Thu, 19 Mar 2015 11:00:14 +0000 http://www.thetruthaboutcars.com/?p=1024889 Prior to its North American debut in New York, the 2016 Jaguar XF will make its world debut next week over the waterways of London. The second-gen premium sedan will be driven by British stuntman Jim Dowdall over a pair of wires 1.3 inches in diameter in a high-water crossing stunt meant to demonstrate “the […]

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Prior to its North American debut in New York, the 2016 Jaguar XF will make its world debut next week over the waterways of London.

The second-gen premium sedan will be driven by British stuntman Jim Dowdall over a pair of wires 1.3 inches in diameter in a high-water crossing stunt meant to demonstrate “the lightweight and agile credentials” of the second Jaguar model to use the automaker’s aluminum-intensive structure.

For those interested in watching this stunt, Jaguar will stream the event online March 24 at 3:00 p.m. Eastern on its XF microsite. More details about the XF, meanwhile, will come when it bows at the 2015 New York International Auto Show April 1.

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NYIAS 2015: Scion iM, iA Teased Ahead Of Debut http://www.thetruthaboutcars.com/2015/03/nyias-2015-scion-im-ia-teased-ahead-debut/ http://www.thetruthaboutcars.com/2015/03/nyias-2015-scion-im-ia-teased-ahead-debut/#comments Thu, 19 Mar 2015 10:00:29 +0000 http://www.thetruthaboutcars.com/?p=1024849 Though we already have an idea as to what the Scion iM will look like, Toyota issued teasers for it and the iA ahead of their New York debut in April. The five-door iM hatchback is meant to pull in customers seeking sporty looks with “maximum versatility,” while the iA sedan “is designed to appeal […]

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Though we already have an idea as to what the Scion iM will look like, Toyota issued teasers for it and the iA ahead of their New York debut in April.

The five-door iM hatchback is meant to pull in customers seeking sporty looks with “maximum versatility,” while the iA sedan “is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics.” Vice president Doug Murtha hopes both vehicles will attract young consumers to the brand, adding that the duo “represent the evolution” of the youth-oriented brand.

As for the names, Scion says the i designation means intriguing, individual and income, the latter meant to invoke the affordable nature of the two vehicles. The M and A sub-designations reflect on the hatch’s “modern style” and “multi-faceted uses,” and the sedan’s “accommodating trunk” and “aggressive” looks.

Both the iM and iA will bow March 31, a day prior to taking the ramp at the 2015 New York International Auto Show.

2015_NYIAS_Scion_iM_Teaser_001 2015_NYIAS_Scion_iA_Teaser_001

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US New-Truck Leases Rise Thanks To Higher Residuals, Transactions, More Content http://www.thetruthaboutcars.com/2015/03/us-new-truck-leases-rise-thanks-higher-residuals-transactions-content/ http://www.thetruthaboutcars.com/2015/03/us-new-truck-leases-rise-thanks-higher-residuals-transactions-content/#comments Wed, 18 Mar 2015 10:00:01 +0000 http://www.thetruthaboutcars.com/?p=1023753 Forget about leasing Benzes and Lexuses: trucks are the new hotness, thanks to higher residuals and transaction prices, as well as more content. Automotive News reports leases accounted for 14 percent of light-duty truck sales in the United States, which is smaller than the 20 percent overall figure for U.S. new-car leases, as well as […]

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Forget about leasing Benzes and Lexuses: trucks are the new hotness, thanks to higher residuals and transaction prices, as well as more content.

Automotive News reports leases accounted for 14 percent of light-duty truck sales in the United States, which is smaller than the 20 percent overall figure for U.S. new-car leases, as well as the ~50 percent figure for luxury vehicle leases.

For automakers, this means they can continue to ride the strongest streak in sales the light truck market has experienced in current times, while also bringing customers into showrooms every three years. In exchange, they also gain less profit from leases — even with higher residuals — and more risk on whether or not the resale value will be strong in three years’ time, especially with external factors like fuel prices and the strength of the economy when the leases are up.

Factors driving the current leasing boom in the light-duty truck segment include higher average transaction prices — hitting a new average high of $41,029 in 2014 — the aforementioned residuals that are several points higher now than in 2010 — leading to more cash on the hood and other deals for potential lessees — and more content and features, like Wi-Fi, luxurious materials and advanced connected-vehicle systems.

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Dodge Restricting New Hellcat Orders Until Older Orders Are Fulfilled http://www.thetruthaboutcars.com/2015/03/dodge-restricting-new-hellcat-orders-older-orders-fulfilled/ http://www.thetruthaboutcars.com/2015/03/dodge-restricting-new-hellcat-orders-older-orders-fulfilled/#comments Mon, 16 Mar 2015 13:00:58 +0000 http://www.thetruthaboutcars.com/?p=1023097 Clamoring for a Dodge Challenger or Charger Hellcat? You’ll have to take a number to order one, as the brand is restricting new orders until it catches up. MotorAuthority reports the brand is doing this because so many customers want to throw down behind the wheel of the 707-horsepower, $60,000-plus boulevard bombers. Per a representative: […]

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2015 Dodge Charger SRT Hellcat

Clamoring for a Dodge Challenger or Charger Hellcat? You’ll have to take a number to order one, as the brand is restricting new orders until it catches up.

MotorAuthority reports the brand is doing this because so many customers want to throw down behind the wheel of the 707-horsepower, $60,000-plus boulevard bombers. Per a representative:

Due to unprecedented demand for the 2015 Dodge Charger and Challenger SRT Hellcats, we are temporarily restricting orders while we validate current orders that are in the system.

As of now, over 9,000 orders have been placed for the Hellcats; over 2,200 have been delivered thus far.

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Uber, BYD Sign Deal To Test EV Fleet In Chicago http://www.thetruthaboutcars.com/2015/03/uber-byd-sign-deal-test-ev-fleet-chicago/ http://www.thetruthaboutcars.com/2015/03/uber-byd-sign-deal-test-ev-fleet-chicago/#comments Mon, 16 Mar 2015 10:00:52 +0000 http://www.thetruthaboutcars.com/?p=1023025 Chicago Uber customers are the first to take a ride in a Chinese-made EV, thanks to a deal between BYD and the transportation network company. Reuters reports the deal involves a test fleet of 25 BYD e6 EVs made available through Chicago-based Green Wheels USA, a concern that sells EVs and hybrids as well as […]

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Chicago Uber customers are the first to take a ride in a Chinese-made EV, thanks to a deal between BYD and the transportation network company.

Reuters reports the deal involves a test fleet of 25 BYD e6 EVs made available through Chicago-based Green Wheels USA, a concern that sells EVs and hybrids as well as charging stations. UberX drivers can lease from the fleet — which could expand to around 200 by year’s end — for $200/week, allowing them to drive the e6 during their shift before returning the vehicle to Green Wheels for recharging; lease-to-own and traditional leasing programs are also available.

The e6 program, part of the TNC’s overall financing program meant to put drivers into new or used vehicles through purchases or lease agreements, could help pave the way for BYD to bring all of its offerings to the U.S. market. So far, the automaker has only brought over electric buses and a limited number of e6s, the latter for pilot programs.

As for why the two companies teamed up, none would comment on the deal, which could expand to cover more cities should Chicago’s test run prove to be viable.

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General Motors Cutting Back 100K-Mile Powertrain Warranty http://www.thetruthaboutcars.com/2015/03/general-motors-cutting-back-100k-mile-powertrain-warranty/ http://www.thetruthaboutcars.com/2015/03/general-motors-cutting-back-100k-mile-powertrain-warranty/#comments Fri, 13 Mar 2015 12:00:25 +0000 http://www.thetruthaboutcars.com/?p=1021025 Due to lack of interest, General Motors is cutting back its 100,000-mile/five-year powertrain warranty for 2016 Chevrolet and GMC models. Automotive News reports the new warranty will cover the powertrain for up to five years or 60,000 miles, with courtesy transportation and roadside assistance still available for the period. The new standard matches those of […]

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Due to lack of interest, General Motors is cutting back its 100,000-mile/five-year powertrain warranty for 2016 Chevrolet and GMC models.

Automotive News reports the new warranty will cover the powertrain for up to five years or 60,000 miles, with courtesy transportation and roadside assistance still available for the period. The new standard matches those of Toyota, Ford and Honda. The coverage’s two-year free maintenance scheme will also be cut from four free visits for oil changes, tire rotations et al to just two.

Though the original extended warranty was meant to give consumers more confidence in GM products when first introduced for the 2007 model year, the memo sent out to dealers this week stated the following:

Through research, we have determined that when purchasing a new vehicle, included maintenance and warranty rank low on the list of reasons why consumers consider a particular brand over another. As a result, we have benchmarked our competitors, reviewed our current offerings and have concluded the following modifications to align closely with our customers’ needs and expectations.

Only the Chevrolet Volt will retain the 100,000-mile powertrain warranty for its battery pack and drive unit; Buick’s and Cadillac’s six-year/70,000 warranty will remain unchanged, as well.

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FWD BMW 2 Series Models Too Small For USDM To Be Sold http://www.thetruthaboutcars.com/2015/03/fwd-bmw-2-series-models-small-usdm-sold/ http://www.thetruthaboutcars.com/2015/03/fwd-bmw-2-series-models-small-usdm-sold/#comments Wed, 11 Mar 2015 13:00:33 +0000 http://www.thetruthaboutcars.com/?p=1020169 Hoping to drive home in a front-driven BMW 2 Series? You’ll have to settle for the RWD coupe, as the automaker has no plans to sell the former in the U.S. Automotive News reports the 2 Series Gran Tourer and Active Tourer — both based upon the UKL1 platform also underpinning the third-gen MINI Cooper […]

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Hoping to drive home in a front-driven BMW 2 Series? You’ll have to settle for the RWD coupe, as the automaker has no plans to sell the former in the U.S.

Automotive News reports the 2 Series Gran Tourer and Active Tourer — both based upon the UKL1 platform also underpinning the third-gen MINI Cooper — won’t be leaving Germany for the U.S. market due to their small size.

Per a representative, the Gran Tourer’s 179-inch length and the Active Tourer’s 171 inches are too small for a three-row minivan meant for the market. Thus, the smallest USDM BMW will be the 175.5-inch X1 crossover, which will become FWD via the UKL1 platform when the next-gen model goes on sale later this year.

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Marchionne: Fiat Will Never Again Be ‘A General Brand’ In Europe http://www.thetruthaboutcars.com/2015/03/marchionne-fiat-will-never-general-brand-europe/ http://www.thetruthaboutcars.com/2015/03/marchionne-fiat-will-never-general-brand-europe/#comments Thu, 05 Mar 2015 14:00:01 +0000 http://www.thetruthaboutcars.com/?p=1015962 Once a mass-market player in Europe, FCA CEO Sergio Marchionne says Fiat will never again be as such. According to Automotive News Europe, Marchionne made the proclamation during this year’s Geneva Auto Show: In terms of the scope of a mass producer of vehicles, Fiat (brand) no longer offers — and it never intends to […]

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Once a mass-market player in Europe, FCA CEO Sergio Marchionne says Fiat will never again be as such.

According to Automotive News Europe, Marchionne made the proclamation during this year’s Geneva Auto Show:

In terms of the scope of a mass producer of vehicles, Fiat (brand) no longer offers — and it never intends to have — a full range of product of the kind mass brands have. Fiat will lose its appeal as a general brand and it will focus on what it does best.

He adds that “the economics are not there” to keep Fiat in the mass-market arena as far as investments are concerned, and has no plans to claw back lost market share in Europe. As such, Marchionne has refocused the brand’s European lineup toward smaller cars like the 500 range, the Panda, and upcoming replacements for the Bravo and Punto.

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Kia Sportspace Heading To Production Within 18 Months http://www.thetruthaboutcars.com/2015/03/kia-sportspace-heading-production-within-18-months/ http://www.thetruthaboutcars.com/2015/03/kia-sportspace-heading-production-within-18-months/#comments Thu, 05 Mar 2015 12:00:05 +0000 http://www.thetruthaboutcars.com/?p=1015914 Eighteen months from now, the Kia Sportspace will make the leap from the design studio to European showrooms. According to Top Gear, Kia Europe CEO Michael Cole says the estate is part of the automaker’s plans to “enter segments that [Kia’s] not in to support [its] growth. In Europe particularly the D-segment wagon is a […]

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Eighteen months from now, the Kia Sportspace will make the leap from the design studio to European showrooms.

According to Top Gear, Kia Europe CEO Michael Cole says the estate is part of the automaker’s plans to “enter segments that [Kia’s] not in to support [its] growth. In Europe particularly the D-segment wagon is a volume segment, so it’s worth going for.”

The Sportspace is also leading the way toward a sportier, performance-oriented direction for Kia, which currently includes the green-lit twin-turbo V6 GT. Though the estate boasts Optima’s T-Hybrid diesel-electric powertrain — whose output of 170 horsepower is directed to the front when the estate’s temporary AWD is not in use — Cole says a high-performance version could come “much further down the line.”

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Automakers Continue Support Of Electric Vehicles Despite Weak Sales http://www.thetruthaboutcars.com/2015/03/automakers-continue-support-electric-vehicles-despite-weak-sales/ http://www.thetruthaboutcars.com/2015/03/automakers-continue-support-electric-vehicles-despite-weak-sales/#comments Thu, 05 Mar 2015 11:00:54 +0000 http://www.thetruthaboutcars.com/?p=1015890 Though sales of electric vehicles are still weak, automakers are not giving up on them over the long term. Reporting from the floor of the 2015 Geneva Auto Show, Autoblog says that technology is important to help automakers meet ever-stringent emissions standards, especially those in China, where heavy air pollution limits how many cars are […]

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2015 BMW i3

Though sales of electric vehicles are still weak, automakers are not giving up on them over the long term.

Reporting from the floor of the 2015 Geneva Auto Show, Autoblog says that technology is important to help automakers meet ever-stringent emissions standards, especially those in China, where heavy air pollution limits how many cars are registered annually. BMW AG CEO Norbert Reithofer said as much when stating that his company cannot leave EVs like the i3 behind, proclaiming such vehicles would be in demand in the future.

Daimler AG CEO Dieter Zetsche says hybrids were “truly attractive cars that represent the best of both worlds” as his and other companies cross the bridge toward a zero-emission future. However, Zetsche adds that the battery technology needed to get to the other side — long-lasting battery packs — are at least five years away.

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Geneva 2015: Magna MILA Plus Hybrid Concept To Debut http://www.thetruthaboutcars.com/2015/02/geneva-2015-magna-mila-plus-hybrid-concept-debut/ http://www.thetruthaboutcars.com/2015/02/geneva-2015-magna-mila-plus-hybrid-concept-debut/#comments Fri, 27 Feb 2015 15:00:50 +0000 http://www.thetruthaboutcars.com/?p=1009354 Magna Steyr doesn’t build cars on its own, but the supplier always brings a concept to Geneva when it can, and the MILA Plus is no exception. The MILA Plus is a PHEV deriving power from a three-cylinder gasoline mill linked to an electric motor on the front axle and between the main engine and […]

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Magna Steyr doesn’t build cars on its own, but the supplier always brings a concept to Geneva when it can, and the MILA Plus is no exception.

The MILA Plus is a PHEV deriving power from a three-cylinder gasoline mill linked to an electric motor on the front axle and between the main engine and transmission to send power to the back. Range in all-electric is nearly 47 miles, and CO2 emissions come at just 32g/km. Total power is 268 horsepower and 428 lb-ft of torque. Total range is 310 miles, and nil to 60 comes in 4.9 seconds.

The lightweight extruded aluminum space frame and bio-plastic panels help bring the overall weight to 3,351 pounds, and the cold-mechanical-joined body-in-white — a process used on the Mercedes SLS AMG and Aston Martin Rapide — uses modular construction to “ability to accommodate different driveline configurations,” as well as “the use of components and systems from large series production” for greater flexibility and efficiency on the production line.

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Lincoln ‘Dares Greater’ Than Cadillac In Google SEO Game http://www.thetruthaboutcars.com/2015/02/lincoln-dares-greater-cadillac-google-seo-game/ http://www.thetruthaboutcars.com/2015/02/lincoln-dares-greater-cadillac-google-seo-game/#comments Wed, 25 Feb 2015 11:00:51 +0000 http://www.thetruthaboutcars.com/?p=1007698 Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills. Autoblog reports the first instance of Lincoln’s slogan hijacking appeared less than 24 hours after Cadillac’s “Dare Greatly” adverts aired during the 87th Academy Awards. As seen above, those wanting to know […]

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Lincoln Dares Greater Than Cadillac In The SEO Game

Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills.

Autoblog reports the first instance of Lincoln’s slogan hijacking appeared less than 24 hours after Cadillac’s “Dare Greatly” adverts aired during the 87th Academy Awards. As seen above, those wanting to know more about Cadillac — and about that mysterious car making a brief appearance in a separate Oscars advert — will find a sponsored link for the brand at the top, followed by Lincoln’s version of the truth in second.

Originally, the second sponsored link — which read, “Dare Greatly – It’s not about making a statement, it’s about doing what you love” — directed consumers to Lincoln’s homepage, greeting them with the sight of the 2015 MKZ Hybrid. Since then, the link directs to the same page, but the image is that of the 2015 MKC. The link’s slogan, meanwhile, changes with every search; for this author, it currently reads, “You don’t have to make a statement when you know who you are,” likely a swipe at brand president Johan de Nysschen’s and brand director Melody Lee’s ambitions and aspirations for Cadillac.

As for the Oscars campaign, AutoTrader said that searches for Cadillac jumped 53 percent within an hour after the first advert aired.

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Geneva 2015: New Honda Civic Type R Drifts Through Video Before Debut http://www.thetruthaboutcars.com/2015/02/geneva-2015-new-honda-civic-type-r-drifts-video-debut/ http://www.thetruthaboutcars.com/2015/02/geneva-2015-new-honda-civic-type-r-drifts-video-debut/#comments Tue, 24 Feb 2015 15:00:38 +0000 http://www.thetruthaboutcars.com/?p=1006770 Though set to appear next month in Geneva, the Honda Civic Type R drifted through a video showing a few of the automaker’s latest and greatest. Per Autoblog, the video, titled “Keep Up,” shows the hot hatch drifting across the screen for one second in the 55-second video, which also showed Honda’s HondaJet, Jazz and […]

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Though set to appear next month in Geneva, the Honda Civic Type R drifted through a video showing a few of the automaker’s latest and greatest.

Per Autoblog, the video, titled “Keep Up,” shows the hot hatch drifting across the screen for one second in the 55-second video, which also showed Honda’s HondaJet, Jazz and ASIMO products, all with words of encouragement rapidly flashing over the desert environment.

Power for the Type R is a 2-liter VTEC turbo-four pushing 280 to 300 horsepower to the front wheels, and was recently teased to have round foglamps, as opposed to the video’s bladed LEDs.

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Porsche Classic Unveils GPS Unit For Classic Porsches http://www.thetruthaboutcars.com/2015/02/porsche-classic-unveils-gps-unit-classic-porsches/ http://www.thetruthaboutcars.com/2015/02/porsche-classic-unveils-gps-unit-classic-porsches/#comments Tue, 24 Feb 2015 11:00:56 +0000 http://www.thetruthaboutcars.com/?p=1006618 Happen to own a classic Porsche? Want a more elegant solution for GPS than a smartphone on your dash? Porsche Classic has the solution. The GPS/radio unit is designed to fit into the DIN-1 slot of many a classic Porsche, from the first 911s to roll out of Stuttgart in 1963, to the last of […]

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Happen to own a classic Porsche? Want a more elegant solution for GPS than a smartphone on your dash? Porsche Classic has the solution.

The GPS/radio unit is designed to fit into the DIN-1 slot of many a classic Porsche, from the first 911s to roll out of Stuttgart in 1963, to the last of the air-cooled 993s from the mid-1990s. Operation is handled between two knobs, six buttons and the 3.5-inch touchscreen nestled in the center.

Drivers can opt for either 2D or 3D mapping for navigation, while the 8GB microSD card that holds the maps is updated regularly. Smartphone can be connected via Bluetooth, and the unit’s integrated amplifier delivers 4×45 watts through either the loudspeakers or the vehicle’s original sound system, perfect for enjoying music and news with little interference in radio reception.

The Porsche Communication Management-based unit is on sale now from Porsche Classic Partners and Centers in Germany for €1,184 ($1,343 USD) plus VAT. The USDM version is undergoing final testing, with pricing and availability due upon completion.

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Ford Cuts $900 From Fusion Hybrid, Energi Price Tags http://www.thetruthaboutcars.com/2015/02/ford-cuts-900-fusion-hybrid-energi-price-tags/ http://www.thetruthaboutcars.com/2015/02/ford-cuts-900-fusion-hybrid-energi-price-tags/#comments Fri, 20 Feb 2015 12:00:53 +0000 http://www.thetruthaboutcars.com/?p=1004482 Shopping for a Ford hybrid or PHEV? The 2016 Fusion Hybrid and Energi models won’t be as thirsty for your wallet as before. CarsDirect reports both models will see a price drop of $900 across all trim levels, from $26,575 to $25,675 for the Fusion Hybrid S, to $33,900 (from $34,800) for the Fusion Energi […]

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2015 Ford Fusion Energi Titanium

Shopping for a Ford hybrid or PHEV? The 2016 Fusion Hybrid and Energi models won’t be as thirsty for your wallet as before.

CarsDirect reports both models will see a price drop of $900 across all trim levels, from $26,575 to $25,675 for the Fusion Hybrid S, to $33,900 (from $34,800) for the Fusion Energi Luxury SE.

Despite the cuts, no decontenting will occur among the Fusions; the Hybrid, in fact, will have a new driving mode called EcoSelect, which offers more regenerative braking while delivering a softer launch from the light and less intense heating and cooling.

The price drop follows a similar action last year, when Ford chopped up to $1,200 off the price of C-Max Hybrid and Energi models, and is meant to draw interest away from the upcoming redesigned Toyota Prius, set to begin production later in 2015. Both 2016 Fusion models are due in showrooms at around the same time.

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Rolls-Royce Enters Premium SUV Game In All But Name http://www.thetruthaboutcars.com/2015/02/rolls-royce-enters-premium-suv-game-name/ http://www.thetruthaboutcars.com/2015/02/rolls-royce-enters-premium-suv-game-name/#comments Thu, 19 Feb 2015 12:00:39 +0000 http://www.thetruthaboutcars.com/?p=1004010 Rolls-Royce made it official Wednesday: The automaker is entering the premium SUV game with its own SUV, or, rather, “high-bodied car.” The upcoming SUV is expected to demonstrate the “exceptional presence, elegance and purpose” found in the premium marque’s other offerings, combining the “pioneering, adventurous spirit of Charles Rolls” with “Sir Henry Royce’s dedication to […]

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Rolls-Royce made it official Wednesday: The automaker is entering the premium SUV game with its own SUV, or, rather, “high-bodied car.”

The upcoming SUV is expected to demonstrate the “exceptional presence, elegance and purpose” found in the premium marque’s other offerings, combining the “pioneering, adventurous spirit of Charles Rolls” with “Sir Henry Royce’s dedication to engineering and innovation” in so doing.

Led by design boss Giles Taylor, the “high-bodied car” will feature an all-new aluminum architecture, and is meant to meet its customers’ “highly mobile, contemporary lifestyle expectations,” no matter the terrain.

Aside from Rolls-Royce’s promise to take its time “developing and perfecting this new concept in luxury,” however, a date of arrival is unknown; speculation points to 2018 as the earliest the SUV would arrive in showrooms.

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Cadillac’s Oscars 2015 Adverts Channel Teddy, Shows No Product http://www.thetruthaboutcars.com/2015/02/cadillacs-oscars-2015-adverts-channel-teddy-shows-no-product/ http://www.thetruthaboutcars.com/2015/02/cadillacs-oscars-2015-adverts-channel-teddy-shows-no-product/#comments Thu, 19 Feb 2015 11:00:56 +0000 http://www.thetruthaboutcars.com/?p=1003978 Melody Lee may or may not be on the red carpet Sunday, but Teddy Roosevelt’s essence will be felt in one of Cadillac’s Oscars 2015 adverts. Detroit Free Press reports the advert, called “Dare Greatly,” pulls the famous “Man in the Arena” passage from President Theodore Roosevelt’s 35-page “Citizenship in a Republic” speech at the […]

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Melody Lee may or may not be on the red carpet Sunday, but Teddy Roosevelt’s essence will be felt in one of Cadillac’s Oscars 2015 adverts.

Detroit Free Press reports the advert, called “Dare Greatly,” pulls the famous “Man in the Arena” passage from President Theodore Roosevelt’s 35-page “Citizenship in a Republic” speech at the Sorbonne in Paris, France, delivered April 23, 1910, though no credit is given to the historic president:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming … who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Aside from the lack of credit, all versions of the advert to be shown during the Oscars telecast offer plenty of views of the brand’s new home of New York, but none of its products. Representative David Caldwell said two other ads will also air Sunday evening, with at least one featuring a Cadillac. The ads are the first created by Publicis Worldwide for the brand; the agency replaced Detroit-based Lowe Campbell Ewald last year.

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