The Truth About Cars » Marketing http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 11 Sep 2014 17:31:41 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Marketing http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com/category/news-blog/marketing/ Kuniskis: Dealers Must Prove Themselves Worthy Of Selling Hellcat Challenger http://www.thetruthaboutcars.com/2014/09/kuniskis-dealers-must-prove-worthy-selling-hellcat-challenger/ http://www.thetruthaboutcars.com/2014/09/kuniskis-dealers-must-prove-worthy-selling-hellcat-challenger/#comments Wed, 10 Sep 2014 13:00:53 +0000 http://www.thetruthaboutcars.com/?p=910074 Dodge dealers wanting to help their customers destroy wannabes with the 2015 Challenger SRT Hellcat will themselves need to prove their worth to the brand before a single car leaves the carrier. Automotive News reports allocations of the 707-horsepower war machine will be based on the total number of all Dodges sold during the past […]

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2015 Dodge Challenger SRT with the HEMI® Hellcat

Dodge dealers wanting to help their customers destroy wannabes with the 2015 Challenger SRT Hellcat will themselves need to prove their worth to the brand before a single car leaves the carrier.

Automotive News reports allocations of the 707-horsepower war machine will be based on the total number of all Dodges sold during the past 180 days, according to brand chief Tim Kuniskis, with a second allocation in December will focus on the previous 90 days of such sales and the traditional 30-day inventory turn.

Further, Dodge will measure how many days each Hellcat remains on the lot after the initial allocation, with the goal of moving them off the lot as quickly as possible if more are to be delivered later on. Kuniskis acknowledges this may be a headache for those who opt to make a market adjustment similar to the one performed at a recent Los Angeles Chevrolet dealership, where a Camaro Z/28 was priced to move at $106,165:

If you want to market-adjust the car, that’s your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. Some dealers are going to have heartburn with that.

Kuniskis adds that he wants to see each Hellcat out there on the road for all to enjoy instead of sitting in a showroom “with a rope around it” like the Viper, and that his brand “worked hard” to price the beast at an attainable $60,990 with shipping included.

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Volkswagen: Hydrogen Will Struggle Outside of Japan http://www.thetruthaboutcars.com/2014/09/volkswagen-hydrogen-will-struggle-outside-japan/ http://www.thetruthaboutcars.com/2014/09/volkswagen-hydrogen-will-struggle-outside-japan/#comments Tue, 09 Sep 2014 13:00:06 +0000 http://www.thetruthaboutcars.com/?p=909146 While Toyota and the administration of Japan Prime Minister Shinzo Abe are going all in on hydrogen, Volkswagen Group Japan President Shigeru Shoji proclaims FCVs will struggle to make headway elsewhere. According to Bloomberg, Shoji says the government subsidies meant to push Toyota’s Mirai and other FCVs into the marketplace are likely too high for […]

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While Toyota and the administration of Japan Prime Minister Shinzo Abe are going all in on hydrogen, Volkswagen Group Japan President Shigeru Shoji proclaims FCVs will struggle to make headway elsewhere.

According to Bloomberg, Shoji says the government subsidies meant to push Toyota’s Mirai and other FCVs into the marketplace are likely too high for other governments to match. He adds that issues surrounding refueling infrastructure and the handling of hydrogen itself will add to the roadblocks awaiting the technology outside of Japan.

Those comments — echoing sentiments by Tesla CEO Elon Musk and other hydrogen skeptics — aren’t lost on either Toyota or the Abe administration. Company representative Dion Corbett says the subsidies are needed to help get hydrogen off the ground, citing the high cost of developing fuel-cell technology. That said, Dion believes demand will not only be the highest in Japan — where Abe envisions a “hydrogen society” of fuel-cells for homes and businesses as well as cars — but in Germany, California and the U.S. East Coast.

Though Volkswagen has its doubts, VW Japan representative Yasuo Maruta says the company is keeping its eye on Toyota’s efforts, planning to be no more than three years’ behind R&D work in relation to Toyota.

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Toyota Focused More On Safety Over Vehicle Autonomy http://www.thetruthaboutcars.com/2014/09/toyota-focused-safety-vehicle-autonomy/ http://www.thetruthaboutcars.com/2014/09/toyota-focused-safety-vehicle-autonomy/#comments Fri, 05 Sep 2014 11:00:59 +0000 http://www.thetruthaboutcars.com/?p=906993 Though Google was more than happy to turn a few Prii into autonomous test beds, Toyota doesn’t see much of a future for autonomous vehicles from the tech giant or Toyota’s competitors. Autoblog reports “Toyota’s main objective is safety,” not developing autonomous vehicles of its own, according to the automaker’s deputy chief safety technology officer, […]

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Google Toyota Prius Autonomous Vehicle

Though Google was more than happy to turn a few Prii into autonomous test beds, Toyota doesn’t see much of a future for autonomous vehicles from the tech giant or Toyota’s competitors.

Autoblog reports “Toyota’s main objective is safety,” not developing autonomous vehicles of its own, according to the automaker’s deputy chief safety technology officer, Seigo Kuzumaki. He adds that he and Toyota’s top brass don’t believe such vehicles will have much marketability outside of the technocratic state of Silcon Valley, nor are they certain the technology is ready for primetime.

At the present, Toyota is working on 34 projects with 17 partners, including those involving V2V and V2I communication systems. That said, it believes the human behind the wheel is just as important as the computers running most of the show. Thus, the driver will not become a passenger in the near-term.

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Paris 2014: Infiniti Teases Q80 Inspiration Concept http://www.thetruthaboutcars.com/2014/09/paris-2014-infiniti-teases-q80-inspiration-concept/ http://www.thetruthaboutcars.com/2014/09/paris-2014-infiniti-teases-q80-inspiration-concept/#comments Thu, 04 Sep 2014 13:00:42 +0000 http://www.thetruthaboutcars.com/?p=906441 Another day, another teaser. This time, Infiniti released a couple of vague images ahead of the 2014 Paris Auto Show, previewing the Q80 Inspiration concept. Autoblog reports the concept is a “low-slung, ingeniously aggressive four-passenger fastback” meant to show the world how the brand wishes to become a major player in the global luxury game. […]

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Another day, another teaser. This time, Infiniti released a couple of vague images ahead of the 2014 Paris Auto Show, previewing the Q80 Inspiration concept.

Autoblog reports the concept is a “low-slung, ingeniously aggressive four-passenger fastback” meant to show the world how the brand wishes to become a major player in the global luxury game. As reported earlier, Infiniti has plans for a flagship model as part of its overall lineup expansion, and may be hinting at such a thing with the Q80.

More details are expected to slowly leak out prior to the concept’s global debut October 2. Until then, this is all we have.

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Bartsch: Infiniti On Track Despite Key Departures http://www.thetruthaboutcars.com/2014/09/bartsch-infiniti-track-despite-key-departures/ http://www.thetruthaboutcars.com/2014/09/bartsch-infiniti-track-despite-key-departures/#comments Wed, 03 Sep 2014 12:00:30 +0000 http://www.thetruthaboutcars.com/?p=905681 Though the departures of Johan de Nysschen and Andy Palmer from Infiniti and Nissan respectively may be setbacks in the premium brand’s overall trek toward becoming a proper player in the luxury game, Infiniti Americas VP Michael Bartsch believes the brand will stay the course in the end. According to Ward’s Auto, Bartsch says Infiniti’s […]

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Though the departures of Johan de Nysschen and Andy Palmer from Infiniti and Nissan respectively may be setbacks in the premium brand’s overall trek toward becoming a proper player in the luxury game, Infiniti Americas VP Michael Bartsch believes the brand will stay the course in the end.

According to Ward’s Auto, Bartsch says Infiniti’s roadmap, as designed by de Nysschen and endorsed by both Palmer and Renault-Nissan CEO Carlos Ghosn, is “locked in.” Further, the plan, and by extension, Infiniti, is greater than the people behind it, with a “collective stewardship of the mission and the vision” in place.

The plan calls for Infiniti to go up against the likes of BMW, Mercedes and Audi by expanding its offerings over the next few years, meeting them in 85 percent to 86 percent of the segments where the German brands currently do battle:

The reality of it is the German brands have fractured the market more than we’ve ever seen. The challenge for Infiniti at the moment is not whether we can build cars for the segment. I think our record shows very clearly we can. It’s not what we currently have, the challenge is what we don’t have. To be an effective player in (the luxury sector), you have to have range. You have to have the bandwidth.

The expansion will begin when the Q30 arrives in showrooms throughout 2015, and will feature redesigns of current vehicles, as well as possibilities for a flagship and a sports car down the line.

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Los Angeles Chevrolet Dealer Charging Six-Figures For 2014 Camaro Z/28 http://www.thetruthaboutcars.com/2014/09/los-angeles-chevrolet-dealer-charging-six-figures-2014-camaro-z28/ http://www.thetruthaboutcars.com/2014/09/los-angeles-chevrolet-dealer-charging-six-figures-2014-camaro-z28/#comments Wed, 03 Sep 2014 11:00:57 +0000 http://www.thetruthaboutcars.com/?p=905657 A 2014 Chevrolet Camaro Z/28 would set you back at least $75,000 MSRP were you to head over to your nearest dealership. One Los Angeles dealership, however, is charging a steeper price of admission for the honor of destroying everyone at Willow Springs and Irwindale. Jalopnik subsidiary Car Buying says Felix Chevrolet has a black-on-black […]

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A 2014 Chevrolet Camaro Z/28 would set you back at least $75,000 MSRP were you to head over to your nearest dealership. One Los Angeles dealership, however, is charging a steeper price of admission for the honor of destroying everyone at Willow Springs and Irwindale.

Jalopnik subsidiary Car Buying says Felix Chevrolet has a black-on-black 2014 model for the reasonable price of $106,165, a markup of just over $30,000. Though someone in Beverly Hills — or Justin Bieber — may be more than willing to pay that particular toll, the blog found a dealership 40 minutes away in Santa Ana charging $76,645 for a black-on-black Z/28 on its floor. Since Disneyland is nearby, the lucky owner can used the $30,000 they would have spent in L.A. to buy quite a few passes and souvenirs.

Other dealerships whose prices are in the five-figures include Good Chevrolet near Seattle ($86,150); Schumacher Chevrolet near New York ($74,995); and — with the lowest price of all dealerships in the United States — Lorenzo Bomnin Chevrolet in Miami ($66,999).

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Ide: Apathy, Not Policy, Is Behind GM’s Japanese Blues http://www.thetruthaboutcars.com/2014/09/ide-apathy-policy-behind-gms-japanese-blues/ http://www.thetruthaboutcars.com/2014/09/ide-apathy-policy-behind-gms-japanese-blues/#comments Tue, 02 Sep 2014 10:00:54 +0000 http://www.thetruthaboutcars.com/?p=904801 Though General Motors is finding big success in China among its brands, the automaker is still a bit player in Japan, and not because of so-called nontariff hurdles. Automotive News reports Yanase & Co. CEO Takeyoshi Ide proclaims internal apathy, not external policy, as the reasoning behind GM’s current status in Japan. As one example, […]

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Cadillac in Japan

Though General Motors is finding big success in China among its brands, the automaker is still a bit player in Japan, and not because of so-called nontariff hurdles.

Automotive News reports Yanase & Co. CEO Takeyoshi Ide proclaims internal apathy, not external policy, as the reasoning behind GM’s current status in Japan. As one example, Ide — whose Cadillac and Chevrolet dealerships number at 13, down from a peak 114 — says if the automaker would consider building more RHD vehicles suited for the Japanese market, especially Cadillacs, sales of 5,000 units annually would be “not so difficult.”

He has hope that a few moves affecting Cadillac, such as the hiring of former Infiniti chief Johan de Nysschen, would make the change “GM’s original people” from Detroit haven’t been able to undergo to bring success to the automaker’s premium brand. It’s also the reason why Ide hasn’t let go of his remaining GM dealerships despite also being the nation’s No. 1 Mercedes dealer, as well as one of its top sellers of Audi and BMW vehicles.

As for external issues affecting GM, Ide says policy is not among them — Japan imposes no tariffs on imported vehicles — and is just an excuse for the United States government to maintain its tariffs, including the infamous Chicken Tax.

That said, hope may be fading as it is. The sales forecast for 2014 remains flat at 1,200 units for GM’s efforts in Japan, higher than its nadir of 700 for all of 2009, yet lower than its zenith of 47,000 units in 1996. Additionally, while Mercedes moved 31,291 vehicles onto the streets of Tokyo through July 2014, Cadillac saw its sales fall 27 percent to 425 units compared to the same period in 2013.

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Datsun Unveils mi-DO Hatch At 2014 Automechanika Moscow http://www.thetruthaboutcars.com/2014/08/datsun-unveils-mi-hatch-2014-automechanika-moscow/ http://www.thetruthaboutcars.com/2014/08/datsun-unveils-mi-hatch-2014-automechanika-moscow/#comments Thu, 28 Aug 2014 10:00:45 +0000 http://www.thetruthaboutcars.com/?p=901969 Nissan’s emerging-market brand Datsun unveiled its newest addition to its burgeoning lineup at the 2014 Automechanika Moscow show: The mi-DO. Just-Auto reports the compact hatch, joining the similarly named on-DO sedan set to arrive in September, will arrive in showrooms sometime in early 2015. No price of admission has been stated for the five-door, five-passenger […]

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Datsun mi-Do 01

Nissan’s emerging-market brand Datsun unveiled its newest addition to its burgeoning lineup at the 2014 Automechanika Moscow show: The mi-DO.

Just-Auto reports the compact hatch, joining the similarly named on-DO sedan set to arrive in September, will arrive in showrooms sometime in early 2015. No price of admission has been stated for the five-door, five-passenger vehicle, however.

Under the bonnet, a 1.6-liter 8V engine will deliver 87 horsepower to the front pair of 15-inch alloys through a standard five-speed manual or optional four-speed auto.

As for its name — and that of the on-DO — Datsun says it’s a fusion of Japanese, Russian and English themes: “do” is Japanese for “moving,” “on” is Russian for “he,” and “mi” is meant to invoke personalization by rhyming with “me” to Russian ears.

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2015 Infiniti ESQ Official Photos Unveiled Ahead Of Global Debut http://www.thetruthaboutcars.com/2014/08/2015-infiniti-esq-official-photos-unveiled-ahead-global-debut/ http://www.thetruthaboutcars.com/2014/08/2015-infiniti-esq-official-photos-unveiled-ahead-global-debut/#comments Wed, 27 Aug 2014 13:00:21 +0000 http://www.thetruthaboutcars.com/?p=901569 Official photos of the Infiniti ESQ, the crossover formerly known as the Nissan Juke Nismo, have been unveiled ahead of its global debut at this weekend’s 2014 Chengdu Auto Show. CarNewsChina reports the premium crossover will arrive in Chinese showrooms this October, with a price of admission set between ¥200,000 and ¥300,000 ($32,000 – $49,000 […]

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Official photos of the Infiniti ESQ, the crossover formerly known as the Nissan Juke Nismo, have been unveiled ahead of its global debut at this weekend’s 2014 Chengdu Auto Show.

CarNewsChina reports the premium crossover will arrive in Chinese showrooms this October, with a price of admission set between ¥200,000 and ¥300,000 ($32,000 – $49,000 USD). Power for the China-only ESQ will be a 1.6-liter turbo-four delivering 200 horsepower and 184 lb-ft of torque through a CVT.

Though Nissan sells a handful of vehicles in the Chinese market, the Juke is not among them. Further, few Infiniti badges decorate the ESQ, hinting that, like Citroën’s DS line, the crossover is just the first model of a sub-brand aimed at young buyers.

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Chinese-Market Chevrolet Cruze Makes Showroom Debut http://www.thetruthaboutcars.com/2014/08/chinese-market-chevrolet-cruze-makes-showroom-debut/ http://www.thetruthaboutcars.com/2014/08/chinese-market-chevrolet-cruze-makes-showroom-debut/#comments Tue, 26 Aug 2014 11:00:47 +0000 http://www.thetruthaboutcars.com/?p=899546 As of Monday, the Chinese-market 2015 Chevrolet Cruze has gone on sale. CarNewsChina reports the Shanghai-GM-built compact sedan, ranging in price from ¥109,900 to ¥169,900 ($17,800 – $27,600 USD), is aimed at the Kia K4, Citroën C4L et al in the premium local market. The previous Cruze will continue on as the Cruze Classic, and […]

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As of Monday, the Chinese-market 2015 Chevrolet Cruze has gone on sale.

CarNewsChina reports the Shanghai-GM-built compact sedan, ranging in price from ¥109,900 to ¥169,900 ($17,800 – $27,600 USD), is aimed at the Kia K4, Citroën C4L et al in the premium local market. The previous Cruze will continue on as the Cruze Classic, and will be marketed like its North American cousin as a low-cost model.

On-board the new Cruze, a 1.5-liter with 112 horsepower/108 lb-ft. of torque or 1.4-liter turbo with 148 horses/173 lb-ft. of torque will send power to the front through either a five- or six-speed manual, six-speed automatic or seven-speed DSG depending on engine chosen. GM’s MyLink 2.0 infotainment system is also available, accessible via the Cruze’s 8-inch touchscreen.

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Cadillac ELR May Not Be Long For This World http://www.thetruthaboutcars.com/2014/08/cadillac-elr-may-long-world/ http://www.thetruthaboutcars.com/2014/08/cadillac-elr-may-long-world/#comments Mon, 25 Aug 2014 13:00:13 +0000 http://www.thetruthaboutcars.com/?p=899146 Within the next few months, the 2016 Chevrolet Volt will enter showrooms on a new platform, cutting ties to the Delta II platform underpinning both the first-gen Volt and the Cadillac ELR. The move won’t matter ultimately, as the premium PHEV may not be long for this world as it is. AutoGuide reports Cadillac chief […]

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Within the next few months, the 2016 Chevrolet Volt will enter showrooms on a new platform, cutting ties to the Delta II platform underpinning both the first-gen Volt and the Cadillac ELR. The move won’t matter ultimately, as the premium PHEV may not be long for this world as it is.

AutoGuide reports Cadillac chief engineer Dave Leone proclaimed it too early to state whether the ELR will see a second generation or not, proclaiming the brand was in “the business of making money,” and that management would make their decision when the time came to do so.

As of this writing, inventory is at 194 days, consisting of 1,400 unsold units. Meanwhile, only 578 copies of the $75,995 PHEV actually left the showroom through the end of July 2014 through the kindness of discounts and other incentives.

If cut, the ELR would join the Opel Ampera, whose own existence drew to a close after only 332 units were sold through the first five months of this year. This is likely due to the fact that few want to pay the equivalent of $51,000 USD for a Volt with a new face, or, in the case of the ELR, $76,000 for a Volt with a new body.

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Honda Fixes Flawed Beam Design In 2015 Fit, Gains IIHS Top Safety Pick Rating http://www.thetruthaboutcars.com/2014/08/honda-fixes-flawed-beam-design-2015-fit-gains-iihs-top-safety-pick-rating/ http://www.thetruthaboutcars.com/2014/08/honda-fixes-flawed-beam-design-2015-fit-gains-iihs-top-safety-pick-rating/#comments Fri, 22 Aug 2014 12:00:17 +0000 http://www.thetruthaboutcars.com/?p=897842 After a poor performance at the Insurance Institute for Highway Safety, Honda has redesigned the front end of the 2015 Honda Fit to correct an issue with the compact’s front bumper beam. Autoblog reports the beam had broken free during the small-front overlap test earlier this year, resulting in a “Marginal” grade by the IIHS. […]

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2015 Honda Fit

After a poor performance at the Insurance Institute for Highway Safety, Honda has redesigned the front end of the 2015 Honda Fit to correct an issue with the compact’s front bumper beam.

Autoblog reports the beam had broken free during the small-front overlap test earlier this year, resulting in a “Marginal” grade by the IIHS. The broken beam allowed more impact energy to be absorbed on the driver’s side of the Fit.

In turn, Honda’s engineering team set about to fix the issue, then ask the agency to retest the Fit. The newly updated compact hatch fared better in the test this time, bumping the original grade up to “Acceptable.” On top of receiving “Good” status on the vehicle’s other four tests, the IIHS gave the Fit the title of Top Safety Pick, a goal Honda desired for the compact hatch according to chief vehicle safety engineer Chuck Thomas:

We had targeted “Top Safety Pick,” and just weren’t satisfied with not achieving that. We had studied the results of that test, and made some modifications to the front bumper.

The modifications were made on the production line in June, and the 12,000 owners with their Fits already in possession can bring back the vehicle for the free upgrade. Honda will send notices in September.

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Sixt-BMW DriveNow Partnership Exceeds Membership Expectations http://www.thetruthaboutcars.com/2014/08/sixt-bmw-drivenow-partnership-exceeds-membership-expectations/ http://www.thetruthaboutcars.com/2014/08/sixt-bmw-drivenow-partnership-exceeds-membership-expectations/#comments Thu, 21 Aug 2014 12:00:12 +0000 http://www.thetruthaboutcars.com/?p=897258 Germany-based rental car company Sixt SE announced its DriveNow car-sharing venture with BMW has exceeded expectations, with profits to match. Autoblog reports DriveNow’s success is linked to cities where the service has been in operation for at least a year, with new subscriptions coming online in a manner that completely caught CEO Erich Sixt off-guard: […]

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Germany-based rental car company Sixt SE announced its DriveNow car-sharing venture with BMW has exceeded expectations, with profits to match.

Autoblog reports DriveNow’s success is linked to cities where the service has been in operation for at least a year, with new subscriptions coming online in a manner that completely caught CEO Erich Sixt off-guard:

We’ve been surprised about the explosion of new subscriptions, which has helped boost revenue. We didn’t expect such a dramatic rise in membership.

DriveNow, operating in five German cities and San Francisco, saw its membership jump from 215,000 at the end of 2013, to 300,000 at present. However, COO Julian zu Putlitz expects the service — which allows members to rent BMW’s X1 and 1 Series vehicles, as well as models from MINI — to see a “small-to-medium, single-digit” million-euro loss in 2014 due to startup costs.

As for the future, Sixt and BMW are in talks to expand DriveNow to 25 locations in Europe and the United States within the next five years.

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Study: Nine Brands Suffer Loyalty Issues Among Their Customers http://www.thetruthaboutcars.com/2014/08/study-nine-brands-suffer-loyalty-issues-among-customers/ http://www.thetruthaboutcars.com/2014/08/study-nine-brands-suffer-loyalty-issues-among-customers/#comments Wed, 20 Aug 2014 13:00:51 +0000 http://www.thetruthaboutcars.com/?p=896834 Honda, Ford and Toyota all have one thing in common as far as Kelley Blue Book knows: All three inspire brand loyalty among over half of its customer base. Alas, nine other brands wish they could be just as inspirational. In its study of KBB data from 33 brands regarding customer loyalty, 24/7 Wall St. […]

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2014 Scion tC Exterior, Picture Courtesy of Alex L. Dykes

Honda, Ford and Toyota all have one thing in common as far as Kelley Blue Book knows: All three inspire brand loyalty among over half of its customer base. Alas, nine other brands wish they could be just as inspirational.

In its study of KBB data from 33 brands regarding customer loyalty, 24/7 Wall St. says the following nine brands are likely to see their customers jump ship to another brand come trade-in or lease time:

  • Mitsubishi: 21.77 percent average
  • Chrysler: 22.72 percent average
  • Dodge: 22.88 percent average
  • Jaguar: 25.45 percent average
  • Scion: 25.79 percent average
  • Lincoln: 27.49 percent average
  • Infiniti: 28.25 percent average
  • Volvo: 29.41 percent average
  • Buick: 29.45 percent average

The study notes the brands with the highest loyalty averages also move the most units off the lot, while low-loyalty brands have sales to match; six of the nine listed sold less than 100,000 units during H1 2014.

As for what inspires loyalty in the first place, KBB senior manager of marketing intelligence Arthur Henry says price and reliability play the most important roles in whether a customer will stick with a brand. However, luxury makes like Jaguar, Infiniti and Buick suffer not from perceptions of poor reliability, but fierce competition from within the U.S. luxury market.

That said, Arthur notes customers can switch loyalties no matter how a brand is perceived, citing economic conditions and changing consumer preferences as factors in switching.

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Uber Hires Obama Campaign Manager, Senior Advisor David Plouffe http://www.thetruthaboutcars.com/2014/08/uber-hires-obama-campaign-manager-senior-advisor-david-plouffe/ http://www.thetruthaboutcars.com/2014/08/uber-hires-obama-campaign-manager-senior-advisor-david-plouffe/#comments Wed, 20 Aug 2014 12:00:57 +0000 http://www.thetruthaboutcars.com/?p=896794 In an effort to convince governments that its services are key to making transportation “as reliable as running water,” transportation network company Uber has hired the man who helped Barack Obama become President of the United States in 2008, David Plouffe. Forbes reports Plouffe will begin his role as the TNC’s senior vice president of […]

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David Plouffe and Barack Obama

In an effort to convince governments that its services are key to making transportation “as reliable as running water,” transportation network company Uber has hired the man who helped Barack Obama become President of the United States in 2008, David Plouffe.

Forbes reports Plouffe will begin his role as the TNC’s senior vice president of policy and strategy in September, with the goal of swaying legislators toward supporting the right for all TNCs to enter markets legally and with few operation restrictions.

As explained within a blog post by CEO Travis Kalanick regarding his hiring, the former campaign manager and Senior Advisor to the President after David Axelrod believes his new employer is a “once in a decade if not once in a generation company,” with the taxi industry standing in the way of success in the near-term:

As Uber succeeds like I believe it can, it will spur the creation of hundreds of thousands of small businesses and directly create millions of jobs; deliver rapid, easy and affordable transportation alternatives to workers, parents, businesses and people out having a good time; make our roads safer, drastically cutting down on drunk and distracted driving; and give those who choose not to purchase an automobile a more viable way to live their lives day to day.

Uber also hired Ashwini Chhabra away from the New York City Taxi and Limousine Commission in May, where he worked as deputy commissioner of policy and planning. Chhabra serves as the TNC’s policy development chief.

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Ford, Chevrolet Begin Labor Day Battle Weeks Early http://www.thetruthaboutcars.com/2014/08/ford-chevrolet-begin-labor-day-battle-weeks-early/ http://www.thetruthaboutcars.com/2014/08/ford-chevrolet-begin-labor-day-battle-weeks-early/#comments Tue, 19 Aug 2014 13:00:24 +0000 http://www.thetruthaboutcars.com/?p=895386 Hold onto your wallets: Ford and Chevrolet are getting the jump on Labor Day sales weeks in advance of what most consider the end of the summer season. Automotive News reports the two brands are bringing their A games to the showroom, ranging from 0 percent financing for 72 months across most of their respective […]

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Ford Labor Day Sale 2014

Hold onto your wallets: Ford and Chevrolet are getting the jump on Labor Day sales weeks in advance of what most consider the end of the summer season.

Automotive News reports the two brands are bringing their A games to the showroom, ranging from 0 percent financing for 72 months across most of their respective lines, to Chevrolet offering deferred payments for the first 90 days for select models. Rather than wait until closer to Labor Day, however, Ford launched the first attack back in late July; Chevrolet kicked off its campaign last week.

The end game? Regain lost ground in sales from the first half of 2014. Ford lost 1 percent of its share of the market, dropping to 14.8 percent in comparison to 2013. Meanwhile, Chevrolet fell from 12.9 percent to 12.5 percent in the same period comparison.

Other combatants in the end-of-summer sales battle include Toyota offering 0 percent APR for 60 months on a handful of models, Nissan presenting 0 percent between 36 and 72 months depending on the model chosen, and Dodge giving buyers 90-day deferments on 2014 and 2015 models through Labor Day weekend.

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Uber Goes Dirty Against Lyft With Cancelled Rides, Recruitment Drives http://www.thetruthaboutcars.com/2014/08/uber-goes-dirty-lyft-cancelled-rides-recruitment-drives/ http://www.thetruthaboutcars.com/2014/08/uber-goes-dirty-lyft-cancelled-rides-recruitment-drives/#comments Thu, 14 Aug 2014 10:00:09 +0000 http://www.thetruthaboutcars.com/?p=892882 It’s already hard for a transportation network company out there, yet Uber apparently wants to make it harder for the pink mustache plushies of Lyft through a high-stakes game of Ding-Dong-Ditch. According to CNN Money, Lyft reported 5,560 rides were ordered, then cancelled, by 177 Uber employees since October of 2013. The TNC also found […]

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It’s already hard for a transportation network company out there, yet Uber apparently wants to make it harder for the pink mustache plushies of Lyft through a high-stakes game of Ding-Dong-Ditch.

According to CNN Money, Lyft reported 5,560 rides were ordered, then cancelled, by 177 Uber employees since October of 2013. The TNC also found that some rides were ordered by Uber recruiters and enthusiasts looking to lure drivers into the high glamour, less hipster world the suit-and-tie TNC bases its image upon.

This hasn’t been the first time Uber has been accused of playing dirty pool within the emerging transportation network industry. As early as this year, the TNC’s New York-based staffers were linked to 100 such cancellations, prompting Uber to “tone down their sales tactics.” That said, 5,492 of the cancelled rides were ordered after the statement was issued.

In addition, when Lyft arrived in New York in July, Uber sent a text to its drivers stating the city’s Taxi and Limousine Commission prohibited TNC drivers from working for more than one company. The commission stated otherwise, and Uber issued a statement that its official policy allowed its drivers to work for other TNCs.

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Generation Why: Social Media Is For Social Networking, Not Car Shopping http://www.thetruthaboutcars.com/2014/08/generation-social-media-social-networking-car-shopping/ http://www.thetruthaboutcars.com/2014/08/generation-social-media-social-networking-car-shopping/#comments Wed, 13 Aug 2014 14:14:47 +0000 http://www.thetruthaboutcars.com/?p=889474 Try as they might, auto makers aren’t reaching Generation Y with their online social media properties. A new study by AutoTrader shows that just 5 percent of  Millennials used social media to shop for vehicles. Overall, only 1 percent of consumers used social media to shop for cars, and even more damming is the fact […]

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Try as they might, auto makers aren’t reaching Generation Y with their online social media properties. A new study by AutoTrader shows that just 5 percent of  Millennials used social media to shop for vehicles.

Overall, only 1 percent of consumers used social media to shop for cars, and even more damming is the fact that 78 percent of young buyers said that an automotive brand’s social presence would do nothing to sway their purchasing decision.

This column has long maintained that the vast majority of social media outreach and marketing efforts by auto makers are futile at best. At their worst, they are little more than embarrassing attempts to appear relevant in the eyes of younger consumers.

Brands can tout “social” as much as they want, and trot out nebulous statistics like “impressions” in an attempt to make them appear successful. But the general trend appears to be that these campaigns, however much praise they generate in Fast Company, don’t convert into sales.

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Japanese Officials Pushing Hard With Subsidies For New Hydrogen Mirai http://www.thetruthaboutcars.com/2014/08/japanese-officials-pushing-hard-subsidies-new-hydrogen-mirai/ http://www.thetruthaboutcars.com/2014/08/japanese-officials-pushing-hard-subsidies-new-hydrogen-mirai/#comments Thu, 07 Aug 2014 11:00:03 +0000 http://www.thetruthaboutcars.com/?p=883545 The 2015 Toyota Mirai may be breaking new ground in the fuel-cell vehicle game beyond merely existing, as subsidies galore are being thrown at potential consumers on all sides, including the possibility of owning the FCV for free. Automotive News reports the ¥7 million ($68,556 USD) Mirai — whose name translates to “future” — will […]

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2015 Toyota Mirai

The 2015 Toyota Mirai may be breaking new ground in the fuel-cell vehicle game beyond merely existing, as subsidies galore are being thrown at potential consumers on all sides, including the possibility of owning the FCV for free.

Automotive News reports the ¥7 million ($68,556 USD) Mirai — whose name translates to “future” — will receive a ¥2 million (~$20,000) subsidy from the Japanese government when the first models go on sale next year, with residents of Aichi prefecture — the home of Toyota — taking an extra ¥1 million (~$10,000) from the local government.

However, paying only as much as ¥4 million ($39,175) for the honor of being one of the new pioneers of the silver hydrogen future might not be enough to bring the Mirai out of the showroom, as fueling infrastructure is nearly non-existent. The Japanese government aims to bring 100 stations online by March 2015 at the earliest, for what it’s worth.

So, where does the “free car” offer come in? Japanese business daily Nihon Keizai reported on a few suggestions made by a government panel on how to spur FCV adoption rates, including offering free FCVs, free hydrogen refueling and toll exemptions. The daily explained that the government’s hydrogen vision “must contain more radical ideas” in order to generate excitement from the public and “catalyze a revolutionary socioeconomic change.” A hell of a way to push the Mirai for Summerslam, one would suppose.

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Tesla Diffusing Demand For Model X Prior To Showroom Debut http://www.thetruthaboutcars.com/2014/08/tesla-diffusing-demand-model-x-prior-showroom-debut/ http://www.thetruthaboutcars.com/2014/08/tesla-diffusing-demand-model-x-prior-showroom-debut/#comments Wed, 06 Aug 2014 10:00:15 +0000 http://www.thetruthaboutcars.com/?p=883178 Interested in a Model X? Then you may be better off waiting until the EV SUV actually arrives next year before turning up in a Tesla showroom, or you may end up going home in a Model S instead. Autoblog Green reports CEO Elon Musk informed participants in Tesla’s Q2 2014 earnings call that the […]

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tesla-model-x

Interested in a Model X? Then you may be better off waiting until the EV SUV actually arrives next year before turning up in a Tesla showroom, or you may end up going home in a Model S instead.

Autoblog Green reports CEO Elon Musk informed participants in Tesla’s Q2 2014 earnings call that the automaker is actively steering customer demand away from the upcoming X, going so far as to convince showroom visitors who want to put their name on a (non-existent) wait list for the SUV to buy the S.

The “anti-sell” tactics are a part of Tesla’s strategy to create at-will demand for the X, citing complaints from Chinese customers who were “upset about waiting too long” before taking delivery of their electric sedans. Musk just doesn’t want U.S. consumers to begin forming iPhone-esque lines for the next big thing from his company. Not yet, anyway.

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Marchionne: Alfa Romeo Still Not For Sale http://www.thetruthaboutcars.com/2014/07/jaguar-reveals-face-2016-xe/ http://www.thetruthaboutcars.com/2014/07/jaguar-reveals-face-2016-xe/#comments Thu, 31 Jul 2014 12:00:53 +0000 http://www.thetruthaboutcars.com/?p=876841 Fiat Chrysler Automobiles CEO Sergio Marchionne is open to forming new alliance with other automakers as far as cost-savings are concerned, but he maintains that Alfa Romeo is not for sale. Automotive News Europe reports Marchionne said as much during a conference call regarding Fiat’s Q2 2014 earnings, reaffirming the parent company’s commitment to Alfa […]

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Fiat Chrysler Automobiles CEO Sergio Marchionne is open to forming new alliance with other automakers as far as cost-savings are concerned, but he maintains that Alfa Romeo is not for sale.

Automotive News Europe reports Marchionne said as much during a conference call regarding Fiat’s Q2 2014 earnings, reaffirming the parent company’s commitment to Alfa Romeo and proclaiming his company is not “in the business of brand-trading.”

Said commitment includes a €5 billion ($6.7 billion USD) investment to help the premium brand become a sought-after global brand of eight new models — underpinned by the upcoming Giorgio RWD/AWD platform — with annual sales of 400,000 by 2018, up from 74,000 in 2013.

As for alliances, Marchionne is open to the idea, though nothing is on the table as of this writing.

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Jaguar Reveals Face Of 2016 XE-S Ahead Of September Official Unveiling http://www.thetruthaboutcars.com/2014/07/jaguar-reveals-face-2016-xe-s-ahead-september-official-unveiling/ http://www.thetruthaboutcars.com/2014/07/jaguar-reveals-face-2016-xe-s-ahead-september-official-unveiling/#comments Thu, 31 Jul 2014 11:00:15 +0000 http://www.thetruthaboutcars.com/?p=876897 Behold the face of the 2016 Jaguar XE-S. Also: Scottish recording artist Emeli Sandé. Autoblog reports the sports sedan will be launched in early September through a sound + vision extravaganza called FEEL XE. Sandé will be kicking off the festivities in a secret location near the Thames, with influence from social media from now […]

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Behold the face of the 2016 Jaguar XE-S. Also: Scottish recording artist Emeli Sandé.

Autoblog reports the sports sedan will be launched in early September through a sound + vision extravaganza called FEEL XE. Sandé will be kicking off the festivities in a secret location near the Thames, with influence from social media from now until September 8 deciding the direction of the extravaganza. Fashion designer Stella McCartney and actor Idris Elba will also be a part of the promotion through separate projects.

As for the XE-S itself, it may possess under the bonnet either a turbocharged variant of the new Ingenium 2-liter four-cylinder engines, or the 3-liter supercharged V6 from the F-Type S. The XE range as a whole will feature aluminum throughout 75 percent of its architecture, and may be the most fuel-efficient Jaguar ever built to date once official numbers are revealed.

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GM: Colorado, Canyon Aimed At Small Crossover, Pickup Shoppers http://www.thetruthaboutcars.com/2014/07/gm-colorado-canyon-aimed-at-small-crossover-pickup-shoppers/ http://www.thetruthaboutcars.com/2014/07/gm-colorado-canyon-aimed-at-small-crossover-pickup-shoppers/#comments Wed, 30 Jul 2014 10:00:47 +0000 http://www.thetruthaboutcars.com/?p=874897 General Motors’ upcoming midsize truck twins — the Chevrolet Colorado and GMC Canyon — look to do more than attract those seeking a smaller pickup by also seeking out small crossover consumers. Autoblog reports GM wants to go after crossover shoppers for their new pickups, going as far as to bring a Ford Escape for […]

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General Motors’ upcoming midsize truck twins — the Chevrolet Colorado and GMC Canyon — look to do more than attract those seeking a smaller pickup by also seeking out small crossover consumers.

Autoblog reports GM wants to go after crossover shoppers for their new pickups, going as far as to bring a Ford Escape for a competitive test drive at the automaker’s Milford, Mich. facility during the twins’ media day.

On paper, GM believes the interior quality and exterior styling will be the main draws for those looking at Escapes, CR-Vs and RAV4s. The pickups’ power and utility could also help sway those buyers, along with pricing similar to those on the windows of small crossovers. Mileage, on the other hand, may be less than what said consumers prefer, especially when the aforementioned trio delivers a combined 26 mpg.

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Millennials Start With Sharing, End With Individual Ownership http://www.thetruthaboutcars.com/2014/07/millennials-start-with-sharing-end-with-individual-ownership/ http://www.thetruthaboutcars.com/2014/07/millennials-start-with-sharing-end-with-individual-ownership/#comments Tue, 29 Jul 2014 13:00:36 +0000 http://www.thetruthaboutcars.com/?p=875073 Though companies such as Lyft, Car2Go and Uber aim to help the young and the carless get around town without the need for owning a car — Uber wanting to go as far as to replace car ownership, period — the millennials eventually decide to go all in on individual car ownership. Automotive News reports […]

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Though companies such as Lyft, Car2Go and Uber aim to help the young and the carless get around town without the need for owning a car — Uber wanting to go as far as to replace car ownership, period — the millennials eventually decide to go all in on individual car ownership.

Automotive News reports the transition from using ridesharing and car sharing services to ownership comes when cohorts of the generational group begin families, sometimes moving out of the urban core to do so. The delays in starting a family and purchasing a car are linked to student loan debt and a recovering, highly competitive job market, pushing the age of first-time buyers to the mid-20s at the youngest.

Meanwhile, those who live in cities like Austin, Boston, New York and Seattle are helping to make sharing services a success, with a projected 3.8 million users coming on-board by 2020. In turn, a total of 50 percent either sell a car or postpone buying a car, substituting ownership for sharing, leading to 1.9 million vehicles sold-off or not bought by 2020.

Though sharing may mean fewer vehicles leave the showroom, overall sales are climbing. Over 16 million units are forecast to head out onto the highway by the end of 2014 according to many an analyst. In the long-term, sharing services may also help send their consumer base to the showroom, with those shoppers looking a vehicle based on what they drove as a member of the service.

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BMW Unveils $6,500 Suitcase-Size EV Charger http://www.thetruthaboutcars.com/2014/07/bmw-unveils-6500-suitcase-size-ev-charger/ http://www.thetruthaboutcars.com/2014/07/bmw-unveils-6500-suitcase-size-ev-charger/#comments Tue, 29 Jul 2014 11:00:58 +0000 http://www.thetruthaboutcars.com/?p=874913 Owners of BMWs i Series vehicles may soon have more places to charge their vehicles, all thanks to the automaker’s new, less-expensive, suitcase-sized charger. Automotive News reports the 100-pound, 24-kilowatt chargers, made by Bosch Automotive Service Solutions, will be available to companies who partner with BMW for the low price of $6,500, and can recharge […]

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Owners of BMWs i Series vehicles may soon have more places to charge their vehicles, all thanks to the automaker’s new, less-expensive, suitcase-sized charger.

Automotive News reports the 100-pound, 24-kilowatt chargers, made by Bosch Automotive Service Solutions, will be available to companies who partner with BMW for the low price of $6,500, and can recharge other EVs from other automakers like General Motors, Volkswagen and Ford.

According to BMW of North America EV infrastructure manager Robert Healey, BMW hopes that by making its new charger available at a discount, the companies who sign on would help the automaker establish a nationwide network similar to Tesla’s exclusive Supercharger network:

Our focus is on getting as many DC fast chargers out there as possible, but the cost has been a hindrance. We want to remove every perceived barrier for our potential customers. We want to ensure that customers see these chargers.

The first of the new chargers will go online at BMW dealerships in August, with more to come as third-party companies begin to partner with BMW.

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