The Truth About Cars » Marketing http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Fri, 29 Apr 2016 15:00:58 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Meow, Nissan: Automaker Slaps Tesla in New Leaf Ad http://www.thetruthaboutcars.com/2016/04/meow-nissan-automaker-slaps-tesla-in-new-leaf-ad/ http://www.thetruthaboutcars.com/2016/04/meow-nissan-automaker-slaps-tesla-in-new-leaf-ad/#comments Fri, 22 Apr 2016 15:00:33 +0000 http://www.thetruthaboutcars.com/?p=1330017 Nissan is trying to play Tesla’s lengthy Model 3 waiting list to its advantage. A print ad that landed in the country’s most-read newspapers this morning is playing up the Model 3’s wait times, according to Automotive News, and encouraging EV buyers to go the faster route by buying a Leaf. There’s nothing subtle about […]

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Nissan is trying to play Tesla’s lengthy Model 3 waiting list to its advantage. A print ad that landed in the country’s most-read newspapers this morning is playing up the Model 3’s wait times, according to Automotive News, and encouraging EV buyers to go the faster route by buying a Leaf. There’s nothing subtle about […]

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Lincoln Continental Presidential: a Great Leap Forward in Luxury http://www.thetruthaboutcars.com/2016/04/lincoln-continental-presidential-a-great-leap-forward-in-luxury/ http://www.thetruthaboutcars.com/2016/04/lincoln-continental-presidential-a-great-leap-forward-in-luxury/#comments Tue, 19 Apr 2016 13:30:21 +0000 http://www.thetruthaboutcars.com/?p=1327329 China’s thirst for American executive sedans knows no bounds, so Lincoln is rubbing its palms together and giving the red-hot luxury market exactly what it wants: piles and piles of prestige. The Continental nameplate is already soaked in presidential history, but for the Chinese market, the company’s flagship model needed something a little more…obvious. These […]

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China’s thirst for American executive sedans knows no bounds, so Lincoln is rubbing its palms together and giving the red-hot luxury market exactly what it wants: piles and piles of prestige. The Continental nameplate is already soaked in presidential history, but for the Chinese market, the company’s flagship model needed something a little more…obvious. These […]

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The Shape of Things to Come? Generation Z Wants This, Right Now http://www.thetruthaboutcars.com/2016/04/shape-things-come-generation-z-wants-right-now/ http://www.thetruthaboutcars.com/2016/04/shape-things-come-generation-z-wants-right-now/#comments Wed, 13 Apr 2016 17:00:31 +0000 http://www.thetruthaboutcars.com/?p=1323354 It’s a bit like Scooby-Doo meets A Clockwork Orange. Graduate students at Clemson University’s International Center for Automotive Research (CU-ICAR) spent two years working with Toyota to create the ideal vehicle for the next age demographic to leap into the car-buying fray: Generation Z. No, we’re not talking about some stodgy Millennial born in 1985, with […]

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It’s a bit like Scooby-Doo meets A Clockwork Orange. Graduate students at Clemson University’s International Center for Automotive Research (CU-ICAR) spent two years working with Toyota to create the ideal vehicle for the next age demographic to leap into the car-buying fray: Generation Z. No, we’re not talking about some stodgy Millennial born in 1985, with […]

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What Will Last Longer: the Dodge Dart or Obama’s Presidency? http://www.thetruthaboutcars.com/2016/04/dodge-takes-scalpel-dart-lineup/ http://www.thetruthaboutcars.com/2016/04/dodge-takes-scalpel-dart-lineup/#comments Mon, 11 Apr 2016 21:15:56 +0000 http://www.thetruthaboutcars.com/?p=1322178 After announcing earlier this year that it wanted someone else to take care of its problem patients, Fiat Chrysler Automobiles is performing surgery on the slow-selling Dodge Dart lineup. The Fiat-based compact will be pared down from five offerings to three, outfitted to offer the features customers want at a strategic price, with no engine […]

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After announcing earlier this year that it wanted someone else to take care of its problem patients, Fiat Chrysler Automobiles is performing surgery on the slow-selling Dodge Dart lineup. The Fiat-based compact will be pared down from five offerings to three, outfitted to offer the features customers want at a strategic price, with no engine […]

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TrueCar Employees Hit With Layoffs Amid Revamp http://www.thetruthaboutcars.com/2016/04/truecar-employees-hit-layoffs-amid-revamp/ http://www.thetruthaboutcars.com/2016/04/truecar-employees-hit-layoffs-amid-revamp/#comments Thu, 07 Apr 2016 13:15:53 +0000 http://www.thetruthaboutcars.com/?p=1319986 When TrueCar president and CEO Chip Perry announced a revamp of the car-shopping site, he failed to mention one big change: layoffs. According to a source and confirmed by TrueCar, an undisclosed number of the company’s employees — mostly located at its headquarters in Santa Monica — received layoff notices yesterday. TTAC learned some employees in […]

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When TrueCar president and CEO Chip Perry announced a revamp of the car-shopping site, he failed to mention one big change: layoffs. According to a source and confirmed by TrueCar, an undisclosed number of the company’s employees — mostly located at its headquarters in Santa Monica — received layoff notices yesterday. TTAC learned some employees in […]

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Honda’s Hot Shoe: We Came for the Neoprene Vamp, But We Stayed for the Articulated Nodes http://www.thetruthaboutcars.com/2016/03/hondas-hot-shoe-came-neoprene-vamp-stayed-articulated-nodes/ http://www.thetruthaboutcars.com/2016/03/hondas-hot-shoe-came-neoprene-vamp-stayed-articulated-nodes/#comments Wed, 30 Mar 2016 20:00:18 +0000 http://www.thetruthaboutcars.com/?p=1314698 Where do I start? So, Honda unveiled a shoe yesterday, and it’s the next best thing to owning and driving a 2016 Civic. At least, that’s what we’re led to believe. The limited edition…shoe…is a collaboration between Honda (maker of 3,000 pound vehicles that can drive places and are way pricier than pants), lifestyle-oriented digital […]

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Where do I start? So, Honda unveiled a shoe yesterday, and it’s the next best thing to owning and driving a 2016 Civic. At least, that’s what we’re led to believe. The limited edition…shoe…is a collaboration between Honda (maker of 3,000 pound vehicles that can drive places and are way pricier than pants), lifestyle-oriented digital […]

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Nissan to Ad Agencies: “It Takes Brass Balls to Sell Cars!” http://www.thetruthaboutcars.com/2016/03/nissan-ad-agencies-takes-brass-balls-sell-cars/ http://www.thetruthaboutcars.com/2016/03/nissan-ad-agencies-takes-brass-balls-sell-cars/#comments Tue, 29 Mar 2016 19:00:28 +0000 http://www.thetruthaboutcars.com/?p=1314178 Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign. Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive […]

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Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign. Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive […]

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TTAC News Round-up: Volkswagen e-Stall, Jeep Debut Has a Latin Flavor, and GM Has a Good Day in Court http://www.thetruthaboutcars.com/2016/03/ttac-news-round-volkswagen-e-stall-jeep-debut-latin-flavor-gm-good-day-court/ http://www.thetruthaboutcars.com/2016/03/ttac-news-round-volkswagen-e-stall-jeep-debut-latin-flavor-gm-good-day-court/#comments Tue, 29 Mar 2016 17:00:48 +0000 http://www.thetruthaboutcars.com/?p=1313834 If you didn’t think an electric car could stall, Volkswagen has a Golf-sized dose of reality for you. That, Jeep’s Compass/Patriot successor wants to woo south of the Equator, General Motors gets some good legal news, there’s money in them there charging stations, and Volvo gets a PR boost … after the break! e-Golf fades […]

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If you didn’t think an electric car could stall, Volkswagen has a Golf-sized dose of reality for you. That, Jeep’s Compass/Patriot successor wants to woo south of the Equator, General Motors gets some good legal news, there’s money in them there charging stations, and Volvo gets a PR boost … after the break! e-Golf fades […]

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2017 Chevrolet Sonic: Makeover in the Shadows http://www.thetruthaboutcars.com/2016/03/2017-chevrolet-sonic-makeover-shadows/ http://www.thetruthaboutcars.com/2016/03/2017-chevrolet-sonic-makeover-shadows/#comments Fri, 18 Mar 2016 21:00:42 +0000 http://www.thetruthaboutcars.com/?p=1307241 Its bigger brother is getting a whole new body, but the Chevrolet Sonic isn’t going into 2017 without some changes of its own. The subcompact hatchback and sedan will get its first facelift since debuting alongside its compact sibling for the 2011 model year, swapping its aggressive grille and headlamps for a toned-down, corporate face […]

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Its bigger brother is getting a whole new body, but the Chevrolet Sonic isn’t going into 2017 without some changes of its own. The subcompact hatchback and sedan will get its first facelift since debuting alongside its compact sibling for the 2011 model year, swapping its aggressive grille and headlamps for a toned-down, corporate face […]

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Ford is Thrilled by a Teeny, Tiny Product Placement http://www.thetruthaboutcars.com/2016/03/ford-thrilled-teeny-tiny-product-placement/ http://www.thetruthaboutcars.com/2016/03/ford-thrilled-teeny-tiny-product-placement/#comments Fri, 18 Mar 2016 20:00:14 +0000 http://www.thetruthaboutcars.com/?p=1307121 When you get to a certain age, you think you know everything about Monopoly: Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life. But who knew there was a version of Monopoly devoted to brands? Huh? […]

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When you get to a certain age, you think you know everything about Monopoly: Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life. But who knew there was a version of Monopoly devoted to brands? Huh? […]

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Scion Gives the tC a Funeral Pyre Edition http://www.thetruthaboutcars.com/2016/03/scion-gives-tc-funeral-pyre-edition/ http://www.thetruthaboutcars.com/2016/03/scion-gives-tc-funeral-pyre-edition/#comments Wed, 16 Mar 2016 17:00:09 +0000 http://www.thetruthaboutcars.com/?p=1305305 If you’ve been holding out on buying a Scion tC until the right special edition came along, this is your last opportunity. Scion’s parent, Toyota, took the youth-oriented brand behind the woodshed last month, making the upcoming Release Series 10.0 version of the tC coupe an aerodynamic swan song. Developed in partnership with designer Kei […]

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If you’ve been holding out on buying a Scion tC until the right special edition came along, this is your last opportunity. Scion’s parent, Toyota, took the youth-oriented brand behind the woodshed last month, making the upcoming Release Series 10.0 version of the tC coupe an aerodynamic swan song. Developed in partnership with designer Kei […]

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TTAC News Round-up: Toyota’s a Big Tease, New Lada Savior, and Buick Puts the Avista Away Forever http://www.thetruthaboutcars.com/2016/03/ttac-news-round-toyotas-big-tease-new-lada-savior-buick-puts-avista-away-forever/ http://www.thetruthaboutcars.com/2016/03/ttac-news-round-toyotas-big-tease-new-lada-savior-buick-puts-avista-away-forever/#comments Tue, 15 Mar 2016 15:58:56 +0000 http://www.thetruthaboutcars.com/?p=1304185 Toyota is hoping to break the internet with an alluring butt shot of an upcoming Prius variant. That, a new guy will turn around Lada (again), Buick says you’ll never drive an Avista, the second GM ignition trial begins, and Google’s got its eye out for buses … after the break! Hey, my eyes are […]

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Toyota is hoping to break the internet with an alluring butt shot of an upcoming Prius variant. That, a new guy will turn around Lada (again), Buick says you’ll never drive an Avista, the second GM ignition trial begins, and Google’s got its eye out for buses … after the break! Hey, my eyes are […]

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If You Can Handle a Color From 1970, You Could Be Dodge Material http://www.thetruthaboutcars.com/2016/03/can-handle-color-1970-dodge-material/ http://www.thetruthaboutcars.com/2016/03/can-handle-color-1970-dodge-material/#comments Mon, 14 Mar 2016 21:20:20 +0000 http://www.thetruthaboutcars.com/?p=1303905 The paint — erm, act could be wearing thin. In its latest nod to the heady and far-out past, Dodge will let you have your Challenger or Charger SRT 392 or Hellcat in its newest resurrected color, “Go Mango.” Joining other blast-from-the-past(els) like “Plum Crazy,” Go Mango was offered for the first time on the 1970 […]

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The paint — erm, act could be wearing thin. In its latest nod to the heady and far-out past, Dodge will let you have your Challenger or Charger SRT 392 or Hellcat in its newest resurrected color, “Go Mango.” Joining other blast-from-the-past(els) like “Plum Crazy,” Go Mango was offered for the first time on the 1970 […]

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FCA Hands Out Band-Aids, Tourniquetes to Fiat Dealers http://www.thetruthaboutcars.com/2016/03/fca-hands-band-aids-tourniquetes-fiat-dealers/ http://www.thetruthaboutcars.com/2016/03/fca-hands-band-aids-tourniquetes-fiat-dealers/#comments Thu, 10 Mar 2016 18:00:39 +0000 http://www.thetruthaboutcars.com/?p=1301393 Fiat’s American retailers are struggling to bring in buyers as well as pay the cost of their dealerships, but help is on the way from the parents. On March 9, Fiat Chrysler Automobiles pitched a plan to stabilize dealers, offering Fiat stores the opportunity to combine their operations with the Chrysler-Jeep-Dodge-Ram dealers many are adjacent […]

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Fiat’s American retailers are struggling to bring in buyers as well as pay the cost of their dealerships, but help is on the way from the parents. On March 9, Fiat Chrysler Automobiles pitched a plan to stabilize dealers, offering Fiat stores the opportunity to combine their operations with the Chrysler-Jeep-Dodge-Ram dealers many are adjacent […]

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TTAC News Round-up: Honda Separates the Kids, Toyota Funks It Up, and the Costs Are Too Damn High at FCA http://www.thetruthaboutcars.com/2016/02/ttac-news-roundup-feb-29-2015/ http://www.thetruthaboutcars.com/2016/02/ttac-news-roundup-feb-29-2015/#comments Mon, 29 Feb 2016 15:00:51 +0000 http://www.thetruthaboutcars.com/?p=1291793 The CEO of Honda is pulling the car over and giving a stern lecture to the kids in the backseat. That, a Scion gets a corporate makeover, Google goes in for autonomous feng shui, Fiat Chrysler Automobiles is drowning in modules and a famous British racetrack could get even Britisher … after the break! Honda […]

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The CEO of Honda is pulling the car over and giving a stern lecture to the kids in the backseat. That, a Scion gets a corporate makeover, Google goes in for autonomous feng shui, Fiat Chrysler Automobiles is drowning in modules and a famous British racetrack could get even Britisher … after the break! Honda […]

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Kia Misses Opportunity for More Cowbell http://www.thetruthaboutcars.com/2016/02/kia-misses-opportunity-cowbell/ http://www.thetruthaboutcars.com/2016/02/kia-misses-opportunity-cowbell/#comments Wed, 17 Feb 2016 19:35:51 +0000 http://www.thetruthaboutcars.com/?p=1284794 Capitalizing on the buzz surrounding its Super Bowl ad, “Walken Closet” with Christopher Walken, Kia showed hybrid and plug-in hybrid versions of the Optima to assembled members of the media. Some automakers hire live musicians to perform during auto show press conferences, including some pretty big names. To burnish its credentials as a youth-oriented brand, Kia had a decent rock band […]

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Capitalizing on the buzz surrounding its Super Bowl ad, “Walken Closet” with Christopher Walken, Kia showed hybrid and plug-in hybrid versions of the Optima to assembled members of the media. Some automakers hire live musicians to perform during auto show press conferences, including some pretty big names. To burnish its credentials as a youth-oriented brand, Kia had a decent rock band […]

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Scion Monospec Strategy Continuing for 2017, Trims May Arrive for 2018 http://www.thetruthaboutcars.com/2016/02/scion-monoprice-strategy-continuing-for-2017-trims-may-arrive-for-2018/ http://www.thetruthaboutcars.com/2016/02/scion-monoprice-strategy-continuing-for-2017-trims-may-arrive-for-2018/#comments Wed, 03 Feb 2016 16:32:23 +0000 http://www.thetruthaboutcars.com/?p=1278746 Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing. By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach. For the […]

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Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing. By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach. For the […]

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NAIAS 2016: Ford and LEGO Declare Everything is Awesome!!! http://www.thetruthaboutcars.com/2016/01/naias-2016-ford-lego-declare-everything-awesome/ http://www.thetruthaboutcars.com/2016/01/naias-2016-ford-lego-declare-everything-awesome/#comments Tue, 12 Jan 2016 15:14:35 +0000 http://www.thetruthaboutcars.com/?p=1264545 Ford and LEGO have teamed up to unveil new Mustang and F-150 Raptor sets, complete with everything the builder needs for a day at the racetrack. No word if the Mustang has a double-decker flat plane crankshaft. The Mustang set, offered for $14.99 when it’s released in March, will be sold with a driver and a lap-time […]

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Ford and LEGO have teamed up to unveil new Mustang and F-150 Raptor sets, complete with everything the builder needs for a day at the racetrack. No word if the Mustang has a double-decker flat plane crankshaft. The Mustang set, offered for $14.99 when it’s released in March, will be sold with a driver and a lap-time […]

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TTAC News Round-up: Volkswagen Has A Better Slogan and Attitude, BMW Has Less Money, And Honda’s Bringing All The Turbos http://www.thetruthaboutcars.com/2015/12/ttac-news-round-volkswagen-better-slogan-attitude-bmw-less-money-hondas-bringing-turbos/ http://www.thetruthaboutcars.com/2015/12/ttac-news-round-volkswagen-better-slogan-attitude-bmw-less-money-hondas-bringing-turbos/#comments Tue, 22 Dec 2015 17:00:38 +0000 http://www.thetruthaboutcars.com/?p=1248609 Volkswagen’s simple, effective and direct slogan “Das Auto” ist kaput after about a decade of ruining our logic and grammar. That, and BMW gets spanked by NHTSA, drive like it’s 2008 and more … after the break. “Das auto” getting the boot As part of that company’s plan to remake its image, Volkswagen will be […]

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Volkswagen’s simple, effective and direct slogan “Das Auto” ist kaput after about a decade of ruining our logic and grammar. That, and BMW gets spanked by NHTSA, drive like it’s 2008 and more … after the break. “Das auto” getting the boot As part of that company’s plan to remake its image, Volkswagen will be […]

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Call Me 718: Porsche Changes Names of Boxster, Cayman For Some Reason http://www.thetruthaboutcars.com/2015/12/call-718-porsche-changes-names-boxster-cayman-reason/ http://www.thetruthaboutcars.com/2015/12/call-718-porsche-changes-names-boxster-cayman-reason/#comments Thu, 10 Dec 2015 21:00:16 +0000 http://www.thetruthaboutcars.com/?p=1239529 Porsche announced Wednesday that it would change the model names for 2016 of its Boxster and Cayman models to “718 Boxster” and “718 Cayman” because there was once a race car in the 1950s and 1960s that had four cylinders and competed in a bunch of races, I guess. Either that, or Porsche is really […]

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Porsche announced Wednesday that it would change the model names for 2016 of its Boxster and Cayman models to “718 Boxster” and “718 Cayman” because there was once a race car in the 1950s and 1960s that had four cylinders and competed in a bunch of races, I guess. Either that, or Porsche is really […]

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Jeep Czech Republic Uses Failed “Moose Test” Photo on Facebook http://www.thetruthaboutcars.com/2015/12/jeep-czech-republic-uses-failed-moose-test-photo-facebook/ http://www.thetruthaboutcars.com/2015/12/jeep-czech-republic-uses-failed-moose-test-photo-facebook/#comments Mon, 07 Dec 2015 21:00:28 +0000 http://www.thetruthaboutcars.com/?p=1237537 Oops! Have you tried maneuvers like this? #Jeep One great thing about PR and marketing is that you can often turn a massive fail into a great win — like when a Slovak PR agency for Mercedes-Benz posted a picture of the new CLA Shooting Brake next to a pool. A random commenter said he’d like them to […]

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Oops! Have you tried maneuvers like this? #Jeep One great thing about PR and marketing is that you can often turn a massive fail into a great win — like when a Slovak PR agency for Mercedes-Benz posted a picture of the new CLA Shooting Brake next to a pool. A random commenter said he’d like them to […]

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Toyota’s Online Configurator Doesn’t Work How You Think It Works http://www.thetruthaboutcars.com/2015/12/toyotas-online-configurator-doesnt-work-think-works/ http://www.thetruthaboutcars.com/2015/12/toyotas-online-configurator-doesnt-work-think-works/#comments Mon, 07 Dec 2015 19:00:52 +0000 http://www.thetruthaboutcars.com/?p=1237313 We try to fact-check as much as possible during our article editing process. Such was the case this morning with Alex Dykes’ review of the newest Toyota Tacoma, and specifically the portion where he said that all manual Tacomas are paired with four-wheel drive. There are two ways we normally check such a claim: an automaker’s media site, […]

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We try to fact-check as much as possible during our article editing process. Such was the case this morning with Alex Dykes’ review of the newest Toyota Tacoma, and specifically the portion where he said that all manual Tacomas are paired with four-wheel drive. There are two ways we normally check such a claim: an automaker’s media site, […]

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2016 Pirelli Calendar Discards Nudity For New Theme http://www.thetruthaboutcars.com/2015/11/2016-pirelli-calendar-discards-nudity-new-theme/ http://www.thetruthaboutcars.com/2015/11/2016-pirelli-calendar-discards-nudity-new-theme/#comments Mon, 30 Nov 2015 20:00:30 +0000 http://www.thetruthaboutcars.com/?p=1232105 Playboy and the Pirelli Calendar had one thing in common (nudity), and as of the 2016 edition of the calendar, they still do (no nudity). According to Bloomberg, the 2016 Pirelli Calendar has gone in a different direction for 2016, discarding its traditional theme of nude models and actresses for one focusing on 13 women […]

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Playboy and the Pirelli Calendar had one thing in common (nudity), and as of the 2016 edition of the calendar, they still do (no nudity). According to Bloomberg, the 2016 Pirelli Calendar has gone in a different direction for 2016, discarding its traditional theme of nude models and actresses for one focusing on 13 women […]

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Cheech And Chong’s 1992 Toyota Low Boy Is For Sale In Spokane, Apparently http://www.thetruthaboutcars.com/2015/11/cheech-chongs-1992-toyota-low-boy-sale-spokane-apparently/ http://www.thetruthaboutcars.com/2015/11/cheech-chongs-1992-toyota-low-boy-sale-spokane-apparently/#comments Tue, 24 Nov 2015 19:47:23 +0000 http://www.thetruthaboutcars.com/?p=1228017 Or is it a 1991? We could pore over the details of a Toyota pickup festooned with more weed than the University of Colorado Boulder campus, or we could just admire the grapes on “Mike” for selling his truck “not used for much than errands” with that kind of photo in Washington on Craigslist. What […]

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Or is it a 1991? We could pore over the details of a Toyota pickup festooned with more weed than the University of Colorado Boulder campus, or we could just admire the grapes on “Mike” for selling his truck “not used for much than errands” with that kind of photo in Washington on Craigslist. What […]

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‘Actual Mileage May Vary’ Could Travel Far For Troubled Automakers http://www.thetruthaboutcars.com/2015/11/actual-mileage-may-vary-travel-far-troubled-automakers/ http://www.thetruthaboutcars.com/2015/11/actual-mileage-may-vary-travel-far-troubled-automakers/#comments Mon, 23 Nov 2015 22:00:53 +0000 http://www.thetruthaboutcars.com/?p=1226049 A court ruled Nov. 12 that a lawsuit may continue against Ford for misstating its mileage estimates of its C-MAX and Fusion hyrbid cars. Ford attempted to dismiss the lawsuit based on its claim that the mileage estimates provided by the Environmental Protection Agency, were in part, an estimate and that “actual results may vary.” […]

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A court ruled Nov. 12 that a lawsuit may continue against Ford for misstating its mileage estimates of its C-MAX and Fusion hyrbid cars. Ford attempted to dismiss the lawsuit based on its claim that the mileage estimates provided by the Environmental Protection Agency, were in part, an estimate and that “actual results may vary.” […]

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