The Truth About Cars » Logo Contest The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 27 Jul 2014 11:00:20 +0000 en-US hourly 1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Logo Contest This Is A Ford Truck Thu, 10 Feb 2011 12:44:49 +0000

You think only China has a total disregard for intellectual property? Ford filed a trademark infringement suit on Wednesday against a foreign carmaker. The only thing this carmaker has in common with China is their love for the red color. Ford sued Ferrari for blatantly stealing the name of the world’s best selling vehicle, the F-150.

Ferrari named its 2011 Formula 1 racing car the “F150.” And Ferrari’s F150 logo bears striking resemblance to the one on Ford’s F-150 pickup truck, Ford said in a complaint filed in U.S. District Court in Detroit.

Ford alleges that “Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the ‘F150′ in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark.”

Yes, Ford says that Ferrari’s Formula 1 car poses as one of their trucks. The cornerstone of all trademark litigation is customer confusion and the resulting dilution of the trademark. To win, Ford needs to make the case that customers are duped into thinking that this Formula 1 car has something to do with a F-150 pickup.

According to Reuters, “Ford is asking the court to bar Ferrari from using the name. The automaker is also seeking unspecified damages, including damages of $100,000 under the Anticybersquatting Consumer Protection Act.”

Fiat owns 85 percent stake in Ferrari. Fiat also is involved with Ford’s crosstown colleagues at Chrysler. According to the complaint, Ford and Ferrari have a “legendary history as rivals in auto racing.”

The cybersquatting stems from a website Ferrari set up:

There are two defenses against trademark infringement: Fair use and parody. Ferrari will most likely go the fair use route. “The choice of name stems from Ferrari’s desire to pay tribute to this year’s one hundred and fiftieth anniversary of the Unification of Italy,” Ferrari says in a statement on the website. F1 + 150 = F150, capisce?

If that doesn’t work, they can always try parody.  “Your honor, our drivers say, it drives like a truck. So we called it F150. Isn’t that funny?”

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I Know You’re Sick of This, But Indulge Me These Last, Final Logo Contenders . . . Mon, 02 Mar 2009 02:47:00 +0000

The “contest” is now closed. A big, hearty thanks to all who put up with this process. We are now going to retreat to a secret location to choose the winner. It’s not going to be easy because we’ve received so many strong submissions . . .  Thanks to John de Pinho (FishTank) for the t-shirt mockup. Do I feel another contest coming on? Jeebus, help me.

jdpttacshirt2.jpg ttac-logo-proposal ttac-new-left-reva2 flames_012 rubberstamp_012 rubberstamp_022 ]]> 41
Mad Men Sun, 01 Mar 2009 11:00:50 +0000

The logos keep coming . . .

Tell us which one(s) you do like but not the one(s) you don’t like. Thanks.

ttac_mainlogo_jh ttac_websiteheader_jh ttac_gen2_cr ttac_gen2_a ttac_gen2_bw ttac-logo-r2v4 ttac-logo-r2v3 ttac_alternatelogos_jh

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Logo: a shortening of logogram from Gk. logos “word” + gram “what is written.” Sat, 28 Feb 2009 11:00:01 +0000 ttac_logo_pghbridges_square ttac4 ttac_logo ttac_logo_pghbridges_wide ttac_header_b_pghbridges ttac_header_a_pghbridges ttaclogo1 ttaclogo2 ttaclogo ttac jdpttaclogo2 jdpttacbanner2

We want/need a logo, professionals have offered help and we’re going to take it. To play nice, we’re asking for the B&B’s opinions. It’s not a contest, though the winner will be given a prize. PriceWaterhouseCoopers isn’t going to drop by and certify the results and hold us to a winner.

It’s fine to not like something but at least be considerate of the people who contribute their time to this project. Please don’t flame the artists or the site. Them’s the rules.

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Additional Logos Under Consideration Fri, 27 Feb 2009 19:15:57 +0000

Two new logos and one old favorite. Remember, Sunday is the last day for willing graphic artists to submit their ideas! See the first “tranche” (French meaning) here.

original_image Zemanta Related Posts Thumbnail john-de-pinho-2 ttac2 ttac-logo-carguy622

[Edit 2:29 p.m.---Before you all get your panties in a twist, the first one, the Obama-ish one, is there as a joke. I needed something to make this post pop. It worked. It's in the gallery ’cuz of the way the gallery plugin (doesn't) work(s).]

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Back to the Drawing Board (So to Speak) Wed, 25 Feb 2009 15:44:16 +0000

Due to overwhelming (negative) reaction to the choices we made for Monday’s logo poll, we are starting from scratch but this time with professional graphics designers. Several have expressed a desire to offer their services, gratis, for which we are eternally grateful and we hope to provide the winner with something. I’m thinking a permanent, prominent link on TTAC to their portfolio or business site and the glory and recognition that goes with being “Designer to TheTruthAboutCars” or somesuch. I digress.

Some of the more considerate commenters on that original post mentioned that we need to explain what we’re looking for. Well, if it were that easy . . .  we’re not designers. (You’re shocked, right?) We’re writers and researchers and snarks. Big difference. But, after some research, I’ve come up with some guidelines and desires for the new logo:

1.  We prefer a vector or, at the very least, high-resolution. We’re going to be shrinking the logo for business cards and stretching it for t-shirts and beach towels and the last thing we need is pixelation.

2.  Maximum of three colors (we can’t afford more). They don’t need to be the exact colors used now on the site but please keep it simple yet manly.

3.  That said, the logo should work well in black and white, too.

4.  We’d like it to somehow convey/emphasize “Truth” since that’s our mission.

5.  A favicon would be awesome, too, but isn’t necessary.

Jason Parry (JayParry) designed “Angled Grungy” (my name for it), the winner of Monday’s poll with nearly 23% of the vote. “Gavel” was a close second, losing by only 24 votes. There were a lot of commenters who said they didn’t like any of the choices, but they were in the minority as more than 850 people voted and “Angled Grungy” (our favorite) was consistently (all day) in first place. Jason’s logo automatically gets entered into the final round.

Here’s a taste of new submissions and old favorites. We’re accepting submissions until Sunday. Thanks again, artists!

logo_numbers Zemanta Related Posts Thumbnail ttac_logo_nichols ttac-logo-2 ttac11 classy

I’m allowing comments but you must keep them civil and constructive. No “these are all s**t” (and the like) comments will be tolerated. It’s fine to not like something but at least be considerate of the people who contribute their time to this project. It ain’t isn’t easy and none of us are being paid for it.

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TTAC Logo Submissions Pt. 6 Wed, 21 Jan 2009 16:57:10 +0000 And here they are: the final group of TTAC logos submitted by our Best and Brightest for our mutual consideration. The contest, such as it is, is now closed. The next step: we’ll choose our top ten and put them to a popular vote. Although we reserve the right to overturn democracy, the chances are excellent we won’t. There are a number of entries that are significantly better than what we have now. Which is nothing, but you know what I mean. After the selection process, we’ll offer readers the chance to buy the logo from car tatts. We’ll also put together some unique merchandise, like a branded rescue knife. Meanwhile, once again, I thank everyone who sent us a logo. I appreciate your time, dedication and passion.  [NB: Please click on images twice to defeat the WordPress compression algorithm method.]

a-kear bill-prince don-pynter-1 jens-knoedler lance-prather-v2 lance-prather-v22 phillip-bourque-v2 roger-simas-1 ron-larson ttaclogoidea5mockup ]]> 15
TTAC Logo Submissions Pt. 5 Tue, 20 Jan 2009 13:57:42 +0000 It’s the last day of our redesign our non-existent logo competition, and the submissions have been anything but non-existent. TTAC’s Best and Brightest have answered the call in force, demonstrating a depth of design talent that would shame, well, me. Given the volume of submissions, I’ve created a new category: Logo Contest (no points for creativity there). If you want to see all the designs, simply click on “News,” then select “Logo Contest” from the drop-down menu. As promised, TTAC’s crack [smoking] staff will wade through all the work to find the ten or so that best encapsulate The Truth About Cars’ editorial stance and style. Then we’ll put them to a popular vote. Meanwhile, thanks to all those who invested their time, effort and passion into this contest on our behalf. (Excluding the selfish gene theory.) It’s reassuring to know that the TTAC brand resonates so well with its owners.

adam-gay anton-lovett chris-cieslak cole-grundy cole-grundy-2 colin-graham don-poynter gt-taurus-1 gt-taurus-2 jason-parry-1 jason-parry-2 jason-parry-3 jason-parry-4 jason-parry-5 jason-parry-6 jason-parry-7 jim-charles jim-garvin jimal-21 john-de-pinho-1 john-de-pinho-2 Print jt lance-prather-21 lance-prather-22 Print michael-furst michaelf-curwood-21 mizenmay-31 mizenmay-32 mizenmay-33 mizenmay-34 mizenmay-35 mizenmay-36 ron-larson ron-larson-2 steve-madden valentino walter-perlowski walter-perlowski-v22 Zemanta Related Posts Thumbnail Zemanta Related Posts Thumbnail ]]> 16
TTAC Logo Submissions Pt. 4 Mon, 19 Jan 2009 18:28:59 +0000 More artistry from the Best and Brightest. Our deadline is tomorrow night. Send jpegs to

tom-donnelly tom-donnelly-2 jimal chris-lynch-2 chris-lynch chris-lynch-3 chris-lynch-4 chris-lynch-5 chris-lynch-6 greg-galvan rich-boudet rich-boudet-2 kunal kunal-2 martin-ouimet ]]> 14
TTAC Logo Submissions Pt. 3 Sun, 18 Jan 2009 13:47:23 +0000 And the hits keep happening. So this is how it’ll work. Eddy and I and other TTAC writers will select our faves and then submit the finalists to you, our Best and Brightest, for a vote. As in Wisconsin’s “change our license plate logo” contest, we reserve the right to over-rule the popular vote. (“Eat Cheese or Die?” I don’t think so.) But we will present the results of the poll– so you can see if we’re elitist scumbag hypocrites. Again, please send jpeg entries to The deadline is midnight Tuesday. [NB: The software tends to squish some images. Please click on it twice to see the proper proportions.]

Martin Smith Anatoliy Schmoukler Rick Klann Jeremy Cummins David Indech 1 David Indech 2 David Indech 3 Nikolaus Jochwed 1 Nikolaus Jochwed 2 Thomas Mizenmay v2.1 Thomas Mizenmay v2.2 Thomas Mizenmay v2.3 Bob Patterson - Magic Tiki Take Two Randy Delucchi Lance Prather-v2.1 Lance Prather-v2.2 Lance Prather-v2.3 Lance Prather-v2.4 Walter Perlowski Darrell Dmytrak 1 Darrell Dmytrak 2 James Carmichael 1 James Carmichael 2 Zemanta Related Posts Thumbnail ]]> 24
TTAC Logo Submissions Pt. 2 Fri, 16 Jan 2009 21:35:09 +0000 Tuesday’s the deadline for this mission of mercy. [Send your design to] Meanwhile, we’re getting the second tranche of bailout money– sorry, I mean, logo action. The logos below are the latest from members of our Best and Brightest, whose affection for the site and dedication to clarity gives me pause. OK, that done, I appreciate all your efforts on our mutual behalf. In these hard economic times, I’m trying like Hell not to cut our editorial budget. If I can get some new income streams going (consultant speak for make some money), it will help sustain my effort to reward our contributors and maintain their interest in submitting material for our mutual entertainment, information and informed debate. Again, please do not flame the artists here. Constructive criticism is most welcome and expected, but your restraint is, as always, integral to the process. Thank you.

Eric E. Yang John Moore Jeffrey Maffuccio Tyler Bland Geoff Lordi Geoff Lordi 2 Michael Curwood Lance J. Prather 1 Lance J. Prather 2 Zemanta Related Posts Thumbnail ]]> 40
TTAC Logo Submissions Fri, 16 Jan 2009 17:44:29 +0000 TTAC’s Best and Brightest have taken-up the challenge to design a logo for the site. I’m not going to tell you which one or ones have caught my eye, but I will say this: Car Tatts has agreed to pay us a percentage of the $9.99 price for each TTAC tatt they sell. Which isn’t bad considering all we have to do is update the website 24/7 with rants, news and reviews. But the actual amount means that we’re reducing the previous, buck-a-pop offer to the winning artist (deadline next Tuesday) to fiddy cents. Again, none of these artists have agreed to anything by submitting their design, save the chance to let the B&B have a look see. Send you submissions to And please, NO FLAMING. If you don’t like a particular design, hate the sin, not the sinner. And help us identify the winner. [NB: some of the designs get squeeshed in the gallery. Please click on them twice to see the art in its proper aspect ratio. Or something like that.]

Bob Patterson, Magic Tiki Studios Brian Tiemann 1 Brian Tiemann 2 Brian Tiemann 3 Brian Tiemann 4 James Carmichael 1 James Carmichael 2 Jake Halsey Tyler Bland 1 Tyler Bland 2 Matthew Harris Matthew Harris 2 Ronnie Schreiber Greg Burton Frederic S. Gionet Thomas Mizenmay 1 Thomas Mizenmay 2 Thomas Mizenmay 3 Thomas Mizenmay 5 Geoff Lordi ]]> 53